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Mintel Oxygen Reports

University of Rochester

Sarah Blaney, Mintel Education | sblaney@mintel.comMonday, October 28

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EVERY DAY AT MINTEL

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Who is Mintel?

Consumer, Product and Market Intelligence

Mintel is a leading global supplier of consumer, product and market intelligence. For over 40 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analysis that directly impacts client success.

Chicago

London

New York ShanghaiTokyo

Sydney

Kuala Lumpur

Singapore

Mumbai

Financial Services CPG Retail Leisure Travel Technology

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EXPLORE

FOR MANY, A MINTEL REPORT IS THE

CATEGORY OR WHEN TRYING

TO FIND OUT WHAT'S HAPPENING QUICKLY.

STARTING POINT WHEN EXPLORING A

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THESE INCLUDE…

MORE THAN 70,000 PEOPLE IN 5,000

WORLDWIDE USE MINTEL

COMPANIES AND INSTITUTIONS

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OF THE WORLD’S LARGEST CPG COMPANIES USE

4 OUT OF 5

MINTEL TO IMPROVE THE SUCCESS OF THEIR

PRODUCT INNOVATION, MARKETING

COMMUNICATIONS AND STRATEGY.

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OF THE MOST EFFECTIVE ADVERTISING AGENCY

17 OUT OF 20

REPORTS FOR NEW BUSINESS, PLANNING

AND CLIENT SERVICING.

NETWORKS IN THE WORLD USE MINTEL

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BRANDS USE MINTEL

ALL OF THE TOP

25 GLOBAL BEAUTY

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OF THE WORLD’S LARGEST BANKS USE

7 OUT OF 10

MINTEL REPORTS FOR PRODUCT

DEVELOPMENT, MARKET ANALYSIS

AND STRATEGY.

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OF THE WORLD’S MOST SUCCESSFUL

4 OUT OF 5

OWN BRAND OFFERINGS, UNDERSTAND

THEIR COMPETITORS’ SHOPPERS AND

MANAGE THEIR SUPPLIERS.

RETAILERS USE MINTEL TO DEVELOP THEIR

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We work with the majority of Universities in the US, leading academic institutions in the UK and an increasing number of international educational establishments.

Academic programs where Mintel is used includes: Advertising Art and Design Business to Business Drink Entrepreneurship Finance Food service Food Health and Beauty Leisure and Hospitality Technology Travel

Academic…

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• To ensure students and faculty can easily find information on consumer behaviors behind 14 b2c categories including market sizing and brand shares.

Learn…• Profile set up

• Navigation of the Mintel homepage

• Walk through the sections / chapters of the report

• Key word searches

• Export basket, saving searches

Session Objective

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Becoming the industry expert by knowing the market, the consumer and everything in between.

• Learn about consumers attitudes and behaviors towards a specific industry• Buying frozen dinners to attending music festivals

• Track absolute sales for industry over time• Backdated sales history of 5 years• Forecasted sales for next 5 years

• Compare brand shares for leading companies• Monitor retail outlets performances • Track social media for specific industry• Look at how leading brands use social media to reach consumers• Compare total number of online mentions for leading brands

• Look at marketing and advertising campaigns• Analyze new product launches for product innovation and competitive insight

Why Mintel Reports?

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To Recap

Mintel Oxygen Reports www.academic.mintel.com

US Leisure & Entertainment SeriesUS Transportation SeriesUS Multicultural SeriesUS Financial Services Series

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NEW

New Oxygen Reports Beta Site

GLOBAL

UPDATE

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