C H A P T E R - 1

I N T R O D U C T I O N

1

INTRODUCTION

The Aircel Group is a joint venture between MAXIS COMMUNICATIONS BERHAD

of Malaysia and APOLLO HOSPITAL ENTERPRISE LTD of India, with Maxis

Communications holding a majority stake of 74%which is good for the new entrants like

Aircel.

Aircel commenced operations in 1999 and became the leading mobile operator in Tamil

Nadu within 18 months. In December 2003, it launched commercially in Chennai and

quickly established.

Aircel is a mobile phone service provider in India. It offers both prepaid and postpaid

GSM cellular phone coverage throughout Kerala, Tamil Nadu (including Chennai),

Andhra Pradesh, Assam, North East India, Orissa, West Bengal (including Kolkata),

Jammu and Kashmir, Bihar , Himachal Pradesh & Mumbai. Aircel was founded by NRI

businessman C Sivasankaran.

Aircel is a joint venture between Maxis Communications Berhad of Malaysia and Apollo

Hospital Enterprise Ltd of India.

It is India’s fifth largest GSM mobile service provider with a subscriber base of over

46.51 million as of September 30, 2010. It has a market share of 9.65% among the GSM

operators in the country.

As on date, Aircel is present in all 23 telecom circles (including Andhra Pradesh, Assam,

Bihar & Jharkhand, Chennai, Delhi & NCR, Gujarat, Haryana, Himachal Pradesh,

Jammu & Kashmir, Karnataka, Kerala, Kolkata, Madhya Pradesh, Mumbai, North East,

Orissa, Punjab, Rajasthan, Rest of Maharashtra & Goa, Rest of Tamil Nadu, Rest of West

2

Bengal, Uttar Pradesh East, Uttar Pradesh West) as per the company plans to become a

pan-India operator by 2010.

Additionally, Aircel has also obtained permission from Department of

Telecommunications (DoT) to provide International Long Distance (ILD) and National

Long Distance (NLD) telephony services.

Aircel Business Solutions (ABS), part of Aircel, is an ISO 9000 certified company. ABS

is a registered member of WiMAX forum – both in the Indian and International Chapters.

ABS’ product range includes enterprise solutions such as Multi Protocol Label Switching

Virtual Private Networks (MPLS VPNs).

Voice over Internet Protocol (VoIP) and Managed Video Services on wireless platform

including WiMAX.

Aircel has won many awards for its services. Aircel got the highest rating for overall

customer satisfaction and network quality in 2006 by Voice and Data.

Aircel was rated as the top mid-size utility company in Business World’s ‘List of Best

Mid-Size Companies’ in 2007. Moreover, Aircel has been selected as the best regional

operator in 2008 by Tele.net.

Aircel is headed by Shahid Mustafa who was asked to leave Hutchinson Essar Ltd -

Mumbai.

Aircel are one of the sponsors of the Indian Premier League Cricket Team Chennai

Super Kings captained by Mahendra Singh Dhoni. It is also the sponsor for

Professional Golf Tour of India from 2009 onwards.

3

O B J E C T I V E S O F T H E S T U D Y

4

OBJECTIVES

The major objectives of my research projects are as follows:

The major objective of my research study is to analyze the impact of Aircel on

the other telecom industry.

To analyze the satisfaction level of customers from Aircel from this study.

To study the factors which influence the customer to use Aircel.

To identify the major problems faced by users of Aircel in Delhi.

5

R E S E A R C H M E T H O D O L O G Y

6

RESEARCH METHODOLOGY

Marketing research is the process of collecting and analyzing marketing information and

ultimately arrived at certain conclusion.

Management in any organization needs information about potential marketing plans and

to change in the market place.

Marketing research includes all the activities that enable an organization to obtain the

information.

Research is important in strategy formulation of any organizational plan.

RESEARCH DESIGN

The research design which has been used in the project report is descriptive research.

