Mini Brand Report Brand: BMW Category: Luxury SUV Locations: UK, Germany, Russia, China, Ireland, Canada, UAE Period: 1 – 8 July 2014 Sections: 1.  CEO Dashboard 2.  Metrics & KPIs 3.  Audience Measurement

Click here for the BMW SUV Social Media Metrics Dashboard in Google Docs Report Author: AllFamous Digital

87%  Accuracy  Score  

Power

5.0% Positive Sentiment

Rank #1

1.

You were mentioned 178 times!

LOW Crisis Risk

2.0%

Target

LOW Risk

>

Handling LOW Risk

Efficiency LOW Risk

Safety LOW Risk

Comfort LOW Risk

Luxury LOW Risk

1.3% Negative Sentiment

0.3%

Target >

2.

3.

4.

46%

Share  of  voice  

43%

6%

6%

CEO DASHBOARD

Period: 1-31 July 2014

8.1% Positive

3.1%

You  

>

2.3% Negative

1.0%

You  

>

13.8% Positive

8.8%

You  

>

2.3% Negative

1.0%

You  

>

8.5% Positive

3.5%

You  

>

7.8% Negative

6.5%

You  

>

Brand Metrics

Competitors

CEO Dashboard

Metrics & KPIs

Audience Measurement

Metric KPI Week  1 Week  2 Week  3 This  Week

Men5ons 250/week 244 267 322 178

Share  of  Voice 50% 52% 54% 57% 53%

Posi5ve  Sen5ment 3% 4.5% 3.2% 3.4% 5%

Nega5ve  Sen5ment 1% 1.3% 1.4% 1.4% 1.3%

Crisis  Score 20 20 20 20 20

Nega3ve  Men3ons  by  Brand  Metric Week  1 Week  2 Week  3 This  Week

Comfort 2 3 5 3

Efficiency 1 5 4 5

Power 2 7 3 2

Luxury 3 6 3 2

Safety 2 2 4 3

Handling 3 5 2 1

TOTAL 13 28 21 16

CEO Dashboard

Metrics & KPIs

Audience Measurement

Key Social Media Metrics

What are people saying about the various aspects of your product?

By Country Demographics

Channels

Age Group Male Female

21-24 13% 6%

25-34 43% 27%

35-44 29% 40%

45-54 16% 27%

Total 67.3% 32.7%

Channel Share

Twitter 53.6%

Forum Replies 24.2%

Blogs 9.1%

Forums 6.3%

Mainstream News 4.4%

Comments 1.1%

Videos 0.3%

Most Commonly Used Hashtags

Hashtag Mentions Hashtag Mentions

#bmw 74 #essex 14

#carads 35 #suv 12

#x5 26 #luxury 9

#auto 21 #automotive 8

#autotrader 21 #brampton 8

#freeads 21 #bumpers 8

#autotrade 14 #german 7

Country Mentions Male Female

Russia 2,156 61.2% 38.8%

Canada 1,517 68.2% 31.8%

Germany 1,385 64.8% 35.2%

UK 1,071 67.3% 32.7%

China 609 67.4% 32.6%

UAE 429 48.4% 51.6%

Ireland 107 90.9% 9.1%

CEO Dashboard

Metrics & KPIs

Audience Measurement

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Every week we will send you an email with your key statistics, a Mini Brand Report, and an export of all your negative mentions.

CEO Dashboard  

Audience Measurement  Key Metrics & KPIs  * Minimum 12 months

$650* /per month

Weekly Mini-Brand Report and Tracking

Inclusions: •  Weekly status email •  Weekly Negative Mentions Report •  Weekly Mini Brand Report •  Google Doc Tracker updated weekly

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Mini Brand Report Report Author: AllFamous Digital

87%  Accuracy  Score  

Thank you!