Million-Dollar Moneymaker Formula™ Cheat Sheet · 2016-09-28 · •Pimp Defined: to leverage...

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Million-Dollar Moneymaker Formula™ Cheat Sheet

Why you haven’t broken 7-figures is you have _______________________ yourself. Either you _______________ your pain or your pain will ______________ you. •Pimp Defined: to leverage another’s assets, which they __________, for your own self-interest and financial gain. •Pimp Redefined: to leverage your personal pain___________, instead of disavowing it, in service of your sacred purpose and money-making future. You will never _______________ your ___________________. Due to the history of hurts we have inherited as Black Women, we are __________ to _________________. Your Actions Are A Direct Correlation To Who You Are_____________—including the words you use to talk about your business. Core Key Points… •You have ___________ you. Your words will sell when you share your heart with the world. •People only buy from people they trust. If people can’t feel your______ they will not buy. •Either you will ________ your pain or it will __________you.


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Million-Dollar Moneymaker Formula™

Self-Worth Blueprint Process Your relationship with yourself determines your destiny. It will determine how much money you attract and the ease with which you receive it. This one relationship will determine how you run your business and how you impact the important people in your life. It drastically shapes your love life and even your dress size. How much is your relationship with yourself costing you? Your net worth is directly connected to your self-worth.

Self-Worth #1 Secret: Your Actions Are a Direct Correlate of Who You Are for Yourself

Step 1. 1+1 +1 = 3 Formula—the way you discern your Self-Worth Blueprint is to reason it out backwards. State: 1 (how you see yourself) + 1 (how life feels/appears as if) + 1 (auto-action): Example: Second rate + have something to prove + being defensive/curt, aggressive talk Step 2. State a moment or incident when life broke your heart: Example: Life broke-my-heart moment: Momma cut my hair off _________________________________________________________________________________

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Step 3. When life broke your heart, what did you decide about yourself, others, and life? Say it in a statement as YOUR SENTENCE like a judge in a courtroom would sentence you to jail.

a. Yourself b. Other(s) c. Life

Example. Life broke-my-heart moment: Momma cut my hair off and I decided the following:

a. “I am stupid” (because I didn’t move) b. “People are against me” (aka Momma doesn’t love me) c. “Life is dangerous” (took to the streets)

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Step 4. State what you say to yourself when you fail, miss the mark, feel threatened or betrayed.

d. My example: “Who’s gonna believe me? I’m nobody.” “Nobody wants me.” Or, “I don’t deserve it” or “I’m a piece of sh!t.”

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Step 5. Ask yourself this question: What kind of person could even think that thought?

e. Example: “I’m stupid + people are against me + life is dangerous + I’m a piece of shit” = somebody who has no value, no say, no power; someone worthless

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Step 6. Do the Math 1 (how you see yourself) + 1 (how life feels/appears) +1 (auto-action) = self-worth blueprint Ex: stupid + people are against me + life is dangerous/take to the streets = worthless Ex: MY SELF-WORTH BLUEPRINT= I am worthless

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=3: My self-worth blueprint is:

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Step 7. Now help your brain track and connect how this decision has impacted your life, your performance, and your business. List all the actions you have taken that correlate to your Self-Worth Blueprint for all three steps: Example: I am stupid/correlated action = get four degrees

Momma doesn’t love me/correlated action = leave home Life is dangerous/correlated action = live on the streets, etc.

Correlated Actions to Your Self-Worth Blueprint:

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PART 2: Identifying YOUR Inherent Value and Intrinsic Worth! Take the answers from a, b, and c from step 3, fill in the blanks, and then answer the questions as many times as you need to: 1. a. How did you react when you decided __________________? (Pour out all the emotions and negativity here.) b. What did ‘________’ teach me? Example: What did stupid teach me?: perseverance, determination, tenacity, figuring out solutions, attention to detail, tending to things meticulously, etc. c. What was the blessing that came out of ‘________’ that NEVER would have happened otherwise? Example: If I had not decided I was stupid, I would NEVER have stayed in school. I wouldn’t have four degrees, I would not have gone to Stanford University, and I would not have broken the generational lack of education curse on my family. Because of me, my nieces and nephew did finish school. 2. a. How did you react when you decided __________________? (Pour out all the emotions and negativity here.) b. What did ‘__________’ teach me? Example: What did people are against me teach me?: To stand for myself, to listen to me, to value me, to put myself around people who I feel good about myself around, to love others for no reason because I know what it’s like to feel that nobody loves you. What was the blessing that came out of ‘________’ that NEVER would have happened otherwise? Example: I would NEVER have built communities of love and acceptance. Everywhere I go, people feel like they are loved and belong because of me. I would NEVER have created the WE MATTER Movement for Black Women in Business if I didn’t understand at a core level how hurtful it is to not have a home when it’s you against the world.