This is right in nature & focuses attention on the following:

1. Formulating the objectives of the study.

2. Designing the method of Data collection.

3. Selecting the data.

4. Collecting the data.

5. Processing & analyzing the data.

6. Reporting the findings.

7. Suggestions & modification if any.

8. Conclusion.

7

DATA COLLECTION

METHOD OF DATA COLLECTION

PRIMARY DATA

SECONDARY DATA

QUESTIONNAIRE

INTERVIEW

MAGAZINES

INTERNET

NEWS PAPERS

SAMPLING PLAN

SAMPLE UNIT: Model Town

SAMPLE SIZE: 50 persons

SAMPLE SELECTION: Random, convenient

8

L I M I TAT I O N S

9

LIMITATIONS

1. As the time was less. So the survey couldn't be conducted in a larger area so there

was a time constraint.

2. All the findings are based on the response given by the respondent, so any false

information given by respondent could make the result wrong.

3. Some people didn't have enough time to fill up questionnaire.

4. Some people were tolerating to fill questionnaire and they were reacting as the

survey is conducting for false purpose.

5. There was also a language problem. All the questionnaire was in English and

many people didn't understand English as still in India only 67% persons are

literate.

10

C H A P T E R - 2

P R O F I L E O F T H E O R G A N I S AT I O N

COMPANY PROFILE

Aircel limited

11

Type: Private company

Founded: 1999

Headquarters: Chennai, India

Key people: Gurdeep Singh, COO

Industry: Telecommunication

Product: Mobile telecommunication operator

Website: http://www.aircel.com/

VISION

1. By the end of the year 2010 Aircel will be most admired brand in India.

2. It will be loved by more customer

3. The company aircel limited is targeted by top talent

4. The company is Benchmarked by more talented people.

MISSION

1. The basic mission of aircel is to focus on Customer care Services.

2. and also to Empower Employees to work to their best as they are the only

resource which have some distinctness from other companies.

3. Another mission is to adopt Innovative Services to fight the tough competition in

the market and to provide customers with latest technology.

4. To focus on Cost Efficiency techniques

MILESTONES IN TELECOM REFORMS

12

1984 Manufacturing of subscriber terminal equipment opened to private sector.

1985 Telecom was constituted into a separate department with a separate board.

1986 MTNL and VSNL created as corporations.

1988 Government introduces in-dialing scheme. PABX services only within a

building, or in adjoining buildings.

1989 Telecom Commission formed.

1991 Telecom equipment manufacturing opened to private sector. Major

international players like Alcatel, AT&T,

Ericsson, Fujitsu, and Siemens entered equipment manufacturing market.

1992 VAS sector opened for private competition.

1993 Private networks allowed in industrial areas

.

1994 Licenses for radio paging (27 cities) issued.

May 1994 New Telecom Policy announced.

September 1994 Broad guidelines for private operator entry into basic services

announced.

November 1994 Licenses for cellular mobiles for four metros issued.

December 1994 Tenders floated for bids in cellular mobile services in 19 circles,

excluding the four metros, on a duopoly basis.

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January 1995 Tenders floated for second operator in basic services on a circle

basis.

July 1995 Cellular tender bid opened.

August 1995 Basic service tender bid opened; the bids caused lot of controversy.

A majority of bids were considered low.

December 1995 LOIs issued to some operators for cellular mobile operations in

circles.

January 1996 Rebidding takes place for basic services in thirteen circles. Poor

response.

The Telecom Regulatory Authority of India (TRAI) formed by ordinance.

October 1996 LOIs being issued for basic services.

March 1997 The TRAI Act passed in Parliament.

June 1998 Several VASs available through private operators. The first private

basic service becomes operational.

March 1999 Announcement of National Telecom Policy.

January 2000 Amendment to the TRAI Act.

August 2000 Announcement of Domestic Long Distance Competition Policy.

October 2000 Planned Corporatization of DoT.

