NDD is a consortium of Independent Licensed Trade Distributors who have grouped together to form a strong cohesive NationalOrganisation. NDD represent these carefully selected Wholesalers and Brewers in Selling, Buying and Marketing.

Proud of the independent nature of the Members, NDD boasts Quality of Service as its biggest asset, and investment in CustomerCare is paramount to the aims of the group. Some members have been in business for over 100 years.

L O C A L S E R V I C E - N A T I O N A L P O W E R

Turnover Over £310 million per annum.

Membership 25 Member Companies.

Depots 35 individual depots covering 90% of the population of England & Wales.

Selling Capable of national deliveries to individual outlets or chains of multiple retailers.

Salesforce A combined salesforce of circa 174.

Telesales A combined telesales of circa 123.

Delivery Vehicles Fleet of circa 353 delivery vehicles.

Account Base 20,957 Licensed Accounts serviced Circa on a weekly basis.

12,000 Additional Accounts, Seasonal, Infrequent Purchaser etc.

Pubs 41% 8,936

Clubs 17% 3,920

Restaurants 16% 3,451

Hotels 9% 1,962

Off-Trade 4% 818

Late Licence/Bars 6% 1,214

“Owned” 1% 218

Others 5% 1,144

Marketing The Group promotes product to the retailer through a group brochure produced six times per annum as well as the use by individual members companies, “extra pages”, leaflets and flyers.

Beer Keg Beers, Lagers & Cask Ales. 50% of NDD Member’s turnover is in this category and is well over £155 million. Cask Ale is promoted via an annual Calendar. The Group now does over 90,000 barrels of cask ale annually, and is currently growing at 8% year on year, whilst the Market has declined by -4%.

Cider Over 6% of the Group’s turnover, accounts for more than £19m.

Wine The group is currently redefining its Wine Strategy, 17 members are members of the Society of Vintners, previously known as the N.W.B.G. Wine accounts for 18% of turnover which is over £56m and is seen as an expanding market within the group and growing by 26%.

Soft Drinks 14% of the Group’s turnover, over £43m, is in Soft Drinks and Water, which is growing at 15% year on year. The group continues to develop this category with supplier support.

Spirits 12% of the Group’s turnover, £37m, is in the Spirit, PPS, Shots etc category. Again NDD are keen to increase this part of the business and are planning to extend the range currently stocked by the majority of members.

The Future By driving the Group’s Strategic Goals NDD will continue to expand to represent the cream of Independent Distributors throughout England & Wales.

To create a viable independent group of like-minded Drink Distributors who strive

through their professionalism to open up new National Markets by developing the

synergy between suppliers and customers

‘‘

‘‘

LAGER T H E M A R K E T

Lager continues to dominate the on-trade and remains the top selling product with sales figures standing at an

astounding £11.4 billion last year. Cold pints provide a smooth and refreshing taste and considerably add to lager’s

appeal with 95% of lager drinkers stating a brand served cold is what they expect.

Within this hugely popular sector and thanks to the rejuvenation of certain brands, the future for lager looks positive. The main

points to note are the strength of the best selling lager brands, the continuing growth of World Lagers and finally the interesting

emergence of Craft Lagers into the market.

Brands

The best selling lager brands include Beck’s Vier, Carling, Carlsberg, Foster’s, Kronenbourg, Stella Artois and Budweiser, all of

which remain within the top 20 of the top 200 drinks brands. Amstel is steadily gaining in popularity and looks set to join them

next year. Success stories of the year include Grolsch and Sol, both of which have now moved up the ranks into the top 50 brands.

World Lagers

World Lagers represent a growth area in the market with brands including San Miguel, Peroni and Tiger all experiencing high sales

figures this year. South American lagers such as Corona and Sol have also played a starring role in the World Lager category, both

being good sellers and perhaps most importantly having a unisex appeal.

With more and more World Lagers entering the market, licensees have the opportunity to choose an exciting and appealing range

for their bar. When selecting a range, it is important to ensure that each lager offers a distinctive place within a coherent portfolio

and provides a unique tasting experience.

Pubs are starting to recognise the growth of the ‘weekend millionaire’: people who frequent the pub less often but are willing to

spend more when they do. Quality over quantity is a must for this segment of the market and world lagers are an area that these

people are willing to spend more on. Ensuring you have attractive glassware to showcase World Lagers will have a positive impact

on sales.

Growth of Craft Lagers

American Craft Lagers have been revealed as the UK’s fastest growing beer trend. They contain high alcohol levels which are

typically lacking within British Cask Ales. Sales of Craft Lagers imported from the US have increased by 150% over the past year

after being rolled out into the UK’s pubs and clubs scene.

The Publican’s Morning

Advertiser Brands Report 2011

The Ontrade Preview 2012

Top Tips:• Keep your Lager range fresh and exciting, with good representation from the big brands

in addition to emerging products.

• Having attractive glassware is essential to the pub drinking experience. World Lagers in particular trade on their sophisticated image so clean, branded glasses are a must.

• Use chalkboards to highlight the lagers you have available as well as any relevant drinks promotions.

�

C A R L S B E R GSizes 30Ltr, 11G, 18GABV 3.8%A Pilsner style lager originating fromCopenhagen, Denmark. Carlsberg is wellbalanced with a distinctive, refreshing taste.Official Beer of the England Team. Probably the best lager in the world...

S T E L L A A R T O I S 4Sizes 11GABV 4.0%An easy drinking 4% ABV lager withrefreshing malty sweetness and zestyflavours. The pioneering triple filteredbrewing process ensures that every drop is refined for maximum refreshment.

C O O R S L I G H TSizes 11GABV 4.5%Coors Light is relevant for pubs, bars and clubs that trade where young adults go to drink, and especially where the occasions are highenergy and part of a big night out. Coors Light is a light tasting premium lager with a fresh and fruity aroma. A genuine light tastingrefreshing beer.

K A LT E N B E R GR O Y A L L A G E RSizes 11GABV 4.1%A bright, refreshing, mid-strength Bavarianlager brewed to German purity law.

B U D W E I S E RSizes 11GABV 4.3%The ‘Great American Lager’ is a medium-bodied, flavourful, crisp and pure beer withblended layers of premium American andEuropean hop aromas, brewed for theperfect balance of flavour and refreshment.

G R O L S C H B L O N DSizes 11GABV 4.0%A premium golden brew that is brewed togive a full continental flavour at 4% ABV. It is delicate and slightly floral with a gentlehint of hops. Clear, crisp and sparkling.

B E C K ’ S V I E RSizes 11GABV 4.0%Brewed in Bremen, Germany to the sameexacting standards as Beck’s, with only fouringredients; water, barley, hops and yeast.Refreshing, Beck’s Vier offers consumers apremium quality experience at 4%.

H O L S T E N V I E RSizes 11GABV 4.0%A blonde Pilsner-style lager from Hamburg in Germany. Delivering all the great taste ofHolsten Pils, at 4% abv, it is absolutelyfantastic with food!

A M S T E LSizes 11GABV 4.1%Amstel takes its historic name from the riverin Amsterdam next to which it was firstbrewed in 1870. Amstel is the sixth largestinternational beer brand in the world and theoriginal premium 4.1% beer in the UK.

STANDARD PLUS

C A R L I N GSizes 11G, 22GABV 4.0%Carling is Britain’s No.1 lager brandand sells more beer than any otherlager brand*. Brewed with 100%British Barley so that the last siptastes as good as the first.* CGA Brand Index to 16/06/2011 Volume MAT TY

M c E W A N ’ SSizes 11GABV 3.6%A full-flavoured, authentic Scottishsession lager with new moderncold dispense delivering quality andrefreshment.

F O S T E R ’ SSizes 30Ltr, 11GABV 4.0%Foster’s is a light, golden 4% lagerwith a medium malt character. Aneasy-drinking lager with a delicatefruity hop aroma and a balancedtaste, Foster’s rolls off the tongueleaving a clean crisp finish.

STANDARD LAGER

WORLD BEER

S T E L L A A R T O I SSizes 30Ltr, 10G, ABV 4.8%A full flavoured golden pilsner lager.

G R O L S C HSizes 11G, 22GABV 5.0%A wonderful distinctive taste withan exceptionally refreshing finish.

C A R L S B E R GE X P O R TSizes 30Ltr, 11G, 18GABV 4.8%A premium strength lager with arefined and satisfying taste.

KRONENBOURG1664Sizes 11G, 22GABV 5.0%Made with selected malts andexclusive yeast, Kronenbourg 1664is a darkish beer with goldenhighlights.

S T E L L A A R T O I SB L A C KSizes 30LtrABV 4.9%Rich, full-bodied flavour with crisprefreshing aftertaste.

K I R I N I C H I B A NSizes 11GABV 5.0%Very fresh and smooth Japanese beer.

S A N M I G U E LSizes 11G, 18GABV 5.0%Spain’s biggest exported beerbrand, it is a lager to be savoured.

P E R O N I N A S T R OA Z Z U R R OSizes 30Ltr, 11GABV 5.1%Intensely crisp and refreshing lager.

E S T R E L L A D A M MSizes 11GABV 4.6%Fruity and floral with a creamytexture. Known as the “Beer ofBarcelona”.

W A R S T E I N E RSizes 30Ltr, 11GABV 4.8%Refreshing hop finish and noaftertaste.

S TA R O P R A M E NSizes 30Ltr, 11GABV 5.0%UK’s No1 Czech lager.

S A M U E L A D A M SB O S T O N L A G E RSizes 30LtrABV 4.8%America’s Number One craft beer,which unusually combines theflavour of an ale with the refreshingtaste of a lager.

T I G E RSizes 11GABV 4.8%Tiger is a premium world beer withtrue heritage and authenticity.Brewed since 1932, Tiger Beer isnow available in more than 60countries, winning over drinkers inmajor cities around the world.

B I T B U R G E RP I L S N E RSizes 6.6G and 11GABV 4.8%Brewed exclusively in Bitburg,Germany since 1817. Thispremium German Pilsner has arefreshing, crisp taste and stronghoppy flavour.

B U D W E I S E RB U D V A RSizes 11GABV 5.0%An enticing aroma of gently toastedmalt, with a dash of vanilla andaromatic hops.

A S A H ISizes 30Ltr, 11GABV 5.0%Clean, crisp and refreshingJapanese beer.

P I L S N E R U R Q U E L LSizes 30LtrABV 4.4%‘Beer lovers’ favourite Czech beer brand.

H E I N E K E NSizes 11GABV 5.0%Delicate hop and malt aroma,underlying tropical and appleflavours combine with a cleanpalate and refreshing finish withsome hop notes. A qualitycontinental serve with a cleanpalate and refreshing finish.

PREMIUM LAGER

WORLD BEER

T U B O R GSizes 11G, 18GABV 4.6%The beer of music and the besttasting lager in the UK*.*Tasting panel conducted by Eurosyn onbehalf of Carlsberg HQ, Mar 2010

K I N G F I S H E RSizes 11GABV 5.0%Award-winning premium Indian lager.

M A H O USizes 30LtrABV 5.5%Spain’s No.1 beer. Produced usingthe finest variety of hops and yeast.

S U N L I KSizes 30Ltr, 11GABV 5.0%Effervescent lager - pale & goldenin colour.

C O B R ASizes 11GABV 4.3%Award-winning authentic Indian beer.

S A G R E SSizes 11GABV 5.0%The leading Portuguese importedlager. Light and golden in colour,moderately rich with a dry andpleasant refreshing taste.

K O Z E LSizes 11GABV 4.0%Award-winning Czech beer.

B I R R A M O R E T T ISizes 20Ltr, 30LtrABV 4.6%Brewed with quality naturalingredients to produce a distinctivefragrant golden beer.

L Ö W E N B R Ä USizes 30LtrABV 5.0%A classic German lager - goldencolour, distinctive, refreshingflavour with a pleasant, enjoyableaftertaste.

WORLD BEER - PACKAGEDT I G E RSizes 330ml x 24,

640ml x 12ABV 4.8%Tiger is a premium world beer with trueheritage and authenticity. Brewed since1932, Tiger Beer is now available in morethan 60 countries, winning over drinkers inmajor cities around the world.

S A M U E L A D A M SB O S T O N L A G E RSizes 355ml x 24ABV 4.8%America’s Number One craft beer, whichunusually combines the flavour of an alewith the refreshing taste of a lager.