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3. a. How did you react when you decided __________________? (Pour out all the emotions and negativity here.) b. What did ‘________’ teach me? (Identify what you learned that you use today.) Example: What did life is dangerous teach me? To discern, to really pay attention to people’s actions matching their words, to pay attention to where a person is coming from, to hear what people are not saying, to listen, to be resourceful, to make community EVERYWHERE I go, to watch out for my people, to be loyal, to tell the truth, be real, to walk my talk, and bring my whole self to the game of survival—or die. c. What was the blessing that came out of ‘________’ that NEVER would have happened otherwise? Example: I would NEVER have had the confidence to start my own business rooted in my lived experience. Because I come from ‘life is dangerous,’ I created a business so that Black Women are safe and can be free. I provide a safe place and space for sisters to heal, and I would NEVER have done that if I had not learned what I learned from my decision that life is dangerous. 4. YOUR INHERENT VALUE… Emotionally Moving Mechanisms™ Go back through all three questions and pull out the 3 to 7 most moving and useful mechanisms that life taught you. 1. 2. 3. 4. 5. 6. 7. Example: My intrinsic value that only I can bring: 1. Hearing what people are not saying 2. Loving people for no reason 3. Tending to people’s spirit with tender tenacity, 4. Meticulous care for their hearts 5. Tell the truth, 6. Be real


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7. Walk my talk Your million-dollar moneymaker is your survival mechanism(s) harnessed to work for you instead of against you in SERVICE of humanity. It’s not one thing. It’s a mixture of survival mechanisms you purposefully employ to change the world. 5. YOUR INTRINSIC WORTH… Forged in Fire Fodder™ Read back through what you wrote and make a list of all the aspects of your character that was forged in fire. This is not who you want to be; this is really who you have always been but did not put a value on it. It may even sound negative. It is what walks in the room when you come in. It is your heart, your very nature to do and give. This is YOUR worth. Example: The character traits that were forged in fire (my inherent worth that walks in the room with me) are:

1. Inspiration 2. Compassion 3. Empathy 4. Authenticity 5. Personal integrity 6. Loyalty 7. Rigor 8. Courage 9. Clarity 10. Confidence 11. Intensity 12. Ruthlessness 13. Resourceful 14. Strategic 15. Calculating 16. Sensitive 17. Tenacious 18. Never back down 19. Find a way or make one

Here is where you will make millions! This is your intrinsic value AND the inherent worth you naturally bring to life! It is not your skills, your talents, or your survival. It comes from your lived experience and it was forged in fire. It is what YOUR TRIBE has been praying for, and they will pay you top dollar for it through you!!! Use these words in your copy and you will cruise.


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Notes…


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My Kick A$$ “Created-Self” TM

Part One: Survival Mode Truth™

You must be willing to tell the truth about what you are good at—when you are in survival mode. No judgment. What you are good at has served you your whole life. It may not be popular. A fly on a wall can see it, and you can be relied on to go there or do that. It is true in all major areas of life.

1. How do you “survive” (i.e., get your way, get out of something, get people off your

back, etc.) when you are threatened, upset, or scared?


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2. What exactly do you do? What behaviors do you demonstrate? (You want to really

be specific in terms of actions such as stop talking, walking out, picking a fight, twisting things around, playing nice, agreeing, etc.)


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3. What will you fight for? (Think principles, ideals, and beliefs, and look at what you have fought for. This is not theoretical—look back over your life and tell the truth. It could be fairness or being right or the underdog. Tell the truth. No shame. Just info.)


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4. What are you unwilling to compromise? (Think of those times when you would rather

lose it all than go with the status quo.)


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5. How do you spend your time? (i.e., punishing people, getting back, avoiding,

pointing the finger, playing victim, making excuses, hiding by helping, proving them wrong, etc.)


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Part Two: Survival Themes

Read back through what you have written and identify 3 to 5 themes which this data obviously points to (i.e., do it my way, make something out of nothing, overcoming the odds, etc.). Write them below: Example: My five themes:

1. Do things on my own terms 2. Create something out of nothing 3. Find a way or make one 4. Tell people what to do 5. Tend to people’s hearts

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Part Three: Diamond in the Coal: “The Best of Me” words: In parentheses, place words next to the themes that are the best of you: your best intentions when you are being that way. Be generous with yourself. Be playful. This is like finding the diamond in the coal. Example: My five themes + the best of me words:

1. Do things on my own terms (creative, independent, strong-willed) 2. Create something out of nothing (resourceful) 3. Find a way or make one (magical) 4. Tell people what to do (the boss of people, leader, visionary) 5. Tend to people’s hearts (healer, compassion, empathy)

Diamond in the Coal: “The Best of Me” words 1. 2. 3. 4.


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5. Part Four: Frameworks that Inspire YOU! Pick a framework that you love and can see in your mind visually:

sports movies shopping spirituality cars, hobbies celebrities animals

balloons cartoons golf superheroes flowers institution precious jewels/stones

time periods forms of writing various sea life pirates cultural foods types of spirits/liquor game shows


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Part Five: The Alchemy of Your Created Self! Now take a look at your five themes and put one or two that you absolutely LOVE in your frame. When you put your theme into your frame, it will change. You are literally creating an entirely new relationship with yourself where you harness the power of your survival in service to what inspires you! My example: A framework that I just absolutely love: spirituality, earth magic My Created Self: The High Priestess of the Human Heart This is my self as a creation. I am harnessing all of the fire from my survival and turning it into fuel that inspires me. Your Created Self is who you are for yourself—invented from declaration. Now it’s your turn. J A framework you absolutely LOVE:

Your Created Self:


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Notes…


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PowerPlay:Packaging,Pricingand

PositioningYourWorthforJaw-DroppingWealth!

