Milieu centraal brussel 24 juni
-
Upload
vera-dalm -
Category
Technology
-
view
29 -
download
2
Transcript of Milieu centraal brussel 24 juni
![Page 1: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/1.jpg)
Vera Dalm
director
Public InformationOrganization
Milieu Centraal
![Page 2: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/2.jpg)
![Page 3: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/3.jpg)
We provide information by:
Website: more than 5.000 visitors per day
Social media: twitter, facebook etc
Media: print media, newspapers and -sites, radio/television
Sites from organizations, local governemnt etc
Company’s: they use our content or we campaigntogether
![Page 4: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/4.jpg)
Funding by:
Company’s
Public/private organizations
(e.g. Alliander, NS)
Dutch government (departments I&M and BZK)
![Page 5: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/5.jpg)
Main goal
Translate (scientific) research into public accesible information
in order to
support consumers in making sustainable choices
help end users in their decisions
![Page 6: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/6.jpg)
Research before starting campaign
- motives / goals
- facts / fiction
- intuition reasoned behaviour
![Page 7: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/7.jpg)
Major awareness of the problem
19
28
63
61
1710
0%
20%
40%
60%
80%
100%
2008 2013
Tendency of the importance of energy saving
not important atall
not important
neutral
important
very important
Do you think it’s important or not to save energy in your own household?
|‘2013’ n=1013 | ‘2008’ n=1104
![Page 8: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/8.jpg)
What are constraintsfor energy efficiënt homeheating?
Fear of less comfort
Thougt: it doesn’t save much
Forget to act
![Page 9: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/9.jpg)
What appeals to you?
Lower energy costs
More comfort
Contribution to a better environment
Independent of energy companies
![Page 10: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/10.jpg)
What are barriersfor insulation? (1)
Energy is important,but not urgent
No ‘plug and play’: Doing research takes a lot of
effort Reconstructing isn’t fun/
inconvenient Doubt when moisture occurs
![Page 11: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/11.jpg)
What are barriers for insulation? (2)
Cost overestimation, underestimation of savings
Limited rule of thumb‘payback time’
Lack of money to invest(but…saving are available)
![Page 12: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/12.jpg)
![Page 13: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/13.jpg)
‘Put your savings in your walls’An investment with a comfortable feeling
![Page 14: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/14.jpg)
Core message
Better living comfort
One time costs, savings and yieldsin three main situations
No mess, ready in half a day
![Page 15: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/15.jpg)
Info overload
![Page 16: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/16.jpg)
Choose main issues
Little effort Lots of effort
High effect High priority / act now
Mailbox sticker(>30 kg for each house a year)
Reducing the wast of food by half (now 50 kg per
person is wasted)
Long term strategy
Reduce meat consumption
Change mobility
Low effect Good to do
Bring your own shoppingbag (3 kg pppy)Refill waterbottle (0,3 kg pppy)Unplug charger (effect 0)
No priority
Micro CHP (instead renovate your
house to an energy neutral house)
![Page 17: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/17.jpg)
Searching for interaction
![Page 18: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/18.jpg)
Motivation by peers
![Page 19: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/19.jpg)
Make feedback possibleand easily accesible
![Page 20: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/20.jpg)
Tips and test: social comparison
![Page 21: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/21.jpg)
Surprisingmessages
![Page 22: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/22.jpg)
Providing info at right moment
![Page 23: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/23.jpg)
Benchmark
![Page 24: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/24.jpg)
Join in with other concerns
![Page 25: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/25.jpg)
Use of tools based on real concerns andmotivations
Old <-> new
![Page 26: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/26.jpg)
Information ‘custom made’ and practicalOld <-> new
![Page 27: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/27.jpg)
Use of surveyspublic available or specific
![Page 28: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/28.jpg)
Use of surveys to generate publicity
![Page 29: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/29.jpg)
We need you
Science and practice
work together
Thanks for your attention
![Page 30: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/30.jpg)
![Page 31: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/31.jpg)
![Page 32: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/32.jpg)
![Page 33: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/33.jpg)
How to save energy in your house?
Home insulation Energy efficiënt HVAC Solar panels Energy efficiënt devices Small actions Behaviour
![Page 34: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/34.jpg)
Split up!
Old house, new built residence
Own house, own house with shared ownership, social tentant, private tenant
Existence
Savings or no savings at all
![Page 35: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/35.jpg)
Tangible example”:Company cavity wall insulation
Goal: sell cavity wall insulation
Target: Owners of singel-familiy dwellings, built before 1980, savings, lack of cavity wall insulation
![Page 36: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/36.jpg)
Trigger: thermograms
![Page 37: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/37.jpg)
Endorsement byMilieu Centraal
Yearly (energy)savings
Financial yield comparable withsavings account with 12% return.
Fiction and facts about moisture
![Page 38: Milieu centraal brussel 24 juni](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2057d8b42af6448b468a/html5/thumbnails/38.jpg)
Where are the opportunities?