Middle East Hospital November 2010

www.middleeasthospital.com

SLEEP APNOEASLEEP – VITAL FOR LIFE?An exclusive specialist article by DR MICHAEL OKO

The defi nitiveguide toHospitals and Healthcarein theMiddle East

MIDDLE EAST HOSPITAL

Malem MedicalDurbin

BedfontSwann Morton

MedibordTTC Language services

SIDHILMirage Health Group

A-Z InnovationsOpus Health Capital

MEDICA 2010 Special Feature

MIDDLE EAST HOSPITAL Health & Innovations Awards 2010 Nominations

SAUDI MEDICARE 2011Al Mishari Hospital –Saudi Healthcare Excellence

WORLD HEALTH CONGRESS ABU DHABI

HEALTHCARE MANAGEMENT FORUM 2011 –HEALTHCARE INSURANCE FORUM 2011

outstanding contributionto healthcare in the

Middle East

MEH

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Health and Innovation Awa

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Sleep Apnoea

The 14th International Healthcare, Hospital Supplies and Medical Equipment Show

10 - 13 APRIL 2011Riyadh International Convention & Exhibition Center

Be where the world is going & growing

Middle East Hospital MEDICA 2010 Edition

November 2010 | 3

Editor: Guy Rowland

Publisher: Mike Tanousis Associate Publisher: Chris Silk

MEH Publishing LimitedCompany Number 7059215151 Church RdShoeburynessEssex SS3 9EZUnited KingdomTel: 0044 1702 296776Mobile: 0044 0776 1202468Skype -mike.tanousis1

Editor’s intro

The medical and healthcare worldmeet this month in Dusseldorf atMedica 2010 with a backdrop ofglobal austerity, but also rising op-timism that the financial crisis isnow almost over. This issue ofMEH previews the show and someof the innovative products andcompanies that wil be on display.

This high profile European gather-ing is also of great relevance to theMiddle East region; as companieslaunch their products on the inter-national market, and seek distrib-utors from all corners of the globe.Access to the Gulf markets is par-ticuarly sought after by manufac-turers of medical equipment asgovernment spending on health-care remains high in an era whenmost countries are making cuts.The private sector is also strong inthe Gulf, with private hospitalsflourishing and expanding.

The biggest market in the region is Saudi Arabia. Pharmaceutical andhealthcare spending in Saudi Ara-bia from 2010-2015 will be over$60billion. In this issue we take acloser look at Saudi healthcarewith an in depth preview of thecountry’s premium med-tech andpharma event; Saudi Medicare2011, now in its 14th year. We alsolook at one of the Kingdom’s lead-ing private hospitals, the Dr Abdul-rahman Al Mishari Hospital.

Our cover feature this month is onan issue of particular relevance tothe Middle East: Obstructive SleepApnoea. Leading UK expert onsleep disorders Michael Oko haswritten a specialist article on thesubject exclusively for MEH. HisUK study has proven the stronglink between sleep apnoea anddeath by road traffic accidents, ofwhich there is a very high inci-

November 2010 contents4. Medica 2010 preview

10. COVER FEATUREExclusive specialist article:Obstructive sleep apnoea and its association with road traffic accidents and other conditions by MichaelOko

14. MEH Healtcare and Innovation Awards 2010:nominations now open!

18. Swann-Morton: launch of new Cygnetic range

20. Dr Abdulrahman Al Mishari Hospital: special feature on the leading Saudi hospital

24. Saudi Medicare 2011: conference preview

28. Malem Medical: enuresis alarms

World Health Care Con-gress Middle East:Special 12 page insert

29. Preview of imaging technology at Medica 2010

32. Medibord: innovation in radiotherapy

34. Healthcare Management Forum 2011: preview

36. Bedfont Scientific: breath monitoring technology

38. TTC: medical translation

39. Top Clean Packaging Group

40. Durbin: medical and pharma supplies

42. Rehacare 2010 review

44. Opus Health Capital

45. Algeos: treating the diabetic foot

46. Sidhil: the Innov8 bed

47. Mirage Health Group: the Propulse ear irrigator

48. Surgins: a surgeon’s vision

50. A-Z Innovations: Resuscitation Support Module

51. Healthcare Insurance Forum 2011

Fax: +2 022747691Mobile: +2 0122227209

Local contact for the U.A.E. Syed Abulhasan RizviTel [email protected]

To discuss the submission ofan article for Middle East Hos-pital magazine please email [email protected]

MEH French officeGuy RowlandTel : 0033 [email protected]

MEH agent for EgyptDr.Amr SalahMillennium InternationalGroup(Managing Director)[email protected]: +2 0222736354

dence throughout the Middle Eastregion with 3500 deaths a year inSaudi alone.