W A R S T E I N E RSizes 330ml x 24ABV 4.8%An exceptionally smooth and full bodiedPilsner style lager brewed in Germany. This premium Pilsner is the No 1 exportedbeer from the privately owned breweries in Germany.

B I T B U R G E R P I L S N E RSizes 330ml x 24ABV 4.8%Brewed exclusively in Bitburg, Germanysince 1817. This premium German Pilsnerhas a refreshing, crisp taste and stronghoppy flavour.

K I R I N I C H I B A NSizes 330ml x 24ABV 5.0%Very fresh and smooth Japanese beer.

E S T R E L L A D A M MSizes 330ml x 24ABV 4.6%Fruity and floral with a hint of sweet spicesand smooth creamy texture. Known as the“Beer of Barcelona”.

WORLD BEER - PACKAGED

P E R O N I N A S T R OA Z Z U R R OSizes 330ml x 24, 660ml x 15ABV 5.1%Brewed in Italy to the original recipe.

S A N M I G U E LSizes 330ml x 24ABV 5.0%Spain’s biggest exported beer brand, it is alager to be savoured.

A S A H ISizes 330ml x 24, 500ml x 12ABV 5.0%Brewed to the same standard it is in Japan.A clean, crisp beer with a refreshing taste.

B U D W E I S E R B U D V A RSizes 330ml x 24, 500ml x 20ABV 5.0%The Original Budweiser Budvar which has anenticing aroma of gently toasted malt, with adash of vanilla and aromatic hops.

T U B O R GSizes 275ml x 24ABV 4.6%The beer of music and the best tasting lagerin the UK**Tasting panel conducted by Eurosyn on behalf ofCarlsberg HQ, Mar 2010

P I L S N E R U R Q U E L LSizes 330ml x 24ABV 4.4%Voted the best tasting Pilsner beer in the world.

S U N L I K Sizes 330ml x 24ABV 5.0%A Chinese lager adorned with a clean kiwifruit aroma; a clipped bready, toasty maltbase and a quenching mineral mouthfeel.

M A H O USizes 330ml x 24ABV 5.5%Produced using the finest variety of hopsand yeast, delivering an unmistakablecharacter. Spain’s No.1 beer.

B I R R A M O R E T T ISizes 330ml x 24,

640ml x 12ABV 4.6%Birra Moretti is the number one,authentic Italian beer, brewedwith quality natural ingredientsto produce a distinctive fragrantgolden beer.

K R U Š O V I C EC E R N ESizes 330ml x 24ABV 3.8%Award-winning beer from theCzech Republic, with over 400years of brewing heritage usingonly the finest ingredients.

K R U Š O V I C EI M P E R I A LSizes 330ml x 24ABV 5.0%Award-winning beer from theCzech Republic, with over 400years of brewing heritage usingonly the finest ingredients.

C O B R ASizes 330ml x 24

660ml x 12ABV 4.8%Award-winning authentic Indian beer.

S A G R E SSizes 330ml x 24ABV 5.0%The leading Portugueseimported lager. Light and goldenin colour, moderately rich with adry and pleasant refreshingtaste.

B A LT I K A N O . 7Sizes 330ml x 24ABV 5.4%Europe’s No.1 selling lager,imported from Russia.

SPECIALIST DRAUGHT

H O E G A A R D E NSizes 6LtrABV 4.9%World renowned as “The best of the whitebeers”. Hoegaarden is a light andrefreshing beer with a slightly bitter andfruity taste, with a hint of coriander.

L E F F E B L O N D ESizes 6LtrABV 6.6%Blond colour, made with clear malt and of medium strength. Leffe is Belgium’soriginal abbey beer, tracing its originsback to the abbey of Leffe, founded in1152.

L Ö W E N B R Ä USizes 6LtrABV 5.0%A classic German lager - golden colour,distinctive, refreshing flavour with apleasant, enjoyable aftertaste.

B E C K ’ SSizes 6LtrABV 4.9%Beck’s beer is a lager brewed according to theGerman beer purity law, which means thatonly barley, hops and water may be used forbrewing. The brewery in Bremen is ranked inthe top 5 best-selling breweries in Germany.

PREMIUM PACKAGED LAGER

B U D W E I S E RSizes 330ml x 24ABV 4.8%Only natural ingredients for a refreshing,easy-drinking taste.

S A N M I G U E L F R E S C ASizes 330ml x 24ABV 4.4%A crisp, refreshing lager, brewed with thequality you would expect from San Miguel.

C A R L S B E R G E X P O R TSizes 275ml x 24ABV 4.8%A clean tasting, premium lager withcontinental characteristics.

C A R L S B E R GSizes 275ml x 24ABV 3.8%Well-balanced with a distinctive, refreshing taste.

B E C K ’ SSizes 275ml x 24ABV 4.8%Beck’s is viewed as an upfront and coolbrand by customers.

C O O R S L I G H TSizes 330ml x 24ABV 4.5%Clean, crisp, brewed to taste light andextremely refreshing.

G R O L S C HSizes 275ml x 24

450ml x 16ABV 5.0%Unique swing top symbolises quality.

S T E L L A A R T O I SSizes 330ml x 24ABV 4.8%A fine golden pilsner lager, full-flavoured with a clean crisp taste.

H O L S T E N P I L SSizes 275ml x 24ABV 5.0%Distinctive German pilsner lager.

C O R O N ASizes 330ml x 24ABV 4.6%Light, refreshing premium packaged lagerwith brilliant pale golden colour and classicstylish packaging.

H E I N E K E NSizes 330ml x 24ABV 5.0%Delicate hop and malt aroma, underlyingtropical and apple flavours combine with aclean palate and refreshing finish with somehop notes.

K R O N E N B O U R G 1 6 6 4Sizes 275ml x 24ABV 5.0%Made with selected malts and exclusiveyeast, Kronenbourg 1664 is a darkish beerwith golden highlights.

PREMIUM PACKAGED LAGER

LOW AND NO ALCOHOL DRAUGHT

B I T B U R G E R D R I V ESizes 330ml x 24ABV 0%For pure refreshment think Bitburger Drive.The alcohol is carefully removed, but onlyonce the beer has fully matured so it locks in the famous crisp, hoppy Bitburger flavour.At the same time it reduces the calories!

W A R S T E I N E R F R E S HSizes 330ml x 24ABV 0%Warsteiner Premium Fresh is an awardwinning beer with 0% alcohol but 100%crisp taste. To be enjoyed at any time,Warsteiner Premium Fresh offers therefreshment of a full Pilsner with only 23 calories per 100ml.

C A R L I N G C 2Sizes 11GABV 2.0%C2 is a great tasting lager brewed to just 2% ABV for when you want all of the refreshment, but less alcohol.

H O L S T E NA L C O H O L F R E ESizes 330ml x 24ABV 0%Holsten Alcohol-free gives a full-bodiedpremium lager taste with none of theconsequences of alcohol.

B E C K ’ S B L U ESizes 275ml x 24ABV 0%A crisp, light non-alcoholic beer, Beck’s Blue adheres to the strict German puritylaws, only contains 4 ingredients and isauthentically brewed to an age old recipe.Imported from Bremen, Germany it boastsgreat flavour and fantastic quality.

LOW AND NO ALCOHOL PACKAGED

D E S P E R A D O SSizes 330ml x 24ABV 5.9%Desperados is a premium beerwith a unique tequila flavour. A light and refreshing fullstrength beer. With embossed,clear glass, an original cap anda long, sculpted neck, the bottlestands out too.

A M I G O SSizes 330ml NRB &

330ml PETABV 5.5%A golden, easy drinking Tequilaflavoured beer, with a hint ofSouth American limes. Theunique “Aztec” brand identity istaking the UK by storm.

S O LSizes 330ml x 24ABV 4.5%Sol is the original Mexicansunshine beer. Originally brewedin 1899, Sol is a light andrefreshing golden colouredpilsner-style beer. It should beserved chilled with a wedge oflime in the neck of the bottle.

F O S T E R ’ SSizes 275ml x 24ABV 4.0%Foster’s is a light, golden 4%lager with a medium maltcharacter. An easy-drinkinglager with a delicate fruity hoparoma and a balanced taste,Foster’s rolls off the tongueleaving a clean, crisp finish.

B U D ’ 6 6Sizes 300ml x 24ABV 4.0%Bud ’66 is a lightly carbonatedlager brewed with a touch ofsweetness for a smooth, easytaste.

ALES T H E M A R K E T

Britain’s national drink has made steady progress in its performance over the last few years but has not yetreached sustained volume growth. Nevertheless, Cask Ale continued to outperform the whole on-trade beermarket last year, experiencing a share increase from 14.6% to 15% of the beer market as well as a 4%increase in distribution achieved through reaching a further 2500 outlets.

Cask continues to attract a substantial number of new drinkers, with 37% of people who have tried Cask Ale doing so in the last10 years. Notably, 10% of this number tried Cask Ale for the first time in the 12 months prior to The Cask Report 2011-2012. The number of 18-24 year old cask drinkers has also continued to rise. All these facts attest to the current appeal of Cask Ale inthe UK market.

The number of UK breweries is growing and the choice of beers is continuously expanding and so it is unsurprising that somepubs are noticing a double growth in Cask. This trend is underpinned by increased media exposure of Cask Ale.

2011 saw food outperform drink in terms of its contribution to pub turnover. Cask Ale drinkers are more likely to eat in the pubthan other drinkers, partly because cask is such a great accompaniment to food. A good way to encourage customers to selectCask Ale as their drink of choice to accompany food is to provide beer menus at the bar and on tables, as well as including beerrecommendations on food menus alongside any wine recommendations.

There are many other ways to help drive sales of Cask Ale. As well as the aforementioned beer menus, promotions, chalkboards,loyalty cards and beer festivals are all straightforward ways of raising the profile of Cask Ale. However, the best mechanism pubscan use for increasing sales of Cask Ale is to offer ‘Try Before You Buy’, a scheme which was endorsed by National Cask AleWeek in October 2011.

Cask Ale drinkers are more than twice as likely to visit the pub on a regular basis than non-cask drinkers (as cask is only availableat the pub), making Cask Ale an essential element of a profitable pub. When you consider the increased regularity with which CaskAle drinkers come to the pub it is obviously important to think about the range of ales available throughout the seasons to maximisesales in this category.

Cask is most successful when it delivers its full potential, so a crucial consideration for pubs stocking Cask Ale is achieving theoptimum cask range. Research conducted by Cask Marque, along with research conducted for The Cask Report 2011-2012,clearly indicates that two, three or four pumps are necessary for maximising Cask Ale’s potential. 71% of Cask Marque pubs stocktwo to four Cask Ales.

Within a three to four ale range, a mix between familiar and unfamiliar brands as well as contrasting beer styles is essential.Stocking only familiar, well-advertised brands leads customers to view the range as a boring and ‘high street’ selection. Equally,stocking a full range of unfamiliar brands leads to drinkers seeing the range as too specialist and niche.

It is important to recognise that familiar versus unfamiliar brands does not necessarily translate into large regional brewers versusmicrobreweries; familiar brands are often drawn from a local context and unfamiliar brands can be seasonal or limited edition alesfrom a larger brewer.

Crucially, a survey conducted by Greene King showed that 77% of cask drinkers prefer a mixed range, incorporating a balance ofpermanent Cask Ale and rotating guest beers. It is important to emphasise that for cask to be successful in an outlet it is vital thatpubs refresh their Cask Ale range on a regular basis with guest and seasonal ales.

The Cask Report 2011 - 2012

Top Tips:• Cask Ale makes a great accompaniment to food. Point your customers in the right

direction by adding beer menus on tables offering food and drink pairing recommendations.

• Consider a selection of familiar big brand ales alongside smaller specialist ales to help keepyour bar interesting and exciting.

• Offering “Try Before You Buy” samples are great for encouraging cask ale drinkers.

�

W E L L SB O M B A R D I E RSizes 9GABV 4.1%It has a rich and tempting aroma ofpeppery hops and raisins, while thepalate is dominated by more darkfruit, juicy malt and tangy hops.

Y O U N G ’ SB I T T E RSizes 9GABV 3.7%A delicious and refreshing sessionbeer born of great heritage. It is aclean tasting ale with a dry fruitypalate delivering a clean bitterhoppy aftertaste.

