Ministry Branding Charles Collie
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Transcript of Ministry Branding Charles Collie
Ministry BrandingDiscovery | Alignment | Communications
Charles Collie | Managing DirectorBoldStroke [email protected]
Why should I care about Branding?
Jesus asked us to care about it.
Paul used branding
And it’s worked pretty well.
•Growing Awareness, •Developing Trust and •Changing Lives…
Branding is a key part of:
in the face of the clutter and confusion in the world.
So what exactly is a BRAND?
A Brand is…
A strategic focus.
A core strength.
An expectation.
A Brand is also adecision making tool.
Step 1: “Discover” your brand.
Brand Discovery is an Inside Out Process
I N S I D E
What your church
values most and
does best
O U T S I D EWhat your
community and the world
need and want most
Brand Discovery
BRAND
INSIDEWhat you believe
What you value
Who your members are
What their/your MAPS are
Where you’re called
OUTSIDEWhere your church is located
The demographics of the community
What their needs/wants are
What they believe
The avenues available to reach them
Brand Discovery
It’s about Truth & Relevance
Value Propositions
Defined Inside, Tested Outside
Refined to become a Brand StatementRefined again to become One Word or a Phrase
Reality and Aspiration
It’s also about
ApplesApples
emotional driversmotivations
rational driversbenefits and attributes
expectationthe brand
Branding
Now What?!!
Alignment
BE THE BRAND(live it, breathe it, share it)
Experiences
ConnectionsStructureProcesses
Experiences
ConnectionsStructureProcesses
Brand Communications Planning
A focused message resonates with
Clarity
The proper first response to a changing world is not to ask, “How should we change?”Rather ask,
“What do we stand for and Why do we exist?”
This should never change.
Then change everything else.
from Built to Last by Jim Collins
Charles Collie | Managing DirectorBoldStroke [email protected]
If you have additional Questions, Comments, Suggestions or to get a copy of the presentation: