The Advantages of ISDB-T(Integrated Services Digital Broadcasting - Terrestrial)

Benefits for social and economic development for Thailand

March 2012

Ministry of Internal Affairs and Communications, Japan

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ISDB-T will be a new platform for the development of Thailand

AFFORDABLE TV receivers Mobile Reception

Emergency WarningBroadcasting System

Mobile and Fixed serviceswith ONE transmitter

INTERACTIVE Data Broadcasting

e‐Government, Education, and Health Rural Development, Disaster prevention

FREE to AIR

Solving Social and Economic issues,Digital Divide and Regional Divide

Governmentof Thailand

TV Station

Mobile reception by ISDB-T

Mobile phone network

Mobile TVviewer

Educational organizationhospital, etc.

e‐Education・Educational contents 

e‐Health・Hospital Information・Vaccine Information

e‐Employment・Job information

e‐Government Portal by ISDB‐T

Government Info.・Government directory・News

Mobile TV service is a powerful tool for providing e-government, education, and health services to all people

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Interactive!

Even in the unelectrified area!

ISDB-T can provide Free mobile TV service

Whilewalking

In a train In a busAt home

In a carin Public places

inside a buildingoutside a building

Note: The free of charge is up to the broadcasters.

People can watch TV at Anytime Anywhere at no or low cost because of unnecessity of additional investment for mobile TV

People can watch TV at Anytime Anywhere 

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MobileFixed 

Only One transmitter!! Two transmitters

MobileFixed

ISDB‐T DVB1/2 Cost, 1/2 Energy and 1/2 CO2

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In ServiceMore than 120M mobiles. 

DVB‐H DVB‐T2 T2 Lite/NGH Next???

Num

ber o

f Viewers

ISDB-TOther Standards

investment

New ViewersNew Services

New Business Chance

investment

Mobile

FixedFixed

Mobile

=

ISDB-T expands TV Viewers extremely

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Only changing “Analog” into 

“Digital”

At least equalperformance toother standards

TV sets Job Creation

Industrial Development

STB for fixed reception Mobile receiver with GSM

USD60USD20

Affordable ISDB-T Receivers are available

6※8MHｚ FOB Price

More than 130 million receivers have been shipped

More than 120 million receivers have been shipped

DVB-T2 Set Top Box is expensive in South Africa

URL:http://mybroadband.co.za/news/broadcasting/39823-digital-tv-pricing-and-roll-out.html

USD92.5

Various receiving devices are available for One-Seg!

iPhone/iPadmobile phone

PlayStation Portable (PSP) portable device

Examples of Data broadcast (BML) in Japan

Sports

Hospital Recipe

Drama

News

Various examples of Data broadcast (BML)

Traffic

e-Government e-Education

Weather

Sports

Score of the game

Recipe

Instruction for cooking the dish

Results of other games today

Ingredient(beef, white wine,salt and pepper)

Professional Baseball

Name of the dish

Player’s name for pitching

Examples of Data broadcasting in Japan

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Drama

Summary of story, casting of the dramae‐Education

Title of the drama

Selecting the correct parts for assembling the car

TV program forthe drama

TV program for education

Examples of Data broadcasting in Japan

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Why ISDB-T is suitable as the disaster management?Disaster occur!!

eruption earthquake

flood tsunami

It might be…

Black out

Cut line/Congestion

Only ISDB-T developed theworldwide Mobile TV service!

But… Mobile TV works well even in the disaster!

Works with battery!

Can receive informationanytime/anywhere!

Even low-income people, most of them have mobile phone!

Free of charge! *DVB-H failed to develop their businessand DVB-T2 Lite is not in service yet.

Japan Meteorological Agency (JMA)

Transmitting tower

TSUNAMI Alert

“EWBS Ready”Radio

“EWBS Ready”Television

“Switch-on signal”

EWBS

Broadcasting station

Example Flow of Emergency Warning Broadcasting System (EWBS) Operation in JAPAN

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Delivery of the warning through loud speakers (Image)

Loud speakers

Solar panelBattery

EWBS Receiver

Effectively warn to people without receivers in the field

Example of Delivery of Warning using EWBS

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The East Japan Great Earthquake

◆ NHK played an important role to disseminate the early warnings and report the mid- and post-disaster information.

◆ One-Seg and radio could be effective tools todisseminate the tsunami warning especially in the field.