S T A U S T E L LT R E L A W N Y A L ESizes 9GABV 3.8%A classic burnished copper colourand a robust full body which beliesits modest strength. A unique blendof traditional English Golding, andspecially imported Galaxy hopsfrom distant South Australiaharmonise to give this beer adistinctive character of the old andthe new world.

T H W A I T E SW A I N W R I G H TSizes 9GABV 4.1%Wainwright is a great thirstquenching beer and has awonderful bright, blonde colour in the glass and delicate fruitflavours, which appeal to both men and women alike.

S T A U S T E L LT R I B U T ESizes 9GABV 4.2%The South West’s favourite beer,Tribute is now also in the UK’s topten premium ales. It is the officialbeer of South West rugby andreceives considerable promotionaland advertising support under the‘You’ve Earned It’ strapline. Youcan be sure your customers willwelcome and enjoy.

ALES

CORE CASKWe are pleased to present our Core Cask Ale offering, through our partnerships with Wells & Young’s, St. Austell, and Daniel Thwaites. These are some of the finest cask ales in the country and are permanently available to you on ‘every day low pricing’ through our Cask Ale calendar.

E A G L E I PASizes 9GABV 3.6%Wells Eagle is a copper coloured beer with acitrus, sweet and grassy nose. It has adryish bitterness on the palate and is light,crisp and sharp.

G A L E S S E A F A R E R S A L ESizes 9GABV 3.6%A light, golden beer brewed with the finest English malt and hops and theunique Gales yeast for a hugelysatisfying, refreshing taste.

G R E E N E K I N G I PASizes 9GABV 3.6%Crafted with locally sourced, 100% Englishingredients from the heart of the Suffolkcountryside. The characteristic hoppy tasteand aroma from the use of Challenger andFirst Gold hops, which are combined withpale and crystal malts creates this perfectlybalanced, premium quality beer.

H E N R Y ’ S I PASizes 9G, 18GABV 3.6%An aroma of gentle malt with slighthoppiness combines with a good balance offlavours on the palate, maltiness graduallydominating. There is a long-lasting aftertasteto match which eventually becomes biscuity.

H O O K Y B I T T E RSizes 9GABV 3.6%A subtly balanced golden bitter using the finest local ingredients. Hoppy to the nose, malty on the palate, this is the classic session beer, very drinkableindeed! Voted best Bitter in Europe at theWorld Beer Awards 2010.

T H W A I T E S O R I G I N A LSizes 9GABV 3.6%A clean, polished and refreshing sessionbeer with a glowing amber appearance.Brewed using premium grade Maris Ottermalt and traditional English hops,Thwaites Original has a great malt flavourwith a superb dry after taste.

A D N A M S S O U T H W O L D B I T T E RSizes 9G, 18GABV 3.7%Southwold Bitter is a beautiful copper-coloured beer, late and dry-hopped withFuggles for a distinctive, lingeringhoppiness.

B AT E M A N S X BSizes 9GABV 3.7%A distinctive, well balanced bitter, with a refreshing dry bitterness on the palateand pleasing hoppy finish.

T E T L E Y ’ S C A S KSizes 9GABV 3.7%Tetley’s Cask has a full-bodied roasted maltflavour with just a hint of caramel. It also has a smooth hop character andbitterness derived from English hops.

B L A C K S H E E P B I T T E RSizes 9GABV 3.8%A well hopped, light golden session bitterwith a distinctive dry, refreshing taste and a rich creamy head. Also available with theunique Dazzler dispense font.

L O N D O N G L O R YSizes 9GABV 4.0%A beer worthy of celebrating our greatcapital city hosting the Olympic games.Centuries of expertise and craftsmanshiphave come together to produce this rich andfruity brew that combines crystal malt withChallenger and Golding hops.

Y O U N G ’ S L O N D O N G O L DSizes 9GABV 4.0%Light, golden and full flavoured with arefreshing bite. Inspired by hops originallygrown at the Royal Botanic Gardens, Kew.Brewed using the finest Styrian Golding hopsto provide a well rounded floral and citrusflavour with hints of fruit, finished off with adry, hoppy bitterness.

ALES

T H E G O V E R N O RSizes 9GABV 3.8%The Governor is an all-malt British beercreated by Marco Pierre White and JW LeesBrewery, named after Marco’s familygreyhound that his father rescued. This amber beer has a malty, citrus smellwith a clean, dry taste. Raise your glass toThe Governor and in the words of CaptainSmith of The Titanic ‘Be British’.

J W L E E S B R E W E R ’ S D A R KSizes 9GABV 3.5%This dark coloured beer is smooth, wellrounded and light to drink. It has enticinglysweet undertones of licorice and chocolate,and a full malty aftertaste.

J W L E E S C A S K B I T T E RSizes 9GABV 4.0%Our most popular and famous beer. J.W. Lees Bitter is an all-malt brew and setsthe standard for Nor thern ales. One of theCAMRA guidebooks described it as an‘amber beer with a malty and citrus fruitafter taste’. They approved and we hope youdo too. First brewed in 1928.

F U L L E R ’ SL O N D O N P R I D ESizes 9GABV 4.1%Renowned for its smooth, perfectly balancedflavour, this is an incredibly complex ale forits strength; its rich, malty base and welldeveloped hop character give way to a long,fruity finish.

H O O K Y G O L DSizes 9GABV 4.1%A very pale, crisp beer confidently displayingits hop character. The first Hook Norton beerto feature American hops it has a fruityaroma and a pleasant, light taste.

G R E E N E K I N G I PA G O L DSizes 9GABV 4.1%A light, refreshing golden ale that truly bringsout the best in the unique and aromaticSavinsijki Goldings hop variety. The craftsmanship in this beer lies in the latehopping which creates a perfect blend oftropical fruits, mango and spicy notes anddelivers a beer with a clean bitter taste and a crisp dry finish.

S P I T F I R ESizes 9GABV 4.2%Crafted from traditional varieties of Englishmalt, this golden ale combines an underlyingdepth of maltiness, tinged with a subtle hint oftoffee, with the bold citrus and fruity spicinessof Kentish hops, to produce a well-balanced,thirst quenching, popular drink.

B R A I N S S . A .Sizes 9GABV 4.2%The renowned ‘special ale’ is copper colouredwith a full premium quality flavour. A nuttyrichness derived from a blend of fine pale andcrystal malts is balanced with a satisfyingdryness from the unique use of three hops:Challenger, Goldings and Fuggles. The aromahas a hint of spirit which adds to thelegendary mystique of this premium cask ale.

T I G E RSizes 9GABV 4.2%A true award-winning best bitter withuniversal appeal. Tiger is a classic exampleof getting the perfect balance betweensweetness and bitterness.

W A D W O R T H 6 XSizes 9GABV 4.3%Wadworth 6X is experiencing healthy sales in an improving cask beer market. This delightful copper-coloured beer has a malty, fruity nose and restrained hopcharacter.

L A N C A S T E R B O M B E RSizes 9GABV 4.4%A classic English ale, chestnut in colour with a lovely full-bodied flavour, enrichedwith a wonderful late hop character. Twicevoted Best English Bitter at the EuropeanBeer Star Awards, quite simply the ‘Best ofBritish’ beer.

M A R S T O N ’ S P E D I G R E ESizes 9GABV 4.5%Marston’s Pedigree is hand-crafted usingonly the finest natural ingredients in traditional oak casks. It is one of Britain’s favourite Premium Ales.

ALES

O L D S P E C K L E D H E NSizes 9GABV 4.5%A distinctive, rich, well-balanced malty alebursting with character, fruity aroma anddeliciously smooth. First crafted tocommemorate the 50th anniversary of theMG Car factory and affectionately namedafter an old MG car used as a factory run-around “The Owld Speckled Un”.

P R O P E R J O BSizes 9GABV 4.5%A winner at the 2010 Great British BeerFesival. An authentic IPA brewed withCornish spring water and a blend of maltsincluding Cornish grown Maris Otter barley.It is a powerfully hopped golden bitter beerthat explodes with grapefruit and citrusflavours.

T H E R E V . J A M E SSizes 9GABV 4.5%The Rev.James is brewed to a traditionalrecipe and has been described as having a flavour not commonly available thesedays. Full-bodied and warming, The Rev.James is rich in palate, spicy and aromaticwith a deeply satisfying finish.

O L D H O O K YSizes 9GABV 4.6%A beautifully balanced beer, fruity by naturewith a well-rounded body and the suggestiveecho of Crystal Malt. The beer for which HookNorton is best known, a national favourite!

A D N A M S B R O A D S I D ESizes 9G, 18GABV 4.7%Rich in fruit cake aromas and conservedfruit, Broadside is a beer to savour.Delicious served cool.

C O U R A G E D I R E C T O R SSizes 9GABV 4.8%A classic, traditional strong English Aleand the number 1 premium cask bitter inthe South.

A B B O T A L ESizes 9GABV 5.0%Brewed longer to a unique recipe using pale, amber and crystal malts, making it a full flavoured, smooth and mature beer. This irresistible ale has masses of fruitcharacters, a malty richness and superb hop balance.

B I S H O P S F I N G E RSizes 9GABV 5.0%A strong, premium cask-conditioned alebrewed to a traditional Kentish recipe. Full-bodied with complex fruit flavours.

S U M M E R L I G H T N I N GSizes 9GABV 5.0%A trendsetter in the brewing industry; theoriginal Summer ale, brewed all year round,using East Kent Goldings aroma hops. An extremely pleasant, bitter, straw colouredbeer with an intense bitterness, leads to anexcellent, long dry finish. Probably the mostawarded cask ale in Britain!

C O U R A G E B E S TSizes 9GABV 4.0%Easy to drink with a bitter, hoppy finish.Courage Best Bitter consumers enjoy its lower ABV of 4% that allows them the opportunity to enjoy their favourite ale for longer.

B E T T Y S T O G SSizes 9GABV 4.0%The Queen of Cornish Ales - our best-sellingbeer has won more awards nationally andlocally than any other Cornish beer. Easydrinking with a superb balance of citrushops, malt and bitterness.

C O R N I S H K N O C K E RSizes 9GABV 4.5%One of the original trailblazing golden alesoften copied but never equalled. Refreshing,golden beer full of life with hops all the waythrough. Flowery, fruity hops in the mouthwith malt undertones. Clean and lastingmalty, bittersweet finish.

ALES

ALES

T H E A K S T O NB E S T B I T T E RSizes 11G, 18GABV 3.8%The definitive English Bitter. This finegolden-coloured beer has a full flavourthat lingers pleasantly on the palate. With good bitter sweet balance, this beerhas a subtle hop character described ascitrus and spicy.

T H E A K S T O N B L A C KB U L L B I T T E RSizes 9GABV 3.9%A bright, amber Bitter, well attenuated to givea crisp, refreshingly dry taste. The late anddry hopping with Golding hops ensures apronounced citrus fruit flavour and aroma.

THEAKSTON L IGHTFOOTSizes 9GABV 4.1%This is a very pale, straw coloured ale thatuses a blend of finest English ale malt,wheat and German and Slovakian hops toachieve a ‘continental blonde’ style, flavourand aroma.

T H E A K S T O N X BSizes 9GABV 4.5%Premium strength ale, ruby coloured with a rich flavour and full body. The balancebetween bitterness and fruitiness from theBramling Cross and Fuggle hops used giveXB the distinctively complex aroma, makingit the beer to savour.

T H E A K S T O NO L D P E C U L I E RSizes 9GABV 5.6%One of the world’s greatest beers - rich, dark and smooth tasting, with a character all of its own. Brewed using the traditionalFuggle hop, Old Peculier is Theakston’s bestknown beer with an enthusiastic world-widefollowing.

C A L E D O N I A ND E U C H A R S I PASizes 11GABV 3.8%A cask beer which is both distinctive andlong on refreshment. Awards includeCAMRA Supreme Champion Beer of Britainand BIIA World Champion Cask Ale.Discerning beer drinkers have stated it is theperfect gateway to quality cask beer.

C A L E D O N I A NF L Y I N G S C O T S M A NSizes 11GABV 4.0%The world’s most famous locomotive isbeing completely restored at The NationalRailway Museum in York. Our premium bitteroffers First Class refreshment fromEdinburgh to London and beyond.