Packaging Your Worth

Go back to your Million-Dollar Moneymaker Worksheet and review the inherent value and intrinsic worth you NATUALLY bring to life!

YOUR INHERENT VALUE… Go back through all three questions and pull out the 3 to 7 most moving and useful mechanisms that life has taught you. Example: My intrinsic value that only I can bring: 1. Hearing what people are not saying 2. Loving people for no reason 3. Tending to people’s spirit with tender tenacity… YOUR INTRINSIC WORTH… Read back through what you wrote and make a list of all the aspects of your character that were forged in fire. This is not who you want to be; this is really who you have always been but did not put a value on it. It may even sound negative. It is what walks in the room when you come in. It is your heart, your very nature to do and give. This is YOUR worth. Example: The character traits that were forged in fire (my inherent worth that walks in the room with me) are:

1. Inspiration 2. Compassion 3. Empathy 4. Authenticity 5. Personal integrity…

Here is where you will make millions! This is your intrinsic value AND the inherent worth you naturally bring to life! It is not your skills, your talents, or your survival. It comes from your lived experience and it was forged in fire. It is what YOUR TRIBE has been praying for and they will pay you top dollar for it!!!


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Takeamoment.Closeyoureyes.Takeadeepbreath.Considerthatyourworthisactuallytheblessingyouaretohumanity.Whatdidlifebaptizeyouandonlyyouforthroughthewalkoflifeyouhavelivedthatservestheworld?Don’tlookatwhatyouwanttodo.LookatwhatyouhavealreadydoneandNEVERmonetizedit.Younevervalueditbefore.Dr. Venus example: My Blessing: I hear what people are NOT saying. Meaning I hear, tend to, and speak directly to people’s hearts so they can produce unprecedented results in record time.

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Now take a moment and write down exactly HOW you do that thing you do. See if you can get it into 1, 3, 5, 7, 9 or 12 steps. This is your Sacred-Self System. It comes from your lived truth.

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Now give it, your Sacred-Self System, a name:

Example:

Business Bad-A$$ Blueprint Six-Figure Emancipation Formula Mess to Movement Anatomy


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Dollarize Your Worth

Do the math and really calculate the benefit and costs in numbers, statistics, and facts regarding your moneymaker so your clients feel the pain or the pleasure of paying what you are worth!

Numbers hit people right between the eyes.

1. Get statistics to clarify the pain your dream client is experiencing. Make sure they show the problem for which you are the solution.

Example: FACT—Women spend 30 BILLION dollars a year, yet less than 2% ever break the million-dollar mark. In fact, according to Linkage Research and Consulting, many women business owners make only $60,000 a year. We have come a long way, baby, yet we are still not making the big bucks like men. Consider this: Yes, with all the strides in access, education, and resources, we women have tended to our logos, our social media, and our network meetings, but we have not tended to our most important asset: our sense of self.

2. Do the math—cost first

People are more motivated to move away from pain than to move toward pleasure. Meaning, generally speaking, people are more prone to get the rotten tooth extracted after the pain has become unbearable than go to regularly scheduled cleanings to avoid the problem altogether. You need both in your speaking, copy, branding, and marketing.

Start to think whether sugar (benefits) or salt (costs) will best speak directly to the heart of your dream clients. Let’s start with cost.

Put a price tag on what it is actually costing them to NOT take your training. Include both the financial cost and the emotional cost. For example, if you are a fitness expert and you know from lived experience that people generally have three different-size clothes in their closet—the size they used to be, the size they want to be, and the size they actually are right now—then you can put a dollar value on it. Here is an example:

How much money have you spent on the three sizes of clothes in your closet—the size you used to be, the size you want to be, and the size you actually are right now? How


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much money has gone down the tubes with failed diets, abandoned gym memberships, and natural “supplements” to get slim quick, but you just put the pounds back on in the last three years? 100 bucks? 500 bucks? Let me guess: THOUSANDS of dollars. I know because I have been there. And I have a solution…

You could always throw a statistic in there to really paint the picture. The point here is you are helping people visualize the monetary cost as well as the emotional cost by putting a dollar amount on the cost. If you don’t reveal the pain, people don’t buy.

3. Benefits

As I said, you need some sugar so the salt doesn’t make people want to slit their wrist. One surefire way to monetize a benefit is to paint the picture of how much they would save from your services. Let’s use time as an example.

Can you imagine making twice as much money in half the time?

If you hired a kick-butt VA, you would be freed up to do revenue-generating activities, instead of being overwhelmed with dull details. Imagine saving 5 hours a week that you can then turn into billable hours at an hourly rate of $250. That’s an extra $1,000 of cold hard cash in your pocket, and not because you worked harder. You worked smarter by letting me take care of the details that make you want to eat nails…

Lastly, use descriptive language that tells a story. Focus on what they are going to get instead of what you do. For the love of God, do NOT use an “I am” statement when describing your worth. Don’t say, “I am an accountant,” or coach, or CPA. Paint a picture of what they want and need from you that only you can provide your way.

