MIM - Public Programs and Offerings
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Transcript of MIM - Public Programs and Offerings
Museum Association of Museum Association of ArizonaArizona
2010 Annual Meeting2010 Annual MeetingCreating a Museum from the Creating a Museum from the
Ground Up: The Musical Instrument Ground Up: The Musical Instrument Museum Part III Programs and Museum Part III Programs and
Public OfferingsPublic OfferingsSaturday, June 5,
20108:00 AM to 9:30 AM
MUSICAL INSTRUMENT MUSICAL INSTRUMENT MUSEUMMUSEUM
MUSICAL INSTRUMENT MUSICAL INSTRUMENT MUSEUMMUSEUM
Musical Instrument Musical Instrument MuseumMuseum
Programs and Public OfferingsPrograms and Public OfferingsSylvia Keller (Chair)Sylvia Keller (Chair)
Ivan SchustakIvan Schustak
Sarah WeberSarah Weber
Lacey HauserLacey Hauser
Sunni FassSunni Fass
Chris BellChris Bell
Brief OverviewBrief Overview
Founder: Robert J. Ulrich, retired CEO Founder: Robert J. Ulrich, retired CEO and Chair of the Board, Target and Chair of the Board, Target CorporationCorporation
President Bill DeWalt, Ph.D. President Bill DeWalt, Ph.D.
Hired: Hired: March 2007 March 2007 Groundbreaking: February 2008Groundbreaking: February 2008 Team moves in: December 2009Team moves in: December 2009 Opening: April 24, 2010Opening: April 24, 2010
Brief OverviewBrief Overview
ExhibitsExhibits Five major Geo-GalleriesFive major Geo-Galleries Nearly 300 exhibitsNearly 300 exhibits Over 10,000 instruments and objectsOver 10,000 instruments and objects Wireless headsets and monitorsWireless headsets and monitors Experience Gallery/Artist Experience Gallery/Artist
Gallery/Special ExhibitsGallery/Special Exhibits
Brief OverviewBrief Overview
Other AmenitiesOther Amenities
MIM Music TheaterMIM Music Theater MIM StoreMIM Store CaféCafé
Mission Compliant ProgramsMission Compliant Programs
MIM will be an engaging, MIM will be an engaging, entertaining, and informative entertaining, and informative experience, in which the experience, in which the uninitiated and the uninitiated and the knowledgeable, the young and knowledgeable, the young and the old will feel welcome.the old will feel welcome.
Guiding PrinciplesGuiding Principles
Primary Guiding PrinciplePrimary Guiding Principle MIM will create and maintain the MIM will create and maintain the
highest standards for the quality of highest standards for the quality of the experience for guests and for all the experience for guests and for all constituents.constituents.
Guiding PrinciplesGuiding Principles
MIM will not be staticMIM will not be static MIM will solicit feedback from all MIM will solicit feedback from all
constituentsconstituents MIM will be accessibleMIM will be accessible MIM will be both fun and interestingMIM will be both fun and interesting MIM team will think creatively to MIM team will think creatively to
solve problemssolve problems
MIM Guest ServiceMIM Guest Service
Ivan SchustakIvan Schustak
Guest Service ManagerGuest Service Manager
Guest ServiceGuest Service
Communication is keyCommunication is key
EventsEvents GroupsGroups VIPVIP MediaMedia
Guest ServiceGuest Service
Use technology to your advantageUse technology to your advantage– Email is good, but calendars are betterEmail is good, but calendars are better
Keeping your front line informed Keeping your front line informed makes all the difference in the worldmakes all the difference in the world– Personal touch for more guestsPersonal touch for more guests
Guest ServiceGuest Service
Tools are usually available already or Tools are usually available already or for freefor free– Outlook Calendar with Scheduling Outlook Calendar with Scheduling
AssistantAssistant– Google CalendarGoogle Calendar
Guest ServiceGuest Service
Front line team provides bookends of Front line team provides bookends of visitvisit– Warm, personal welcomeWarm, personal welcome– Excited and inquisitive farewellExcited and inquisitive farewell
Chances are pretty high this may be Chances are pretty high this may be most guests only experience with most guests only experience with your team, so make the most of ityour team, so make the most of it
Guest ServiceGuest Service
Standardize Your ExperienceStandardize Your Experience– Always provide bookendsAlways provide bookends
Introduce – “Hello!”Introduce – “Hello!” Discuss – “How are you enjoying your visit?”Discuss – “How are you enjoying your visit?” Thanks and farewell – “Thank you and enjoy Thanks and farewell – “Thank you and enjoy
the rest of your afternoon!”the rest of your afternoon!”
