PowerPoint Presentation

Executive Summary & the Idea

Swot pest

S.O.U.L. Let the beasts roar!

Iska essence

OfflineS.O.U.L stickers on SafariPromoting the spirit of S.O.U.L by incentivizing safari ownersProviding them with Soul power cards which can be used to collect redeemable points on purchase of merchandise and fuelS.O.U.L stickers on the safaris will attract the attention of intenders while owners will have a special experience Short duration, high impact Teasers as television commercials. MinimalisticOOH promotion: Use of Billboards along the national highwaysOnlineOwnersSelfie with my Soul contest: Safari owners will be asked to post a selfie of them with their safariQuoting the adventures that they experienced with itThe best story and picture will get goodies from Tata Safari Paint your safari Online: Provide users with an online simulation on Tata Safari website Owners can use various colors and make a graffiti on the carsThe winners of the best design will get a chance to get their safari painted in the same design

Soul kit physical map, description of places one can drive to, exotic locations+ cuisines+ passport + card + NOTE- put the sticker in front of them

Promotion and Marketing plan ROADSIDE ASSISTANCEFree car servicesAdventure guideInternet/STD/calling plansRewards programShipping services/discountsinsurance

Organic Growth of the community City-monthlyRoar back to the past: Visit historical monuments as a part of S.O.U.L drives Beasts Feasts in the wild: Camping with barbeques

Regional-quarterly5 regions(North, South, west, east, central)Drives to places such as Leh/ Jim Corbett in the North,Baaki regions ki places dhundoA common starting pointS.O.U.L AppAn android/windows app for S.O.U.L membersThe app will enable the community members to get informed about the upcoming events for S.O.U.L based on their locationsIt will also enable the non S.O.U.L safari owners to get signed up to the community like on websites and S.O.U.L members to login with the existing username and passwordThe app can be promoted to non S.O.U.L safari owners by regular mailers and smss/whatsapp messages National-yearly terrain basedConquer the Adversity Clusters of starting points to reach the final starting point, from where the safaris from across India shall drive together to the final destination.3-4 locations ke examplesStrategy games

Organic Growth of the community Concept: presence of checkpoints (hoisted SOUL flags) across various off-road locations. As soon as a soul member reaches a checkpoint while on his way to his destination, he can get his Soul Passport stamped and later update the app as well.Further, he can challenge other SOUL members by pinning it in the app to cross that checkpoint.It is an annual internal competition wherein the driver who crosses the maximum checkpoints (maximum stamps) shall be declared as the winner.No monetary gains, only a sense of accomplishment and pride, which is the most important thing for SOUL members!This way, the members can remain connected even when they are driving alone!E- magazines to be published on a monthly basis showcasing all the activities of S.O.U.L and sent to all the safari ownersThe mailers will also contain the information regarding the signup and login link for easy access of safari owners to S.O.U.L pageE-magazines shall consist of the various drives, challenges, selfie and paint competitions, recommendations, testimonials of SOUL members and future plansReferral to join soul from within the safari community to earn redeemable points

Referral program for S.O.U.L. New sales:For every monthly drive, a SOUL member can accompany a friend with him who can experience the fun and excitement/ adventure bla bla that comes along with ..If the soul member is able to make his friend purchase a safari, huge increase in the redeemable points

On 3 successful referrals , a trip to SL/ Nepal + opportunity to drive a Safari in new terrains

Normal way SOUL member can communicate the referral contact information prior to their first visit to Tata . Tata will then try contacting the referral for you to assist them in finding them a new vehicle. After they visit TATA and purchase a vehicle from us, we will then mail you your $200 referral check!

Exchange offer repeat sales

Calendar for S.O.U.L.

Accessories and Merchandise Plan Presence of merchandise (Books, badges, decals, clothing, dvds, gloves, leather items., jewellery, back packs, mats, cover covers, auto accessories, Keychains, Shoes, bags, Caps, shades, apparel, jackets, tents/camping equipment, watches, Stickers / Patches, Torches) at retail stores and soul spots.Discounts to soul members or use redeemable pointsPresence of merchandise of various brands such as Woodland, Wildcraft, Swiss Army, North Face, Leatherman, Ray Ban, Casio G-Shock, with which tata has tie ups

Soul spots at popular highway stoppages + as kiosks in malls