Mike Godsey CUE 2015
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Transcript of Mike Godsey CUE 2015
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
IDEAS WORTH SHARINGPublishing & Networking in a Noisy World
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
“
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
As empty vessels make the loudest sound, so they that have least wit are the greatest babblers.
-Plato
“
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
My words fly up; my thoughts remain below. Words without thoughts never to heaven go.
-Hamlet
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
WHAT WE’LL COVER
➤ Introduction
➤ Uncovering your “why”
➤ Differentiating your ideas
➤ Pitching effectively
➤ Leveraging social media
➤ Defining your own success
➤ Questions
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
THERE ARE MANY GREAT REASONS TO BEGIN WRITING
➤ Building relationships and community
“I know I’m not the only one ______.”
…going through this
…noticing this
…questioning this
…concerned about this
…excited about this
…thinking this isn’t as bad/good as it sounds
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
THERE ARE MANY GREAT REASONS TO BEGIN WRITING
➤ Raising a red flag
“This is super important—
why is no one talking about this?”
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
THERE ARE MANY GREAT REASONS TO BEGIN WRITING
➤ Sharing subject matter expertise
“Here are some best practices for working with underserved populations/special needs students/ELL” etc.
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
THERE ARE MANY GREAT REASONS TO BEGIN WRITING
➤ Building understanding
“What students/parents/admin
don’t understand about ____ is ____.”
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
SOME BAD REASONS TO GET INTO WRITING
➤ Fame | I want to be the next edu-celebrity!
➤ Fortune | I want to make lots of extra money!
➤ Fanciness | I want to appear more important!
DISCLAIMER
Any/all of the above might eventually be an outcome of your writing, however if you’re 100% in it to get famous/make money quickly, you probably won’t make it through the grind of the process the way you would if you were intrinsically motivated.
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
WHY?Differentiation—however
slight—cuts through the noise.
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
ADVICE FROM
EDITORS AND WRITERS
Alia Wong and Paul Bruno
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
ADVICE FROM ALIA WONG, EDITOR AT THE ATLANTIC
➤ Avoid jargon and education buzzwords ➤ Only teachers enjoy reading articles by other
teachers complaining about their jobs ➤ At least with regard to The Atlantic, people like
to read counterintuitive perspectives (the introversion piece). Probably why Jess Lahey's book The Gift of Failure, which was based off of an Atlantic article, is a NYT Bestseller.
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
ADVICE FROM PAUL BRUNO, “EDUCATION WEEKLY” WRITER
➤ Figure out what you want to do with your presence. “Contribute to an existing movement” or *fill in a gap/say something that's not already being said.”
➤ Identify what you do differently or unusually, and then play to that strength, to be heard over the noise.
➤ Let other people know you like their stuff. Link to them, favorite/retweet them, etc
➤ Work on writing well. I've worked for years on "tightening up" my writing (make point direct, even on Twitter).
➤ Would I read/link to/tweet this thing that I'm writing?
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
DETERMINE YOUR AUDIENCE
➤ To whom am I writing? Who are “my people?”
➤ Teachers
➤ Administration
➤ Students
➤ Lay-people who are interested in education
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
MATCH YOUR AUDIENCE WITH A PUBLICATION
➤ Mind/Shift, Edutopia often has practical tips for teachers
➤ Slate favors extreme takes, aimed at lay-people
➤ Niche blogs are great at reaching specific teacher groups (ex. Kindergarten teachers)
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
CRAFTING YOUR PITCH
➤ Personalized
➤ Succinct
➤ What’s in it for them?
➤ Build a little credibility
➤ Write a catchy subject line
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
LEVERAGING SOCIAL MEDIAConnect and engage without wasting time
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
THE CASE FOR TWITTER
➤ This is where the publishers/editors are
➤ HUGE community of connected educators
BUT MORE IMPORTANTLY
➤ People will share your writing, and you want to be there when they do.
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
TWITTER DOS
➤ Follow related publications, editors, thought leaders
➤ Follow “non-work” stuff, too
➤ Tweet about other things aside from your writing
➤ Talk to strangers
➤ Be an upright digital citizen. Disagree with respect.
➤ Assume positive intent
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
TWITTER DON’TS
➤ Be a self-centered spammer
➤ Be a lurker
➤ Feed the trolls
➤ Troll other people. (Duh.)
MICHAEL GODSEY | FALL CUE 2015 | @THEMRGODSEY
DEFINING YOUR OWN SUCCESSWhat will make you feel like it’s worth it?