Mind the Gap, Please. Connected Products and their Context

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MIND THE GAP, PLEASE CONNECTED PRODUCTS AND THEIR CONTEXT MARTIN SPINDLER | @mjays MARTIN SPINDLER | @mjays

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Transcript of Mind the Gap, Please. Connected Products and their Context

Page 1: Mind the Gap, Please. Connected Products and their Context

MIND THE GAP, PLEASE CONNECTED PRODUCTS AND THEIR CONTEXT

MARTIN SPINDLER | @mjaysMARTIN SPINDLER | @mjays

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1.5 GFLOPS

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1.5 GFLOPS

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2.9 GFLOPS

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INTERNET OF THINGS INDUSTRIAL INTERNET INTERNET OF EVERYTHING

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INDUSTRY 4.0 INTERNET OF CUSTOMERS WEB SQUARED

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CHIPS EVERYWHERE!

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“Boil your kettle with your smart phone, anywhere

in your home.”

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Masdar City

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New Song-Do City

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TITLE TEXT !

MARTIN SPINDLER | @mjaysX10 Powerhouse

for C64 1986

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TITLE TEXT !

MARTIN SPINDLER | @mjays

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“By the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded.”

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FRIDGES 14 YEARS CARS 12 YEARS SMART PHONES 2 YEARS

REPLACEMENT CYCLES

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5MB in the mid-70s !

!

How much does your software update weigh?

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“Today I would insist on doing hardware with a service. I’m involved in two new hardware companies, […] both of them rely on services attached to a device. In my opinion, a service attached to a device is the main reason to go into hardware.”

— Christoph Maire, Angel Investor

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“By the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded.”

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“I sort of regard the network as being like the next generation of electricity: it will end up hitting all products sooner or later. But we won’t really think about them as being “networked products,” in the way we don’t think about things as ‘electrical products.‘”

— Matt Webb, BERGcloud

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BE MINDFUL WHERE YOU PUT THE SMARTS

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SOLVE A PROBLEM FROM DAY ONE

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DON’T SELL CONNECTIVITY SELL A BETTER PRODUCT

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THANK YOU, AND GOOD LUCK.

MARTIN SPINDLER MARTIN SPINDLER | @mjays

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MARTIN SPINDLER | @mjays

MARTIN SPINDLER STRATEGY CONSULTANT !

[email protected] twitter.com/mjays