Also in the issue we announce theopening of nominations for the 2ndannual MEH Healthcare and Inno-vation Awards for 2010. After thesuccess of the inaugural 2009awards we have expanded thecategories to include more medical

specialisms and services. The win-ners will be presented with theirawards by the Saudi Health Minis-ter at Saudi Medicare 2011 in April,so get in touch if your company orhospital has made an outstandingcontribution to healthcare in theMiddle East region and you wouldlike to tell people about it.

Guy Rowland, Editor

MEDICA enjoyed a roaring suc-cess to mark its 40th anniversaryin 2009. Over 137,000 visitorsfrom more than 100 countries, 92percent of them medical expertswith decision-making power, tookthe opportunity to get a personalimpression of the latest develop-ments in their field of work at theworld’s leading trade fair for themedical world. Once again, it wasapparent that experts who want tokeep up to date with what is hap-pening in the field of inpatient andoutpatient care simply cannot af-ford to miss MEDICA in Düssel-dorf.

About 4,300 exhibitors presentedthem with a sparkling array ofproduct innovations that the med-ical technology sector can offer tomeet the global challenge to savemoney and which are proven tocut costs.

Looking ahead to MEDICA 2010(17 to 20 November) the signs aregood, once again. The high num-ber of registrations is a sign of op-timism in the medical technologyindustry and the number of ex-hibitors has already seen a signif-icant increase in comparison tolast year. With six months left to gountil the fair begins, some 115,000square metres of exhibition spacehad already been booked.

There are many reasons why themedical technology industry hascome through the global financialand economic crisis comparativelyunscathed. First and foremost arethe government investment pro-grammes to boost demand andstrengthen the infrastructure. In-dustry experts estimate that addi-tional spending on modernisationby German hospitals amounting toover 3 billion euros was encour-aged by the German government’ssecond economic stimulus pack-age (Konjunkturpaket II) as well as

additional funding provided by theGerman government to promotehospitals. The total annual spend-ing requirement for medical de-vices at German hospitals (notincluding medicines) amounts toapproximately 10 billion euros,which underlines the fundamentalappeal of this market in Germany,in spite of all of the current cost-cutting efforts.

In France, one of the most impor-tant foreign markets for medical

technology in Europe, the “Planhôpital 2012”, initiated by theFrench government, foresees an-nual investments of about 6 billioneuros a year between now and2012 to improve the standard ofequipment at public hospitals(source: Germany Trade & In-vest/gtai).

There are also major governmentstimulus packages contributing togrowth in the emergent Russianmarket for medical technology. Be-

MEDICA 2010: Special feature and preview


November 2010 | 4

tween now and 2013, experts an-ticipate double-digit annual growthrates, building on a current marketvolume of approx. 3 billion euros(source: gtai). The potential formodernisation and equipping ofthe 7,500 hospitals in Russia isthought to be immense.

Taking the highly international na-ture of MEDICA, both in terms ofthe exhibitors and visitors, into ac-count, it is also worthwhile to takea look at developments on the

Asian markets, where increasedprosperity and greater awarenessof health issues and increasingmedical tourism have stimulatedstrong market growth in recentyears, with some countries seeingdouble-digit growth. The healthcare market as a whole in theASEAN region has a total volumeof approximately 40 bn. euros(source: Economist IntelligenceUnit), and the market for medicaldevices and technology amountsto some 1.6 bn. euros.

The medical technology industryproves resilient in times of crisisIn spite of the difficult general eco-nomic situation and although theimpact of the recent financial crisishas yet to be fully assessed insome of the countries in the Euro-zone, the industry for medicaltechnology and devices hasproven to be relatively resilient tothe crisis, in comparison to thetrend in certain other areas. MED-ICA, as the world’s No. 1 event inthe field, has also benefited fromthis situation, as was confirmed bythe outstanding number of visitorson the occasion of its 40th anniver-sary last year.

The largest proportion of space atMEDICA 2010, the 42nd WorldForum for Medicine – InternationalTrade Fair with Congress (17 to 19Nov. 2010), in Düsseldorf, is ac-counted for by exhibitors from Italy,China, the United Kingdom, theUSA and France. Another factorthat testifies to the optimism in themedical technology industry is thefact that leading innovators suchas Siemens, Getinge-MAQUET,the MMM Group, Karl Storz andSystema, will once again be repre-sented at MEDICA.

In parallel to MEDICA 2010, COM-PAMED 2010, which will takeplace in halls 8a and 8b of theDüsseldorf Exhibition Center, fea-turing over 500 exhibitors (from 17to 19 November), presenting novelsolutions and services for suppliesto medical manufacturing, includ-ing micro system technology, nan-otechnology and novel materialsas well as packaging and services,has also seen a very high numberof registrations so far.