14

BUSINESS STRATEGY

15

Aircel Limited’s strategic objective is

1. “To capitalize on the growth opportunities that the Company believes are

available in the Indian telecommunications market.

2. Consolidate its position to be the leading integrated telecommunications services

provider in key markets in India, with a focus on providing mobile services”

The Company has developed the following strategies to achieve its strategic objective:

Maximizing revenues and margins;

Capture maximum telecommunications revenue potential with minimum

geographical coverage;

Offer multiple telecommunications services to provide customers with a "one-stop

shop" solution;

Position itself to tap data transmission opportunities and offer advanced mobile

data services;

Focus on satisfying and retaining customers by ensuring high level of customer

satisfaction;

Leverage strengths of its strategic and financial partners.

16

E Recharge

TOP UPS

Denomination (`) Talk Value(`) Validity (Days)

10 7.07 0

25 20.67 0

50 43.33 0

100 90.66 0

200 181.32 0

300 300 0

500 500 0

786 786* 0

* free 214 local Aircel to Aircel minutes valid for 30 days

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Rate Cutters

MRP (`) Talkvalue (`) Special Benefits for 30 days (Rs./min)

15 0STD:

Bihar Delhi & Punjab :1.00

18 0STD:

Mumbai, Maharashtra & Goa : 1.00

19 0Local:

Aircel to Aircel :0.10(11PM to 7AM)

29 0Local:

All calls :0.50

30 0STD:

All India:1.00

35 0ISD:

Nepal : 6.99

49 0

Local:

Aircel to Aircel :0.25

Aircel to Aircel :0.10(11PM to 7AM)

Other calls:0.50

70 0

Special ISD

Malaysia & Singapore: 3.00

Saudi Arabia, Bahrain & Qatar: 7.00

Oman-8.20,SriLanka: 5.50

China & SouthKorea: 4.00

US/CAN (except Alaska, Hawaii & Guam): 2.00

US(Others): 5.00

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Pick your minutes Rate Cutters

MRP (`) Talkvalue (`) Special Benefits for 30 days (Rs./min)

11 0Local:

25 Aircel to Aircel local minutes

31 0Local:

100 Aircel to Aircel local minutes

45 0Local:

175 Aircel to Aircel local minutes

55 0Local:

100 Local minutes

65 0STD:

65 STD minutes.

79 0

Local:

100 local Aircel to Aircel minutes

100 Other local mobile minutes

SMS

MRP (`) Talkvalue (`) Special Benefits for 30 days

27 0 300 local & National SMS

The call duration is measured with accuracy up to +/- 1 second as per TRAI Regulations.

Call charges are calculated based on the call units which are calculated by dividing call duration by

the pulse rate defined in the Tariff Plan.

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Aircel Pocket Internet

Compare Airtel and Aircel and you’d immediately say what crap ?, Airtel is the leader in

mobile network in India and I’ve only heard about Aircel recently, Well, I’ll not be

surprised when someone says that but, I have something to tell you Small players such as

Aircel are Big players in one field and that is the mobile Internet field. Plans of Airtel

come no where closer to that of Aircel. You may have seen the advertisements of Dhoni

saying he keeps in touch with his friends whether he is playing cricket or not using the

Aircel pocket internet. Well, I’ll not be surprised when someone says that but, I have

something to tell you. The Aircel Pocket Internet Unlimited plan costs only ` 98 for 30

days. Browsing is unlimited and the download charges are applicable depending on the

product you download (like songs, ringtones, themes etc). But don’t come and scream

here seeing the speed.

There’s also another plan at only ` 14 which is also an Unlimited Browsing plan but only

for 3 days. Prepaid customers can get GRPS by sending an SMS a WAP to 121 and save

the configuration message as default settings.

To attract youngsters to encash their interest in social networking sites like Face Book

Orkut etc, Aircel today announced the launch of Truly Unlimited Mobile Internet

Recharge at ` 14. Earlier Aircel launched Unlimited Mobile GPRS at ` 98 in Mumbai

and in various other circles.

