Minor Project 2nd Sub

8/2/2019 Minor Project 2nd Sub

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MINOR PROJECT

PROPOSAL

SUBMITTED BY-

PRYASH SINGH

MASTERS OF FASHION MANAGEMENT

SEMISTER-1

NATIONAL INSTITUTE OF FASHION

TECHNOLOGY

NEW DELHI

BATCH{2011-2013}

TOPIC:

CHANGING SCENARIO OF

WOMEN’S WEAR

MARKET IN INDIA



RESEARCH CONTEXT

There was notable changes in Indian womenswear market in the past

decade, and is growing at a steady rate of more than 5%,due to increase

number of working women and their level of disposable income.

This research work is done to study the evolution in womens wear

market India and to focus on the bright future that it had.

women's wear retaiI market includes sales of women's and girls'

garments like one-piece dresses, jackets, top, skirts, blouses, sweatshirts,

sweaters, lingerie,formal wears,etc. Ethnic Indian wears like salwar

suits,sarees also add to it.

The domestic and international players currently operating in the Indian

women apparel industry are- Provogue India Ltd., Pantaloon Retail (India) Ltd., Levi Strauss & Co., W, Biba, Fabindia, Tacfab, Hakoba,

Prafful,Vipul, Satya Paul, Anokhi, Meena Bazaar, CTC etc.they have a

very solid market.

Many manufacturers who were initially concentrating only on men's

wear have started focusing on formal wears for women like Raymond

has established its women’s wear brand through its flagship brand 'Park

Avenue', and its casual wear with the label 'Color Plus'.

In spite of growth factors in this sector,there are a few challenges that

market players need to be aware of before entering the market:-

A good fit is important as there is lot of variation across different

age groups and regions

Competition from unorganised market

No unified fashion across diverse regions

QUESTIONS- What are the current women’s wear market scenario?

What are the various challenges and opportunities for the

industry?

Which factors are driving growth in this sector?

Who are the key players operating in this industry?



OBJECTIVES:-

1. To explore opportunities in Indian women’s wear market

2. To explore prominent women’s wear brands in India

3. To identify challenges for the women’s wear brand in India

FINDINGS

Thus with the increase in the income level of women, and a

metamorphosis in their lifestyle, positive opportunities await the

womenswear market.The current market of sarees and ethnic wear

stands at ~Rs 31,000 crore and is projected to grow at 10

per cent to reach ~Rs 45,000 crore in 2014. Major growth is projected in

this segment with the revival of sarees in new and more innovative formats and with new styling, fabric and fits for salwar-kameez and

dupatta,and also branded apparel industry for women(Increasing at a

CAGR of 25% )is expected to hit Rs. 18,351 Crore by 2011. So,with a good

growth trajectory in organized retail, and mall culture, womenswear

segment is all set grow further in the near future.

RESEARCH METHODOLOGY

Data type:secondary and self observation

Sources of data:articles magazine and websites

Research type:exploratory

Data collection:through observation,different books,newspaper.

REFERENCES:-

www.fibre2fashion.com. www.myniftnotes.blogspot.com

www.rncos.com

Minor Project 2nd Sub

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