Case study 7.1

by ¥2

The evolution

The first Morris Mini-Minor sold in Texas

1959 1963 1967 1969 19821964–1989

1961–1982 1969–19711976–1983

1984–1989

1990–1995

1994

Mini BMW

Low price High price

Low quality High quality

Low comfort High comfort

Fuel economy Higher fuel consumption

No advanced features Enrich with advanced features (Cargo box, new storage capacity, 1.6 liter engine, 130 bhp)

British PM drives MINI Cooper convertible off of the assembly lineSubmitted by KC Kelly on Tue, 09/06/2011 - 10:06•Auto News•MINI

Ten years ago, in 2001, the German automobile manufacturer, British Motor Corporation (BMW) began producing the MINI as one of their automotive marques. Just few days ago, UK Prime Minister David Cameron drove the two millionth MINI Cooper convertible off the production line from the plant in Oxford, the Downing Street reports.

2,000,000th

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