Midwest Disasters 2.0 - Technology Trends for First Responders

Technology Trends for First Responders

Midwest Disasters WorkshopFebruary 22, 2011

Title of presentation

About us

• Funded by the Pew Charitable Trusts

• Part of the Pew Research Center, a non-partisan “fact tank” in Washington, DC

• Provide high quality, objective data to thought leaders and policy makers– Do not promote specific

technologies or make policy recommendations

• Research is based on nationally representative telephone surveys of adults 18+, drawn from dual-frame (landline + cell) samples

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Title of presentation October 22, 2010

3

Apology

Revolution 1Internet and broadband


Internet use

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Broadband adoption

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• ~1/3 of all adults not part of broadband revolution

• Factors correlated with broadband adoption:– Education– Age– Geography– Language proficiency– Chronic disease or

disability– Race/Ethnicity


Internet/broadband revolution

• Volume, velocity, variety of info increase– Long tail, passions/distractions

• The “people formerly known as the patients/audience” become publishers, broadcasters and pundits/critics– 2/3 of online adults and 3/4 of online teens are content

creators• The “Daily Me” and “Daily Us” emerges as people customize info

flows– >50% of adults customize digital info

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7

ApologyRevolution 2

Wireless connectivity


Growth in wireless access

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The cell phone era

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Back in the (not-so distant) day… Today, mobile devices have permeated nearly every major demographic group

75%

79% 58%

77%


Cell owners are doing more with their phones than ever before

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Other cell phone uses

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% of cell owners• 54% send photo or video • 23% access a social

networking site• 20% watch a video • 15% post a photo or video

online • 11% have purchased a

product• 11% charitable donation by

text message • 10% status update service

such as Twitter


Mobile leaders (1) – Young adults

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Mobile leaders (2) – People of color

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Wireless internet

Cell owner

Internet

Broadband at home

Internet at home

+6

-3

-13

-14

-17

Gap between non-whites (black/Latino) & whites


Mobile revolution• Information, media, people available anytime, anywhere, any

device– Venues and availability of people and info shift

• People “control the playlist and “make the appointments” with media

• People’s attention to info and to others shifts – Truncates (“continuous partial attention”)– Elongates (deep dives into subjects)

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What about apps?

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Has cell + apps;

35%Has cell, no apps;

47%

No cell; 18% Just two-thirds of

this group actually uses the apps on their phone

App User Profile:• Male• Young• Well educated/affluent


Gadget ownership

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Summary: then and now

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2000

46% of adults use internet

5% with broadband at home

<20% watch video online

53% own a cell phone

0% connect to internet wirelessly

<10% use “cloud”

0% tech social network users

= slow, stationary connections built around my computer

2010

74% of adults use internet

65% with broadband at home

>55% watch video online

85% own a cell phone

57% connect to internet wirelessly

>two-thirds use “cloud”

46% tech social network users

= fast, mobile connections on outside servers and storage


18

ApologyRevolution 3Social

networking


Online video

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What You Need to Know:• 69% of internet users (half of all US adults) watch

videos online – and not just funny cat videos• 14% of internet users have uploaded their own video

content (up from 8% in 2007); sharing as likely to occur on social networking sites as on specialized video sites


Video creation

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What You Need to Know:• 14% of adult internet

users have posted video online

• Up from 8% in 2007• Biggest growth among

older adults, women


Social networking sites

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What You Need to Know:• 62% of online adults

use social networking sites, up from 46% in 2009

• On a typical day, nearly 40% of the online population goes to a social networking site

• Used by nearly 90% of online 18-29 year olds (60% do so on a typical day) although seniors are fastest-growing cohort

• Relatively widespread throughout the online population


The social networking population is more diverse than you might think

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5x

5x

7x

5x


Twitter

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What You Need to Know:• 8% of online adults use

Twitter (around 3x as many post short “status updates” in general)

• Key demos include: Young adults (15%) Blacks (13%) and

Latinos (18%) Urbanites (11%)


Location-based services

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What You Need to Know:• Used by 4% of internet

users• Figure collected in mid-

2010, anecdotal evidence suggests growth in interim

• Highest among: Mobile users Young adults Latinos Urbanites


So what for emergency management?

Social networks play a more important role at every stage:

• As sentries– Word of mouth matters more

• As information evaluators– They vouch for (or discredit) a business’s credibility and

authenticity• As forums for action

– Everybody’s a broadcaster/publisher

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People of color have equal or greater rates of usage on most major social media platforms

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Social networking sites Online video Twitter Location services0%

20%

40%

60%

80%

100%

61%56%

5% 3%

63%

73%*

13%*

5%

65%

84%*

18%*

10%*

Social media usage by race/ethnicity (% of internet users)

White Black Latino


Social media in action – attitudes towards government outreach

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"Very

importa

nt" for g

ov't to

do this

Helps people be m

ore in

formed - "

strongly

agree"

Make

s gov't

more

accessi

ble - "str

ongly agre

e"0%

20%

40%

60%

80%

100%

17%32% 30%31%*

53%*41%*

33%*44%* 38%*

Attitudes towards gov't outreach via online social networks (% of all adults)

White Black Latino


Sociability and mobility are deeply intertwined

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Get news online Instant messaging Social networking sites

Twitter0%

20%

40%

60%

80%

100%

83%

53%

68%

11%

64%

29%

42%

2%

Wireless users Stationary users

47% typical day

44% typical day


Online social networks + ubiquitous mobility

• Makes it possible for experts to become “nodes” in people’s networks that can help them solve problems and make decisions

• Allows for immediate, spontaneous creation of networks

• Gives people a sense that there are more “friends” in their networks that they can access when they have needs

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Social Dashboard

Pervasive Awareness


Thanks!

name: Aaron Smith

title: Senior Research Specialist

email: [email protected]

web: www.pewinternet.org

twitter: @aaron_w_smith, @pew_internet

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mailto:[email protected]

http://www.pewinternet.org/

Midwest Disasters 2.0 - Technology Trends for First Responders

Technology

Transcript of Midwest Disasters 2.0 - Technology Trends for First Responders