Mintel TrendsUnderstand what’s driving global consumer change

USER GUIDE

Table of contents

3 Creating a profile

4 Logging in

5 The homepage

7 Observations

8 Trends

9 Trends

10 Trendscape

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Creating a profile

Go to clients.mintel.com.

1 Click on ‘Register Now’ in the ‘New to Mintel’ section.

2 Enter your company email address and click register for access (our system will automatically recognise your company domain name).

3 A link will be emailed to you to activate your account.

4 Go to your inbox and open the email from Mintel Client Services (Please ensure you check spam folders).

5 Click on the link which will take you to a registration page.

6 Fill in your details and set your password.

7 You have now created your profile.

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Logging inGo to clients.mintel.com.

1 In the box in the middle of the page titled ‘Client Login’, fill in your username and click ‘next’.

2 In the box fill in your password. Click ‘Login’.

3 If you have forgotten your password, click on ‘Forgotten your password?’ to create a new one.

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The homepage

1 Everything you need in one place On the INSIGHTS homepage you can see all of the content Mintel has published across your subscription including custom content created specifically for you, sorted by what is most relevant to you. Click on ‘Analytics’ to navigate to the analysis tools within your subscription.

2 Find the inspiration and validation you need You can search for something specific using keywords or filter the content by category, region, demographics and trend drivers.

3 Manage your search criteria The selected filters are added as tags under the search bar and can be removed one at a time to broaden a search, or cleared entirely to start a fresh search.

4 Stay up to date Set an email reminder and when new content matching your search criteria is published we’ll email you. You can check your alerts or change their frequency by clicking your name in the header and selecting ‘My account’.

5 View your content your way Change what content is displayed and how its displayed to suit your style. Selecting Trends will filter the view to only full Trend reports, the best place to understand what’s driving global consumer change. Toggle between the grid and list view

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6 Get a quick glimpse into the content Cards offer a quick glimpse at what each report or insight has to offer, what categories it covers, which region it concerns and when it was published. Get the most out of a report or insight by hovering over the card where you’ll find an option to save it for later.

7 Master your Mintel toolkit Find your ‘My Presentations,’ ‘Export Basket,’ ‘Favourites’ and more in the taskbar. You can also find help and support for using Mintel products and provide feedback to the team from the floating icons on the right side. Find more account features by clicking on your name in the top right corner. ‘My account’ section includes contact information for your account manager, training videos, methodology documentation and more to help you make the most of your subscription.

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Observations

Click on an observation to explore the story in detail.

1 Get a quick summary of what the observation is about with the title, short description, country and date published.

2 Access all the tools in one place–download, export and view associated tags.

3 Read the full story and view associated imagery.

4 Review the key statistics with sources.

5 View the trends this story is supporting.

6 Click the Trendscape link to see how content related to this observation is connected.

7 Browse through other observations supporting the same trends and filter them by sector, demographic, theme and region.

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Click on a trend to explore it in detail.

1 Get a quick summary of what the trend is about using the title, short description and slideshow. Download the trend Power Point from the slideshow.

2 Access all the tools in one place–view buzz and lifecycle, set an email alert, download, export and view associated tags.

3 Read the trend overview for a more detailed explanation of the trend.

4 Browse through the observations supporting this trend and filter them by sector, demographic, theme and region.

5 Review the key statistics with sources.

6 Get a global or regional overview of where the stories to support this trend are happening and how that has changed over time.

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1 Understand what this trend means for a particular region and what you should do.

2 Understand what this trend means for particular sectors and demographics and explore consumer data examples by sector.

3 Click the Trendscape link to see how content related to this trend is connected.

4 Read through the analyst’s thoughts on the implications of the trend.

5 Click the play button to view the webinar. Download the PPT or copy the link to share.

6 Read about how the trend has changed over time.

7 View similar trends as suggested by the Mintel Trends analysts.

Trends

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Trendscape

1 Click through to the Trendscape from the trend or observation to see connections between trends and observations.

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Mintel is the expert in what consumers want and why.

As the world’s leading market intelligence agency, our analysis of consumers, markets, new products and competitive landscapes provides a unique perspective on global and local economies.

If you have any questions please call our Helpdesk:

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Creating a profileLogging inThe homepageObservationsTrendsTrendsTrendscape