Mind mapping

AD104_Introduction to Design Practice

mindmapping

A mind map is a graphical way to represent ideas and concepts. It is a visual thinking tool that helps structure information; gather, analyze, comprehend, synthesize, recall and generate new ideas.

As in every great idea, its power lies in simplicity.

studentwork

Mindmap

Mindmap

MIND MAP

HYPE

SODA

ENERGY DRINK

ALCOHOL

DRUGS IDENTIFYING THE NEED

CURRENT PRODUCT MARKET

SPARKLING WATER

SPIRITS

ALCOHOLIC E.G. PULSE

STIMULATORS E.G. V AND REDBULL

BEERWINE

FRUIT JUICE FIZZ DRINKS

HALLUCINOGENS

STIMULANTS

DEPRESSANTS

SOFTDRINK

RETURN TO 60’S AND 70’S CULTURE, THE DESIRE FOR SOMETHING NEW AND EXCITING

THE DREADED SUNDAY MORNING HANGOVER

NO NEW IDEAS ON THE MARKET

GROWING POPULARITY OF HERBAL HIGHS, NO BRAND TO PROMOTE SUCH PRODUCTS

DANGER OF ILLICIT DRUG ABUSE

STRONG AUSTRALIAN DRINKING CULTURE

MUCH NEEDED ESCAPE FROM BUSY LIFESTYLES

CONSUMER AUDIENCE

THRILL SEEKING YOUNG ADULTS

18 - 30 YEARS OLD

COLLEGE & UNIVERSITY STUDENTS

SOLD IN BOTTLE SHOPS

CLUB DRINK

AUSTRALIAN YOUTH

‘FESTIVAL HEAD’

MUSICALLY INCLINED INDIVIDUALS

GENERATION ABOUT EXPERIMENTATION

PRODUCT GENERATION

NAME SCIENCETHEME

STIMULANT DRINKS

PERIODIC TABLE OF ELEMENTS

HEART RATEVIBE

BLISS

THREE DRINKS UNDER THE DRINK LABEL

ALTERNATIVE TO DRUGS AND ALCOHOL

‘LOLLY’ WATER OR DRUG WATER

DIFFERENT PSYCHOTIC EFFECTS

THRILLHIGH (HI)

EX STIMULATE

ECSTATIC

HYPE

666w o r s h i p

By Morgan Graves-Burnnand, Isabella Clark, Stevie Breese, Gabriella Paola Duarte

Mind map and reach

ing an idea

Mind map-gen

eration of i

deas

Reworking of an existing place

-Fashion show-Possible after party?

Brands:With the latest trends- leather, animal prints, colour, partners

Advertisement ideas:- Posters-Banners-Catalogues=Inspiration Ksubi, kolors film

Focus on clothing and logo symbols

First idea:-Fashion Show for ksubi- Promote new line “War”

Possible locations:

-Martin Place-Oxford Street-Hyde Park

Have music, setting and location that conspires to Ksubi theme

666w o r s h i p

mind map of alice and wonderland

Mindmap

How?What?

Where?

Rebranding chivalry - Medieval values in a modern context

Awareness campaign

Change attitudes

• Posters• Beer coasters with QR-codes• Bottle caps with quotations

One month every year, like “movember”

October

• the MANual• Gentleman’s Deals

Sport events - NRL Grand Finals

Back of buses, taxis

GQ MagazineMen’s Health

Drum Magazine

Pubs

• Humourous• Tounge in cheek• Vintage - 50’s style• Classy• Classic

Gadgets of a gentleman:TophatBowler’s hatBowtieSuitjacketWatch on a chainSide-part haircut “30/70”Monocle

• Black illustrations• Duotone imagery• Colour - vintage light blue• Textures - old paper, leather• Fonts - slabserifs

12 Trusts of Chivalry

Some things never go out of style

Popular walls in the city Why?

Ideas

Design outcomes• Logo

What will the guys get out of it?Gentleman’s Deals

Decline in regard for women

Reinstate real manliness& old-fashioned esteem

MAN up!

Respect

FrostMIndmap

Potential Ideas

Fast Food + Clothing Company: -Promote both companies -Pop-up Stores -Make FF appealing to corporate Market -Pepackage & combine office delivery -Crust Pizza + David Jones

Pop-Up Store: -Food Orientated -Sandwiches; Organic, eco friendly, tasty, visual identity -Felafel Store; pachakging, visual identity, location, presentation, menu

Re-brand Quantas: -Market differently -Create fresh, new look -Redesign; uniforms, colours, interior of aircraft -Food incorporation, David Jones

Packaging for Quantas Aeroplane Food:

-Promote the company; i.e. David Jones

-Make tourists aware of the company,

-Special Chef Promotion, e.g. Australian Chef, Matt Moran

Lego Designs: -Furniture design

-Endless Possibility -Not only used by childen anymore,

can branch out to a wider audience/target market

-Creative -Fun

Flatpack Furniture -Promotre ‘Lego’

-Nothing ‘Lego’ has ever done before

-Innovative & Unique

Mind Map:

NAME IDEAS

The Vector

Escape

Shift

The Crop

The Bleed

The Slug Pixel

Resolution

Merge

The Spot

THE NAME

YOUNG BROKE & HUNGRY

MInD MAP.

Mind Map

Sustainable cafe & bar withstudent creative spaces

SUSTAINABILITY “THE LIVING PRINCIPLES of DESIGN”SOCIAL invest in people. in our case students and the local communityENVIRONMENTAL positive impact on the environment through recycled and restored furniture, growing food on site, making the building sustainableCULTURAL enhance Sydney creative student identity through student direct involvement with the venue’s operation and development.ECONOMIC have an economic profit that can be distributed beyond the venue and back into the community and other stakeholders.

COMPETITORS AND CURRENT OFFERINGS

- University Libraries - Other cafes / bars - Art galleries - Other creative spaces

LOCATION- easily accessible to creative students- lots of indoor and outdoor space- inner city/inner west

OUTDOOR SPACES - COMMUNITY GARDENS - OUTDOOR DINING & SOCIAL AREA - VEGETABLE PATCHES - LOUNGES & OTHER COZY SPOTS

INDOOR SPACES- LIBRARY - MEETING ROOMS- LOUNGE ROOM - CINEMA- GAMES ROOM - WORKSHOP ROOMS- KITCHEN - NAP ROOMS- COMPUTER ROOMS - QUIET ROOMS - EXHIBITION SPACES- BAND & DJ STAGE

FOOD MENU- Breakfast- Lunch- Dinner

- AFFORDABLE (<$15 MAIN)- HEALTHY! BRAIN FOOD!- ABLE TO COOK AT HOME EASILY

DRINK MENU- COFFEE & TEA- BEER & WINE- COCKTAIL JUGS- FRESH PRESSED FRUIT & VEGETABLE JUICES- ‘TAP’ WATER

THEMES- “home away from home”- marry the built and natural environment- use recycled and restored furniture

EVENTShosted by Sketch

for & by students

WORKSHOPSeducational, practical, affordable, by demand.

RESEARCH CREATIVE SPACES CAFE / BAR

Mindm

ap

MINDMAP

Indoors(Outside Auditorium)

Creating an area suitable for students to relax and have a

break from school/work.

Outdoor (Outside Black- Lvl 10)

Coffee Tables

Couches

Game Consoles

Artworks

Super Colourful and Playful

Furniture

Hammocks

Fake Trees and Grass- Carpet Outdoor Feel

Coffee Tables

Couches

Hammocks

Glass around closed off area

Bean Bags Arcade Feel Vending Machines

Adaptable to weather

Always accessable

?any questions