MILLENNIALS Thoughts on Canned Fruits and …...MILLENNIALS Thoughts on Canned Fruits and Tomatoes...
Transcript of MILLENNIALS Thoughts on Canned Fruits and …...MILLENNIALS Thoughts on Canned Fruits and Tomatoes...
MILLENNIALS Thoughts on Canned Fruits and TomatoesThoughts on Canned Fruits and Tomatoes
THEY ARE SHOPPING WITH A LIST
THINKS IT IS EASIER USING “SEASONED” TOMATOES FOR RECIPES
THEY ARE TAKING COOKING CLASSES
MILLENNIALS
WANT PRODUCTS WITH LESS THAN FIVEINGREDIENTS
THEY DO NOT BELIEVE CANNED FRUIT IS NUTRITIOUS
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Shopping listcanned peachescanned pearscanned tomatoesfruit bowlssalsa bowls
THEY LIKE CANNED TOMATOES
WANT NO SUGAR ADDED BUT NO ADDITIVES
SUSTAINABILITY IS NOT IMPORTANT AT THE GROCERY LEVEL
THEY ARE READING LABELS
CANNOT AFFORD TO DO THEIR SHOPPING AT HIGH END GROCERY STORES
Source: PCP Focus Group, Chicago, May 2015
Today's Lesson How to cook
with canned foods
NOT IMPORTANT