B R A I N S S . A . G O L DSizes 9GABV 4.3%S.A. Gold is a full-flavoured, hoppy andrefreshing golden ale, brewed at the home of the famous Brains SA in Wales. Perfectlybalanced by vibrant citrus aromas andcomplex hop flavours from late-hoppingusing Cascade & Styrian Goldings.

A D N A M S L I G H T H O U S ESizes 9GABV 3.4%A classic amber beer delivering a crisp,refreshing taste. With its light fragrance,lovely malt flavours and long hoppy afterpalate, Adnams Lighthouse shines throughas another champion ‘Beer From The Coast’.

A D N A M S E X P L O R E RSizes 9GABV 4.3%A light, refreshing and fruity beer whichdelivers a massive citrus attack on yourpalate with a fruity bitterness on the finish.

O L D G O L D E N H E NSizes 9GABV 4.1%Brewed with the finest pale malts and aunique blend of hops, including the rareGalaxy hop, to give a fresh, lighter taste with tropical fruit aroma.

A D N A M S G H O S T S H I PSizes 9GABV 4.5%Brewed with a selection of malts - Pale Ale, Rye Crystal and Cara - we useCitra and a blend of other American hopvarieties to create some great citrusflavours.

ALES

M C M U L L E N A KSizes 9GABV 3.7%Our award-winning bitter uses a carefullybalanced mixture of pale ale and chocolatemalts to give a soft malty taste, while WGVhops give a light fragrant aroma and cleanfinish. A popular and refreshing easy-drinking bitter.

M C M U L L E N C A S K A L ESizes 9GABV 3.8%Styrian Goldings added to English Fugglehops achieve a refreshingly well-balancedcombination. The subtle biscuity flavourcomes from pale ale and amber malts.Mixed with the citrus flavours of these hops,this creates a light and refreshing ale that allgenerations of ale drinkers will enjoy.

M C M U L L E NC O U N T R Y B I T T E RSizes 9GABV 4.3%The recipe for Country’s distinct fruity tasteis a testament to the careful mix of Progress,Brambling Cross and English Fuggle hops.The addition of crystal malt to the pale alemalt creates a light colour and adds a nuttytaste.

L A N C A S T E R A M B E RSizes 9GABV 3.7%A deep gold session bitter, punching aboveits weight in flavour. Abundantly hoppy withsubtle floral and citrus aromas. A classicbitter that is both aromatic and bursting withflavour. Subtle floral and citrus aromas.

M C M U L L E NO R I G I N A L I PASizes 9GABV 4.8%IPA is a full-bodied beer that all cask aleconnoisseurs will recognise as a “classic”.We use specially kilned amber malt to give it its deep rich flavours. One of our HeadBrewers favourites.

L A N C A S T E R B L O N D ESizes 9GABV 4.1%A vivid golden bitter, designed to offer palebeer with real taste and aromatic impact.The initial bitterness is followed by asurprising sweetness culminating with along, dry finish. Slight citrus flavours withdelicate biscuit overtones.

L A N C A S T E R R E DSizes 9GABV 4.9%A premium strength, ruby beer. Robust andmalt-dominated, fired by a spicy but sweetfragrance. An impact beer designed to leavelasting impressions both visually and on thetaste buds. Premium robust ale with a maltdominated body.

S H A R P ’ S D O O M B A RSizes 9G, 18GABV 4.0%Amber coloured ale with a juicy fruit andsweet malt aroma, a fruity bittersweet tasteand a dry finish.

L A N C A S T E R B L A C KSizes 9GABV 4.6%Gold Medal Winner SIBA Awards 2009Classic, traditional stout. Complex taste witha rich and full body. Crisp with a full bouquetof spices, fruit and floral aromas. Black is astout for the true connoisseur.

G R E E N E K I N GI PA R E S E R V ESizes 9GABV 5.4%A warming, full-bodied ale with a reassuringlyrich appearance that belies its mellow fruitaroma. Grapefruit and Orange citrus tonescombine with the floral and herbal StyrianGoldings hop variety to deliver a reserve ale ofexceptional quality with a dry bitter finish.

W O R T H I N G T O N ’ SW H I T E S H I E L DSizes 9GABV 5.6%A classy, wonderfully balanced copper alewith a nutty, fruity taste and hoppy finish.

W O R T H I N G T O N ’ SR E D S H I E L DSizes 9GABV 4.2%A light, blond ale brewed with both barley and wheat malts which give a light biscuitybackdrop to the taste of the beer.

ALES

FAST CASKThe fastcaskTM format is real cask beer that drops bright immediately, making it easier to store and handle and it is always available for sale. If you like to let your beer condition for several days in the cellar, you can continue to do so, safe in the knowledge that if required the beer is bright and can be placed on sale immediately.

B R A K S P E A R B I T T E RSizes 9GABV 3.4%The quintessential English ale. An ambercoloured beer with a light hoppy aroma.The full malty sweet rounded flavour isbalanced by a powerful bitterness providinga perfect contrast to the malt palate.Perhaps the greatest beer in the world at3.4% abv.

M A R S T O N ’ S E . P. A .Sizes 9GABV 3.6%A new light, golden beer bursting with afruity hop aroma and a refreshing zesty,citrus finish, brewed in the hear t ofEngland by Marston’s at the home ofEnglish Pale Ales, Bur ton Upon Trent.Traditionally prepared, exceptionally tasty.

J E N N I N G SC U M B E R L A N D A L ESizes 9GABV 4.0%A carefully balanced hop charactercombined with residual flavours from themalt gives this beer its refreshing tasteand unique characteristics.

H O B G O B L I N *Sizes 9GABV 4.5%Traditionally brewed to produce awonderfully well-balanced blend of smooth,rich and satisfying flavours from chocolateand crystal malts combined with a crisp,refreshing bitterness from Styrian, Goldingsand Fuggles hops.

*Also available in FastCask MARSTON’S PEDIGREE

COURAGE BEST SMOOTHSizes 11GABV 4.0%A part of the Courage family, and a beer with over 200 years of brewing pedigree.Pale brown in appearance with a bitteraftertaste, Courage Best Smooth consumersenjoy its lower ABV of 4% that allows themthe opportunity to enjoy their favourite alefor longer.

B O M B A R D I E R S M O O T HSizes 11GABV 4.1%Beautifully balanced with an almost chewytexture and displays all the characteristics of a genuine English bitter. Its malt accentand suggestion of fruit is unhampered by abittersweet, hoppy flourish. A pinch of spicein the aftertaste encourages a moment ortwo of quiet reflection.

J O H N S M I T H ’ SE X T R A S M O O T HSizes 11G, 22GABV 3.8%The UK’s number 1 ale brand. John Smith’sExtra Smooth is an ale with a distinct cerealcharacter. It has malty and caramel flavourscomplemented by some fruitiness. It is bothsweet and bitter and is creamy smooth intexture.

B ODD INGTONSSizes 10GABV 3.5%A refreshing, smooth session beer. It isfamous for its golden colour, full-bodiedflavour and malty, moreish taste with asmooth, tight creamy head.

KEG SMOOTH ALES & STOUT

KEG SMOOTH ALES & STOUT

T H W A I T E S S M O O T HSizes 11G, 22GABV 3.6%Thwaites Smooth has a brilliant ambercolour, a great caramel flavour and isbrewed using premium grade Maris Ottermalt and English hops.

W O R T H I N G T O N ’ SSizes 11G, 22GABV 3.6%Natural and healthy - all Worthington’s beers are brewed using 100% British, GM free, natural ingredients.

T E T L E Y ’ S S M O O T HSizes 30Ltr, 11G, 18GABV 3.6%The UK’s No.2 ale brand. An extremelysmooth, creamy pint with a nutty roasted full bodied flavour, classic aroma and crispbitterness on the palate.

G U I N N E S SSizes 11GABV 4.1%Guinness has the highest distribution of allbeers in the UK and is the lighthouse brandfor quality, now brewed in Dublin.

G R E E N E K I N GI PA S M O O T HSizes 11GABV 3.6%A perfectly balanced award-winning brew,characterised by its hoppy taste and aromathat comes from the use of Challenger andFirst Gold hops which are combined withpale and crystal malts.

O L D S P E C K L E D H E NSizes 11GABV 4.5%A full, smooth flavour and is very easy to drink. Its rich amber colour and superbfruity aromas are complemented by adelicious blend of malty tastes.

S H E P H E R D N E A M ES M O O T HSizes 30Ltr, 50LtrABV 3.9%Deliciously malty, this smooth ale fromBritains oldest Brewer harnesses the finestmalted barley to the choicest English hopsto produce a creamy velvet-like brew with a wonderfully long, hoppy, bitter finish.

B A S S S M O O T HSizes 10GABV 3.6%Bass is the most famous English Ale in theworld, brewed in Burton since 1777. A full-flavoured ale still brewed to its originalrecipe and using only the finest ingredients.

Y O U N G E R ’ S B E S TSizes 11GABV 3.1%Younger’s Best is a quality, good value,satisfying pint with the reassurance ofYounger’s tradition and heritage. A genuinevalue for money ale at a competitive RSPand ABV of 3.1%, driving footfall exclusivelyinto the on-trade.

O Y S T E R S T O U TSizes 30LtrABV 4.5%A dark, creamy, smooth, clean-tastingEnglish stout delivering a rich, dark, oatyflavour. A great match for dishes such asoysters, grilled fish such as halibut/turbot;venison stews and Christmas pudding.

M C E W A N ’ SB E S T S C O T C HSizes 11GABV 3.6%Copper coloured. Flavourful, rich maltytaste. Low bitterness.

F U L L E R ’ SL O N D O N P R I D ESizes 11GABV 4.1%London Pride has a distinctive malty base,complemented by a rich balance of well-developed hop flavours from the Target, Challenger and Northdown varietiesin the brew.

CANNED ALES

G U I N N E S SS U R G E RSizes 520ml x 24ABV 4.1%Innovative product from Guinness, brewed inIreland and designed to support low volumeoutlets with a need for Draught Guinness.

M C E W A N ’ SE X P O R TSizes 440mlABV 4.5%Satisfyingly full-bodied with a sweet roastflavour of export strength.

W E L L S & Y O U N G ’ S R A N G E

Wells Bombardier Burning Gold 500ml x 8 ABV 4.7%Wells Banana Bread Beer 500ml x 8 ABV 5.2%Wells Waggle Dance 500ml x 8 ABV 5.0%Wells Bombardier English 500ml x 8 ABV 4.7%

T H W A I T E S R A N G E

Lancaster Bomber 500ml x 12 ABV 4.4%Thwaites Wainwright 500ml x 12 ABV 4.1%Double Century 500ml x 12 ABV 5.2%

G R E E N E K I N G R A N G EOld Speckled Hen 500ml x 12 ABV 5.2%Abbot Ale 500ml x 12 ABV 5.0%Greene King IPA 500ml x 8 ABV 3.6%Greene King IPA Gold 500ml x 8 ABV 4.1%Greene King IPA Reserve 500ml x 8 ABV 5.4%Old Golden Hen 500ml x 8 ABV 4.1%

S H E P H E R D N E A M E R A N G E

Spitfire 500ml x 12 ABV 4.5%Bishops Finger 500ml x 12 ABV 5.4%Master Brew 500ml x 12 ABV 4.0%1698 500ml x 8 ABV 6.5%Late Red 500ml x 12 ABV 4.5%

BOTTLED ALES

BOTTLED ALES

B L A C K S H E E P R A N G E

Yorkshire Square Ale 500ml x 8 ABV 5.0%Riggwelter 500ml x 8 ABV 5.7%Golden Sheep 500ml x 8 ABV 4.7%Black Sheep Ale 500ml x 8 ABV 4.4%Monty Python Ale 500ml x 8 ABV 4.7%

F U L L E R ’ S R A N G E

London Pride 500ml x 12 ABV 4.7%Organic Honey Dew 500ml x 12 ABV 5.0%1845 Strong Ale 500ml x 12 ABV 6.3%ESB Champion Ale 500ml x 12 ABV 5.9%

M A R S T O N ’ S R A N G EMarston’s Pedigree 500ml x 8 ABV 5.0%Wychwood Hobgoblin 500ml x 8 ABV 5.2%Brakspear Oxford Gold 500ml x 8 ABV 4.6%Manns Brown Ale 275ml x 24 ABV 2.8%Marston’s Old Empire 500ml x 8 ABV 5.7%Marston’s Resolution 275ml x 24 ABV 4.7%Oyster Stout 500ml x 8 ABV 4.5%

N E W C A S T L EB R O W N A L ESizes 550ml x 12ABV 4.7%Newcastle Brown Ale is an iconic brand andthe No.1 packaged ale in the UK.