Don’t: I am an accountant.

Do: I work with small-business owners who are just starting out and help them get peace of mind and financial freedom. (When you do that, it opens up the space for the obvious question: How?)

Monetize Your Worth: Price your worth in a way that makes you proud—and VERY uncomfortable

Look in the mirror (if you can, naked) and state your number. After saying your number, I ask you to double or triple it.

You should be sweating by now.

Your self-esteem survival strategies should be screaming: “NOOOOOOO!!!!! That’s unrealistic. No one is going to pay you that. Get real!!!” Trust me, I know.


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Now that you have stretched, look at your number and pick a new number that is bigger than where you started, but not as scary as the double or the triple. It should be a stretch for you, but it also needs to be a number that makes you proud of yourself. When I started my company, my first offer was $99. My palms sweat just remembering it. Now my products, services and offers range from $19.99 for my best-selling book up to $100,000.00 for my customized yearlong mastermind business success training.

But I didn’t start there. I started with what I could believe, plus a stretch that would make me proud of myself for delivering the service and being compensated for it. Sometimes you have to just get some evidence that you really can do this before you swing out. That’s okay. It is internal permission to prosper. You need to be crystal clear on the value of what you are offering and the cost if they don’t take your services before you will allow yourself to stand in full authority that you can deliver. And you have to package it so they literally can see, smell, and taste the value.

Package your moneymaker in such a way that your clients shout from the hilltops, “Worth every penny!” Stop selling yourself as a commodity—you are not a commodity. You are not a plumber, so stop trading dollars for hours. It’s not about how many hours you work; it’s about the value you bring to that hour. Think about it. Would you rather spend 8 hours reading a 300-page manual about how to leverage your worth in the marketplace or would you rather read and pay for a 1-page white paper from an expert who only writes on that topic? People pay for value. People will save on what’s common to pay for what’s unique and special. You are unique and special. So we have to position your worth as such. We need to position your business as a boutique business. Think Tiffany versus Wal-Mart. People save up for years to buy Tiffany crystal; people run to Wal-Mart to get some glasses for the backyard barbeque. When you position your business as a boutique business or as a luxury brand or as an elite thought leader, you can then charge more for your products, services, and offers. So how do you position yourself as the go-to person that high-end clients run to, money in fist, ready to buy? Name it and claim it. Your positioning is directly linked

to your packaging, and your packaging is directly linked to your worth.

Take your worth/value from the first page and think through how you can turn what you do into a simple step-by-step process or system that others need. Figure out how long it


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would take you to deliver the transformation/outcome—the value your D.R.E.A.M. clients crave—and then put it in a bundle. (If you need help, go back to the Quick Cash Trigger Worksheet.) Now comes the fun part—name it so it functions like a dog whistle to your dream clients! Use the words from your Million-Dollar Moneymaker Formula Worksheet!


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Are you a Trailblazer, a Star, or a Trendsetter? How to Have Your Survival Serve Your Message

AND Your Business Model Income. Impact. Influence. All three drivers are in a business model, but the order is determined by your survival. In fact, if you want to skyrocket your business, ALLOW your survival to serve both your message and your model. Let me explain. Your survival is never going away. So why not let it make you rich? Not everyone is wired to do a start-up. Here are three models that can work with your survival so you make your mark, make the difference you are born to make, and make millions … if that’s what you choose. The Trailblazer is the kind of survival that is perfect for the entrepreneurial boutique business. You are wired to do things your way. You naturally take risks. You don’t mind learning as you go and putting the time in. For you it’s rewarding. You LOVE breaking new ground and you enjoy a challenge, especially if others say you can’t. For you, that’s just fuel to the fire, baby. You create new markets. The Star is a prima donna—pretending she’s not. And we love you for it! The star likes to show up, do her thing, be glorified, and go on to the next stage. Be clear: a star delivers. She gives great content and energy, but HATES doing business. She would much rather show up, be “on,” get paid, and keep it moving. This is that perfect survival for an elite thought leader or speaker. The Trendsetter is a rare breed. They actually improve upon systems already in place and make them so superior, they become a category of one. Think Harley-Davidson or Bentley. This kind of survival is organized around being admired and coveted. It’s quietly confident, without a need to impress. In fact, this sort of survival is so gangsta and effective, they set the standard by improving what others already thought was a good thing. Steve Jobs is a prime example. This survival is a perfect match for an exclusive/luxury brand. To really turbocharge your worth, match your product AND your business model with your survival. You will shoot straight to the top!


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Notes…


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Plotlines that Pay!™ Tell YOUR Story So It Speaks to

The Heart of Your D.R.E.A.M. Client—So They Don’t Just Cry. They BUY! You are a messenger.

One who shows the way.

The light and the truth for many.

You have walked through life’s fire and have a story to tell.

In fact, you have been telling it.

And people cry—but they don’t buy.

Herein lies the rub.

If you want to monetize your mess, you have to structure your story in such a way that it

sells.

If you know me, you know I am unapologetic about pimping the pain of the past for

profit. What I have noticed after training thousands of high-achieving entrepreneurs—

especially Black Women—is that we have been taught to testify but not to tell a story.

