Mind Control - DevNation Atlanta
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DevNation Atlanta – Ben Scofield – @bscofield MIND CONTROL psychology for the web
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Another version of my Mind Control: Psychology for the Web presentation - I gave this one to an audience of developers at DevNation Atlanta
Transcript of Mind Control - DevNation Atlanta
DevNation Atlanta – Ben Scofield – @bscofield
MIND CONTROLpsychology for the web
CORRELATION≠
CAUSATION
correlation
causation
HEURISTICS
Likeability
LESSONBe likeable
NO KIDDING?
Social Proof
FIRST
FIRST FOLLOWER
FIRST FOLLOWER
A
B
C
LESSONShow people what their peers are doing
Authority
LESSONShow people you are trustworthy
Reciprocity
LESSONGive people something for free
Scarcity
LESSONTell people when time is running out
Commitment
LESSONGive people a low-cost way to commit
The Decoy Effect
$5 USD
¥5 CNY
$5 CAD
£5 GBP
€5 EUR
LESSONMake it easy to compare choices
LESSON... or stack the deck for your favorite
DATING DECOY
LESSONStudy the research
Photo Creditsgomustangs
paulm
jeroen020
martinlabar
noelzialee
overton_cat
mladjenovic_n
duncanfawkes
specialkrb
affsum
eirikso
eugene
n0thing
5tein
atomicshed
nearnearfuture
petermartinhall
u2wanderer
clintjcl
nhall
colorblindpicaso
klobetime
ontilnow
caribb
denatale
avlxyz
rumble1973
THANK YOUBen Scofield [email protected] - @bscofieldhttp://speakerrate.com/bscofieldhttp://viget.com
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