Midterm review
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Transcript of Midterm review
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DMET 255content reviewJANUARY-MARCH 2017
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Projects
Let’s look at what we’ve accomplished so far!
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Project 1: Typography Postcard
Font selection and familiarity with fonts Choosing aesthetic font combinations Text formatting in InDesign (size, spacing, alignment) Shortcut keys Basic image placement and arrangement File organization
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Project 2: Newsletter
Setting up master pages (page #’s, footers, etc.) Working with columns, grids, and guides Aesthetic text and image layout ‘Placing’ images and text Aligning objects Editing text/typography/paragraph & character styles Photography (resolution, image type)
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Project 3: Poster
Document setup for a Poster Aesthetic text and image layout ‘Placing’ images and text Aligning objects Editing text & typography Font choice Photography (resolution, image type) Color theory Visual Communication
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Book Lessons
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Lesson 1: Introducing the Workspace
Open Documents Select and use tools Use the application bar and control
panel
Manage document windows Work with panels Customize the workspace Change the magnification of the
document Navigate through the document Use context menus and panel menus Change interface preferences
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Lesson 2: Getting to know InDesign
View layout aids Check on potential production issues
with the Preflight panel Type and style text Import text and thread text frames Import a graphic Move, rotate, stroke, and fill an
object Automate formatting with
paragraph, character, and object styles
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Lesson 3: Setting up a document & working with pages
Save custom document settings as a document preset
Create a new document and set document defaults
Lay out a master page
Create an additional master page Apply a master page to document
pages Add pages to a document Rearrange and delete pages Change the size of pages Create section markers and specify
page numbering Lay out document pages Rotate a document page
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Lesson 4: Working With Objects
Working with layers Creating and modifying text frames Creating and modifying graphic
frames Adding metadata captions to graphic
frames Placing and linking graphic frames
Transforming and aligning objects Selecting and modifying grouped
objects Creating a QR Code
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Lesson 5: Flowing Text
Flowing text into an existing frame Flowing text manually Creating text frames while flowing text Creating threaded frames
automatically Flowing text automatically Applying paragraph styles to text Adjusting columns Adding a jump line page number
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Lesson 7: Working With Typography
Customize and use baseline grid Adjust vertical and horizontal text spacing Change fonts and type styles Insert special character from Open Type fonts Create a headline that spans columns Balance the text in columns Hang punctuation outside a margin Add and format a drop cap Adjust line breaks Create hanging indent Add paragraph rule and shading
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Midterm Presentations
RECAP
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Publication Design-Job Details
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Famous Graphic Designers
Click here to view a web page about iconic designers:http://
www.complex.com/style/2012/03/20-graphic-designers-you-should-know/13
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Publication Design – Job Details
Desktop publishers typically do the following: Review text, graphics, or other
materials created by writers and designers
Edit graphics, such as photographs or illustrations
Import text and graphics into publishing software
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Publication Design – Job Details
Integrate images and text to create cohesive pages
Adjust text properties, such as size, column width, and spacing
Revise layouts and make corrections as necessary
Submit or upload final files for printing or online publishing
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Where do they work?
About one-third of desktop publishers worked in publishing industries. Others worked for companies in industries that produce their own published materials, such as in professional, scientific, and technical services.
Many desktop publishers work full time, and they may need to work additional hours to meet publication deadlines. Some may work various shifts, such as morning, evening, or night.
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Publication Design – Job Details
Publication designers can work in a variety of settings, including graphic design agencies, book publishing companies, magazine publishers, newspapers, and Web design companies. Much of a publication designer’s work is done digitally, so it’s also possible for publication designers to do freelance work from their homes.
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What do they do?
A publication designer usually works within a focused area of publishing, such as newspapers, online journalism, books, magazines, etc. They are experts in their field of publication design. Their days often include: Staying updated on news in their field of publication Applying visual techniques to accompany the text and other
elements of a publication Creating new design ideas to add innovation to the appearance of
their publications Using digital software to design layouts
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Book Publication Companies
http://www.everywritersresource.com/bookpublishers/
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Who do they work with?
Coworkers• Photographers• Editors• Other • Supervisors/Office managers• Marketing workers
Clients• Clients depend on the
material that is being created (novel, textbook, magazine, etc.)
• Author• Educators• Advertisers• It could really be a client in
any field, depending on what the assignment is.
Printing Company• Publication Designers must
be able to communicate with the workers at the print shop. Therefore they must know some printing concepts.
• They also must be able to send the final product to the printer in the correct format.