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For ISDB-T adopted countries, Japan can extend its technical support for realizing smooth transition to DTTB.-Technical support -Dispatching experts -Inviting to a training course in Japan-Holding a seminar at ISDB-T adopted countries-Sharing best practice with other “ISDB-T family” countries

Smooth transition to Digitalization

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Japan is preparing to support test broadcasting in Thailand by ISDB-T

Supporting deployment of ISDB-T in Angola

1. Real-time broadcasting

Receiver(Handheld)

1. Real-time 24h broadcasting working well with ISDB-T(8MHz)2. ISDB-T complies with GE06 Agreement

Receiving check in MTTI

Receiver(STB)

HD/SD Encoder

One-Seg Encoder

M

U

X

Exciter AmpSDI

SDI

GPS

2. ISDB-T Notification (GE06)

ITU Publicizes that ISDB-T complies with GE06 Agreement on 15th Nov. 2011.

The successful result of the Angolan notification paves the way to introduce ISDB-T technology in the GE06 countries.

Frequency 554MHz

Modulation FEC GI

Full seg 64QAM 3 / 4 1 / 16

One seg QPSK 2 / 3 1 / 16

ISDB-T complies with GE06 Agreement

ITU Publicizes that ISDB-T complies with GE06 Agreement.The successful result of notification paves the way to introduce ISDB-T technology in the GE06 countries as well all over the world !!

Note: There are still no DVB-T2 stations in the ITU’s record

Global Manufacturers of ISDB-T Receivers

GSM / 3G+TV Digital USB One-Seg receiver

- Gradiente - LG - Panasonic- Philips - Envisio - Sony - Positivo - Aiko - Olévia- Tec Toy - Amplimatic - Telesystem- Semp Toshiba - Thevear - Plasmatic - Ebcom - Visiontec - Coship- Samsung - Zinwell - EWD

LCD & PLASMA

STB

World wide international manufactures provide Variety of Receivers for ISDB-T markets.

In Japan: Sony, Panasonic, Hitachi, Toshiba, NEC, Sanyo, Sharp, Philips, Samsung, SMART Network, Maspro, Pixela, etc….. 19

Global Manufacturers of ISDB-T Transmitters

http://www2.rohde-schwarz.com/en/products/broadcasting/tv_transmitters/tv_transmitter_power/

•ROHDE＆SCHWARZCompany headquarters are in Munich, Germany.

http://www3.toshiba.co.jp/snis/ovs/broadcast_top.htm

•TOSHIBACompany headquarters are in Tokyo, Japan.

http://www.nec.com/global/prod/nw/broadcast/index.html

•NECCompany headquarters are in Tokyo, Japan.

Company headquarters are in Melbourne, Florida, USA•HARRIS

http://www.broadcast.harris.com/productsandsolutions/TelevisionTransmission/MobileTelevisionSolutions/default.asp

http://www.linear.com.br/ing/index2.php?abrir=digital#vhf

•LINEARCompany headquarters are in Santa Rita do Sapucai', Brazil.

World wide international manufactures provide ISDB-T transmitting system.

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Comparative studies have been implemented in following countries by themselvesBrazil

http://www.itu.int/ITU-D/pdf/3888-06-en.pdfPeru

http://www.mtc.gob.pe/portal/tdt/documentos.htmlChile

http://www.subtel.cl/prontus_tvd/site/artic/20071213/pags/20071213180041.html

http://www.subtel.cl/prontus_tvd/site/artic/20090914/asocfile/20090914093202/informe_sustentacion_tvd_final.pdf

Costa Ricahttp://www.telecom.go.cr/index.php/en-contacto-con-el-

usuario/documentos/doc_download/139-informe-final-comision-mixta-tv-digital

<Reference> Comparative Studies

Digitization of Terrestrial Television Broadcasting: Major Developments

Oct.1998 Government announces plan for digitization of terrestrial broadcasting(Report by the Terrestrial Digital Broadcasting Council)

Jul. 2001 After the revision of the Radio Act (formulated on June 8), it was decidedthat July 24, 2011, would mark the end of analog broadcasting and thedigitization of terrestrial broadcasting

Dec. 1, 2003 Start of terrestrial digital broadcasting in the three major metropolitan areas

Apr. 1, 2006 Start of one-segment broadcasting service

Dec. 1, 2006 Start of terrestrial broadcasting in all prefectures

Jul. 24, 2011 Termination of analog TV broadcasting* except in some regions afflicted by the earthquake / tsunami damage

・ large-scale ASO・ no changing the initial target date・ no confusion

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National Organization for migration in JapanStake holders

Broadcasters(NHK, commercial TV)

