Mindset 1 - Center for Dairy Excellence · 1 Mindset. Your Purpose is to Engage. Your Goal is...
Transcript of Mindset 1 - Center for Dairy Excellence · 1 Mindset. Your Purpose is to Engage. Your Goal is...
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1Mindset
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Your Purpose is to Engage.
Your Goal is Connection, not Perfection.
Your Focus is on the Audience.
Mindset
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Find the Balance
Relatability Credibility
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To get my slides/notes
Text“Storytelling” to 96000
TextStorytelling
to 96000
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Skillset
2
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def. a story is a reimagined experience narrated with enough detail and feeling
to cause your listeners imagination to experience it as real.
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Place Them in the Scene
Create Curiosity
Reinforce Relatability
Bring the Audience into the Story
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An influential story is: STRUGGLE TO SOLUTION
THE MODEL
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The Smurfs are Copyrighted by Peyo and the property of Studio Peyo SA.
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THE MODELAn influential story is:
STRUGGLE TO SOLUTION
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“
— Joseph Stalin
The death of one man is a tragedy; The death of a million is a statistic.”
Joseph Stalin April 3, 1922 — October 16, 1952
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Toolset
3
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Dialogue Details Metaphors
Bring the Story to Life
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WINS!
Whoever Tells the Best
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