– Hand GesturesHand Gestures Open palm is more welcoming than a Open palm is more welcoming than a
pointingpointing
Guest ServiceGuest Service
Collaborate with everyoneCollaborate with everyone– Front line will work with most guests, but Front line will work with most guests, but
there will be exceptionsthere will be exceptions Docents, events teams, development, store, Docents, events teams, development, store,
restaurantrestaurant IT, custodial, facilitiesIT, custodial, facilities Curators, administrative team, installationCurators, administrative team, installation
– Any team member may have an interaction Any team member may have an interaction with a guest, but the guest won’t with a guest, but the guest won’t necessarily differentiate any departmentsnecessarily differentiate any departments
Guest ServiceGuest Service
Enthusiasm, optimism and Enthusiasm, optimism and confidence is contagiousconfidence is contagious– Guests will take cues from your teamGuests will take cues from your team– Keeping your team happy will keep the Keeping your team happy will keep the
guests happyguests happy
MIM EducationMIM Education
Sarah WeberSarah Weber
MIM Education ManagerMIM Education Manager
MIM EducationMIM Education
Ever-Improving and Ever-Evolving
•What are other museum educators doing?
•Join the national conversation and ask questions•Museum Ed Listserv - www.museum-ed.org•Museum Education Roundtable
•Rely on your Team!
MIM EducationMIM Education
Feedback from Constituents
•Pre-opening Test Tour
•School Relationships•Introductions to Curriculum Directors•District Administrator Meetings•In-service Day with PVUSD•Surveys•Curriculum Development – work with educators•Teacher Advisory Group
•School Test Tours – work out the kinks
MIM EducationMIM Education
Accessibility
•Raise Teacher Awareness – Coupon
•Think about various audiences and what will draw them in•Art Education Conference July 29, 2010•School Tour Policies
MIM EducationMIM EducationFun and Interesting!
•Experience Gallery
•1st Year Programs – what matters most•Museum Encounters•Artist Residency•Guided Tour Program•Workshops and Classes
MIM EducationMIM Education
Think in New Ways
•Partner Building•Organizations with similar missions and goals
•Local Resources – how I found a taiko drum
•Programming Space
MIM EducationMIM Education
The Value of Volunteers
•Opening
•Ongoing Support – Ensure a great Guest Experience•Store•Guest Service•Gallery Guides•Experience Gallery Guides•Docents
MIM StoreMIM Store
Lacey HauserLacey Hauser
MIM Retail ManagerMIM Retail Manager
The MIM StoreThe MIM Store
The MIM Store is an The MIM Store is an extension of the MIM extension of the MIM
experienceexperience MIM MissionThe Musical Instrument Museum welcomes the young and the old, the uninitiated and the knowledgeable, to explore and experience the rich diversity of the world’s music and musical instruments.
MIM Store Mission
The Museum Store is The Museum Store is an extension of the an extension of the visitor experience visitor experience and furthers the and furthers the Museum’s mission by Museum’s mission by offering merchandise offering merchandise that educates, that educates, inspires, and inspires, and entertains. entertains.