Advisory board for government

Newspaper companies

Local governments Manufactures

Retailers

Consumer organizations

Promotion bodyComposed by･Ministry of Internal affairs and communications･Broadcasters (NHK, commercial TV)

Promotioncommittee Planning

committee

Technicalcommittee

･advice･check and balance

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Targeted Schedule for digital migration

1. The schedule should be considered in account of actual situation such as frequency utilization.

2. Broadcasting station(1)Capital region (Tokyo)

2003 Starts Actual Service broadcasting(2)Metropolitan regions (Osaka, Nagoya)

2003 Starts Actual Service broadcasting(3)Other regions

2006 Starts Actual Service broadcasting

3. Relay station(1)Respective broadcasters should make a plan for relay station deployment and

proceed the deployment along with their plan.(2)Utilization of existing tower and joint facility among private and public

broadcasters are expected.

4. In the same service area, broadcasters are expected to start DTB at Broadcasting Station and relay station level respectively.

2003 2006 2010

Digital(Tokyo/Nagoya/Osaka)

Digital(Other area)

Analogue TV

(Master Plan for Digital migration of Television, Oct. 1998)

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Success Tip for smooth ASO

Preparation of Consultation offices close to citizens

(working together with the government,

broadcasters, manufacturers and electric shops)

Implementation of measures along with a schedule and target

Measures for the spread of digital receivers

Public announcements, including statistical results of the digital spread rate and the ASO notification through the analog broadcasting program

Spread of “digitalization of Terrestrial Television Broadcasting” to citizens by using characters and distinguished persons (Media Strategy)

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Various support toward Digitalization in Japan

(2) Radio measurement vehicle

(3) Call center

(1) Explanatory meeting

“Rapid radio measurement”Blue road indicates “recieve condition is good”

(publication)

DTTB support center was established nationwide by MIC for publicity and advisement of DTTB in cooperation with Local government, Constructor, Retailer, Broadcasters

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Indication of Analog TV receivers and digital TV receiversLabels for Analog ReceiverThe labels indicate that “This receiver is not applicable to Digital Broadcasting and after analog switch off, STB is required”

Analog TV

Labels for Digital Receiver

The labels indicate that “This receiver is applicable to Terrestrial Digital Broadcasting”

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Notification in some programs

“Analog” Logo

From January, 2011Always letter box withnotification instrument

From July 2008 From July 5, 2010 From July 1, 2011

Notice on normal program

Analog broadcasting termination

Noon of July 24, 2011

Letter box, Notification

• Sequentially, notification with the letterbox begins on analog program

• NHK: From March 29, 2010

• Commercial TVs: From April 2010

Virtual analog switch-offwith blue back screen

• All broadcasts do virtual analog switch-off at the same time especially prime time.

Facilitation for Analog Switch Off in Japan

Regularly displayblue back screen or notice program

From July, 2011Always display day of countdown to termination of analog broadcasting

“Notice” only

From July 25, 2011

-- for people to facilitate preparation of analog switch off --

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Digital Terrestrial TV Broadcasting standards in the world

ISDB-T(Integrated Services Digital Broadcasting - Terrestrial)

ATSC(Advanced Television Systems Committee)

DVB-T/T2(Digital Video Broadcasting – Terrestrial/Terrestrial2)

DTMB(Digital Terrestrial Multimedia Broadcast)

Japan (ISDB-T)(Launched in Dec. 2003)

Peru (ISDB-T）(Adopted in Apr. 2009)(Launched in Mar.2010)

Costa Rica (ISDB-T)(Adopted in May. 2010)

Chile (ISDB-T)(Adopted in Sep. 2009)

Ecuador (ISDB-T)(Adopted in Mar. 2010)

Venezuela (ISDB-T)(Adopted in Oct. 2009)(Launched in Jun. 2011)

Argentina (ISDB-T)(Adopted in Aug. 2009)(Launched in Apr.2010)

Philippines (ISDB-T)(Adopted in Jun. 2010)

As of Dec. 2011

Bolivia (ISDB-T)(Adopted in Jul. 2010)

Paraguay (ISDB-T)(Adopted in Jun. 2010)(Launched in Aug.2011)

Uruguay (ISDB-T)(Adopted in Dec. 2010)

Brazil (ISDB-T)(Adopted in Jun. 2006)(Launched in Dec.2007)

Maldives(ISDB-T)(Adopted in Oct. 2011)(state-owned broadcaster)

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1. Solving of social and economic issues2. Rapid Deployment of Digital TV3. Cost efficiency4. Disaster Management5. Support after adoption

Conclusion:ISDB‐T is the BEST solution for Thailand

Key points for Selection

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