Mipcom 2013 southwood
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Transcript of Mipcom 2013 southwood
Production Opportunities from Around the World: It’s time for AfricaRussell Southwood, Balancing Act
www.balancingact-africa-com
@BalancingActAfr Tel: +44 7973 561 987
Exhibit 1: Fragmentation bringsopportunities Several different types of fragmentation More media. Liberalised countries have more radio and TV
stations. For example: Kenya: 18 TV stations and 100+ radio stations. 3-5 key players but they have decreasing total share
Vernacular language stations, particularly in radio create greater fragmentation but also beginning to happen in TV (Kass TV in Kalenjin)
Mobile media and Internet will increase in share as the level of local content continues to increase
Video: You Tube already in Top 5 Alexa web site rankings for African countries measured. Will increase with LTE/4G. Use of online content sites
More channels through increased Pay TV competition and the transition to digital television (see table below). Shift from time based to thematic
The new African TV landscapeNumber of Analogue TV Channels by country (2011)
43% of countries only have 1-2 analogue channels.
Exhibit 2: DTT - Progress digital transition so far
Status Number of countries
No announcement of timeline (“Nowhere to be seen.”)
11
Policy paper, Task Force, Committee, Training(“Slow adopters”)
17
Pilots 20
Early adopters (Mauritius) 7
Completed (Tanzania?) 1
Tablets (<1%)
$136-495
Smartphones (<1%-20%) >$100-400
Featurephones (10-20%) US$60-100
Basic phones (60-89%) $30-50
NowExhibit 3:Mobile asMedia
Tablet (1-3%)
$100-300
Smartphones (3-20%) $70-
300
Featurephones (20-30%) $60-80
Basic phones (47-76%) $40-50
3-5 years time
Exc South Africa: 80% prediction
What Other People Watch African Film Emerging social media
Emerging Online Digital Advertising Emerging Technology
Balancing Act Consultancy and research Reports: Analogue to digital migration in Africa-Strategic
choices and current developments (Out now) 3nd edition of African Broadcast and Film Markets (Before end
of 2013)