M C E W A N ’ SC H A M P I O NSizes 500ml x 24ABV 7.3%The ultimate Scottish ale The McEwan’sspearhead in premium bottled ales. A unique sweet and fruity character of with a rich, strong intense flavour.

CIDER T H E M A R K E T

Since the cider revival began ten years ago - inspired by Magners’ over ice trend - the cider market has

enjoyed eight consecutive years of growth and remains one of the ontrade’s most exciting drinks sectors.

The past decade has seen much innovation within the sector and continued growth appears likely with the

recent emergence of the next generation of creative and extraordinary flavours.

Market research from Mintel revealed that 47% of Britons classed themselves as cider drinkers, up from 42% ten years ago. Cider

has rightly been described as “the undisputed success story of the alcohol category over the past six years”. Mintel forecast

volume sales to increase up to 12% between 2011 and 2016.

Younger drinkers and women continue to be attracted to the sector by the ‘trendy’ fruit flavours, all of which are steadily maintaining

good levels of growth.

In the past year the popularity of traditional and craft cider has also grown enormously, with a consumer shift away from mainstream

brands towards premium brands. Despite this, Strongbow remains the number one cider brand.

Packaged cider currently demonstrates the largest growth, with CGA statistics for the year up to October 2011 revealing a 17.65%

growth in volume and an impressive 26.3% growth in value. These figures demonstrate that the growth of packaged cider is not

being driven by discounting as it is with some drinks categories.

Draught cider has returned a more modest figure of 4% growth. Along with this growth in sales, the draught cider market is

experiencing greater competition with more brands now offering draught alternatives. There has also been an increase in the

number of smaller cider producers gaining wider distribution. For outlets stocking cask ale and continental draught lager, premium

draught cider is a perfect fit.

CAMRA’s cider pub accreditation scheme, which launched in 2009, gained its 1000th member in 2011. The scheme aims to

enhance awareness and boost the trade of pubs serving real cider and perry.

RTDs

With only a small number of brands competing in this category, innovation is key for the success of RTD’s. WKD reaped the

rewards with the launch of its flavour WKD Purple alongside a £3m marketing campaign. In terms of the future, this category looks

set to reposition itself towards premium drinks for adults in a similar way to cocktails, as well as maintaining its appeal to young

student types.

Top Tips:• Fruit ciders are very popular amongst younger customers and women thanks to their

sweet and refreshing flavours. Ensure you stock a variety of fruit ciders to appeal to these groups.

• Cider served over ice remains popular so ensure you have enough in the freezer and always offer the option of ice with cider, particularly during summer months.

• Outlets stocking cask ale and continental draught lager should endeavour to offer cider on draught.

�

The OnTrade Preview 2012

B R O T H E R S R A N G E 500ml x 12

Pear ABV 5.0%Ginger ABV 4.0%Festival Pear ABV 7.0%Strawberry ABV 4.0%Toffee Apple ABV 4.0%Tutti Frutti Pear ABV 4.0%Bittersweet Apple ABV 5.5%

M A G N E R S R A N G EOriginal (12 x 568ml/24 x 330ml) ABV 4.5%Pear (12 x 568ml/24 x 330ml) ABV 4.5%

S P E C I A L S 12 x 500ml

Apple & Rhubarb ABV 4.0%Pear & Ginger ABV 4.0%Apple & Honey ABV 4.0%

J A C Q U E S F R U I T SD E S B O I SSizes 440ml x 12

750ml x 6ABV 5.5%Fruits des Bois has an initial strong hint ofblackcurrants, with a more subtle followthrough of raspberries and cherries.

A D D L E S T O N E SSizes 500ml x 8ABV 5.0%Cloudy premium cider made using a unique recipe of locally sourced, genuinebittersweet apples from Somerset.

S T R O N G B O WSizes 275ml x 24ABV 5.0%Strongbow is the No.1 cider brand in the UK. A refreshing cider with a good depth andcharacter. Initial strong ‘cidery’ flavour fromthe fermented bittersweet juice with a hint of‘appliness’ or cooked apple coming from theculinary fruit. A well-rounded, balanced cider.

S T E L L A A R T O I S C I D R ESizes 568ml x 12ABV 4.5%Full flavours of red ripe apple and peachy,apricot hints, complemented in thebackground by a subtle flavour of spicyoranges and an almond flowery character. A clean, refreshing, crisp and sweet-sourtaste, with a woody pleasing finish.

K O P PA R B E R G R A N G ESizes 500ml x 15

Pear ABV 4.5%Mixed Fruit ABV 4.0%Elderflower & Lime ABV 4.0%Strawberry & Lime ABV 4.0%Naked Apple Cider ABV 4.5%

B U L M E R S R A N G ESizes 568ml x 12

Original ABV 4.5%Pear ABV 4.5%Vintage Reserve ABV 5.5%No.17 ABV 4.0%

G A Y M E R S R A N G ESizes 500ml x 12/330ml cans x 24

Crisp Apple ABV 4.5%Juicy Pear ABV 4.5%Pear w/Raspberry ABV 4.0%Pear w/Cherry & Apple ABV 4.0%

N AT C HSizes 1.3Ltr Flagons

x 12ABV 5.2%Original strong dry cider - popular in theWest Country.

BOTTLED CIDER

DRAUGHT CIDER

K I N G S T O N E P R E S SSizes 11GABV 4.7%A premium cider from Aston Manor brewery.An authentic, thirst-quenching cider, which(believe it or not) actually tastes of apples! Aclaim all ciders talk about but not all achieve.

S T R O N G B O WSizes 11GABV 4.5%Strongbow is the No. 1 cider brand in the UK. A refreshing cider with a good depth andcharacter. Initial strong ‘cidery’ flavour from thefermented bittersweet juice with a hint of‘appliness’ or cooked apple coming from theculinary fruit. Made from a blend of Cider andCulinary apples, a well-rounded, balanced cider.

M A G N E R SG O L D E N D R A U G H TSizes 11GABV 4.5%Crafted with all the care and dedication thatyou’d expect from Magners, but is madewith smaller Michelin and Dabinett appleswhich are harder to crush so producing acrisper, more refreshing taste.

W E S T O N SS T O W F O R D P R E S SSizes 11GABV 4.5%One of the many craft cider producersbenefiting from the diversification within thecider market. Consumers are movingtowards more traditional products such asStowford Press.

B L A C K T H O R NSizes 11GABV 4.7%The biggest cider brand in the South Westand No.2 mainstream cider in the UK.Blackthorn has a distinctive crisp taste thatsells 1.5 pints per second.

D R Y B L A C K T H O R NSizes 11GABV 4.7%Dry Blackthorn is made to our originaldraught cider recipe with the crisp characterof an authentic West Country dry cider.

A D D L E S T O N E SSizes 45LtrABV 5.0%Cloudy premium cider made using a unique recipe of locally sourced, genuinebittersweet apples from Somerset.

G A Y M E R S D R A U G H TSizes 11GABV 4.5%Gaymers Crisp Apple is colder filtered for a clean, refreshing taste. Crafted to createflavour that retains its distinctive qualitieswhen served ice cold.Gaymers Juicy Pear Cider is a refreshing,easy drinking medium cider with arefreshing smooth taste.

S Y M O N D S F O U N D E R ’ S R E S E R V ESizes 11GABV 4.5%Symonds Founder’s Reserve is a distinctivemodern draught cider capturing the essenceof the Hereford cider making tradition usingonly the finest English bitter sweet applesincluding Dabinett and Michelin.

B U L M E R S O R I G I N A LSizes 11GABV 4.5%Using only the finest apples to deliver apremium quality cider, which is vat maturedto give a natural refreshing taste and smoothcharacter.

TA U N T O NT R A D I T I O N A LSizes 11GABV 5.3%A traditional cider popular in theSouth West.

O L D EE N G L I S HSizes 11GABV 4.5%Made using a unique blend ofdesert and cider apples. Olde English is enjoyed for itsdistinctive taste.

N AT C HSizes 11GABV 5.2%Original strong dry cider - popular in the West Country.

W K DSizes 275mlABV 4.0%WKD is the No 1 RTD brand in the UK.WKD accounts for 37% of the on-trade RTD volume.Supported by a huge media investment in 2012.

FLAVOURS: Red, Blue, Iron Brew, Purple

B A C A R D I B R E E Z E RSizes 275mlABV 4.0%A refreshing blend of Bacardi rum, exoticflavourings and sparkling water.

FLAVOURS: Raspberry, Pineapple,Watermelon, Blueberry

V KSizes 24 x 275ml NRB/PETABV 4.0%A curious collection of sour, devilishlydistinctive and captivatingly creamyalcoholic mixed drinks. Consisting of 7intriguing flavours, designed to shock thesenses with a sensational sour tang or afeisty fruit blast.FLAVOURS: Blue, Ice, Apple, Orange,Cherry, Cheeky, Tropical

D I A G E OP R E - M I X E D S P I R I T SSizes 250ml x 12ABV All 6.4%

(except Pimm’s 5.4%)Perfectly mixed quality spirit and mixersoffer great speed of serve at events, cateringand outside areas.FLAVOURS: Pimm’s & Lemonade, BulleitBourbon & Cola, Morgan’s Spiced & Cola,Smirnoff Vodka & Cranberry Juice,Smirnoff Vodka & Cola, Gordon’s Gin &Slimline Tonic, Gordon’s Gin & Tonic

B A C A R D I O r i g i n a lC u b a L i b r eSizes 275ml x 15ABV 5.0%Made with BACARDI Gold Rum with limeand cola.

V n C R E A D Y T O S E R V EC O C K TA I L SSizes 70cl x 6ABV 13.9%Made from fresh fruit with no additives orpreservatives, VnC is truly a bartender in a bottle. Premium spirits are included in the bottle, leaving you to simply chill, shakeand pour.FLAVOURS: Pacific Mai Tai, Margarita,Strawberry Daiquiri, Vodka Mojito

B A C A R D I O r i g i n a lM o j i t oSizes 275ml x 15ABV 5.4%Made with BACARDI Superior Rum withmint, lime and soda.

S M I R N O F F I C ESizes 275mlABV 4.0%An opaque, citrus flavoured ready to drinkbeverage made from Smirnoff vodka. It remains a key RTD brand and a must-stock in most outlets.

J E R E M I A H W E E DSizes 500ml x 12ABV 4.0%A range of refreshing tasting Brews, bestserved in a jam jar over ice.

Available in two variants:JEREMIAH WEED ROOT BREW- brewed with a hint of gingerJEREMIAH WEED SOUR MASH BREW- brewed with a hint of Bourbon

R E E F275ml NRB x 24ABV 5.0%Reef is an alcoholic fruit juice drink withvodka. As the only still RTD available, it’s theperfect base for cocktail jug serves.

READY TO DRINK

SPIRITS T H E M A R K E T

The First Drinks Market Report 2011 reported that spirits have seen a higher share of sales over weekendsthan any other alcoholic drinks sector. The report also highlighted the importance of premium brands andinnovation.

The value of the spirits market continued to rise at a faster rate than volume, with a 5.2% value increase. The Morning Advertiser’sPub Market Report 2012 revealed that 13.1% of outlets surveyed said that spirits are becoming more important to their business,with 18.9% planning on developing the spirits category over the next year.

Vodka - Smirnoff remains the number one spirit and is one of only two vodkas in the top 10 spirits alongside Absolut at number5. Flavoured vodka has experienced continued growth over the last few years, with Smirnoff investing £1m on product support forthis category. There is an expected trend shift this year towards more subtle and natural flavours.

Whiskies - Whisky is a spirit that pubs often do well and they can offer a good choice to customers. A growth in the number ofquality Bourbons now on offer reveals a great opportunity for pubs as it is such a versatile drink; good neat, great as a longrefreshing drink and also fantastic for cocktails. Bell’s Whisky has now moved into the top 20 brands, undoubtedly a result ofDiageo’s investments into its mixed drink campaign, boosting the brand’s image as a mixable spirit.

