Mini Ppt Hooper 09 23 2010
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Building Brands At Retail
description
Trans World Marketing Corporate Infomation
Transcript of Mini Ppt Hooper 09 23 2010
Building Brands At Retail
TRANS WORLD MARKETING
• Leading retail marketing corporation with 40+ year history of success
• Relationships with Fortune 500 brand marketers, their agencies and retail partners
• Committed to evolving the retail landscape with innovative strategies and solutions
– Permanent and semi-perm displays
– Fixtures
– Signage
– Category systems
– Concept shops
– Store environments
FACILITIES
• Corporate headquarters located in East Rutherford, New Jersey
• Regional Offices- Stamford CT, Orlando FL- Los Angeles, CA- Design: Phoenix AZ
• Full service model– Extensive in-house resources– Domestic and global sourcing
• Two company-owned facilities– 140,000 square feet– Concept design and engineering– Prototyping– Production– Assembly– Warehousing
INDUSTRY LEADERSHIP
• Point-of-Purchase Advertising International (POPAI)
- Embrace POPAI standard industry practices
- 2006 through 2010 OMA Committee Chairman
- 2009 President’s Award Winner
- 2010 Chairman’s Advisory Board
• In- Store Marketing Institute
- 2007 Gold Benefactor Women in POP Benefit to fight Breast Cancer
- 2008 Design of Times Winner – 4 Categories
- 2008 Gold Benefactor Women in POP Benefit to fight Breast Cancer
- 2009 Gold Benefactor Women in POP Benefit to fight Breast Cancer
• Association for Retail Environments (A.R.E.) – Member since 1996
AWARDS
• Six-time POPAI Display-of-the-Year
Award Winner
- Kid City Kiosk (entertainment)
- Camel CTS Display (tobacco)
- Nike Air Program (athletic footwear)
- Pepsi-Cola Impact Vending Program
- Sarah Coventry Interactive Kiosk (jewelry)
- Coty Omnibus Event (cosmetics)
• Over two hundred POPAI Outstanding
Merchandising Achievement
Awards (OMA), including European OMA
• Design of the Times Awards
EXECUTIONAL SERVICES
• End-to-end service offering supports
merchandising rollouts
– Global, national and regional
– Test stores
– Store openings
– Phased releases
• Experienced in complex program
management
• Value-added services optimize
program execution and performance
– Value engineering
– Managed inventory
– On-line communications
VALUE ENGINEERING
GOAL OF VALUE ENGINEERING
Maximize product functionality
Reduce cost
Improve product quality
Simplify product execution
Enhance product utilization
The process of developing a
product’s engineering design
and manufacturing method
based on a defined criteria or
strategy
MANAGED INVENTORY
GOAL OF MANAGED INVENTORY
Decrease finished goods inventory
Eliminate obsolescent inventory
Decrease warehousing costs
Increase speed to market
Optimize retail sales opportunity
Enhance resource management
The strategic inventory
management system
which optimizes program
performance and increase
customer satisfaction
GREEN RETAIL
• TWM Green Committee is committed to establishing and communicating
Green best practices
– Conduct Green audits of new and existing displays
– Source Green production materials, processes, printing and lighting
– Use environmentally-friendly cartons, packing materials and pallets
– Label entire display, components and packaging for store-level recycling
– Support client Green initiatives with thought-leadership and solutions
– Manage TWM facilities in an environmentally-friendly manner
For more information, ask about our Sustainability Presentation
CLIENTS
PORTFOLIO
CONSUMER ELECTRONICS
CONSUMER ELECTRONICS – RETAILER SPECIFIC
LG Consumer Electronics
HH Gregg
Certified Dealer
DIY / HOME PORTFOLIO
INTERACTIVE
TOUCH SCREEN TECHNOLOGIES
INTERACTIVE
CUSTOM DESIGNED CIRCUITS
FOOD AND BEVERAGE
Signage
Edge light LED Technology
2 piece - Vacuum Form Slat Wall / Wall Hanging Installation
CONSUMER PRODUCTS
SPORTING GOODS, FOOTWEAR, APPARREL
IN-STORE ENVIRONMENTS
CUSTOM SHOPS
RETAIL STORES
STAPLES/OXO LAUNCH
Trans World Marketing
360 Murray Hill Parkway
East Rutherford, NJ 07073
Mark Hooper
Vice President – New Business Development
Phone 321.939.0993
Mobile 407.748.8700
Thank you
