Mineral Water ProcessingBy Machinery

Collaboration by and betweenNarotama University andNarotama University and

Local Government Enterprises

Presented by

SETIONO WINARDI

Understanding Mineral Water• Mineral water is water from a mineral spring that

contains various minerals, such as salts and sulfurcompounds. Mineral water may be effervescent (i.e.,"sparkling") due to contained gases.

• Traditionally, mineral waters were used or consumed attheir spring sources, often referred to as "taking thewaters" or "taking the cure," at developed cities suchwaters" or "taking the cure," at developed cities suchas spas, baths, or wells. The term spa was used for aplace where the water was consumed and bathedin; bath where the water was used primarily forbathing, therapeutics, or recreation; and well wherethe water was to be consumed.

Composition• The more calcium and magnesium ions that are dissolved in water,

the harder it is said to be; water with few dissolved calcium andmagnesium ions is described as being soft.

• The U.S. Food and Drug Administration classifies mineral water as watercontaining at least 250 parts per million total dissolved solids (TDS),originating from a geologically and physically protected undergroundwater source. No minerals may be added to this water. In many places,however, the term "mineral water" is colloquially used to mean anybottled carbonated water or soda water, as opposed to tap water.

• In the European Union, bottled water may be called mineral water when it• In the European Union, bottled water may be called mineral water when itis bottled at the source and has undergone no or minimaltreatment. Permitted is the removal of iron, manganese, sulfur andarsenic through decantation, filtration or treatment with ozone-enrichedair, in so far as this treatment does not alter the composition of the wateras regards the essential constituents which give it its properties. Noadditions are permitted except for carbon dioxide, which may be added,removed or re-introduced by exclusively physical methods. No disinfectiontreatment is permitted, nor is the addition of any bacteriostatic agents.

Regulations

• Healthy Ministry the Republic of Indonesia No.416 year 1990 standardization for water

• World Health Organization Codex Standard108-1981

• Ministry of Trade and Industrial Regulation• Ministry of Trade and Industrial Regulation(Business License General and Specific)

• Health Ministry Regulation for the Drug andFood Business

Processing

Processing

Processing

Business Retail

Retail

Consumer or User

Business Integrated

University

Lecturers

University = Campus + Foundation

Lecturers = Member of Lecturer

Students

Business

Students = Member of Student

Business = Business established

Collaborate Business and ScientistBusiness

Operation &Maintenance

Sales & MarketingFinance

ManagementBusinessStructure

Civil EngineeringFaculty

EconomyFaculty-Management

Law FacultyBusiness

EconomyFaculty-Accounting

Law FacultyBusiness

Marketing ToolsA banner is a flag or other piece of cloth bearing asymbol, logo, slogan or other message. Banner-making is an ancient craft. Church banners commonlyportray the saint to whom the church is dedicated

Brochures are advertising pieces mainly used tointroduce a company or organization, and inform aboutproducts and/or services to a target audience.Brochures are distributed by radio, handed personallyor placed in brochure racks. They are usually presentnear tourist attractions

A gallon is a unit of measurement used tomeasure volume. People have used many differentgallons throughout history. There are three types ofgallon still in use.

Target Consumer

Individual

Group

Business Advantages

1. Absorbed the students as free lancer sales &marketing professional and give theexperiences

2. Absorbed the Lecturer as Researcher forBusiness DevelopmentBusiness Development

3. Absorbed the community as the employeesunskills for driver and helper

4. Educated the community for healthy life andused the healthy water

Consumption for Water

1. Normal condition, 1 person will need 1,5 ltrs/day

2. 18 ltrs will used by 1 person on 12 days for drink only

3. The population on Surabaya 2,374,658 persons, if 50% of them asadults, it’s mean 1,187,329 persons

4. If market share 10% it’s mean 118,733 persons

5. The person will need the water 118,733 : 12 = 9,894 gallon

6. We must produce the mineral water 9,894 gallon/day6. We must produce the mineral water 9,894 gallon/day

7. If the price IDR.8,000, so the revenue

IDR.8,000 x 9,894 = IDR.79,152,000/day

8. Net profit 30% = 30% x IDR.79,152,000 = IDR.23,745,600/day

9. Net profit monthly = 20 x IDR.23,745,600 = IDR. 474,912,000

10. Net profit annually = 11 x IDR. 474,912,000 = IDR.5,224,032,000

Strategy Branding Product1. Brocure with details as per Ministry of Health

the Republic of Indonesia. Content themineral water. We have competitor likeAQUA, Prima. They don’t have the brocurewith details requirement the healthy water

2. The price will compete with AQUA and2. The price will compete with AQUA andPrima, cause they are using the network, wedo not use the network like agent. Weproduce and sale directly to customer.

3. We use the seal to protect the original frommanufacture

Business Development Proposal

Gallon onMarket or

User

Sale to Aqua Network orRecycling Processed by Narotama

No Kind of WorkMONTH

1 2 3 4 5 6 7 8 9 10 11 12

PREPARATION1.Research & Survey for Raw Water

a. The Ministry of Health Legalizationb. Independent Laboratory (SUCOFINDO)c. Source of Water

2.Machinery and Toolsa. Machine for Mineral Water

a.1. Tailor Made in Indonesiaa.2. Direct Import

b. Design of Machine

TIME SCHEDULE

b. Design of Machinec. Cup of Gallond. Seal of Galone. Galon

3.Locationa. Design of Placeb. Finishing Design

4.Supportinga. Employees Recruitment

a.1. Driver and Helperb.2. Sales & Marketingb.3. Accessoriesb.4. Mini Truck/Pick Up

No Kind of Work

MONTH

1 2 3 4 5 6 7 8 9 10 11 12

II LEGALIZATION

1.The Ministry of Health

2.The Ministry of Trade & Industry

TIME SCHEDULE

3.The Association

III BUSINESS IMPLEMENTING

1.Training for Sales & Marketing

2.Market Penetration

3.Business Development

Pricing

1. Raw Water price

2. Accesories price

3. Business License

4. General Operation Cost

4.1. employees

4.2. electrician

4.3. telephone

4.4. fuel costs

4.5. car license

4.6. car maintenance

4.7. building rental

4.8. miscelenous cost

5. Profit

THANK YOU