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Mighty Muscular Scorpio Wins the Maruti SuzukiDesert Storm – NDure Category, 2010

Udaipur, February 19, 2010: Mahindra & Mahindra Ltd. (M&M), the market leader

in the utility vehicle segment in India, has good reason to rejoice this year. The

Scorpio (the company’s flagship brand) won the Maruti Suzuki Desert Storm 2010 in

the Ndure category. In 2009 the Scorpio had also won the Adventure Trial SUV

Category of Raid De Himalaya one of the toughest rallies in the country and came

3rd in the Rally de Sertoes which is one of the toughest rallies in the world.

  The Desert Storm Rally was organized by Maruti Suzuki in collaboration with

Northern Motorsport. The race culminated in Udaipur after charting a course that

covered 3000 kms through the interiors of Gujrat and Rajasthan. The rally saw the

highest participation this year with about 250 participants with 100 cars and 21

bikes. The route they covered consisted of some of the toughest terrain the country

has to offer, as a result only 11 of the 21 cars in the Ndure category managed to

complete the race.

 The winning Scorpio was driven by Raj Singh Rathore with Dhiraj Arora as his co-

driver. Together they survived and won a grueling race in which the participants

travelled through the majestic Aravalis, endured the searing heat of the Thar and

navigated the marshy expanse of the Great Rann. What made the win even more

incredible is that the top-of-the-line Scorpio VLX the duo used was not modified in

anyway.

It is feats like these that have made the Mahindra Scorpio the leader in the SUV

(Sports Utility Vehicle) segment in India. The iconic brand has also won widespread

industry acclaim. Some of the prestigious awards it has won include the CNBC

Autocar Car of the Year Award, BBC Wheels Best SUV of the Year and Best Car of 

the Year awards and the BS Motoring Car of the Year Award. This is a true

testament to Mahindra Scorpio’s spirit of adventure.

About The Mahindra Group

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in Indiaand is now a US $6.3 billion Indian multinational. It employs over 1,00,000 peopleacross the globe and enjoys a leadership position in utility vehicles, tractors andinformation technology, with a significant and growing presence in financialservices, tourism, infrastructure development, trade and logistics. The MahindraGroup today is an embodiment of global excellence and enjoys a strong corporatebrand image.Mahindra is the only Indian company among the top tractor brands in the world andhas made an entry in the two-wheeler segment, which will see the company emerge

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as a full-range player with a presence in almost every segment of the automobileindustry.

 The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired theleading global business and information technology services company, Satyam

Computer Services. The company is now known as Mahindra Satyam.

Mahindra's Farm Equipment Sector is the proud recipient of the Japan QualityMedal, the only tractor company worldwide to be bestowed this honour. It also holdsthe distinction of being the only tractor company worldwide to win the DemingPrize. The US based Reputation Institute ranked Mahindra among the top 10 Indiancompanies in its Global 200: The World's Best Corporate Reputations list.

Mahindra is also one of the few Indian companies to receive an A+ GRI checkedrating for its first Sustainability Report for the year 2007-08 and has also receivedthe A+ GRI rating for the year 2008- 09.

For further enquiries, please contact:

Roma BalwaniSr. VP & Head - Corporate CommunicationMahindra & Mahindra Ltd.

 Tel: (+91-22) 2490 1441Fax: (+91-22) 2490 0830Email: balwani.roma@mahindra.com