There is a difference.


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I closed a show off-Broadway, which I wrote and performed. All of my degrees are fine

arts degrees. I am an award-winning poet and playwright as well as an accomplished

academic writer. All that to say, I know how to tell a story.

Marketing, sales, networking, speaking—all things businesses build, in truth—are

nothing more than storytelling.

The trick is to zero in on what story you are telling, who will buy it—figuratively and

literally—and how to get it in front of them so they can choose.

That’s business in three steps.

According to Christopher Booker’s The Seven Basic Plots: Why We Tell Stories, there

are seven story archetypes. Check them out below and ponder two things: Which story

structure fits your story best AND what story your D.R.E.A.M. client will buy!


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The seven story archetypes are:

1. Overcoming the Monster—Use this archetype if your story is about overcoming

adversity, whether it’s addiction, abuse, cancer, a nasty boss, Hurricane Katrina, etc.

This archetype is about slaying some sort of “dragon” so that you win, and by extension

your dream client wins. This archetype is all about restoring balance that’s been

threatened by something grim.

What adversity have you overcome that resulted in slaying a metaphorical dragon and

making things right again?


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2. Rags to Riches—Use this archetype if your story has to do with being held back by others. This storyline is all about proving others wrong, not because you tried but because they were foolish and did not “see” you. You actually bloom into your greatness that’s always been there, in spite of the naysayers.

Who have you proved wrong, in spite of “them”? How did they underestimate you and

you triumphed?


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3. The Quest—Use this archetype if you have encountered a variety of challenges that

don’t look like they are connected, but you overcome them, get the golden fleece, and

change the world. The quest differs from the rags-to-riches storyline in that the quest is

by choice. The person who takes on the quest is demonstrating prowess and conviction

of purpose, which is different from being a victim who breaks free.

What inspired you to step out, stand up, and GLADLY bear the slings and arrows of the

haters to win the prize?


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4. Voyage and Return—Use this archetype if your story has to do with leaving a

country or a situation and coming home. The excitement of being in a new place, a new

job, and new country is great—but you organize yourself to go back home to your roots.

When did you leave home (i.e., for a job, a love, school, etc.) and it left you feeling

empty and used up? So much so, you decided to take the “midnight train to Georgia” to

get back to what you shunned and turned your back on? Not realizing what you had?


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5. Comedy—Use this archetype if you can laugh at life. Think about your walk and the

different dips, mishaps, twists and turns, and times of confusion, and finally arriving at a

happy place. This storyline gives hope. It lets us all know that it’s going to be okay and

that life ALWAYS works out in the end.

When has your life felt like a comedy of errors and in the end it all was good?


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6. Tragedy—Use this archetype if you keep shooting yourself in the foot. This storyline

is great if you know you always get in your own way. This is a great framework if you

can see how your own arrogance has cost you and you want to save others from that

same pain. This storyline is also great for locating clients. If you work with people who

are going through some sort of tragedy—death, divorce, bankruptcy, teen pregnancy,

etc.—and you have made it to the other side, then you have a tribe who needs you

already identified.

When have you been sooooooooo right about something only to discover you were

soooooooooo wrong—AND it cost you big time?


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7. Rebirth—Use this archetype if you have had all hell break loose and some miracle

change you—for the better. Use this storyline if you are hardheaded, stubborn, or

proud, and needed a knock upside the head to change.

When has life humbled you and something in you softened and gave you grace and

compassion?


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So, tell me: which story structure works for your lived experience? What plotline will your D.R.E.A.M. clients buy into as well as purchase? Sisters, it’s not enough to have people weep, wave their hands in the air, and say, “Welllll...” You are a person with a huge message to give the world. Your life was spared for a purpose. Money allows you to help more people. Care enough about your message and your movement to put a structure on it so you get paid. Now go public and start speaking your mess, your Big Money message, and your Movement to the masses via speaking, video, email, etc., so your D.R.E.A.M. clients can find you. Your message will speak directly to their hearts. And they WILL buy from you because you are the answer to their prayers.


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Notes…


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Who NEEDS YOU! Discovering Your D.R.E.A.M. Client™

(Dare to Reveal Emotionally Authentic Mentoring) Hone in on YOUR tribe—the people who’ve been praying for you and will pay YOU top dollar!

Part One: Heart to Heart: Letter to Your Younger Self™ Write a letter to your younger self. Be as honest, authentic, and transparent as possible. Write from your heart to a younger you that you want to protect, nurture, and leave with the best experience of herself. (Psst—have tissues nearby!)

Dear (Give her or him a name),


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Part Two: Constitute Your Tribe™ a. What do you want your younger self to know so she or he will live her or his best life and honor herself or himself?


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b. What do you want to give your younger self that you wish someone had given you?


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c. What do you want her or his experience of herself or himself to be from having been loved unconditionally by you?


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d. What exactly would you teach your younger self so she or he could really thrive?


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*e. If you had only one thing you wanted your younger self to know about herself or himself that would shape her or his life forever, what would that be?


