Mindmap of the Facebook Advertising System
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Transcript of Mindmap of the Facebook Advertising System
![Page 1: Mindmap of the Facebook Advertising System](https://reader031.fdocuments.us/reader031/viewer/2022030307/58eb2c271a28ab8c5d8b46f7/html5/thumbnails/1.jpg)
![Page 2: Mindmap of the Facebook Advertising System](https://reader031.fdocuments.us/reader031/viewer/2022030307/58eb2c271a28ab8c5d8b46f7/html5/thumbnails/2.jpg)
![Page 3: Mindmap of the Facebook Advertising System](https://reader031.fdocuments.us/reader031/viewer/2022030307/58eb2c271a28ab8c5d8b46f7/html5/thumbnails/3.jpg)
![Page 4: Mindmap of the Facebook Advertising System](https://reader031.fdocuments.us/reader031/viewer/2022030307/58eb2c271a28ab8c5d8b46f7/html5/thumbnails/4.jpg)
– Leads
– Sales
– Growing Audience
– Front end Freebie
– Back end Product
![Page 5: Mindmap of the Facebook Advertising System](https://reader031.fdocuments.us/reader031/viewer/2022030307/58eb2c271a28ab8c5d8b46f7/html5/thumbnails/5.jpg)
![Page 6: Mindmap of the Facebook Advertising System](https://reader031.fdocuments.us/reader031/viewer/2022030307/58eb2c271a28ab8c5d8b46f7/html5/thumbnails/6.jpg)
– Fans
– Custom Audience • People who know you
• Customers
• Subscribers
• Connections
– Google+
• Custom Audience Pixel
![Page 7: Mindmap of the Facebook Advertising System](https://reader031.fdocuments.us/reader031/viewer/2022030307/58eb2c271a28ab8c5d8b46f7/html5/thumbnails/7.jpg)
– Retargeted Audience • People who've been to your website
• Casual Visitors
• Fence Sitters
• Previous Buyers
– Look alike audience • Twin /Dopplegangers
• Look like your fans
• Look like your customers
• Look like your retargeted audience
![Page 8: Mindmap of the Facebook Advertising System](https://reader031.fdocuments.us/reader031/viewer/2022030307/58eb2c271a28ab8c5d8b46f7/html5/thumbnails/8.jpg)
– Saved Target Group • Spy
• Demographics
• Interests
• Behaviors
![Page 9: Mindmap of the Facebook Advertising System](https://reader031.fdocuments.us/reader031/viewer/2022030307/58eb2c271a28ab8c5d8b46f7/html5/thumbnails/9.jpg)
– Thrive Themes
– Thrive Themes
– Thrive Themes
![Page 10: Mindmap of the Facebook Advertising System](https://reader031.fdocuments.us/reader031/viewer/2022030307/58eb2c271a28ab8c5d8b46f7/html5/thumbnails/10.jpg)
– Set your budget and pricing options
– Specific to target audiences
– Optimize for conversions
– Ads • Variations
• Intriguing content
• Image
– Match to your audience
![Page 11: Mindmap of the Facebook Advertising System](https://reader031.fdocuments.us/reader031/viewer/2022030307/58eb2c271a28ab8c5d8b46f7/html5/thumbnails/11.jpg)
• Call to action
– Button
– No Button
![Page 12: Mindmap of the Facebook Advertising System](https://reader031.fdocuments.us/reader031/viewer/2022030307/58eb2c271a28ab8c5d8b46f7/html5/thumbnails/12.jpg)
– Facebook ads
– Landing page conversion rate
– CPC • Cost per Ccick
– CPL • Cost per Lead
– CPM • Cost per 1,000 Impressions
![Page 13: Mindmap of the Facebook Advertising System](https://reader031.fdocuments.us/reader031/viewer/2022030307/58eb2c271a28ab8c5d8b46f7/html5/thumbnails/13.jpg)
– CPA • Cost per acquisition
– CTL • Click to lead %
– CTC • Click to conversion %
– RPL • Revenue per lead %
– AOC • Average order value
![Page 14: Mindmap of the Facebook Advertising System](https://reader031.fdocuments.us/reader031/viewer/2022030307/58eb2c271a28ab8c5d8b46f7/html5/thumbnails/14.jpg)
– IROAS • Initial return on ad spend multiplier
![Page 15: Mindmap of the Facebook Advertising System](https://reader031.fdocuments.us/reader031/viewer/2022030307/58eb2c271a28ab8c5d8b46f7/html5/thumbnails/15.jpg)
![Page 16: Mindmap of the Facebook Advertising System](https://reader031.fdocuments.us/reader031/viewer/2022030307/58eb2c271a28ab8c5d8b46f7/html5/thumbnails/16.jpg)
John D. Hipsley Ikon Graphic Communication [email protected]