MIDEM 2012: Continuing to redefine - App Builder Chosen by ...MIDEM app, the app has been downloaded...
8
© Mobile Roadie, LLC Beverly Hills, CA 888.927.MORO (phone/fax) @mobileroadie [email protected] A WINNING FORMULA How do you keep thousands of people connected and organized during 4 packed days of events, panels, parties, and more? MIDEM went the way of mobile by partnering with Mobile Roadie to create their official app for 2010, 2011, and now 2012. In addition to iPhone and Android, MIDEM added a brand- spankin’ new iPad app to the mix for the growing tablet market. CASE STUDY MIDEM App iPhone, Android & iPad http://road.ie/MIDEM F EBRUARY 2012 MIDEM 2012: Continuing to redefine mobile engagement for events For the past 2 years, MIDEM proved successful in mobile. So this year, it was an easy decision to offer their app again...and this time, they added iPad.
Transcript of MIDEM 2012: Continuing to redefine - App Builder Chosen by ...MIDEM app, the app has been downloaded...
© Mobile Roadie, LLC Beverly Hills, CA888.927.MORO (phone/fax)
A WINNING FORMULA
How do you keep thousands of people connected and organized
during 4 packed days of events, panels, parties, and more?
MIDEM went the way of mobile by partnering with Mobile
Roadie to create their official app for 2010, 2011, and now 2012.
In addition to iPhone and Android, MIDEM added a brand-
spankin’ new iPad app to the mix for the growing tablet market.
Case studY
MIDEM AppiPhone, Android & iPad
http://road.ie/MIDEM
February 2012
MIDEM 2012: Continuing to redefine mobile engagement for events For the past 2 years, MIDEM proved successful in mobile. So this year, it was an easy decision to offer their app again...and this time, they added iPad.
© Mobile Roadie, LLC Beverly Hills, CA888.927.MORO (phone/fax)
INTEGRATED INTO EVERYTHING ONCE AGAIN
MIDEM once again integrated the app into all of their marketing
materials from traditional to unique digital outlets.
The app could be seen on signage throughout the Palais des
Festivals and on newspaper ads.
Case studY
February 2012
© Mobile Roadie, LLC Beverly Hills, CA888.927.MORO (phone/fax)
MIDEM heavily promoted the app through online channels
as well including their website, on banner ads, Twitter, and
Facebook. MIDEM announced the launch of their app on
Facebook (seen below):
Case studY
February 2012
© Mobile Roadie, LLC Beverly Hills, CA888.927.MORO (phone/fax)
QR CODES
Like last year, MIDEM took advantage of QR codes by publishing
a QR code in their newspaper to download the app.
Of their social networks, MIDEM took to Twitter the most this
year to promote their app.
And it wasn’t just tweeting; MIDEM kept a close eye out for
buzz around the app from MIDEM enthusiasts on Twitter, and
retweeted memorable tweets to their 8,600 plus followers.
Case studY February 2012
© Mobile Roadie, LLC Beverly Hills, CA888.927.MORO (phone/fax)
BUILDING AN AUDIENCE
For those that weren’t lucky enough to attend the conference in
Cannes, the app provided live video streams, photos, interactive
daily schedules, Tweets, news updates, and a community for
users to engage with, worldwide.
More than 12,000 MIDEM enthusiasts have downloaded the app.
This year, there was more activity in the app than ever before,
bringing the total number of section hits to over 732,000.
Every year in January, the number of downloads skyrockets as
MIDEM attendees prepare and get organized for the event. The
charts below show the rise in downloads during the month of
January of each year:
For MIDEM 2010 from January to December 2010:
Case studY February 2012
© Mobile Roadie, LLC Beverly Hills, CA888.927.MORO (phone/fax)
For MIDEM 2011 from January to December 2011:
For MIDEM 2012 from January 1st to January 31st, 2012:
MIDEM FOR IPAD
This year, MIDEM offered attendees a custom-built iPad app to
download, which added to the flurry of total downloads. They
used Facebook to promote (seen below):
Case studY February 2012
© Mobile Roadie, LLC Beverly Hills, CA888.927.MORO (phone/fax)
The MIDEM iPad app was Mobile Roadie’s first iPad submission,
and feedback was positive.
MIDEM AS A MOBILE LEADER
MIDEM also focused efforts on connecting with the mobile music
industry by featuring mobile experts in articles, participating in
events, and much more.
Michael Schneider, Mobile Roadie CEO, was featured in two
mobile thought-leader articles- “Six Mobile Music Trends to
Watch in 2012” and “Mobile Roadie On the Music Potential
in Mobile Apps”. Each article had a footnote mentioning the
MIDEM app.
MIDEM also hosted a Music Tech Meetup with influential music
tech companies, which they promoted on Twitter, as well as
Facebook (seen below):
Case studY
February 2012
© Mobile Roadie, LLC Beverly Hills, CA888.927.MORO (phone/fax)
WHAT’S IN STORE FOR MIDEM 2013?
More than 6,900 people from all around the world attended
MIDEM this year. And with over 12,000 downloads of the
MIDEM app, the app has been downloaded close to 50% more
times than there were attendees at the conference this year.
If you’re planning to attend MIDEM 2013, download the official
MIDEM app, available for iPhone, Android & iPad, at http://
road.ie/MIDEM
Case studY
February 2012
