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MINING TEXTUAL DATA IN LITIGATION & INVESTIGATIONS

April 22, 2015

Lanny MorrowManaging Consultant

lmorrow@bkd.com

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• Participate in entire webinar• Answer polls when they are provided• If you are viewing this webinar in a group Complete group attendance form with

• Title & date of live webinar• Your company name• Your printed name, signature & email address

All group attendance sheets must be submitted within 24 hours of live webinar

Answer polls when they are provided

• If all eligibility requirements are met, each participant will be emailed their CPE certificates within 15 business days of live webinar

TO RECEIVE CPE CREDIT

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GROWTH OF UNSTRUCTURED DATA

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TEXT ANALYTICS FAMILY OF FUNCTIONS

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TOPIC EXTRACTION

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CONCEPT & THEME EXTRACTION

“together with our partners we managed to steer the course of events away from war”Vladmir Putin, presidential address, December 2013

“extensive bloodshed”

“dramatic situation”“external military intervention”

“conflict”

“crisis”

“resorting to forceful actions”

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TOPIC MAPS & WORD CLOUDS

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EMOTIONAL TONE DETECTION

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• Operates under premise that communications have an inherent tone expressed through adjectives, idioms, even emoticons

• Adapted from marketing concept of “sentiment analysis” to flag emails responsive to a certain tone

• Powerful because it doesn’t require any initial starting point or theory

TONE DETECTION POINTS

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FOUNDATION OF TONE DETECTION

Some tone categories

Non-emotional positive Emotional positive Anxious (nervous, tense)Non-emotional negative Emotional negative Anger/frustrationTentative Certainty SwearingLow esteem Egocentric Vague/evasiveConspiratorial

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TONE DETECTION CASE STUDYEvasivenessVaguenessTension Nervousness

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TONE DETECTION CASE STUDY

EvasivenessVaguenessTension Nervousness

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RELATIONSHIPS

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RELATIONSHIP NETWORKS

Carrie Fischer was in Star Wars withHarrison Ford who was in The FugitivewithTommy Lee Jones who was in Batman Forever withVal Kilmer who was in HeatwithRobert Dinero who was in Sleeperswith

Kevin Bacon

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BASIC MAPPING

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$600K DEVELOPMENT AT TWIN PINES

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RELATIONSHIP MAPPING EXAMPLE

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RELATIONSHIP MAPPING

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SAME EMAILS WITH ENTITY EXTRACTION

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ENHANCED RELATIONSHIP MAP

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CONCEPT SEARCHING

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CONCEPTS INSTEAD OF WORDSFrom: The BossTo: Everyone

I wanted to congratulate Lisa on her really outstanding presentation at the meeting! The update was easy to follow and was very well received by the group. Great job, Lisa! Kim also gave a nice presentation. We appreciate you both.

Lisa Kimnice

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REAL EXAMPLE

To: BriberFrom: Employee taking bribe---------------------------------------------Thank you for the “little” token – I park it in the driveway - my neighbors are so jealous! Can’t wait to take it out this weekend to see what it can do on the open highway (wow!)

tokenthank you gift

parkdrivewayhighway vehicle

WowThank you!!

excitement

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TEXT IS A WINDOW TO THE SOUL

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DIGITAL FORENSICS

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IMPACT OF NONTRADITIONAL DATA

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IMPACT OF NONTRADITIONAL DATAMovement from “broadcast social media” to personal social media

What 8th Graders Taught Me About Where Social Strategy Needs to Go (Like 'Dark Social')

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THINKING AHEAD• Impact of “big data“ & “open data”• Growth of unstructured (textual) data• Artificial intelligence/augmented intelligence

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QUESTIONS?

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CONTINUING PROFESSIONAL EDUCATION (CPE) CREDITS

BKD, LLP is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

The information in BKD webinars is presented by BKD professionals, but applying specific information to your situation requires careful consideration of facts & circumstances. Consult your BKD advisor before acting on any matters covered in these webinars.

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• CPE credit may be awarded upon verification of participant attendance

• For questions, concerns or comments regarding CPE credit, please email the BKD Learning & Development Department at training@bkd.com

CPE CREDIT

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FOR MORE INFORMATION

THANK YOU!Lanny Morrowlmorrow@bkd.com