Although the companies active inthese areas of business havestruggled with a drop in exports, afall in turnover and funding short-falls in 2009 according to a survey


November 2010 | 5


conducted by IVAM, the Profes-sional Association for Microtech-nology, the economic crisis alsoappears to have opened up newopportunities for COMPAMED.

This is because the difficult condi-tions have not only prompted com-panies to make efforts to savemoney, many have also reacted bydiversifying. When it comes to ex-panding their areas of business,medical technology applicationsappear to be an especially promis-ing field, which “COMPAMED –High tech solutions for medicaltechnology” in turn benefits from.

Together, MEDICA 2010 and CO-PAMED 2010 will completely fill all19 halls at the Düsseldorf Exhibi-tion Center.

Key topics at MEDICA 2010 will in-clude electromedicine/medicaltechnology, laboratory technol-ogy/diagnostics, physiotherapy/or-thopaedic technology, medicalproducts (devices and consum-ables), information and communi-cation technology, medicalfurniture and furnishings.

Key topics at the MEDICA Con-gress will include lectures on majorcommon diseases such as cancer,cardiovascular disease and age-related diseases as well as ad-vanced training courses onsubjects such as sonography,emergency medicine and en-doscopy.

Innovation as a success factor –MEDICA highlights the trends

November 2010 | 6


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isit us at the VThe award-winning Smokerlyzer


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Bedfont has 12 established distributors throughout the Middle East. breath analysis solutions for a wide range of situations, including asthma control and gastrointestinal disorders.

Arab Health exhibition 2010 isit us at the range of CO monitors is popular all over the world, giving instant, accurate and reliable


s also one of the most cost-effective CO monitors available.

As well as the SmokerlyzerBedfont has 12 established distributors throughout the Middle East. breath analysis solutions for a wide range of situations, including asthma control and gastrointestinal disorders.

Arab Health exhibition 2010 range of CO monitors is popular all over the world, giving instant, accurate and reliable

s also one of the most cost-effective CO monitors available.

As well as the Smokerlyzer® range, Bedfont provides innovatibreath analysis solutions for a wide range of situations, including asthma control and gastrointestinal disorders.

Arab Health exhibition 2010 range of CO monitors is popular all over the world, giving instant, accurate and reliable

ve range, Bedfont provides innovati

The best ever infection controlReplaceable D-pieces and single-use Flatpak™ mouthpieces trap 99.9% of airborne bacteria† The piCO™. technology for the best ever infection control.


Continuing, long-lasting performanceAutomatic maintenance reminders to keep your monitor in excellent

More motivational than ever

The best ever infection controlReplaceable D-pieces and single-use Flatpak™ mouthpieces trap 99.9% of

The piCO™+ is available with SteriTtechnology for the best ever infection control.


Continuing, long-lasting performanceAutomatic maintenance reminders to keep your monitor in excellent

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The best ever infection controlReplaceable D-pieces and single-use Flatpak™ mouthpieces trap 99.9% of

ouch™ antimicrobial T Touch™ antimicrobial

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Order today on +44 (0)1634 673720 or email [email protected]). Porton Down, Report No. 43/06. Pp 10-1Agency (HPAustralian academic press. Pp 69-70. † Health Protection

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Visit us at Medica 2010 - Stand B29 Hall 11

A key factor for MEDICA’s successis the short innovation cycle in thisindustry. Every November, an ex-citing array of product innovationsto optimise medical care that areproven to cut costs, is presented inDüsseldorf. Visitors to MEDICA2009 were presented with a widevariety of new innovations that per-mit significant savings, in particularin the field of surgery, which isseen as cost-intensive.

For example, €22 million could besaved per annum by the use of socalled resorbable pins, which areused to stabilise bone (source:study by ZVEI/SPECTARIS/Droege). Previously,surgeons have typically stabilisedfractures of the facial skull using ti-tanium plates and screws. Thedrawback of this method is thatonce the fracture has healed, theimplants need to be removed, re-quiring a second operation. Syn-

thetic pins, such as those pre-sented at the last MEDICA by amedical technology company fromTuttlingen, are dissolved in thebody. They are welded to the bonewith the aid of ultrasound.

A special operating microscope,which was also presented at MED-ICA, allows rapid and improved vi-sualisation of blood flow – enablingburst blood vessels in the brain tobe seen even in the course of anoperation, doing away with theneed for complex and costly fol-low-up operations, according tothe manufacturer, as well as re-ducing the high costs for the treat-ment of associated diseases. Thetotal savings potential of this inno-vation is estimated to be approxi-mately €10 million per annum.

The developments emerging in thefield of imaging are also alwaysthe topic of conversation for many

visitors to MEDICA. MEDICA 2010will focus on processes that allowthe advantages of various medicalimaging systems to be combined.These so-called hybrid technolo-gies are predicted to hold great po-tential used for diagnostics andtherapy.