Gin - Industry experts are confident that gin is experiencing a renaissance and continues to attract new consumers. Following thetrend of the ever popular vodka category, the gin category is demonstrating similar innovation and creativity; premium gin hasexperienced a rise in popularity and the category is now also experimenting with flavours. With the excitement surrounding ginthere has been a resurgence in the popularity of the classic gin and tonic. This, aligned with the new generation of gin consumersbeing adventurous and keen to explore the diversity within the gin category, shows the importance of stocking a range of gins andeven tonics, as well as offering a choice of garnishes.

Rum - Rum is experiencing a revolution, with the excitement surrounding the spirit continuing to grow over the past year. With itslight, golden, dark and spiced varieties, the diversity and opportunity provided by rum are plentiful. With a sweeter taste than otherrums, Golden rum is a big attraction to younger drinkers and also appeals to both male and female consumers; appealing to menwho are established whisky or bourbon drinkers and women who already drink white rum. Following a relaunch in 2011 CaptainMorgan’s Spiced is now the second best-selling rum in the ontrade. Bacardi remains the best selling rum in the on-trade retainingits position in the top 11-20 drinks brands.

Specialist Spirits and Liqueurs - Whilst UK spirits are growing at a rate of 1%, speciality drinks are growing at 7%, with increasinginterest in cocktails and shots. Flavour innovation and increased options for mixing have contributed to the growth of this sector.Several brands have also repositioned themselves as longer, mixed drinks over the past year.

The popularity of cocktails remains high, with the Mojito being the most requested cocktail in the UK. 15.1% of outlets surveyedfor the Pub Market Report 2012 said that they would be focusing on growing their cocktail category over the next 12 months. Withconsumers prepared to pay more for style, presentation and flavour, cocktails offer an opportunity not to be missed. Now it’s eveneasier for all outlets to offer cocktails with a trend towards pre-mixed cocktails and mixers, allowing quicker, no fuss cocktails thatstill deliver what consumers want, as well as a healthy profit.

Top Tips:• Flavoured vodkas are becoming increasingly popular and help to modernise

your bar and appeal to younger and female audiences. These are great for adding to long drinks or simply serving as shots.

• Cocktails are an opportunity not to be missed as they offer high profit margins. Customers are prepared to pay more for style, presentation and flavour so a small cocktail menu is a great bet for pubs this year.

�

The Spirits Business, Issue 27, February 2012

The Drinks Business Magazine

The OnTrade Preview 2012

www.drinkspowerbrands.com/top-10.html

www.thedrinksreport.com

The Morning Advertiser Brands Report 2011 & website

S M I R N O F F R E DSizes 70cl, 1.5Ltr & 3LtrABV 37.5%The number 1 vodka brand in the on-trade.

S M I R N O F F B L U ESizes 70cl & 1.5LtrABV 45%Smirnoff Blue is the UK’s best-sellingpremium strength vodka. It’s versatile andgreat with a variety of juices and mixers.

S M I R N O F F B L A C KSizes 70clABV 40%Smirnoff Black has a smooth mellow tastethanks to the triple distillation process andthe filtration through Siberian silver birchcharcoal.

A B S O L U TSizes 70clABV 40%Made exclusively from natural ingredientswithout any added sugar. Rich, full-bodiedand complex, yet smooth and mellow with a distinct character of grain, followed by ahint of dried fruit.

V L A D I V A RSizes 70cl & 1.5LtrABV 37.5%A clean, crisp and refreshing vodka, distilledthree times and filtered through charcoal.

R U S S I A N S TA N D A R DSizes 70cl & 1.5LtrABV 40%Russia’s number 1 premium vodkaproduced in St Petersburg using only winterwheat from the Russian Steppes combinedwith pure glacial water.

F I N L A N D I ASizes 70clABV 40%A refined spirit blended with pure untouchedglacial spring water to provide a crisp andnaturally pure vodka.

S T O L I C H N A Y ASizes 70cl & 1.5LtrABV 40%Authentic Russian vodka available in a rangeof flavours.

G R E Y G O O S ESizes 70clABV 40%A small batch vodka, smooth, light and crispwith citrus undertones.

E R I S T O F FSizes 70clABV 40%Imported and made from 100% pure wheat.Triple-distilled and charcoal-filtered. An exceptionally pure spirit that can bedrunk neat or with a variety of mixers.Winner of a Gold Medal in the InternationalSpirits Challenge in 2008.

E R I S T O F F G O L DSizes 70clABV 20%Released in March 2011, and winner of the‘Masters Award’ from the Spirit Business.An exceptionally created spirit with creamy,Smooth caramel and vanilla flavour.

E R I S T O F F B L A C KSizes 70clABV 20%Eristoff Black is a great tasting wild berryflavoured premium vodka based spirit. It can be drunk neat or with a variety ofmixers including energy drinks and soda.

S M I R N O F F F L A V O U R SSizes 70clABV 37.5%Your favourite triple distilled Smirnoff vodka, now blended with great-tasting natural fruit flavours - Blueberry, Green Apple and Lime.

VODKA

B E L L’ SSizes 70cl & 1.5LtrABV 40%Up to 40 of the finest malt and grainwhiskies are matured in oak casks beforebeing skilfully blended to give Bell’s its richnose, warm taste and lingering finish.

T H E F A M O U S G R O U S ESizes 70cl & 1.5LtrABV 40%The No.1 whisky in Scotland and the mostrequested whisky in the UK on-trade withaward-winning national TV advertising.

W H Y T E & M A C K A YSizes 70cl, 1.5LtrABV 40%Whyte & Mackay is made using a uniquedouble marriage process leading to asmooth finish and consistent taste. A brandsteeped in heritage and tradition.

J A C K D A N I E L’ SSizes 70cl & 1.5LtrABV 40%Every drop is distilled, aged and bottled in Lynchburg, Tennessee. Jack Daniel’scontinues to benefit from a brand recallamong consumers that is unrivalled in spiritsin the pub trade.

J A C K D A N I E L’ ST E N N E S S E E H O N E YSizes 70cl & 1.5LtrABV 35%Released in May 2012, Tennessee Honeyoffers the complex flavours of JackDaniel’s laced with honeycomb, toastednuts and a hint of molasses.

B U S H M I L L SSizes 70clABV 40%An Irish whiskey of great tradition. Rich,warming taste of fresh fruit and vanilla.

J A M E S O NSizes 70clABV 40%This Irish whiskey has a close associationwith film. Promotional activity encouragesconsumers to mix it with ginger ale and this has helped to make it one of PernodRicard’s best performing brands.

G L E N M O R A N G I ESizes 70clABV 46%A single highland malt scotch whisky aged10 years dating back to 1843.

G L E N F I D D I C HSizes 70clABV 40%The world’s and UK’s No.1 selling MaltWhisky Brand. Unlike most distilleries,Glenfiddich still uses coal to fire the stills - as it did in 1887 when the first spirit flowedfrom the stills.

T H E C L A Y M O R ESizes 70cl & 1.5LtrABV 40%A branded scotch offering quality andauthenticity at a good price.

I S L E O F J U R A1 0 Y R S I N G L E M A LTSizes 70clABV 40%Distilled on an island graced with palm treesand one road, Jura offers a lingering taste of warm, gentle oak and soft liquorice. To beleisurely savoured.

W I L D T U R K E Y 1 0 18 Y E A R O L DSizes 5cl & 70clABV 50.5%Genuine and uncompromising, Wild Turkeyis made with the finest ingredients.

WHISKIES

WHISKIES

A U C H E N T O S H A NT H R E E W O O DSizes 5cl & 70clABV 43%This unique Auchentoshan Lowland SingleMalt Whisky has been matured in threedifferent cask types. Three Wood is a rich,complex whisky with incredible toffee andsherry oak flavours.

A U C H E N T O S H A N 1 2 Y E A R O L DSizes 5cl & 70clABV 40%Triple distilled then matured for over twelveyears. This Lowland Single Malt Whisky has the tempting aroma of toasted almonds,caramelised toffee and the signaturesmooth, delicate, Auchentoshan taste.

B O W M O R E1 2 Y E A R O L DSizes 5cl & 70clABV 40%The late, great whisky writer MichaelJackson proclaimed it “remarkably long and complex”. The colour is warm amberand on the nose you will pick up peatysmokiness, along with subtle notes oflemon, honey and chocolate.

B O W M O R E1 5 Y E A R O L DSizes 5cl & 70clABV 43%This distinctive burnt sienna hue is the result of a life spent maturing in Americanbourbon casks, followed by oloroso sherryoak casks.

G L E N G R A N T1 0 Y E A R O L DSizes 70clABV 40%10 Year Old single malt brings an addedintensity to Glen Grant’s familiar orchardfruits. Rich in colour, it lingers in the mouthwith a soft, almond finish.

G L E N G R A N T -T H E M A J O R ’ S R E S E R V ESizes 70clABV 40%Inspired by James ‘The Major’ Grant, thiseasy drinking single malt is the most freshand light of the Glen Grant range. Creamyand fruity on the palate it has a slightly dry,nutty finish.

M A C A L L A N1 0 Y E A R O L DSizes 70clABV 40%Distilled in the heart of Speyside it is one ofthe great malts of the world. Sweet anddistinctive, with Sherry, toffee and malt. Big bodied and distinctively sherried on thepalate, but always refined and elegant.

L A P H R O A I G1 0 Y E A R O L DSizes 70clABV 40%An all-malt Scotch Whisky from the remoteisland of Islay in the Western Isles ofScotland. Laphroaig, pronounced “La-froyg”, is a Gaelic word meaning “thebeautiful hollow by the broad bay”.

M A K E R ’ S M A R KSizes 70clABV 45%Maker’s Mark is one of the few brands tocredit Mother Nature for such a uniquebourbon taste using pure, iron-freelimestone spring water exclusively from their 10-acre limestone spring-fed lake at the distillery.

J I M B E A MSizes 70clABV 40%The best-selling brand of bourbon in theworld. Seven generations of craftsmanshipgo into every bottle, along with corn, rye,barley malt, water, time and pride.

B A C A R D IS u p e r i o r R u mSizes 70cl & 1.5LtrABV 37.5%The UK’s leading rum and looking towards pubs to get behind the product as a cocktail mixer.

B A C A R D I G o l d R u mSizes 70cl ABV 40%A blend of BACARDI rum aged between 3 - 5 years resulting in a rich taste.

B A C A R D I8 Y e a r O l d R u mSizes 70clABV 40%Created by Don Facundo Bacardi Masso in Santiago de Cuba, it remained the solepreserve of the BACARDI Family until itsgeneral release in 1998. With hints ofapricot, vanilla and oak this rum is bestserved over ice on the rocks.

C A P TA I N M O R G A NSizes 70cl & 1.5LtrABV 40%A dark rum that remains a strong player inthe rum market.

C A P TA I N M O R G A N ’ SS P I C E DSizes 70cl & 1.5LtrABV 35%Rich, smooth, honey-coloured rum with asoft warm finish - a combination of qualityCaribbean rums and a variety of spices.

L A M B ’ S N A V Y R U MSizes 70cl & 1.5LtrABV 40%A dark rum with a strong history.

S A I L O R J E R R YSizes 70cl & 1.5LtrABV 40%A very popular Caribbean-style rum liqueur,which like true sailor rum is strong, yet goesdown smoothly.

P U S S E R ’ S R U MB L U E L A B E LSizes 70clABV 54.5%The original navy rum ‘tot’ served by theRoyal Navy for the last 330 years.

G O R D O N ’ SSizes 70cl & 1.5LtrABV 37.5%A unique blend of juniper, citrus and otherrare spices combine to give Gordon’s Gin itsdistinctive taste.

B O M B A Y S A P P H I R ESizes 70cl & 1.5LtrABV 40%A leading brand in the premium gin categorycrafted with ten botanicals. The delicateproduction process of vapour infusionproduces a crisp, balanced, more refinedtaste.

RUM

GIN

SPECIALIST SPIRITS

S O U T H E R NC O M F O R TSizes 70cl & 1.5LtrABV 35%Looking towards building on itsrecent success to ‘own February’coinciding with the Mardi Grasfestival in its home town of NewOrleans. Also pushing the brandas a long drink.