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Part Three: Fodder for Your Funnel™ 1. Go back through the letter and list the positives:

2. Go back through the letter and list the negatives:

3. Go back through the letter and list the instructions:

4. In one short, powerful phrase, state the one thing you wanted your younger self to know about herself or himself that would shape her or his life forever.


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Part Four: Dog-Whistle Positioning Questions™ Reread the first three groups of responses in part three and take three of the statements that resonate with your heart and turn them into positioning questions that speak directly to the heart of your D.R.E.A.M. Client. Example:

1. Go back through the letter and list the positives: You are bigger than your bruise and the world needs to hear you.

2. Turn it into a Dog-Whistle Positioning Question: Do you know in your heart of hearts that you are bigger than your bruises but don’t know how to heal? I can help you with that. OR

3. Are you ready for the WORLD to hear your voice? Lead-ins for your Dog-Whistle Positioning Question:

• Are you sick of… • Do you ever say to yourself… • Enough! Or Enough already! • Attention: • Here’s the truth… • Are you ready to... • How many more times… • Have you ever… • What would it take…

Statement #1


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Dog-Whistle Positioning Question #1: Statement #2 Dog-Whistle Positioning Question #2: Statement #3 Dog-Whistle Positioning Question #3:


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Part Five: Calling Them By Their Name™ Who do you ALREADY have credibility with? What groups? Call them by the name THEY call themselves (i.e., Black Women, Divorcees, Sugar Mommas, Moms who love their kids, Boy Toys, Grown and Sexy, etc.) (Psst.) The quick path to cash is to identify the people you ALREADY have credibility with. People do business with people they know, like, and trust. Think about your walk. Are you a single mother who raised healthy kids? You have credibility with that tribe. Are you a first-generation college graduate? You have credibility with that tribe. Are you a successful daddy’s girl who keeps getting into bad relationships? You have credibility with that tribe.

Now name your tribe AND what pisses them off. (These are the people who YOU want to work with, who NEED what you have to offer and can afford your services, AND you already have credibility with them. Put your SWAG on the group name.—i.e., uber-educated, high-achieving Black Women experts, execs, and entrepreneurs, who are sick of slavin’, making other people rich with their genius.)


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Part Six: Profiling your D.R.E.A.M. Client™ Write a profile of YOUR D.R.E.A.M. Client (i.e., her/his dreams, fears, spiritual beliefs, background, her relationship status, where she works, where she hangs out, the kind of magazines she reads, where she lives, what kind of car she drives, where she went to school, children, her income, her willingness to invest in herself, her communication skills, relationship with parents, siblings, her quirks, qualities, character—know her inside and out! The clearer you are about your D.R.E.A.M. Client, the quicker the universe will have her show up in droves!)


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Part Seven: D.R.E.A.M. Client Conditions of Satisfaction™ It’s essential that you articulate YOUR conditions of satisfaction in order for potential clients to have the privilege of investing in themselves through your product or service, to be mentored/served/guided/coached/loved, etc., by you. What do you require from your clients? What kind of relationship do you wish to have? What do they need to have in place for the privilege of working with you? For example, to work with me, it is a requirement to NOT have your investment be a hardship on you or your family. That is one of my conditions of satisfaction which I confirm with each private client I take on. I require profound personal integrity in order to work with me, and I require that my private clients do what the fuck I say—otherwise I cannot guarantee the result and I will fire you. Without a refund. They need to be kind, have a giver’s heart, and they need to implement with grace. No bitching. Does this make sense? You need to tell the universe EXACTLY the character, economic situation, and values of your tribe. BE SPECIFIC!!!!


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My D.R.E.A.M. Client conditions of satisfaction are:


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Part Eight: Knowing What You Don’t Want™ Now write down who is NOT your D.R.E.A.M. Client. (Knowing what you DON’T want is just as important as knowing what you DO want. Be authentic and specific!)


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Final word: Don’t chase after an ideal client—that’s a fantasy. Identify the people who NATURALLY value what you bring to the table and clarify the value you are bringing to them. They will find a way or make one to work with you because they see themselves in you. #realtalk


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Notes…


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Worldview Revenue: The Secret Sauce to Copy that Converts into CASH … again and again!!

WE” Worldview Stand™ Part One: “WE” Worldview™ Write the worldview of your “We.” Think values, fears, desires, habits, and practices. Paint a real picture of one person. It makes it easier to see.

Example: My people/tribe are über-educated, high-achieving, spiritually rooted Black Women who are brilliant but who doubt themselves. They have walked through life’s fire. They may be the first in their families to go to college or the first to make good money in their families.

Or they make good money and come from a history of success, but something traumatic happened—bad relationship, bad divorce, bankruptcy, death of a child, assault, etc.—and it knocked them to their knees. They need a gentle hand to help them get back up and back in love with themselves.

They have gone to good schools or they have made their own way in the world despite hardships. They are givers, but suck at receiving. In fact, they give too much to people who don’t deserve them. They are proud. They would rather sleep in their car than ask for help for fear of it being thrown back in their face. They are hungry to have life come easier for them with fulfillment, joy, and self-expression. They want to do things on their own terms and are sick of answering to motherfuckers.