If GPRS connection cost is burning a hole in your pocket than one can heave a sigh of

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relief as Aircel has launched cheapest unlimited GPRS connection for ` 14 for 3 Days

and ` 98 per month for prepaid customers.

Details of Aircel Unlimited Pocket Internet Cards-:

Aircel Pocket Internet Card

Denomination (`)

Validity Benefit

` 14 3 Days Unlimited Browsing &

Data Transfer

(On Mobile & PC)

` 28 7 Days

` 98 30 Days

` 301 100 Days

` 601 200 Days

` 1001 365 Days

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Music On Call

Introducing Aircel Service

Aircel has introduced all new service for all music lovers . Now they have access to

music of their choice from the list of hit numbers without any interruption with Aircel’s

new "Music on Call". No breaks, no unnecessary chatter, just good Music. So stay tuned

and by just subscribing to the service. Its being admired by customers for having such

unique features:

Music on Call is a voice based service wherein it will enable the subscriber to

listen to Full Track movie songs non-stop on the voice portal 54321.

Separate channels like Hindi Latest, Hindi Popular,  Devotional etc. would be

available on the voice portal.

Subscribers can also create a Playlist of his/her favorite songs from the

complete list of songs available on the portal.

One of the unique features of this service is that Subscribers can search for

any Song by just saying the Movie name or Song name. In case the song is

available on the portal, the requested songs will be played.

Music on Call service is applicable for both Postpaid and Prepaid subscriber.

22

Missed Call Alerts

Aircels offers missed call alert service to let the customer know who called them while

the mobile was switched off or out of coverage area? You don't have to worry about your

missed calls if somebody calls your phone when it's switched off or out of coverage

area. You can now get the list of missed calls as a SMS with our Missed Calls alert

service.

Aircel Subscription Services

Now the users can receive daily news and also the breaking news just on their mobile

phones by subscribing to it. They can also subscribe to various facilities like cricket

news &scores, jokes alert, astro pack,stock alert, beuty tips alerts, health tips alert,

receipe tips alert for just a nominal charge of ` 7/week.

23

Doctor On Call

The 'Doctor-on-call' service of aircel provides access to quality medical advice from the

comfort of your home/office. Now you can get instant advice on medical/ health and

wellness queries from a panel of doctors specializing in various fields. Doctor on Call

service can be available on 54887 for ` 9/min (60 second pulse).

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AIRCEL “save our tigers” INITIATIVE

Aircel has launched 'Save Our Tigers' campaign in association with WWF India

It's a praiseworthy initiative by Aircel that addresses a social cause about the depleting

numbers of Tigers in India and across the globe. The tagline of the campaign suggest

"Just 1411 Left." Now it's time to act.A dedicated website, www.saveourtigers.com, is

also launched to address the cause. The web site suggests that from around 40,000 at the

turn of the last century, there are just 1411 tigers left in India. What started as a Royal

Sport during the olden times is now a target of Poaching and Depleting Habitat. Our

National Animal is fighting for its life! Through this campaign, Aircel urges citizens to

speak up about the cause. This initiative is taken to inform citizens about the diminishing

number of Tigers in India. The campaign is aimed to encourage citizens to write or blog

about our tigers and to stay up-to-date with tiger facts like knowledge of tiger sanctuaries,

their population, news updates, etc. Furthermore, one can also donate money to NGOs

working for the cause, like WWF India.To kickstart this campaign, Aircel has roped in its

brand ambassador Mahendra Singh Dhoni and celebrated football player Baichung

Bhutia. Aircel and WWF India Save our Tigers campaign work to spend the wildlife

especially tigers worldwide. Tigers are the largest and the heaviest birdlike and national

birdlike of India.