Challenges and Opportunities
During initial store development, the building, collections, and galleries were still under development
Developing the MIM retail operation from ground up
Setting standards for a new type of museum store
Learning from Special Exhibition Stores
Special exhibition stores start like a store in a new museum
Special exhibition stores are planned based on attendance projections
Highly focused sourcing and development of proprietary products are key to creating the successful store experience
Building the Infrastructure
The store design defines first and foremost how well a store functions under ever changing conditions
Stock room and office complement a successful store design
Defining the business model is only the starting point for finding the best POS system
The Store Staff as Museum Ambassadors
Define the positions; develop an organizational chart; and create job descriptions
Interview, hire, and train a knowledgeable, friendly staff that will maintain the highest standards for the guest experience
The MIM StoreThe MIM Store
The MIM Store
The MIM StoreThe MIM StoreChildren’s SectionChildren’s Section
The MIM StoreThe MIM StoreView of Instrument CaseView of Instrument Case
The MIM StoreThe MIM StoreJewelry/Transaction CounterJewelry/Transaction Counter
MIM Proprietary ProductMIM Proprietary ProductNative American CDNative American CD
MIM Proprietary ProductMIM Proprietary ProductMIM Quote BraceletsMIM Quote Bracelets
MIM Proprietary Products
MIM Proprietary ProductsMIM Proprietary ProductsNote Card and Postcard SetsNote Card and Postcard Sets
MIM Proprietary ProductMIM Proprietary ProductMagnets and Floating Action PensMagnets and Floating Action Pens
MIM Proprietary ProductMIM Proprietary ProductQuote Mug and Guitar Pick CardQuote Mug and Guitar Pick Card
MIM Fairly TradedMIM Fairly TradedInstruments with Custom TagsInstruments with Custom Tags
The MIM Store Open For Business
Continually analyze, plan, and adjust every aspect of the operation based on sales
Explore and develop additional business opportunities such as internet, corporate sales, and events
Collaborate with other departments to create synergies that keep the store relevant and profitable
Constantly refine customer service and staff training
MIM Music TheaterMIM Music Theater
Sunni Fass, Ph.D.Sunni Fass, Ph.D.
Artistic and Managing Director Artistic and Managing Director
MIM Music TheaterMIM Music Theater
MIM Music TheaterMIM Music Theater
FeaturesFeatures- 299 seats- 299 seats- Intimate experience- Intimate experience- Exquisite acoustics- Exquisite acoustics- Comfortable, convenient- Comfortable, convenient artist facilities artist facilities- Steinway Model D- Steinway Model D- Retractable 26’ x 14’ - Retractable 26’ x 14’ screenscreen- Accessible seating- Accessible seating
TechnologyTechnology- High-end sound systems- High-end sound systems- Integrated audio recording- Integrated audio recording- Robotic PTZ video recording- Robotic PTZ video recording- Broadcast-ready- Broadcast-ready- HD projector- HD projector- High-volume/low-velocity - High-volume/low-velocity HVAC HVAC
Mission StatementMission Statement
The Music Theater at the Musical Instrument Museum (MIM) The Music Theater at the Musical Instrument Museum (MIM)
will celebrate global musical diversity through the live will celebrate global musical diversity through the live
presentation of high-quality traditional, contemporary, presentation of high-quality traditional, contemporary,
instrumental, and vocal music from all regions of the world. instrumental, and vocal music from all regions of the world.
Bringing exhibits and exhibit themes to life, the MIM Music Bringing exhibits and exhibit themes to life, the MIM Music
Theater will present concerts and educational events that Theater will present concerts and educational events that
are engaging, entertaining, and informative for audiences are engaging, entertaining, and informative for audiences
of all ages and tastes. The MIM Music Theater is committed of all ages and tastes. The MIM Music Theater is committed
to providing a world-class experience for guests and to providing a world-class experience for guests and
performers alike.performers alike.
Guiding Principles vs. Real Guiding Principles vs. Real LifeLife
- Mission-Driven Venue Mission-Driven Venue ProgramsPrograms- Budgeting and ResourcesBudgeting and Resources- Audience BuildingAudience Building
Strengths and OpportunitiesStrengths and Opportunities
MIM External AffairsMIM External Affairs
Christopher BellChristopher Bell
Chief Development OfficerChief Development Officer
MIM External AffairsMIM External Affairs
Creating AwarenessCreating Awareness– Identifying CommunityIdentifying Community– Building PartnershipsBuilding Partnerships
MIM External AffairsMIM External Affairs
Sharing “The Experience”Sharing “The Experience”– MIM on the RoadMIM on the Road– Sneak PeeksSneak Peeks
MIM External AffairsMIM External Affairs
Seeking InvestmentSeeking Investment– Donor-based focusDonor-based focus– Sustainable recognitionSustainable recognition