They realize they need to take control of their money so they can write their own ticket but don’t know how to make money with what they already have. They are searching, looking for a system and guide to get free and get paid. They are hungry to do the work and gladly pay me my rates.

1. My WE (aka Tribe) Worldview is:


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2. Write the WE story for which you are the voice. (Use my Black Women Matter Manifesto as a guide.)

• Start in the middle (think of it as a movie trailer with the most climactic part at the front.)

• Share how your “we” started out good and got off track (What happened?) • Inspire with a vision of what’s possible when your “WE” lives your message.

Your tribe’s “WE” Story is:


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This is your movement. It will be from your movement that your tribe will find YOU. Your tribe are the people who will pay you top dollar. Recap: Dr. Venus’ example

• My mess: I’m worthless/I matter to me. • My Million-Dollar Message: You matter. • My Movement: WE MATTER Movement for Black Women in Business.

Who will join your movement?

Your D.R.E.A.M. client(s) will AND your tribe. The individuals and the group of people you have been uniquely crafted by life to serve. I know I have said this before, but this is CRITICAL. Identify the people you ALREADY have credibility with. People do business with people they know, like, and trust. Think about your walk. Are you a single mother who raised healthy kids? You have credibility with that tribe. Are you a first-generation college graduate? You have credibility with that tribe. Are you a successful daddy’s girl who keeps getting into bad relationships? You have credibility with that tribe. Don’t chase after an ideal client—that’s a fantasy. Identify the people who NATURALLY value what you bring to the table and clarify the value you are bringing to them. They will find a way or make one to work with you because they see themselves in you. Now go public and start speaking your mess, your Million-Dollar Message, and your Movement to the masses via speaking, video, email, key words, SEO, etc., so your D.R.E.A.M. clients can find you. Your message will speak directly to their hearts. And they WILL join your movement AND SPREAD THE WORD FOR YOU. The most effective and cost-efficient form of advertising is word of mouth. Dr. King didn’t have a cell phone. Gandhi didn’t have Twitter. They each had a stand—something that mattered to them—and they shared it with the world. They wrote about it, spoke about it, and went to jail for it. They stood for an ideal and were the voice of a people. When you stand for something, you stand out in the marketplace. AND your tribe will buy from you because you are the answer to their prayers.


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When you become the mouthpiece for a people who feel, hear, and see and taste you are standing for them, they will stand with you.


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Part Two: INSPIRE: What do YOU Stand for? What will you fight for? What breaks your heart? What pisses you off? What do you believe?


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What are your values? What are your principles? What do you REFUSE to ever tolerate again?


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Notes…


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Mess to Movement Anatomy™ Start a Movement That Can Touch Millions and Make Millions

(like Oprah, Dr. King, and President Obama!)

Here are 3 PROVEN secrets to Inspire, Galvanize, and Activate the People Who Hear Your Heart on Their

Behalf • Inspire: Discover how to use your story as the

basis of inspiring others with your values, beliefs, and principles. From Gandhi to Dr. King to President Obama, starting a movement is the most cost-effective marketing strategy ever implemented in human history. (#preach)

• Galvanize: How to go from telling “your” story to “our” story. When you become the mouthpiece for a people, you can change the world!

• Activate: Here, discover how to get the word out a

hundred times more quickly and effectively than you could ever have done alone or even with a large advertising budget or national press.


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Part One: Your Mess: The Catalyst to Your Million-Dollar Message™ Go to your Million-Dollar Moneymaker™ Worksheet to review your Self-Worth Blueprint™ process. What is your self-worth blueprint? _______________________ That’s your mess. Example: I am worthless—this is what life has fashioned me as. Life broke my heart and I decided I was worthless. Thus I spent my life either trying to get over, cover up, or “matter.” This is what I have been trying to survive. It is why I have four degrees. It’s what I have been compensating for or trying to fix, change, or overcome. It’s what has chosen my lovers, what killed off relationships, and what has gotten me out of the ghetto. It is what has driven me. It’s what I cannot get rid of or shake no matter what, because it is fundamentally who I am for myself. (My walk has been to matter to me; to see me as valuable, with intrinsic worth no matter what.)


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Part Two: Your Million-Dollar Message™ Go back to your Discovering Your D.R.E.A.M. Client Worksheet, Part Two, section e. “If you had only one thing you wanted your younger self to know about herself or himself that would shape her or his life forever, what would that be?” Write that statement here below.

The answer to that question is going to be what you wanted. You were your first client. You know what it feels like to survive. You want others to NEVER have to go through that. That’s your million-dollar message.

Example: My Self-Worth Blueprint is that I am worthless, so it means everything that people know and experience that they matter. The more I make it my business to ensure others realize they matter and set up their lives to experience them mattering to themselves, the more I experience myself as someone who matters. My experience of myself becomes someone of worth. And the more I experience myself as a woman of worth, the less I have to change my self-worth blueprint. In fact, it becomes the credibility for my message and movement.

My message from my mess is “you matter.”

What’s yours? _______________________________________________________________

When you have every aspect of your life and your business reiterate your message (aka profound personal integrity), it makes you big money.

Here’s why.


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It is coming from a sacred place of service. You are organizing every aspect of your life to serve people who need you. You just created a need in the marketplace that only YOU can fill.