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Education
Desktop publishers usually need an associate’s degree, often in graphic design, graphic arts, or graphic communications. Community colleges and technical schools offer desktop-publishing courses, which teach students how to create electronic page layouts and format text and graphics with the use of desktop-publishing software.
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Training
Desktop publishers typically receive short-term on-the-job training lasting about 1 month. They learn by working closely with more experienced workers or by taking classes that teach them how to use desktop-publishing software. Workers often need to continue training because publishing software changes over time.
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Important Qualities
Artistic ability. Desktop publishers must have a good eye for how graphics and text will look, so that they can create pages that are visually appealing and legible.
Communication skills. Desktop publishers must be able to collaborate with others, such as writers, editors, and graphic designers, and communicate ideas effectively.
Detail oriented. Desktop publishers must pay attention to details such as margins, font sizes, and the overall appearance and accuracy of their work.
Organizational skills. Desktop publishers often work under strict deadlines and must be good at scheduling and prioritizing tasks in order to have documents ready in time for publication.
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Typography
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**View External Resource**
THIS SLIDESHARE IS LOCATED in the Course Review page (right underneath the slideshow you are currently viewing)
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Design Elements & Principles
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Elements
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Line - design
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Line - typographyLine length and column width are two typographic terms that are closely related. Line length is normally expressed by the number of characters or words per line. Column width is measured in units – be it inches, points, pixels, etc.
Many people don’t realize that our eyes do not read character by character or even word by word. Rather, our eyes scan a line, pausing momentarily to record groups of three or four words. Studies have found that a reader can make three or four such pauses on a line before it becomes tiring.
To determine line length for optimum readability, a good guideline is between 9 and 12 words for unjustified text. • Fewer words may cause the sentence structure to break
up. • May also result in too many hyphenations. • A line with more than 12 words can become tedious to
read. Additionally, a reader can easily get lost when going from the end of one long line to the beginning of the next, and may inadvertently reread the same line, or miss a line or two.
With justified text, the number of words per line should be between 12 and 15 words per line, to avoid excessive hyphenations, uneven word spacing, and rivers of white space in the text.Several factors to consider when determining the width of a column of text are:• typeface (or font): The width of the individual glyphs
and the overall typeface design affect the word count per line.
• point size: The size of the type affects how many words fit in a line.
• average word length in the copy: You can fit a greater number of shorter words than longer ones in a given column width.
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Line - typography
Uneven lines of text can cause an unbalanced RAG.
In typography, “rag” refers to the irregular or uneven vertical margin of a block of type. Usually it's the right margin that's ragged (as in the flush left/rag right setting), but either or both margins can be ragged.
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You can adjust rag, by adjusting the TRACKING on specific lines of text, making them longer or shorter to even out the rag on the side of the paragraph.
Don’t increase the tracking more that +20 or less than -20!!!
Use the Balance Ragged Lines option!
Line - typography
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Shape
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Color – creates unity
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ColorCreates mood
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Value Value The lightness or darkness of tones or colors. White is the lightest value;
black is the darkest. The value halfway between these extremes is called middle gray. Space An element of art by which positive and negative areas are defined or a sense of depth achieved in a work of art .
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Texture the feel, appearance, or consistency of a
surface or a substance.
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Space
Utilize White Space as a part of your design!
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Pay attention to spacing between lines of text.
Line spacing is measured from baseline to baseline in points. In the example to the left, you would might have a point size of 12 and a leading of 14.
In most instances, generous line spacing helps the eye and brain to more easily decipher the character shapes, words and word groupings, which is how we read.
The smaller the type size, the greater the line spacing needed, proportionally speaking, to offset the reduced readability of small settings
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Pay attention to spacing between Letters (kerning).
^^especially on titles!!! It can be very embarrassing if your kerning changes how the reader views the text >>
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Pay attention to spacing between words and sentences in paragraphs that may cause rivers.
**rivers are not good!
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Pay attention to spacing between WORDS (tracking).
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It is a general rule to have ONLY 1 SPACE BETWEEN SENTENCES!
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Here are some tips for achieving smooth, readable j u s t i fi c a t i o n :• The more words that fit on a line, the fewer problems you’ll have. Achieve this
by making the line length a bit longer, or by reducing the point size of your type, even if only by a fraction.
• If necessary, edit the text itself to fix lines that are too open or too tight. • Try to reduce the number of lines with hyphenated endings, particularly if
there are more than two in a row. • It’s always possible to substitute short words for longer ones or trim
convoluted sentences–your copywriter may welcome the chance to improve the writing, as well as the design!
