Millennials Youth Study
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Transcript of Millennials Youth Study
![Page 1: Millennials Youth Study](https://reader033.fdocuments.us/reader033/viewer/2022042610/58adfd751a28abf0628b6057/html5/thumbnails/1.jpg)
YOUTH STUDY
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YOUTH STUDY
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GEN Y?
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FOCUS GROUP DISCUSSIONS
6 groups: 3 among men and 3 among women
(15-17, 18-24, 25-30)
ONLINE SURVEY1.250 respondents:
• 1.100 15-30 y.o.
• 150 31-59 y.o. control group
THE RESEARCH
APPROACH
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GEN Y1985-2000
RECESSION
RAPID GLOBAL CHANGES
DIGITAL NATIVES
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SCREWED
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FINDING A JOB IN THE FUTURE
THE EDUCATIONAL SYSTEM
IMMIGRATION ABROAD TO FIND A JOB
“ My FUTURE will be WORSE than my parents’ ”
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IMPULSE –> ECLECTIC –> VFM
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SEX always important
More DIVERSIFIED
OPENSIMPLE
LIBERATED
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YOUTH STUDY
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FIVE KEY TRENDS
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RELAXATION
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the EXPECTED & the UNEXPECTED
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BACK TO THE FUTURE ?
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FASHION
Social media
Brand sites
Online mags
E shops
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BEAUTY
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LOCAL PUBLISHERS
INTERNATIONAL PUBLISHERS
NETWORKS
NEWS
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BRANDS
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COOL brands
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DIGITAL SHOWROOMS
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“ Every generation laughs at the old fashions,
but follows religiously the new ”
Henry David Thoreau