Mike's Bikes Final Presentation.1
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Transcript of Mike's Bikes Final Presentation.1
Mike’s BikesEnd of Simulation
PresentationTeam Cyclerz
Executive Management Team
Natalie TaylorChief Executive
Officer
Pat GestringChief Financial
Officer
Stephen SwartzendruberProduction & Marketing
Director
VisionCyclerz is a bicycle manufacturing company that provides quality bikes at a price everyone can afford. Each bike is made with the customer’s safety and satisfaction in mind.
Main Goals Set goals Create profit Grow business Monitor competition Raise shareholder value Make decisions & investments Learn from mistakes & build on progress
CEO Report
Overall Pro Forma Units Sold: 360,188 Overall Actual Units Sold: 304,934
Overall Pro Forma Retail Sales: $140,541,074 Overall Actual Retail Sales: $119,506,259
Overall Pro Forma Profit: $38,928,956 Overall Actual Profit: $30,074,657
Overall Actual Units Sold: 304,934
2015 2016 2017 2018 2019 2020 20210
20,000
40,000
60,000
80,000
100,000
120,000
Units SoldPro Forma/Actual Comparison
ProForma Actual
Overall Actual Retail Sales: $119,506,259
2015 2016 2017 2018 2019 2020 2021$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
Sales Revenue Pro Forma/Actual Comparison
ProForma Actual
Overall Actual Profit: $30,074,657
2015 2016 2017 2018 2019 2020 2021$0
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000
$12,000,000
Profit Pro Forma/Actual Comparison
ProForma Actual
2015 2016 2017 2018 2019 2020 2021$0.00
$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
$70.00
$80.00
$90.00
Shareholder Value
CFO Report – Keys to $$$ SuccessSummary: The goal of any business is to start with a
“comfortable” cash amount on hand and end with a substantial margin of profit. (See Chart – next slide)
In Rollovers 1 & 2: (2015, 2016) - Start up cash balance was under $4M
In Rollovers 3 & 4: (2017, 2018) - Cash balance steadily increased to $6,168,194 with a net income of $2,408,505 after expenses
2015 2016 2017 2018 2019 2020 20211,000,000
10,000,000
Net In-
come
1,693,491 1,669,9821,990,409
2,408,505
6,657,164 7,238,9738,416,1337,400,640
8,735,02510,099,180
15,029,936
22,229,62726,548,970 29,462,881
Net Income/Sales Revenue Comparison
Net Income Sales Revenue
Financial Decisions – What Went Well? Production costs were kept at a minimum while
reducing in-stock inventory when Cyclerz began keeping expenses low
Redevelopment of an existing bike design caused a steady increase in sales volume beginning in Rollover 3
Managing the number of bikes produced with the number of bikes sold in Rollover 3 through 6 increased accuracy of forecasting making it possible to end with a substantial net margin of profit in Rollover 7
Production Director Report Main Goals:
increase our awareness Increase our production in order to have Establish high sales volume Earn high profits
Main focus: Increase our name recognition through branding and
advertising Efficiency improvement Lowering the cost of goods sold
2015 2016 2017 2018 2019 2020 20211,000,000
10,000,000
1,693,491 1,669,9821,990,409
2,408,505
6,657,164 7,238,9738,416,133
7,400,6408,735,025 10,099,180
15,029,936
22,229,62726,548,970 29,462,881
Revenue & Net Income Comparison
Net Income Sales Revenue
Profit & Shareholder Value Comparison
Mountain Bike
Road Bikes
Youth Bikes
Capacity
Marketing Director Report
2014 2015 2016 2017 2018 2019 2020 20210
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
2014; 750000
2015; 225000
2016; 650000
2017; 900000
2018; 700000
2019; 135000
2020; 350000
2021; 500000
Advertising Expenditure
2014-15%2015-14%
2016-19%
2017-24%2018-24%
2019-19%
2020-17%
2021-18%
Product Awareness
Secretary’s Report Items Reviewed for Every Rollover Overall results from rollover New product launch options Support & Branding adjustments Production, Capacity & Pricing adjustments Advertising & PR adjustments Metrics measured Equity adjustments
Lessons Learned Balance between price, marketing, distribution,
and capacity is essential
Risks are required
Every penny spent needs produce revenue
Reviewing financial statements is key
The Good, Bad and Ugly of TeamsTeam Dynamic Natalie – CEOPreferred to make safer choices and take less risk
Stephen – Production & Marketing DirectorRisk taker and knack for looking at potential production and profit
Pat – CFOVoice of reason and tie breaker on tough decisions
Closing StatementWorking in a small team gave us an opportunity to coordinate ideas, share experience and maximize on each of our strengths. We all have different personalities and viewpoints, so working together allowed us to develop our people skills and learn to compromise. Mike’s Bikes gave us hands-on experience in a manufacturing business environment that some of us might not have the opportunity to experience otherwise.