Minds On Google+
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Google + Changing the way we share. + Changing the way we share.
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Transcript of Minds On Google+
Google +Changing the way we share.
+Changing the way we share.
NOT ANOTHER SOCIAL NETWORK!!!!
I have Social Media fatigue.
“The assumption is that everything will move over to usingthe Plus infrastructure over time”
-Eric Schmidt, Google’s Chairman
GOOGLE+ WILL BECOME THECORE OF GOOGLE’S SERVICES
calendar
+
Google Sites attract more than 1 billion visitors worldwide each month and accounts for 10.4% of all time spent online.
- Source: comScore Media Metrix, Worldwide, June 2011
20 Million Beta Testers(in 3 weeks)
+1 Button is on pace to replace the “Like” Button
Context + Content + Convenience
Connect Discover Publish Entertain Promote
Google+ Socialized Ecosystem
Platform apps, extensions, developer tools (Android, iOS, Chrome, etc.)
Source: G. Grover, Steal ThunderVersion 3.0, 7-26-11
CalendarDocs
G+ Circles, Chat,Voice,
Hangouts,Huddle
Gmail
SearchLatitudeNewsReader
Maps/Places(Sparks)Translate
BloggerYoutubePicasa
BloggerYoutubePicasaMusic
BloggerYoutubePicasa
FeedburnerPlaces
AdwordsCheckout
Android Market+1 ButtonPostRank(Analytics)
Groups
Circles are the new segmentation and collaboration tool.
Hangouts Circles
Video Conferencing/WebinarsDocument Sharing
Screen SharingWhiteboards
2nd Gen
3rd Gen
1rst Gen
“Those crazy kids at Google, their ironic metaphors, and renting a Wave pool to celebrate Google+.”
-Christian Adams, Minds On
Google’s Asymmetric Sharing
Symmetric Sharing
MeFacebookYou
You MeTwitter
You Me
http://thefuturebuzz.com/2009/08/19/social-seo-strategy/
Social Search is about organic relevancy and improving results. - Amit Singhal, Google
Websites Using Google's +1 Button Get 3.5x the Google+ Visits
-Hubspot
Resource: http://blog.hubspot.com/blog/tabid/6307/bid/22293/Websites-Using-Google-s-1-Button-Get-3-5x-the-Google-Visits-Data.aspx#ixzz1UqNewnYw
50% more than Twitter
-Rand Fishkin, SEOMoz.org
Does it replace your blog?
The Answer is:No
Gaming......it’s coming
....is here.
Business Pages/Verified Profiles
Justin Bieber/Lady GagaThis is my daughter’s wallpaper.I swear.
Pros Cons
• #1 Search Engine • Free SaaS applications• Hashtags / Real-Time Search• Open API (Partial)• Better Conversations/Communication• Relevancy• Better Business Pages• Better Market Segmentation• Better Ad Service• Decreased Bounce Rates (GUI)• Privacy Controls• Responsive Project Team
• Recreating Your Social Graph• Duplicate Content Filtering• Comment Filtering (Mute Post)• Target Marketing (Yes, but No)• No Events (Yet)• No Polling (Yet)• Pseudonyms (Yet)
Guides
What’s New in Google+
Mashable’s Guide to Google+
Extensions
PlusYa
Social Statistics
Recommended Users
Google+ How-To Document
gplus.to
Profile Link Shorteners
Member Directories
Surplus
PhotoZoom
Usability Boost
Lifehacker’s Make The Most of Google+
Google Plus Me
Start Google Plus
Group.as
Plus Minus
Publish SyncReply To Author
+forGoogle
Circle Sunday
Google+ Counter
gglpls Find People On Plus
GPlus Resource
http://thebiggandbusiness.com
http://googleblog.blogspot.com
Keys To Success
•Circles
•Search
•Simplicity
•Apps
•Ecosystem
UNDERSTAND BEHAVIOR,NOT TECHNOLOGY
KEY TAKEAWAYS
Christian Adams
Marketing
Communications
740.548.1645 x [email protected]
Google+@christiangadams
http://mindson.com
SmartCreativity