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NETWORK QUALITY AND ADVANTAGE

Aircel has introduced India's first Dual Band Network. This means now it has two bands

(900 MHz and 1800 MHz) to carry calls.

Thus minimizing network congestion even during peak hours and in high traffic areas.

The Dual Band Network optimizes Aircel’s current spectrum, thus offering:

Enhanced capacity to ensure better connectivity.

Quick call set up

Seamless coverage

Improved indoor coverage

Voice quality enhancement

No call drops

Aircel has also been among the pioneers in launching Enhanced Data Rates for Global

Evolution (EDGE*).

EDGE* is a 3G technology that delivers broadband-like data speeds to mobile devices. It

allows consumers to connect to the Internet and send and receive data.

Including digital images, web pages and photographs, three times faster than possible

with a GSM/GPRS network.

26

COMPETITIVE STRENGTHS

Aircel Limited believes that the following elements will contribute to the Company's

success

As an integrated telecommunication services provider in India will provide the Company

with a solid foundation to execute its business strategy:

Nationwide Footprint - As of January 31, 2005, approximately 99% of India's total

mobile subscribers resided in the Company's twenty three mobile circles.

These 23 circles collectively accounted for approximately 65% of India's land mass; 

Focus on telecommunications to enable the Company to better anticipate industry trends

and capitalize on new telecommunications-related business opportunities;

The strong brand name recognition and a reputation for offering high quality service to its

customers;

Quality management team with vision and proven execution skills; and the Company's

strong relationships with international investors such as SingTel, Warburg Pincus,

International are considered to be its strengths.

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AIRCEL OPERATION CIRCLE IN INDIA

1. DELHI & NCR (properly working)

2 ASSAM

3. BIHAR

4. CHENNAI

5. ANDRA PRADESH

6. GUJRAT

7. HARYANA

8. HIMACHAL PRADESH

9. JAMMU & KASHMIR

10. KARNATAKA

11. KERALA

12. KOLKATA

13. MADHYA PRADESH

14. MAHARASHTRA

15. MUMBAI

16. ORRISA

17. PUNJAB

18. RAJASTHAN

19. SHILONG

20. TAMILNADU

21. UTTARPRADESH (EAST)

22. WEST BENGAL

23. UTTAR PRADESH (WEST)

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CHAPTER-3

ANALYSIS & INTERPRETATION

OF DATA

29

SWOT ANALYSIS OF AIRCEL COMMUNICATION

Swot analysis is done to know about the factors, which are helpful for company to know

about their current position in the existing market.

It helps company to know about their strength on which success of the firm relies, it helps

the company to know about their trailing point which are the basic cause for company

degradation.

It also enables to suggest new areas where company can flourish and can serve its

purpose of marketing profit.

Whereas it also speaks about the prevailing threats which can prove itself as.

abstracts in the pathway of success of company.

30

S W O T A N A LY S I S

31

STRENGTHS

Large coverage in U.P

Customer focus

Budgetary plans

Cost advantage

Attractive & cheaper V.A.S

Large network transmissions with own channel

WEAKNESSES

Poor network coverage on highways

Billing problem

Dissatisfied customer base advertisement

Poor customer care services

OPPORTUNITIES

Increasing coverage at wide network

Developing new sectors

32

New tariff plans

Distribution channel maintained

THREATS

Increased no. of competitors

Loosing customer faith

Unable to provide SIM in market due to CDMA technology

Customer dissatisfaction due to poor customer survives

33

ANALYSIS & INTERPRETATION OF DATA

With an eye on the objective of the project a number of people that, I was interacted in

Delhi and the relevant data were collected.

On the basis of the generated data our findings are as follows:

1.Market share of Aircel in Delhi.

Market share of aircel in Delhi is approx 5%

2. Market share of pre-paid users and the post-paid users.

Inference:

I found that 46 people were using the pre-paid service and on the other hand only 4

people were using the post-paid service.

