Miffy’s Fashion Worldwide...Miffy’s Fashion Worldwide 2015 Background • Born in 1955 during a...

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Miffy’s Fashion Worldwide 2015 Miffy’s Fashion Worldwide Hong Kong 2015 mercis

Transcript of Miffy’s Fashion Worldwide...Miffy’s Fashion Worldwide 2015 Background • Born in 1955 during a...

Page 1: Miffy’s Fashion Worldwide...Miffy’s Fashion Worldwide 2015 Background • Born in 1955 during a holiday of the Bruna family in Egmond aan Zee (a village by the North Sea) • In

Miffy’s Fashion Worldwide 2015

Miffy’s Fashion Worldwide

Hong Kong 2015

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Page 2: Miffy’s Fashion Worldwide...Miffy’s Fashion Worldwide 2015 Background • Born in 1955 during a holiday of the Bruna family in Egmond aan Zee (a village by the North Sea) • In

Miffy’s Fashion Worldwide 2015 mercis

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• Total retail sales value in 2014

approx. US$ 220 million (merchandising)

• Key markets 2014

• Japan, China, Korea, Taiwan

• Benelux, Spain, France, Portugal

• UK

Page 4: Miffy’s Fashion Worldwide...Miffy’s Fashion Worldwide 2015 Background • Born in 1955 during a holiday of the Bruna family in Egmond aan Zee (a village by the North Sea) • In

Miffy’s Fashion Worldwide 2015

Background • Born in 1955 during a holiday of the Bruna family in Egmond aan

Zee (a village by the North Sea)

• In theatre since 2001 with musicals in several countries

• Miffy’s own museum, the Dick Bruna Huis in Utrecht

• ‘Miffy the Movie’ 2013

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• Licensee Retailer • Direct To Retail

Common structures

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Licensee Retailer

• Licensee is responsible for, a.o. : • Contact retailer • Design • Approval by agency / Mercis • Production • Distribution • Promotion

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Licensee Retailer

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Licensee Retailer

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Direct To Retail

• Retailer is responsible for, a.o. : • Design • Approval by agency / Mercis • Production • Distribution • Promotion

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DTR

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DTR

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Tools

• Database Dick Bruna illustrations • Trend books • Dick Bruna style guide

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Online database

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Trend books

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Partners in retail

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Baby

Prénatal, the Netherlands

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Baby

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Baby

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Children

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Children

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Children

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Children

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Young adults + ladies

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Young adults + ladies

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Young adults + ladies

• 60 countries • 240 franchises • 422 shops

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Young adults + ladies

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Accessories

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Accessories

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Accessories

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Accessories

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Accessories

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Fashion Projects

Clements Ribeiro

Cashmere items For Miffy 50 years

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Fashion Projects

Nijntje in de mode – Miffy in Fashion Centraal Museum Utrecht

2011

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Fashion Projects

Nijntje in de mode – Miffy in Fashion Centraal Museum Utrecht

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THANK YOU


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