• Become familiar with your software’s hyphenation and justification (H&J) settings. You can usually adjust the word and character spacing parameters, as well as hyphenation preferences.
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Principles
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Pattern
For visual interest ^^ or for representation>>>
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Contrast - the state of being strikingly different from something else, typically something in juxtaposition or close association.
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Boosted Contrast
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Low Contrast
This poster by Melanie Scott Vincent uses a yellow paperclip on a yellow background, creating a low contrast difference between the object and backdrop. While this is usually a thing to avoid, in this case it reinforces the event name ‘ignored everyday’.
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Emphasis: an area or object within the artwork that draws attention and becomes a focal point.
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Balance
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Balance
Balance is created using color and placement of the text/image.
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Symmetrical Balance
A symmetrical composition by reflecting the positioning of type and graphic elements. By using symmetry, this design is made elegant, clean, and beautifully balanced.
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Asymmetrical Balance
The three central circles are the largest elements in the design, but they are balanced out both by the type, the fine line graphics, and the small, heavily textured circle in the bottom corner.
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Proportion/Scale
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Proportion/Scale
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Harmony
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Harmony is created using a consistent color palette, layout, and font selection.
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Rhythm/Movement
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Color Theory & Strategies
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Initial Reaction to Color
People’s initial judgments about products are based largely on color (with about 60 to 90% of the assessment — which takes only 90 seconds — based on color alone.)
This means that in design, color is not just an artistic choice, but also an important business decision — affecting everything from consumers’ perceptions about a brand to product sales.
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Color in Marketing and Branding
Brand recognition is tied strongly to color. Just think of Coca-Cola, Facebook, or Starbucks, and I’ll bet you can immediately name the colors those brands are associated with.
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Color Tips!Tricks and ideas…
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B&W with a Splash of color
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Consistent color throughout the design creates UNITY
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Color can create balance
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Create a Color Palette!
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Colors can be paired by temperature
warm vs. cool color palettes
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Saturation
Vivid colors often look youthful, while faded ones look vintage
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Mood
Exciting!Serious.
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Theme: Location, season, holiday
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Complimentary Colors
Blue and OrangeRed and GreenPurple and Yellow
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Color Palettes
Looking to different historical periods and art movements for color inspiration can be another great technique. The palettes to the left demonstrate: the warm, light-filled colors common to
Impressionist paintings; the vivid, unexpected combinations used by Post-
Impressionists; the soft, earthy colors characteristic of the Art
Nouveau movement; the bright, bold hues of Pop Art.
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Use the Eyedropper Tool
Colors from the image are picked up using the eyedropper tool
You can create a color palette from an image manually or by using the Color Theme tool and then adding the colors to the swatches palette
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PALETTON.COM
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Adobe Color CC
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ColorExplorer.com
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Color Management for Printing
https://helpx.adobe.com/indesign/using/color.html
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Branding & Copyright
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Copyright & Trademark
Copyright covers creative works of expression fixed into a tangible medium of expression.
Trademark covers business names, slogans and other items used to identify it in the marketplace.
Patent covers ideas and inventions.
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What about logos?
Logos are one of those spaces of intellectual property law where there is a great deal of overlap between two areas, in this case copyright and trademark, and businesses are known for using both to protect their logos from undesired use.
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Trademark
In many ways, trademark is much more broad than copyright. Where copyright doesn’t expand to things such as names, colors, typefaces, designs, etc. trademark does or at least can.
Trademark only deals with use of the mark that causes confusion in that company’s marketplace.
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Licensing/Design Companies
Typically, a big business will hire a licensing and branding company to design the entire brand palette. This can include numerous logo variations and document templates.
Variations of University logo. Variations of Mascot. Stationary template with font specifications.
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Licensing
Licensing doesn’t just cover the logo, it includes things such as typography, color, and even patterns that are used consistently throughout any print or digital media that the company produces.
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5 Ways to Improve Brand Identity
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1. Create Compelling Covers
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2. Focus Your Content to Your Target Audience
While a good cover gets readers to pick up your magazine, what's inside must sell your brand.
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3. Choose Graphic Design That Reflects Your Magazine's Purpose
Sports magazine -bold and powerful
Fashion magazine – sleek and modern
Entertainment magazine – Eye catching and fun.
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4. Respond to Your Changing Audience
DATED MODERN
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5. Brand Beyond the Pages
Website & Social Media reflect the ESU brand.
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Consistent image styling using red filter
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Great examples of BRANDING GUIDELINES:
https://www.contentharmony.com/blog/great-brand-guidelines
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