3. Major problems face by the consumers.

Inference:

53% people were said that high price is the main drawback, while 27% people were said

network, 3% said about the roaming, 10% said about the connectivity, 5% said about the

customer care and remaining 2% face the poor GPRS accessibility.

4. How long people are using the mobile?

Inference:

34

50% were using the mobile from past 1 year, 27% were using from past 6 months, 20%

were using from past 2 years and above and only 3% were using from past 2 months.

5. Which one is the most powerful media in terms of advertisement is concerned.

Inference:

51% people were said that Television is the best medium of advertisement, 33% people

said about the news paper, 13% people said about the hoardings and only 3% said about

the magazines.

6. Factors which constitute the good service provider.

Inference:

57% people were said that network is the main factor for a good service, 23% said about

the reasonable price, 8% said about the customer care, 5% said about the post sale

service, 3% said about the value added service (VAS), 2% said about the Global Pocket

Radio System, and 2% said about the roaming.

7. What people said about the network?

Inference:

50% people said that network is excellent, while 27% said that it is poor 10% said that it

is fair and 10% also said that it is good, only 3% said that it is very poor.

8. People opinion about the roaming.

Inference:

25 people said that it is fair, 15 people said , it is good followed by 8 people said that it is

35

excellent, 10 said it is poor and only 2 people said hat it is very poor.

9. People opinion about the customer care service.

Inference:

10 people said that is good, while 35 people were happy with it and said well (good), 5

people said fair, 9 people said poor and only one person said that it is very poor.

10. People opinion about the Global Pocket Radio System (GPRS).

Inference:

23 people said that it is good, 27 people said that it is fair, 6 people said that it is poor, 4

people said that it is very poor and no one said that it is excellent.

11. People opinion about the Value Added Service (VAS).

Inference:

10 people said that value added service is excellent, 20 people said that good, 26 people

said fair, 4 people said poor and no one said very poor about it.

12. People opinion about their Value for money.

Inference:

10% people said that it is excellent, 27% people said that it is good, 46% people said that

it is fair, 10 % said that it is poor and only 7% said that it is very poor.

36

I collected data from about 50 respondents and from the response of different people

I found the following trend regarding AIRCEL services.

Ques: Do you have mobile connection?

37

Interpretation- From the following graph it is clearly understood that the 99%

subscribers who had mobile connection.

Ques: If you have then which company?

Interpretation- The following graph shows percentage of subscribers from the all

company.

38

Ques: Do know AIRCEL schemes?

Interpretation- The following graph shows the percentage of subscribers who had

knows about AIRCEL schemes.

39

Ques: Do you know AIRCEL VAS service?

Interpretations- The following graph shows the percentage of subscribers who has

known VAS services.

40

Ques; If u gets ` 98 monthly rental for unlimited downloading then would you like

it?

Interpretations- the following graph has been shows the percentage of subscribers who

has interested using mobile net if provided only ` 98 unlimited downloading and surfing.

41

Ques : Do you like downloading surfing through the net or GPRS?

Interpretations- the following graph will be shows percentage of subscribers who has

interested using mobile net.

42

Ques: Do you like AIRCEL services comparison to other?

Interpretations- the following graph shows percentage of subscriber who has like

AIRCEL compression to other.

43

Ques: Which companies provide very cheap internet services?

Interpretation- the following graph shows which company provided cheep internet

services.

44

Ques: Do you like an advertisement of AIRCEL?

Interpretations- the following graph has shows percentage of subscribers who has like

advertisement of AIRCEL.

45

Ques: How Can AIRCEL satisfied your needs?

Interpretations-the following graph has shows percentage of subscriber’s satisfactions.

46

C H A P T E R - 4

C O N C L U S I O N

47

CONCLUSION

The conclusion is drawn from my research report in Aircel with the help of respondents’

feedback: It is apparent through the study that to achieve the desired target, the mobile

companies have formulated various marketing strategies to meet their specific targets.