You just cornered the market.

Part Three: Movement: From “Me” to “We”™ Now you have to move from “I” to “You” to “We.” This is where you take the time to name the people, your tribe, for whom you are their voice.

Go back to your Discover Your D.R.E.A.M. Client Worksheet, Part Five: “Calling Them By Their Name™ answer #2” below.

Write (or cut and paste) it here:

Part Four: “WE” Worldview™ Write the worldview of your “We” based on your answer above. Think values, fears, desires, habits, and practices. Paint a real picture of one person. It makes it easier to see.

Example: My people/tribe are über-educated, high-achieving, spiritually rooted Black Women who are brilliant but who doubt themselves. They have walked through life’s fire. They may be the first in their families to go to college or the first to make good money in their families.

Or they make good money and come from a history of success, but something traumatic happened—bad relationship, bad divorce, bankruptcy, death of a child, assault, etc.—and it knocked them to their knees. They need a gentle hand to help them get back up and back in love with themselves.

They have gone to good schools or they have made their own way in the world despite


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hardships. They are givers, but suck at receiving. In fact, they give too much to people who don’t deserve them. They are proud. They would rather sleep in their car than ask for help for fear of it being thrown back in their face. They are hungry to have life come easier for them with fulfillment, joy, and self-expression. They want to do things on their own terms and are sick of answering to motherfuckers.

They realize they need to take control of their money so they can write their own ticket, but don’t know how to make money with what they already have. They are searching, looking for a system and guide to get free and get paid. They are hungry to do the work and gladly pay me my rates.

1. My WE (aka Tribe) Worldview


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2. Write the WE story for which you are the voice. (Use my Black Women Matter Manifesto as a guide. It’s on page 8.)

• Start in the middle (think of it as a movie trailer with the most climactic part at the front.)

• Share how your “we” started out good and got off track (What happened?) • Inspire with a vision of what’s possible when your “WE” lives your message.


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This is your movement.

Recap: Dr. Venus’ example • My mess: I’m worthless/I matter to me. • My Million-Dollar Message: You matter. • My Movement: Black Women Matter.

Who will join your movement?

Your D.R.E.A.M client(s) will AND your tribe. The individuals and the group of people you have been uniquely crafted by life to serve. I know I have said this before, but this is CRITICAL. Identify the people you ALREADY have credibility with. People do business with people they know, like, and trust. Think about your walk. Are you a single mother who raised healthy kids? You have credibility with that tribe. Are you a first-generation college graduate? You have credibility with that tribe. Are you a successful daddy’s girl who keeps getting into bad relationships? You have credibility with that tribe. Don’t chase after an ideal client—that’s a fantasy. Identify the people who NATURALLY value what you bring to the table and clarify the value you are bringing to them. They will find a way or make one to work with you because they see themselves in you. Now go public and start speaking your mess, your Million-Dollar Message, and your Movement to the masses via speaking, video, email, key words, SEO, etc., so your D.R.E.A.M. clients can find you. Your message will speak directly to their hearts. And they WILL join your movement AND SPREAD THE WORD FOR YOU. The most effective and cost-efficient form of advertising is word of mouth. Dr. King didn’t have a cell phone. Gandhi didn’t have Twitter. They each had a stand—something that mattered to them—and they shared it with the world. They wrote about it, spoke about it, and went to jail for it. They stood for an ideal and were the voice of a people.


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When you stand for something, you stand out in the marketplace. AND your tribe will buy from you because you are the answer to their prayers. When you become the mouthpiece for a people who feel, hear, and see and taste you are standing for them, they will stand with you.


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Part Five: INSPIRE: What do YOU Stand for? What will you fight for? What breaks your heart? What pisses you off? What do you believe? What are your values?


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What are your principles? What do you REFUSE to ever tolerate again? Part Six: GALVANIZE: From “Me” to “We” Identify at least 3 to 5 ways you can connect your lived experience with the people you want to lead. 1. 2 3. 4. 5.


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Part Seven: ACTIVATE: Speak to Their Worldview and Create Occasions for Them to Participate People want to participate in something that has impact and makes a difference in the world. Your job is to create opportunities for your tribe to KNOW THEMSELVES a particular way. The way they want to be known is a direct correlate to their worldview. What events, group activities, occasions, can you create that will give people the

opportunity to demonstrate what they believe?

Sacred Bonus: SURRENDER: Committed but Not Attached Once you have asked, “What do I need to do?” and you do it, ask this question. When you ask it, be still and listen: “God (Universe, Spirit, Source, etc.), what would you have me do?”


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REMEMBER: There is a difference between being courageous and being brave. Both count. Being courageous is acting in the face of fear. Being courageous is boldly and knowingly walking right into the storm, willing to accept and deal with the fallout—if any. I invite you to live bravely.


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Mess to Movement Anatomy™ Cheat Sheet My Mess:

My Million-Dollar Message:

My Movement:


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My D.RE.A.M. Client Profile:

My “WE” (aka Tribe) Worldview:


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Notes…

Million-Dollar Moneymaker Formula™ Cheat Sheet · 2016-09-28 · •Pimp Defined: to leverage...

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