14 september 2011Change The World -Kevin Eyres Social

Networks changing theworld

IntroKevin Eyers

ManagerLinkedIn Europe

RiskAgree

Understand

SocialMedia

Change the World

Business

WhatNothing new

People & relations

New communcations chanels

Biggest change Equal playing field

Everyone has a voice

Example: SpringMiddle East

People able to freely communicate

In a area where no free speech

People &relations

Interconnectedness

Communicate

10 levels of intimacy in today's communications

How to stand out from the field

Dynamicsweb20

Virality # grow Cost down

Network effect More membersMore value

Fax machine

User Generated Content (UGC) Content cost

How to harness

Dynamics

3 networkingdynamics

Social

Communicate

Tribe

Personal

Movies

Hobbies

ProfesionalWho am I as a professional

Values

BroadcastHere is me broadcasting

Amplifying my voice

Fair clear liniation Real world

Online world

Channels

Facebook

Twitter

Linkedin

Google+

Social

Professional

Broadcast

What is it?

Nobody knows

Integrate to everyone else

A network on top off the rest

Search implications

Relevancy linked to person

Context is key

Workstandpunt

Social incompany

No rule books

Entrepreneur: write the book

Understand how dynamics work

Business

CustomersEngage

Advocate

Employees

Attract more

Collaborating

Alumni (part of)Leverage knowledge

Moving forward in career

Customer

Facebook

Presence

Social gesture

Amplify message thru network

Traffic

Sky rocket traffic

Context

Entertainment

Who is audience

How to interact

Engage

Fake or real

Particulair audience

Interact with products & services

Advocate

Customers becomesadvocatesMore authority

Engage more

Generate ideas

Collaboratewithemployees

LinkedIn

Recruit

Career page

Work with us ads

Work withthem

Where do they want to goInside

Outside

Relationship

Goals

How are they going toleave company

What are we gonnado in between

Example

Blue Shirt (floor people)

Blue Shirt Nation / BSN (grass roots)Collaborate

Crowdsource to check on price &business models

Communicate

New policies

Retirement plans

How to gain more control by letting go

Alumninetworks

Stay in contact

Get you into a new business

Stay involved with past employees

EntereneursChallenge

Be entrepreneurs

How does Social Media work

Write the rulebook

Its a greenfieldPeople don't know the field

Be involvedUp to youTake risk

It's a journey, not a campaign

Measure

The movement

How to measure

No rule bookTry out

Educateeachother

Figure it out with others

Tap into the pool of knowledge

Work together

Collaborate

Let ideas flow

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14 september 2011 EO Amsterdam Change The World | Kevin Eyers | LinkedIn Europe | Social Networks changing the world | livemindmapping by alexisvandam.nl