Midtermmac2010 Question

CONFIDENTIAL 2 MC/MAC 2010/COM161/2010

PART A (25 MARKS)

CIRCLE THE BEST ANSWER FOR EACH QUESTION

1. Who determine what messages are sent out to the masses?

A. EditorB. GatekeepersC. Stack holdersD. Reporters

2. Sharing of personal message is known as

1. Mediated Intrapersonal communication2. Mediated Interpersonal communication3. Mediated Face to face communication4. Mediated communication

3. Media literacy means

A. The ability to understand the use of mediaB. To prepare for a carrier in the media industriesC. To read an writeD. To create a professional media

4. During the Japanese occupation of Malaya, the use of __________ to spread Japanese doctrine.

A. FlyersB. LawC. PropagandaD. Pamphlets

5. Any type of media sharing to convey messages is known as

A. Mass CommunicationB. CommunicationC. Mediated CommunicationD. All the above

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6. In a communication process the ______________ is information given by the receiver to the source of a message.

A. NoiseB. MediumC. FeedbackD. Source

7. Inexpensive, early form of paperback was known as

A. McGuffry Eclectric ReaderB. ChapbookC. RagbookD. Psalm book

8. _____________ published the first newspaper in the U.S.

A. John CampbellB. Benjamin FranklinC. Benjamin HarrisD. Peter Zenger

9. A person who is not a staff of a magazine, but are paid for their articles published is a

A. EditorB. CopywritersC. MuckrakersD. Freelancer

10. The first newspaper in the U.S. was published by

A. John CampbellB. John Peter ZengerC. Benjamin FranklinD. Benjamin Harris

11. The first book that resembled today's form of books (cut and bound on one side) was called a

A. codexB. woodcutC. parchmentD. scroll



12. Newspapers that chose one side over another regarding the American Revolution were called

A. the mercantile pressB. the political pressC. the partisan pressD. the alternative press

13. The inventor of the moveable metal type printing press was

A. Benjamin FranklinB. Frederick DouglassC. Johannes GutenbergD. Miles Standish

14. The penny press newspapers were known for

A. their low priceB. their tabloid shapeC. the accuracy of their news storiesD. all of the above

15. The theory that states that the introduction of new technology changes society, sometimes in unexpected ways is called

A. technological determinismB. vertical integrationC. blockbuster theoryD. technological consumerism

16. Companies that own the same type of medium in more than one market are called

A. chainsB. scrippsC. market-holdersD. none of the above

17. Books are categorized by the publishing industry into the five categories of

A. popular, fiction, nonfiction, religious, specialtyB. fiction, nonfiction, trade, educational, otherC. trade, reference, educational, professional, specialtyD. educational, professional, popular, religious, specialty



18. Under this system, the owners of the independent theaters (those theaters not own by the studios), were required to show movies with unknown stars in order to get the movies with the establish stars

A. Block bookingB. Blind booking C. The Star SystemD. The Trust System

19. Soundtrack scoring is done in the

A. preproduction phaseB. production phaseC. postproduction phaseD. all of the above

20. His work is essential to the creation of the film. He chooses the shots and places them in sequence and creates the rhythm of the film and the pace at which it moves. He is known as the ____________

A. Director B. WriterC. ProducerD. Editor

21. The inclusion of a product in a movie for the marketing purposes is known as _______.

A. Advertising blitzB. Product placementC. Tie-InsD. Trailers

22. It covered all aspects of modern life; they observed trends and reflected them back to their readers.

A. Mass circulation magazinesB. News magazinesC. Cultural magazinesD. Digest



23. National Geographic is an example of ____________

A. Consumer magazineB. Corporate magazineC. Environment magazineD. Sponsored magazine

24. In a newspaper organization, his task is to handle day-to-day operations and interactions.

A. Senior EditorB. Associate EditorC. Deputy EditorD. Contributing Editor

25. There are many method used in findings subscribers. One of the ways is by using a post-card sized business-reply cards that are inserted into the magazine during the production process. It is known as ____________

A. Blow-in cardsB. Split-run cardsC. Direct mailD. Supplement cards



PART B (15 MARKS)

CIRCLE THE BEST ANSWER FOR EACH QUESTION

1. Stopping a news or part of it from reaching the public is known as censorship

True/False

2. Content analysis is one way of conducting a research. True/False

3 The concept of the “global village” refers to the concept that modern communication technologies will bring together people of different cultures.

True/False

4. The two-step flow of communication refers to ideas that flow from a medium to an opinion leader and then to someone else

True/False

5. Part of media literacy is how to misuse the media. True/False

6. Gutenberg's Bible-printing business was a great financial success. True/False

7. The newshole is the number of pages that can be used for editorial content, based on the number of pages of advertising that has been sold.

True/False

8. In the mid-1800s, the establishment of the Associated Press led to an objective brand of news.

True/False

9. Printing changed the world from an oral culture to a literate culture. True/False

10. Modeling is the imitation of behavior from media. True/False

11 The first magazine `Edifying Monthly Discussion’ appeared in Germany in 1673

True/False

12. Muckraking or investigative journalism conducted with the goal of bringing about social reform

True/False

13. Slate and Salon are two of the best-known webzines True/False

14. The early type of moving pictures was the kinetograph True/False

15 The star system was created when audiences began demanding to see popular actors

True/False



PART C (10 MARKS)

FILL IN THE BLANKS

1 ________________________ theory is based on the ways which media

consumers actively choose and use media to meet their own needs.

2 First book printed in America, the ________________________

3 In the 1970s American publishers introduced a new kind of book called the

______________________. It’s a quality paperback book with larger trim size than

the standard mass-market paperback.

4 The ___________ _____ was often a well-educated and respected member of the

community who would read the news in front of a tavern and then mail to doorpost.

5 First newspaper in American that lasted for one issue called ___________________

6 ____________ is a newspaper characterized by a smaller size than a standard

newspaper, a single fold, and abundant of photographs.

7 The first magazine to achieve a general interest of the mass audience was

_______________________________

8 __________________________ (1995) was the first movie to be produced entirely

on computers.

9 __________________ is the actual shooting phase, a point at which the activity

becomes hectic and expensive as the cast and crew swell into hundreds and

producers have to consider everything from the caterers to the day care for the star’s

poodle.

10 Before the early 1991s, editors cut and glued films by hand on a machine called the

_______________________ which was basically two reels on which film was



spooled over a small light so that the editor could view it as it was cut.

END OF QUESTION PAPER


Midtermmac2010 Question

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