MigrationMalvin Gonzales

BSc

EthnographyObserving peoples everyday interaction with paying the bus fare to the bus driver.

Different payment methods that people use to pay the bus Amount of people who are having trouble of not having change to

pay the bus driver Time taken until every commuters have paid the fair for the bus to

start its journey

ProblemThe problem that I have identified is how bus drivers are not permitted to give change to passengers, and how the transaction of tickets from the driver to the customer has led to delays with the bus travel.

Secondary Research“The time required for an on-board fare collection can slow bus

operations significantly. The more successful the service is, the

greater the problem, as additional passengers create delays at

every stop. Some fare collection policies put a greater burden on

customers, such as the requirement to have exact change,

whereas others make transit use easy.”

- www.fta.dot.gov

Secondary Research“Many transit agencies offer prepaid fare media, such as a season pass, stored value card, or ticket. If a driver is required to inspect passes, boarding can be longer than with payment in change.”

Permitting the driver to make change is convenient for the customer, but also slows down operations.

Secondary ResearchMedia News/ What the mass media expect towards new bus systems

Bus system should offer the following basic functionalities:

allow a citizen to register into the system and pre-pay for a certain number of trips;

recognize when a registered citizen gets on a bus and determine the journey he/she performs,

calculating the fare he/she has to pay, and detracting it from his/hers credit;

When the citizen’s credit is finished, allow him/her to pay the bus fare through the cell phone;

provide registered citizens with information about changes in the lines they use most

frequently.

-score-contest.org

Existing Products

Technology Research Smart Card Usage, Many countries are using this system for a much smarter

way of paying for bus fares and other transport such as trains and subways

Self-Ticketing Kiosk with touch screen technology

Interactive map input to set out the passengers start point and destination

Mobile Ticketing

Self-service check out system which gives change to the customers transactions

Primary ResearchDuring the primary research phase I have given out questionnaires to find out about specific points that I wanted answer too.

I have also completed a 1 on 1 interview with an everyday commuter of the bus.

Questionnaires

Yes60%

No40%

Would you like to see any changes and im-provements within the on-going ticketing sys-

tem?

Yes60%

No40%

Are you satisfied with the Cardiff Bus ticketing payment service?

Everyday 40%

2-3 times a week 30%

Once a week 10%

Forthnightly or less20%

On average, how often do you use the bus as transportation?

InterviewsDo you feel that ticket transactions on the bus happen

quickly enough?

“There has been incidences were many people get on the bus at the same time, but it could take 5 minutes for the transaction to be completed before leaving the bus.

Putting money in the Iff card is one of the main reasons for a long transaction time, this partially defeat the point of the card which is to improve the efficiency of the service.”

Target MarketAge: 18 – 60 years old

The average commuters who still have to pay for bus fares are 18 – 60 years old, with the exceptions of the senior citizens who get to travel for free.

Target MarketGender: Both Male and Females

Target MarketProfession: StudentsEmployeesSenior CitizensDaily CommutersTourists

With my observation as an everyday commuter, Students, Employees, Senior Citizens, Daily Commuters, and Tourists are the average users of a bus for transportation.

Target MarketPurpose:

Commuters would use a bus stop to wait for a bus to come. A bus arrives every 30 minutes, at times every 15 minutes. So there will be an average of more than 1 passenger waiting for a bus at a stop every hour.

Having a machine to buy the tickets to at a stop, commuters will have bought their ticket using the self ticket machine before the bus arrive. To then just have to present the ticket, or be able to have a device to scan the ticket to make sure that the ticket are within the date of the service.

Target MarketTarget R.R.P for the Cardiff bus Company: £4,000 a bus stop with toughened safety glass, CCTV, illumination, and information panel.

Manufactured by Clear Channel outdoor bus stops.

Target MarketSize of Market: Citizens of CardiffThe citizens of Cardiff will be my main market as they will be the one who will be benefiting with the solution that I will be designing.

Explanation of ProblemThe payment system for bus tickets in Cardiff follows the exact change

policy in which the correct amount of change has to be paid to the driver.

Having the released of the bus card method which deducts the amount

of the ticket within the customers paid credit doesn’t help the fact that

the bus driver has to do two different action at a time.

Not only this is a trouble for some passengers, it also slows down the overall time the bus operates.

Explanation of ProblemHaving the release of an App system to pay for the ticket as well has its ups and downs.

Such consideration that only a few amount of people in Cardiff has access to a mobile data which provides internet connection hasn't been implemented within the release of the app.

Detailed Design BriefDesign a system or a product that is aim towards commuters which provides self ticketing service and also provides change. The product has to withstand outdoor conditions, includes an interactive map service, and to provide compatibility with the existing smart card method. The product or a system will be used to fasten payment methods and to decrease bus delays.