MusicPublishing

Darnell Phillips

MMPMilan Music Publishing

“Music Can Put You In Any Mood You Want To Be In”

BRAND IDENTITY GUIDE

1Sunday, January 22, 2012

MusicPublishing MMPMilan Music Publishing

President  and  CEODar/ell  Phillips

2Sunday, January 22, 2012

Brand  Name

Classification:  Fancif9lName  made  up;  mark  inventedThe  name  Milan  comes  =om  my  daughters  middle  name.  It  

has  sentimental  value  to    me  and  that  is  why  I  chose  it.  The  

name  was  motivated  by  the  love  of  my  daughter  and  I  felt  

that  it  gave  the  company  name  a  smooth  tone.  The  name  

Milan  means  “Beloved”.  The  stIengJhs  that  this  name  has  is  

that  it  is  a  unique  and  simple  name,  and  it  is  easy  to  

pronounce.  

Background:

MusicPublishing

USPTO.gov:

•  No  direct  matches

•  Domain  name  available

•  Protected  by  USTPO

3Sunday, January 22, 2012

MusicPublishing MMPMilan Music Publishing

Logo

“Music Can Put You In Any Mood You Want To Be In”

Tagline

TySe  of  Logo:  WordmarksName

SyUbol

Colors

Beige-­‐  represents  calm  and  relaxation

Brown-­‐  earJh  tone;  represents  wholesomeness

Gray-­‐    conserYative;  most  neutIal  of  all  shades4Sunday, January 22, 2012

“Music Can Put You In Any Mood You Want To Be In”

Tagline

MMPMilan Music Publishing

•Effectively  represents  the  company  name  

•  Clients  will  buy  our  product  based  on  the  mood  of  their  product

•  Represents  the  product  we  offer  

•  LengJhy  phrase  but  capt9res  the  point

•  Competitors  no  different  than  MMP

5Sunday, January 22, 2012

CorSorate  Cult9re

Creative Cultural Occupations

DisciplineNetworking

Creative Cultural Industries

Social

Music Publishing Industry

Movie/Film Industry

Recording Industry

Advertising Industry

Songwriters

Composers

Recording /Mix Engineers

Administrators

Self Discipline

Self Motivated

Creative

Twitter

Sound Cloud

Facebook

6Sunday, January 22, 2012

Mission  Statement  and  MantIa

•The  mission  for  Milan  Music  Publishing  is  to  provide  qualit\-­‐copyIighted  musical  content  for  our  

clients  and  customers.  

•This  mission  statement  will  be  memorized  by  ever\  contIactor  and  employee

•  The  mission  statement  is  to  provide  the  client  and  customer  the  confidence  in  our  serYices  and    that  

we  will  provided  the  best  music  for  whatever  needs  that  they  may  have.  

•  The  mission  statement  will  be  posted  on  our  website  and  posted  in  the  home  office.  

•  Tells  the  stor\  of  the  company  in  30  seconds  or  less

7Sunday, January 22, 2012

Competitive  Brand  Analysis

•  Colors:  Red  and  white  (EMI)

•  Colors:  Silver,  orange,  and  red  (War/er  

Chappell)

•  LederforU•  Direct  competitor.  

•  Tagline-­‐  “:Where  Songs  Live”

Competition

•  Colors:  Black,  red,  and  white  (Sony)•  Colors:  Red  and  white  (EMI)

•Sony/ATV  merged  

 LederforU

•  This  logo  is  vibrant  and  bold.  It  is  also  simple  and  stIaight  forgard.    

Direct  competitor.  

•  Tagline-­‐  “Make.Believe”

Desired  Competition

8Sunday, January 22, 2012

References

(n.a.)(n.d.).  USTPO.  RetIieved  on  Januar\  2012  =om:  hdS://www.uspto.gov/

(n.a.)(n.d.).  EMI  Music  Publishing.  RetIieved  on  Januar\  2012  =om:  hdS://www.emimusicpub.com/

(n.a.)(n.d.).  War/er/Chapell  Music.  RetIieved  on  Januar\  2012  =om:  hdS://www.war/erchappell.com/

(n.a.)(n.d.).  Sony  Music.  RetIieved  on  Januar\  2012  =om:  hdS://www.sonyUusic.com/

9Sunday, January 22, 2012