Even though AIRCEL plans are costing high as compared to Vodafone, Idea, Reliance,

Airtel, Tata Indicom & B.S.N.L. it has still made its good market value. Each player has a

unique set of strengths and weaknesses. Through the market survey it has become

apparent that AIRCEL is leading the chart of providing services. While others have

concentrated on price-cutting, improving distribution & providing margin to the retailers

The conclusions are:-

1. It provide quality service that’s why is steadily capturing market.

2. Due to the brand name ‘Aircel’, its connections plans are giving a tough challenge

to other.

3. Another good thing about Aircel is its customer care department, which is

responsible and prompt towards customer.

4. Aircel is preferred due to its strong network coverage.

5. All Aircel users are happy with its coverage but they want its call rate to be

cheaper.

6. They have only one complain that the call rates are very high as compared to

other cellular service provider.

7. The status of Youth pack that company has launched recently is that it is not

doing well in market as it gives 1500 free sms only for Aircel to Aircel.

On the whole Aircel cares for its customer and is becoming a benchmark in telecom

services. It is gaining popularity among telephone users. If all goes well then in near

future Aircel will have the lion’s share in telecom industry.

48

R E C O M M E N D AT I O N S

49

R E C O M M E N D A T I O N S

Company should be emphasis on more effective advertisement. The most important task

is that company should give its priority to coverage. If the company could cover home

towns, cities and villages as mentioned in the brochure, the demand of the Reliance India

Mobile would get increased by day. The company should enhance its awareness among

many people by mobile road shows: outdoor advertising in local and national newspapers

as well as more type of ads on prime time on television channels for different uses

segments. So that many people may come to know about the service and can become a

subscriber of the company.

The policy or company should be simple. and bring more transparency. The company

should up date marketing department in town offices for the benefit of the subscribers as

well for the company. Company should appoint some executives to make strong

relationship with customer.

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B I B L I O G R A P H Y

51

BIBLIOGRAPHY

BOOKS:BOOKS:

Kotler Philip; Marketing ManagementKotler Philip; Marketing Management

Kothari, C.R.; Research MethodologyKothari, C.R.; Research Methodology

INTERNET:INTERNET:

www.google.comwww.google.com

www.aircel.comwww.aircel.com

MAGAZINES & NEWS PAPERS:MAGAZINES & NEWS PAPERS:

Business todayBusiness today

Business IndiaBusiness India

The Times of India The Times of India

Company catalogueCompany catalogue

52

Q U E S T I O N N A I R E

53

QUESTIONNAIRE

Name:

Address:

Sir/madam, you are requested to give the answers:

1. Do you use any mobile services connection?

(i) Yes (ii) No

2. Which Company's service do you use?

(i) Aircel (ii) BSNL (iii) vodafone (iv) Reliance

(v) Airtel

3. What Type of connection do you have?

(i) Pre-paid (ii) Post-Paid

4. Duration of using this connection?

(i) 0-6 Month (ii) 6-12 Month (iii) 1-2 Year (iv)Above 2 Years

5. For what purpose you are using your mobile?

(i) Taking (ii) Messaging (iii) Internet (iv)Others

6. Connectivity?

(i) Excellent (ii) Good (iii) Average (iv)Poor

7. Coverage in the City?

(i) Excellent (ii) Good (iii) Average (iv)Poor

54

8. SMS services?

(i) Excellent (ii) Good (iii) Average (iv)Poor

9. Tariff Plans?

(i) Excellent (ii) Good (iii) Average (iv)Poor

10. Billing?

(i) Excellent (ii) Good (iii) Average (iv)Poor

11. Customer’s Service?

(ii) Excellent (ii) Good (iii) Average (iv)Poor

12. Voice Quality?

(ii) Excellent (ii) Good (iii) Average (iv)Poor

13. Internet Services?

(ii) Excellent (ii) Good (iii) Average (iv)Poor

14. Any suggestion for Aircel?

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