Mind the product #mtpcon aziz musa pure products
description
Transcript of Mind the product #mtpcon aziz musa pure products
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Pure Products
Aziz MusaDigital Director – Pegasus
@azizmusa#MTPCON
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“Everything’s an experience.”
Anthony Ribot @Ribotmaxim
us
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TIME
PR
OD
UC
T K
NO
WE
LD
GE
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TIME
PR
OD
UC
T K
NO
WE
LD
GE
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TIME
PR
OD
UC
T K
NO
WE
LD
GE
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TIME
PR
OD
UC
T K
NO
WE
LD
GE
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“You only get one chance to see something for the
first time.”
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x =Profound Simplicity Beauty
Pure Product
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x =Profound Simplicity Beauty
Pure Product
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Karl Weick 2004
“On the far side of complexity lies profound
simplicity.”
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Superficial Simplicity
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Superficial Simplicity
Confused Complexity
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Superficial Simplicity
Confused Complexity
Profound Simplicity
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Superficial Simplicity
Confused Complexity
Profound Simplicity
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“Profound Simplicity is not merely the absence of complexity, it is the exquisite mastery of it.”
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x =Profound Simplicity Beauty
Pure Product
v
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Beauty
“Hear my soul speak. Of the very instant that I saw you, Did my heart
fly at your service” The Tempest. William Shakespeare
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“Beauty is not a number. It’s a
trainable emotion”
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“Stuff your head with all sorts of different things from
various fields” Ray Bradbury
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LIMBO
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x =Profound Simplicity Beauty
Pure Product
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Pure Product Examples
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0.01%
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SIMPLE
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X
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PROFOUND
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SIMPLICITY
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?
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Is it BEAUTIFU
L?
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Yes
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Yes
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Yes
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Profound Simplicity
![Page 120: Mind the product #mtpcon aziz musa pure products](https://reader038.fdocuments.us/reader038/viewer/2022110303/54c774e44a7959cb3c8b45fc/html5/thumbnails/120.jpg)
Beauty
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PURE PRODUCT
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Pure Products
Aziz MusaDigital Director – Pegasus
@azizmusa#MTPCON