Mieke haveman social media word 2003 final version
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Transcript of Mieke haveman social media word 2003 final version
opportunities and pitfalls
By Mieke Haveman
What are social media? Social media are websites where you have an online
presence and can interact with other internet users Three components of Social Media
Concept [make it visual and appealing] Media [ your text] Social interface [others can interact with you]
ExamplesBlogsNetworkingWiki’s YoutubeTwitter
What can they do for you? Give you an online presence. More chances to be found by search engines More opportunities to express yourself and show more
than you can on your professional website. [blog] Interact with other professionals [linkedin] Free publicity. [Fan pages on facebook etc.] Link all your websites together. One message gets
shown on for example Facebook, Linkedin and Twitter [hootsuite]
Pitfalls Social media are NOT private. Set BOUNDARIES. Clients can read your blogs On facebook / Linkedin think carefully whom you add as
friends, Make sure you have privacy settings in place on sites if
you don’t want clients to read you comments. Everybody that wants to can follow Twitter, you cannot
refuse people to befriend you. Be careful with the photos you place online. On
Facebook for example they become property of Facebook.
What you put on the internet stays there forever and cannot be deleted.
Examples of 2 of my pagesFacebook Fan page
Bibliography
A full biography is available through the author. Please mail mhaveman at gmail.com for more information.