Mind Blowing Business Intelligence Dashboards
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Transcript of Mind Blowing Business Intelligence Dashboards
Housekeeping
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Karen Ragotte Marketing ManagerPeder Enhorning President & CEO
Eric Tobias Director, Analytics Services
October 25, 2012
Visualization & Dashboards
Leading provider of Digital Analytics services since 2001
800+ customers across North America
450+ consulting engagements
Technology to automate and improve reporting and analytics
Overview
ROI for Business Analytics is $10.66 for every $1 invested*
*Source: CRM Magazine, February 2012: http://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=79886
Dashboard EvolutionEa
se o
f Use
Functionality
Dashboards should…
• Emphasize graphics over text
• Fit on a single page (without scrolling)
• Be customized specifically for the information consumer
• Import data from multiple data sources
• Allow for Business Intelligence and ad hoc queries
Toronto 2011 Parking Infractions
Different Approaches to BI
Traditional BICognos, Business Objects,Microstrategy
Every new report takes3 months
Fast as long as you have access to well-
structureddata
Fast as long as you have access to well-
structureddata
Different Approaches to BI
Traditional BICognos, Business Objects,Microstrategy
Agile
Every new report takes3 months
Fast as long as you have access to well-
structureddata
Fast as long as you have access to well-
structureddata
Software on premise Data in cloud Software on premise
Different Approaches to BI
Traditional BICognos, Business Objects,Microstrategy
Agile
Deployment
Every new report takes3 months
Fast as long as you have access to well-
structureddata
Fast as long as you have access to well-
structureddata
Software on premise Data in cloud Software on premise
Great for BI Suppliers!Bad for everyone else Strong data import Strong data visualization
Different Approaches to BI
Traditional BICognos, Business Objects,Microstrategy
Agile
Deployment
Approachable
Every new report takes3 months
Fast as long as you have access to well-
structureddata
Fast as long as you have access to well-
structureddata
Software on premise Data in cloud Software on premise
Great for BI Suppliers!Bad for everyone else Strong data import Strong data visualization
$$$ $ $
Different Approaches to BI
Traditional BICognos, Business Objects,Microstrategy
Agile
Deployment
Approachable
Cost Time to Value
Gartner Customer Survey: Overall Product Score vs. Ease of Use
13 BI capabilities 27 vendors
Reporting Dashboard Interactive Visualization Metadata Management Development Environment Collaboration OLAP Scorecarding Search based BI Ad hoc query BI Platform Infrastructure MS Office integration Predictive Modeling & Data Mining
Tableau Rankings
#1#1#1#1 #2#2#2#3#4#5#5#8 #8
E - process of obtaining data from a source (e.g., database, Excel, text file, web service, etc.);
T - converting incompatible data, reformatting data to meet the importing application’s rules, or filtering out or translating undesirable data;
L - importing the resulting data into the system.
ETL - Extract, Transform and Load
“20121025”10/25/20122012/10/25 25-10-20122012-10-25
25-10-12 12-10-25
ETL - Extract, Transform and Load
Dashboard Input
GoodData
Connections• Microsoft Excel• Microsoft Access• Text files• Odata• Windows Azure
Marketplace Datamart • Aster Data nCluster• Microsoft SQL Server• MySQL• Oracle• IBM DB2• PostgreSQL• Firebird
• Microsoft Analysis Services• Oracle Essbase• Netezza• Teradata• Greenplum• SybaseIQ• ParAccel• Microsoft PowerPivot• Vertica• ODBC
Tableau Desktop Tableau Server
Tableau Products
+ web-based business intelligence platform
+ rapid-fire analytics and dashboarding
+ explore, visualize, and analyze data
+ answer any question+ create dashboards to
consolidate views
• Business Strategy and KPI Creation • Dashboards & ETL• Dashboard & Web analytics implementation
and product training• Report interpretation and Business
Optimization
Unilytics Consulting Services
www.unilytics.com