Mindmap Identity
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description
Transcript of Mindmap Identity
Graphic specs
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Posters
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Social Media
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Tabeling
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Billboard
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Booklet, Bag and Magnet
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Booklet 6”x4” x 32 pages
Tote Bags
Magnets 4”x4”
Brochure
Stress Revilers
Transit
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$ $ $
$ $ $ $
$ $ $
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Transit Interior 11x28
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Social Media
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Persuasion Architecture
Owned Media
Earned Media
Paid Media
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Social Media
To launch and grow the Mindmap brand to reduce DUP in Bethany, Woodbridge, Hamden, Orange, North Haven, East Haven, West Haven, and New Haven.
Plan • To create content on key social media sites to show Mindmap as a thought leader in early detection of mental disorders
• Segment focus will be two key audiences 16-22, and 23-35 • Target stakeholders to include Education, Mental Health Services,
Primary Care, Youth Organizations, Social Welfare and Judicial groups within the 8 towns
Platforms Facebook Twitter Google + Pinterest Instagram YouTube SlideShare LinkedIn
Objective
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Client Journey
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WebsiteCommunity Outreach
FaceBook Page
Printed Material
Print Ad
FB Ads
Community PSA Campus
Podcasts
Transit Ads
Website Quiz
Phone
Start
Facility Visit Treatment
Other Social Media
Specialist referral
320,000 in 8 towns 40/year
Phone Screen
200 -250 early psychosis/yr