S O U T H E R NC O M F O R T L I M ESizes 70clABV 20%Released in March 2012,Southern Comfort Lime blendsSouthern Comfort with hints ofCitrus lime. Ideal for daytimeand early evening drinking withfriends, a delicious alternative to a classic.

SOUTHERNCOMFORT CHERRYSizes 70clABV 35%Released in April 2012,Southern Comfort Cherryblends Southern Comfort withhints of fruity cherry and stonefruits. Ideal for high energysocial occasions.

O PA L L I Q U E U R SSizes 70clABV 30%The award-winning range of premium Italian liqueurs available in 3 flavours, Opal Nera, Opal Bianca and the New OpalRossa, produced at the carbon neutralFrancoli distillery in Ghemme, Italy.

B A I L E Y SSizes 70cl & 1.5LtrABV 17%The UK’s top-selling cream liqueur. It ispushing itself away from its image as atraditional Christmas drink by lookingtowards new flavours.

A R C H E R SSizes 70clABV 21%Archers remains in the top 10 selling liqueurbrands in the UK. This peach schnapps ispopular with entry-level drinkers looking forsweeter tasting mixed drinks.

P I M M ’ SSizes 70clABV 25%Pimm’s No.1 Cup, the World famous gin-based drink flavoured with liqueurs and fruit.It is still made to the original secret recipe.Pimm’s can now be enjoyed all year roundwith Pimm’s Winter Cup!

T I A M A R I ASizes 70cl & 1.5LtrABV 20%A solid performing coffee liqueur with a highbrand recognition.

M A L I B USizes 70cl & 1.5LtrABV 21%The world’s best-selling Caribbean rum withnatural coconut flavour. The taste of Malibuis Barbados in a bottle - smooth, freshcoconut flavour with a sweet finish.

J O S E C U E R V OT E Q U I L ASizes 70clABV 38%Tequila is the ultimate party drink andCuervo is the ultimate Tequila. Popular incocktails or as shots.

S A U Z A T E Q U I L ASizes 70clABV 38%The Sauza enjoys a rich heritage stretchingback over 130 years.

SPECIALIST SPIRITS

D I S A R O N N OSizes 70clABV 28%The world’s favourite Italian liqueur and oneof the oldest known brands in the world. It is produced with only carefully selectedingredients such as the pure essence of 17 selected herbs and fruits soaked inapricot kernel oil. It is enjoyed the world over either on its own, over ice, or in a widevariety of cocktails.

D R A M B U I ESizes 50cl & 70clABV 40%A truly unique premium spirit. It blends a precious ‘essence’ created for a Princewith the finest aged malt whiskies. A multi-layered spirit that releases taste sensationsof malt whiskies and aromas of heather,honey, herbs and spices.

A F T E R S H O C KSizes 70cl ABV 30%Initially launched as a fun shooter brand in young person’s venues, it continues tomaintain its presence in the market.Available in Original, Cool Citrus, Fizzy Orange, Hot & Cool Cinnamon and Hot & Cool Spiced Berry.

J Ä G E R M E I S T E RSizes 2cl, 4cl, 50cl & 70clABV 35%German herbal liqueur made with a secretblend of 56 herbs, roots and spices.

M A R T I N ISizes 70cl &1.5LtrABV 15%The Martini Vermouth brand is one of themost famous and glamorous brands in theworld. Available in 3 classic styles - Dry,Bianco and Rosso and the new Rosato.

P E R N O DSizes 70clABV 40%The distinctive flavour of Pernod is createdthrough a combination of star anise andseveral aromatic herbs and plants.

C O I N T R E A USizes 70cl ABV 40%A clear, orange-flavoured spirit made inFrance since 1875 from a blend of sweetand bitter orange peels.

J U N G F R A USizes 70cl ABV 30%A herbal liqueur made from an authenticrecipe using a unique infusion of selectedherbs, spices and botanicals for a smoothtaste. It has the perfect taste profile to beused in the bomb serve.

C O R K Y ’ SSizes 70cl, 1.5Ltr*

*Cherry & Apple Sour only

ABV 15%A curious collection of sour, devilishlydistinctive and captivatingly creamyalcoholic mixed drinks. Consisting of 7intriguing flavours, designed to shock thesenses with a sensational sour tang or afeisty fruit blast.FLAVOURS: Cherry, Apple Sour, Blueberry,Cola Cube, White Chocolate, Strawberries& Cream, Fiery Ginger

S O U R ZSizes 70clABV 15%15% Sourz shooters come in a range ofbrilliant colours.FLAVOURS: Apple, Cherry, Pineapple,Blackcurrant, Raspberry and Tropical Blue

SPECIALIST SPIRITS

L U X A R D O S A M B U C AD E I C E S A R ISizes 5cl, 50cl, 70cl & 1.5LtrABV 38%Sweet and smooth with the distinctive flavourof star anise.

L U X A R D O PA S S I O N EN E R ASizes 5cl, 70cl & 1.5LtrABV 38%Classic sambuca aromatised with liquorice.

L U X A R D O R A S P B E R R YS A M B U C ASizes 5cl, 70cl & 1.5LtrABV 38%Luxardo Raspberry Sambuca bursts withfragrant, fruity flavours. Luxardo RaspberrySambuca is blush pink in colour.

L U X A R D O S P I C E DA P P L E S A M B U C ASizes 5cl & 70clABV 38%Luxardo Spiced Apple Sambuca has amelting apple crumble sensation. Vibrantgreen in colour. Serve ice cold in LSA shotglasses.

PAT R Ó N X O C A F ESizes 70cl ABV 35%Perfection has a darker side - a fusion ofultra-premium Patrón Silver and the pure,natural essence of the finest Arabica coffee beans.

PAT R Ó N S I L V E RSizes 5cl & 70cl ABV 40%Simply perfect - light, fresh, crystal clear,elegant, smooth and soft.

C H A M B O R DSizes 70cl ABV 16.5%The magnificent berry infusion is marriedwith a proprietary blend of cognac, andnatural extracts of Madagascan vanilla, blackraspberries, Moroccan citrus peel, honey,and delicate herbs and spices.

T U A C ASizes 70cl ABV 35%Based on fine cask-aged brandy, with ablend of vanilla and orange essences, thisItalian liqueur can be enjoyed on the rocks,as a chilled shot, in coffee or cocktails.

C O U R V O I S I E RSizes 70cl & 1.5LtrABV 40.0%The number 1 cognac brand in the UK.

R E M Y M A R T I N V S O PSizes 70clABV 40.0%Legendary cognac from the prestigioushouse of Remy Martin.

COGNAC

SOFT DRINKS T H E M A R K E T

Soft Drinks is a hugely profitable category with growing strength in the market. Since the focus for many

pubs with Soft Drinks is still towards food, families and females - known in the trade as “The three F’s” - it

is crucial to have a range of products that cater for all of these considerations.

The ontrade sales value of Soft Drinks was worth £2.7 billion in 2011, with the Soft Drinks category remaining the second highest

in volume and third largest in value behind beer and spirits. The cola and energy drinks categories experienced the largest growth

rates over the last 12 months. Cola remained the top sub-category of Soft Drinks with a 1% rise in volume and a 5% increase in

value to £1.4 billion. Pepsi remained the number one brand in the cola category, despite an 11% value and 6% volume growth for

Coca-Cola. Interestingly, the growth of diet cola brands was greater than that of full sugar brands.

Energy drinks experienced exceptional growth, with value increasing by 16% and volume by 9%, rises fuelled by the growing

‘bomb’ trend of mixing energy drinks with spirits. The renewal in popularity of spirits also had a positive effect on mixers, which

demonstrated a 4% growth in both value and volume as well as an availability increase in 4% more outlets.

Mirroring the trend in the beer market, ginger was a popular flavour in the mixers category during 2011. As in recent years, juice

drinks remained popular with 7% and 3% increases in value and volume respectively, while carbonates and mineral waters both

experienced declines.

80% of the Soft Drinks market in 2011 was accounted for by Britvic and CCE, both of which out-performed the whole Soft Drinks

market in the ontrade. However, many other suppliers experienced falls in value and volume, with the notable exception of Energy

Drinks such as Red Bull and Monster.

Soft Drinks are now mirroring the trend in the alcoholic drinks categories for premiumisation, with consumers prepared to pay

higher prices for quality and an excellent serve. The two big players in the Soft Drinks market, Coca-Cola Enterprises and Britvic,

have both invested in ontrade support, training programmes and guidelines on perfect serves in a bid to standardise servings

across outlets to guarantee that customers receive the best value for money.

Premiumisation within the Soft Drinks category creates opportunities for smaller brands offering points of difference to enter the

ontrade, with predictions for an increased focus on more interesting flavours over the next year. It has even been suggested that

outlets transfer their approach to Cask Ales to their strategy for Soft Drinks by both offering a core range and incorporating frequently

changing guest brands.

The OnTrade Preview 2012

Britvic Soft Drinks Report 2012

Top Tips:• Remember “The three F’s” Food, Family and Females: ensure you stock soft drinks

that cater for all three of these categories.

• Soft Drinks are undergoing premiumisation with customers prepared to pay more for quality and excellent serve. Ensure attractive glass ware and offer ice and lemon or lime if appropriate.

• Energy drinks have experienced exceptional growth fuelled by the growing “bomb” trend of mixing energy drinks with spirits. Stocking energy drinks is great for targeting younger audiences.

�

C O C A - C O L ASizes 7LtrDilution Ration 5.4 : 1The biggest selling soft drink in history andthe best-known brand in the world. Coca-Cola was created by Dr John S. Pembertonin 1880 and arrived in Britain back in 1900.

P E P S ISizes 12LtrDilution Ration 5 : 1A ‘bold, robust, effervescent magic cola’.Pepsi was first launched in Britain in 1953and is now one of the leading soft drinksbrands in the world.

D I E T C O K ESizes 7LtrDilution Ration 5.4 : 1A soft drink for active consumers who looktowards a healthier lifestyle and love thedelicious sugar-free taste.

D I E T P E P S ISizes 12LtrDilution Ration 5 : 1Light, crisp and refreshing with zero sugar,zero calories and zero carbs.

S C H W E P P E SL E M O N A D ESizes 7LtrDilution Ration 7.5 : 1The ‘Schweppes’ brand arrived in Britain in1792 with the opening of the first factory inDrury Lane London. Schweppes lemonadeis the classic product within the Schweppesproduct range.

R W H I T E S L E M O N A D ESizes 12LtrDilution Ration 5 : 1A refreshing premium lemonade, made withreal lemons.

BAG IN BOX

S C H W E P P E S J U I C E SSizes 125ml/200ml x 24120 years at the top - with a proud history and a dedicated following around the world ‘Schweppes’ remains thequintessential mixer.

FLAVOURS: Orange, Tomato, Pineapple

B R I T V I C J U I C E SSizes 125ml/160ml x 24Dating back to the post-war economic depression when Britvic launched juices to meet the demand for an affordablesource of vitamin C. These bottled fruit juices stay fresh longer without the addition of preservatives.

FLAVOURS: Orange, Grapefruit, Pineapple, Cranberry & Tomato (both available in 160ml only)

S C H W E P P E S M I X E R SSizes 125ml/200ml x 24The perfect partner - ‘Schweppes’ mixers are specifically developed to complement spirits, making a good drink a greatdrink every time.

FLAVOURS: Original Soda Water, Russchian, Ginger Beer, Bitter Lemon, Slimline Bitter Lemon,Indian Tonic Water, Slimline Tonic Water

B R I T V I C M I X E R SSizes 125ml/160ml x 24Enjoyed in pubs, clubs and bars across the UK.

FLAVOURS: Indian Tonic Water, Tonic Water, Ginger Ale & Bitter Lemon, Ginger Beer, Soda Water & Diet R.Whites Lemonade (available in 160ml only)

A P P L E T I S E R / G R A P E T I S E RSizes 275ml x 24Each bottle only contains 100% fruit juice and counts as one of your ‘Five a Day’.

Includes: Appletiser, Red Grapetiser and White Grapetiser

J 2 0Sizes 275ml x 24J20 is a great tasting juice drink made from exotic fruit combinations.

FLAVOURS: Orange & Passion Fruit, Apple & Mango, Apple & Raspberry, Summer/Winter Limited Editions

B R I T V I C 1 0 0Sizes 250ml x 24100% pure apple and orange juice and not from concentrate, just full of natural ingredients. For a perfect serve present in a tall glass over plenty of ice.

