MIDDLEBY Enhanced Ghost Kitchens · Ghost kitchens can be brand specific, but many are designed to...

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MIDDLEBY Enhanced Ghost Kitchens

Transcript of MIDDLEBY Enhanced Ghost Kitchens · Ghost kitchens can be brand specific, but many are designed to...

Page 1: MIDDLEBY Enhanced Ghost Kitchens · Ghost kitchens can be brand specific, but many are designed to house multiple brands in one space to facilitate easier pick up and delivery of

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MIDDLEBY

Enhanced Ghost Kitchens

Page 2: MIDDLEBY Enhanced Ghost Kitchens · Ghost kitchens can be brand specific, but many are designed to house multiple brands in one space to facilitate easier pick up and delivery of

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A ghost kitchen, also known as a “cloud” or “virtual” kitchen, is a professional food facility designed and built to prep

and cook meals primarily for pick up and delivery. Since ghost kitchens are not designed for a customer dine-in

experience, they are often located in sub-prime real-estate locations and are inexpensive to build and operate. The main

factor in cost reduction is that constructing a dining room, which requires interior finishes, signage, and waitstaff is no

longer needed.

Ghost kitchens can be brand specific, but many are designed to house multiple brands in one space to facilitate easier

pick up and delivery of meals by third parties such as DoorDash™, GrubHub™, UberEats™, and many others. Data

from these third-party apps is often used to determine optimal location and brand mix. Delivery efficiency is maximized

while the customer can choose a wider variety of food with a single delivery fee.

Although this concept isn’t new, the market trend concepts created by third-party delivery apps ensure these spaces

flourish. Picking the right stand-alone, podular, or mobile kitchen designer and kitchen equipment company is more

important than ever. The Middleby Corporation has the tools and expertise to make your ghost kitchen a reality for

virtually every application.

MIDDLEBY ENHANCED GHOST KITCHENS What is a Ghost Kitchen?

Ghost Kitchen Brief • PICK UP & DELIVERY ONLY

• BRAND FLEXIBILITY

• LOW CONSTRUCTION & OPERATING COSTS

• DATA-BASED KITCHEN LOCATION