BOTTLED JUICES & MIXERS

C O C A - C O L A & D I E T C O K ESizes 330ml x 24

200ml x 24The biggest selling soft drink in history and the best-known brand in the world.Coca-Cola was created by Dr John S. Pemberton in 1880 and arrived in Britainback in 1900. Diet Coke is perfect for active consumers who look towards ahealthier lifestyle and love the delicious sugar-free taste.

7 U P F R E E( L O W S U G A R )Sizes 300ml x 127Up Free is a lemon and lime flavouredcarbonated drink that provides a furtherquality, low calorie option for healthconscious consumers.

TA N G O O R A N G ESizes 300ml x 12An iconic, youthful brand, well-known for itsquirky marketing campaigns. Tango Orangecontains 5% orange juice, and is a lowcalorie drink at less than 60kcal per 300mlbottle.

P E P S I & D I E T P E P S ISizes 300ml x 12

200ml x 24A ‘bold, robust, effervescent magic cola’. Pepsi was first launched in Britain in1953 and is now one of the leading soft drinks brands in the world. Diet Pepsi islight, crisp and refreshing with zero sugar, zero calories and zero carbs.

L I P T O N I C E T E ASizes 250ml NRB x 24‘Don’t Knock It Until You’ve Tried It’.Lipton Ice Tea is a unique opportunity,as it operates in a category of its ownIt is refreshing, hydrating and enjoyableto drink. It is available in 2 x flavours -Lemon, and Peach - and is aimed at socialconsumer occasions, and alongside food.

B R I T V I C 5 5Sizes 275ml x 24Combines 55% fruit juice with sparklingwater.

FLAVOURS: Sparkling Apple, SparklingOrange, Sparkling Apple, Raspberry &Cranberry

BOTTLED SOFT DRINKS

S C H W E P P E SC O R D I A L SSizes 1Ltr x 12A range of popular cordials with flavoursincluding Lime, Peppermint, Orange andBlackcurrant.

B R I T V I C C O R D I A L SSizes 1Ltr x 12A range of popular cordials with flavoursincluding Lime, Blackcurrant and Orange.

BOTTLED SOFT DRINKS

F R U I T S H O O TSizes 275ml x 24Robinsons Fruit Shoots are one of the mostpopular children’s drinks available in Britain.

The Fruit Shoot range is available in a rangeof Low Sugar flavours.

FLAVOURS: Blackcurrant & Apple, Orange,Summer Fruits, Apple, Tropical

F R U I T S H O O T H Y D R OSizes 350ml x 24A refreshing and tasty water based drink,designed for grown up active 7-10 year oldkids. Sporty and cool bottle.

FLAVOURS: Orange & Pineapple,Blackcurrant, Apple & Raspberry

B O T T L E G R E E N - C O R D I A LSizes 6 x 500ml bottles All Bottlegreen cordials contain the finest natural ingredients blended together with clear spring water. Each one is as delicious as it is light,crisp and distinctive.

Free from all artificial colours, flavours or sweeteners

Available in 7 delicious flavours: Elderflower, Pomegranate & Elderflower, Ginger & Lemongrass, Lime & Coconut,Cox’s Apple & Plum,

Seasonal variants: Strawberry & Elderflower and Spiced Berry

B O T T L E G R E E N - P R E S S ÉSizes 12 x 275ml bottles Bottlegreen sparkling pressés are created by blending the finest natural ingredients with sparkling spring water to deliver a range of crisp,delicious soft drinks that always refresh and invigorate the palate.

Free from all artificial colours, flavours, preservatives or sweeteners

Available flavours: Elderflower, Pomegranate & Elderflower, Ginger & Lemongrass, Lemon & Lime Leaf, Cox’s Apple

B O T T L E G R E E N - S T I L L12 x 330ml PET bottlesNaturally delicious and refreshing, Bottlegreen Still drinks contain half the sugar of fruit juices and are free from artificial colours,preservatives and sweeteners. So now you can drink in the all-natural, clean, fresh taste of Bottlegreen on-the-go.

Free from all artificial colours, flavours or sweeteners

Available flavours: Elderflower, Pomegranate & Elderflower, Apple & Ginger

M O N S T E R E N E R G YSizes 250ml x 24Monster Energy is the meanest energy drinkon the planet. Monster packs a viciouspunch but has a smooth flavour with twicethe buzz!

M O N S T E R R I P P E RSizes 250ml x 2450% juice, 100% Monster. This innovativedrink brings variety to the category andmeans that energy can now be mixed withdark spirits.

R E D B U L LSizes 250ml x 24A functional beverage with a uniquecombination of ingredients. Red Bull hasbeen specially developed for times ofincreased mental and physical exertion.

K I C K E N E R G YSizes 250ml x 24Refreshing energy drink, designed to mixwell & boost concentration, giving you anenergy KICK! Perfect choice and taste for‘Bomb’ serves.

COCKTAIL MIXERSF I N E S T C A L L M I X E R SSizes 100clBAR ESSENTIALS - Grenadine, SugarSyrup, Lime Cordial, Sweet & Sour.

PURÉES - Strawberry, Raspberry, Banana,Peach, Passion Fruit, Mango.

SPECIALITIES - Mojito, Margarita, PinaColada, Cosmopolitan, Sour Apple,Caipirinha, Bloody Mary.

C O C O R E A L C R E A MO F C O C O N U TSizes 62clContains real coconut meat as well ascoconut milk to give a fresh, intensecoconut flavour and texture to any cocktail.

B L U E K E L D A R T E S I A N N AT U R A L M I N E R A L W AT E RSizes 250ml, 330ml, 750ml & 1Ltr (Glass) 330ml, 500ml, 1Ltr & 2Ltr (PET)

Dating back to Nordic times, Blue Keld Natural Mineral Water flows from a genuine artesian spring situated on the edgeof the Yorkshire Wolds. Available in a variety of packaging including clear glass bottles, PETs and premium artesian blueglass bottles.

H I L D O N , A N E N G L I S H N AT U R A L M I N E R A L W AT E RSizes 200ml, 330ml, 500ml, 750ml & 1Ltr (Glass) 330ml & 500ml FC & Sports Cap, 750ml & 1Ltr (PET: 100% recyclable)

Comes from beneath the chalk hills of the beautiful Hampshire countryside in Southern England.Bottled at source - Delightfully Still or Gently Sparkling.

BOTTLED WATER

ENERGY DRINKS

WINE T H E M A R K E T

Wine is undoubtedly an important drinks category for the on-trade, with a reported 68% of UK adults beingwine drinkers and 26 million people regularly drinking wine in on-trade premises. Wine is the second mostprofitable category in the on-trade after spirit plus mixer drinks.

It is essential to make sure that customers know you sell wine: display tent cards and wine lists on tables and use chalkboards toadvertise your wines. Outlets should always make sure the wines themselves are visible to customers behind the bar.

When it comes to your wine range, it is no longer acceptable simply to offer a house red and white. Instead, it is important to offera coherent selection of the most popular varietals in the red and white categories along with suitable rosé and sparkling wines foryour customers.

The best-selling wine varietals in the UK are Sauvignon Blanc and Pinot Grigio in the whites, with Merlot and Shiraz continuing toshow good sales in the reds. 70% of wine drinkers choose by varietal when drinking in on-trade outlets. Consequently, whencompiling your wine list, ensure that the varietal (eg. Chardonnay, Sauvignon Blanc, Merlot, Shiraz) is clearly displayed as this iswhat will attract the customers’ attention in most cases.

Rosé is the fastest growing wine category in the market and is important in attracting new consumers who want the sophisticationof wine but not the heaviness. Rosé has now achieved a 9% share in the on-trade and has extended its appeal from a drink primarilyfor warm summer’s days to being a popular choice all year round. It is great on its own or with food, so always offer it by theglass.

Sparkling wines such as Prosecco and sparkling rosé are growing in popularity so warrant serious consideration for inclusion onany wine list. Carafes of wine are rising in popularity too and offer a good size for customers who don’t want to drink a full bottle.

As a minimum start for a wine list, try three each of red and white, one rosé and a sparkling wine. Use a variety of countries if youcan, and offer clear differentiation in terms of taste and style, focusing of course on the most popular varietals towards the top ofthe list. Make sure your house wines are great for by the glass drinking.

It is essential to price wines with small increases. Customers are more likely to trade up for another £1 or £2, but not £5.

Positive and enthusiastic staff are an important element for selling wine. Involving staff in your wine selection to find out what theylike will make it easier for them to recommend wines from your list.

One of the greatest opportunities for wine in the on-trade is the increase in pub food sales. A great way to match wines to a menu istry them together - tasting sessions with staff are ideal and again increase staff confidence to sell the wines. Wine recommendationsshould be highlighted on menus and chalkboards.

Single Serve WinesSingle serve bottles grew in sales by 2% last year. These 18.7cl or 25cl are the equivalent of one and a half or two small glassesof wine. Single serves are much more customer friendly, offering a fresh glass of wine with every serve. They are good to includein your range if you are unsure a wine will sell and provide the opportunity to offer a wider range without any waste. They offer aperfect introduction to a wine - once customers like the product it is easier to get them to trade up to a full bottle.

The Wine and Spirit Trade Association,

2011 UK Wine & Spirit Market Overview

The Drinks Business, Trends Report 2011

Top Tips:• Rosé wine is great for attracting new customers to the wine market. No longer just for

summer, rosé is a popular choice all year around so make sure your rosé bottles are visible from behind the bar.

• Make sure your staff are knowledgeable and up to date with your wine list. A basic staff knowledge of your key wines is great for recommending to customers and encouraging sales.

• Single serve wines are on the increase and make a great addition to your bar. They are a great way to ensure a fresh glass of wine with every serve. Ensure you have a good selection to maximise profits.

�

CHARDONNAYAustraliaSize 187mlABV 13%A medium bodied wine showing lemon and lime flavours along with tropical fruits.The wine has a creamy mouth feel alongwith fresh acidity as well as good length,persistence and subtle oak.

CHENIN BLANCSouth AfricaSize 187mlABV 13.5%Pale yellow in colour with a greenish tint.On the nose, lemon and lime aromas areabundant. A clean, lively wine with nuancesof nutmeg and cloves. Well balanced andelegant, but with weight and good structure.

SAUVIGNON BLANCChileSize 187mlABV 12.5%The wine displays a pale yellow colour. It has intense aromas of citrus along withherbal accents and a touch of minerality. On the palate, excellent natural aciditycreates balance, a fine structure and aclean finish.

LIEBFRAUMILCHGermanySize 187mlABV 9.5%Inviting scent of honey, melon and pear. On the palate you experience aromas ofapple and pear as well as some herbalnuances. Very juicy, crisp and delicate wine.

PINOT GRIGIOItalySize 187mlABV 12%Fine nose showing pineapple, gooseberryand white mushroom. Aromas of lemonand pineapple. Crispy and refreshing, with a harmonic balance of fruit and acidity.

S H I R A Z R O S ÉAustraliaSize 187mlABV 13.5%Bright, fresh style with lively acidity. On the palate you’ll find a determined spicenote weaving through the delicatewatermelon fruit. The finish remaining crisp.

ZINFANDEL BLUSHCaliforniaSize 187mlABV 10.5%Bright salmon pink colour and fresh nose ofraspberry and strawberry. On the palatejuicy, yet elegant and refreshingly sparkling.Aromas of strawberry, watermelon and atouch of mint, the perfect summer wine.

S H I R A ZAustraliaSize 187mlABV 13.5%The wine is of deep red colour. The nose isreminiscent of blackberry and liquorice witha cracked pepper spice over tone.The palateis rich and rounded with soft tanninsproviding a lingering fruit driven finish.

CABERNET SAUVIGNONFranceSize 187mlABV 12.5%This wine has a typical and very fruityexpression, which is characterised by itsgrape concentration linked with bothrefinement and balance of the bouquet.

M E R LO TChileSize 187mlABV 13%The wine has a deep and beautiful ruby redcolour. The nose seduces with a beautifulrange of aromas of dried fruit like plums andfigs. Fruity notes of fresh cranberries andcherries. Soft, ripe tannins give backbone tothis medium bodied, good balanced wineand lead to a pleasant finish.

WINE