However, it is not just “high endtechniques” that are set to grab theattention of visitors to MEDICA. Al-ready well in advance of the fair,exhibitors have reported an in-crease in demand for sturdy, com-pact devices that are good valuefor money and which offer numer-ous advantages over old equip-ment such as greater ease of useor the ability to save the imagesgenerated in digital format.

Statement by Joachim Schäfer,Managing Director of Messe Düs-

seldorf GmbH


November 2010 | 8

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Cover feature: Obstructive sleep apnoea and its association with road trafficaccidents and other conditions by Michael Oko

more than drink. Indeed patientswith OSA have a 7-12 fold chanceof a road traffic accident (RTA)compared to those who do not andtreating the condition can reduceaccident rates by 83%. It has beenreported that up to 1:6 HeavyGoods Vehicle (HGV) drivers arethought to have OSA and someUnions are calling for mandatorytesting for all drivers. Fallingasleep at the wheel results in farmore serve injuries and likelihoodof death as they is no attempt atbreaking and evasive manoeu-vres.

RTA rates appear to be of seriousconcern in the Middle East andOSA might be a possible explana-tion for this in some cases, whichcould be preventable with betterawareness, education and treat-ment of the condition.

IntroductionObstructive sleep apnoea (OSA)has been prevalent for many yearsand is associated with obese pa-tients in two thirds of cases, butthis condition has always beenmisunderstood the public andpoliticians.

With the obesity epidemic which isspreading across the world, and inparticular in developed andwealthy countries, the impact onsociety of this chronic condition isbecoming more apparent. Al-though about 20% of the popula-tion snore, OSA is thought to affectbetween 2 and 4% of the popula-tion and is at least twice as com-mon in males as females.

In practice overweight males insedentary occupations (lorry driverfor example) in their 30s and 40sare the group most commonlypresent in the clinics, with a historyof loud snoring and fatigue. Theyare are often accompanied by theirirate bed partner who is not gettingany sleep due to severe snoringassociated with breath-holding atnight.

It is suspected that about 20% ofcar accidents are thought to besleep related and research hasshow that it can impair driving


November 2010 | 10

Michael Oko

We had similar problems in Lin-colnshire and adopted a multiagency approach to this with sig-nificant success (fig 3). In the UKonly 20% of patients have been di-agnosed and only half of thesehave been treated; and the BritishThoracic Society(BTS) estimatesthat if you treated 59,400 youcould reduce RTAs by 7000 andover 400 lives would be saved aswell as £400 million in RTA asso-ciatedcosts over 5 years. Figure 1.Illustrates the cost of RTA’s in Lin-colnshire where I work with theRoad Safety Partnership(RSP) inpartnership to help reduce the ac-cident rate (See www.snorecen-tre.com and select media/video towatch presentations to local busi-ness leaders).

The BTS also estimates that un-treated OSA costs the NHS £432million a year and a large propor-tion of these costs will be incurredin the treatment of the other con-

ditions that are commonly associ-ated with OSA; diabetes, hyper-tension, stroke and heart attacks.

There is good evidence to demon-strate that a third of fatalities occurwhile driving for work and this hasserious implications for employersin the UK under the corporatemanslaughter act of April 2009.Under this legislation an employerhas a duty of care to an employeeand there could be a strong legalargument for a claim if the em-ployer failed to make sure thatthey were fit to drive.

With this overwhelming evidenceof the cost and burden that thiscondition has on society the Na-tional Institute for Health and Clin-ical Excellence (NICE) ruled thatContinuous Positive Airway Pres-sure (CPAP) must be funded onthe NHS in March 2008.

Definitions“Apnoea” means without breathand in essence, it is multilevelupper airway obstruction that oc-curs at night while the patient

sleeps. These obstructions last for10 seconds or more in associationwith “Hypopnoea” which is at leasta 50% reduction in tidal volume.The combination used to meas-urements is known as the apnoeathe index [AHI]

The definition of obstructive sleepapnoea is based on a clinical his-tory suggestive of upper airwayobstruction in addition to evidenceof nocturnal desaturations. How-ever, obstructive sleep apnoeasyndrome is a clinical syndromeinvolving upper airway obstructionwith Excessive daytime fatigue.It must remembered that not allpatients with loud snoring and ev-idence of desaturation experiencedaytime fatigue.

History , Signs and symptomsThey are several questionnairesthat are commonly used for

screening and these include Ep-worth, Berlin, FOSQ,STOP,BANG.

In association with the cessationof respiration the following fea-tures;

-Heroic Snoring, due to turbulentair flow through the upper airway.-Nocturia-Un-refreshing sleep-Early morning headaches-Excessive daytime fatigue-Impairment of short term memory-Depression-Loss of sex drive-Marital problems-Increased risk of road traffic acci-dents/industrial injuries-Association with hypertensionand its complications e.g. stroke,myocardial infarction, diabetesand early mortality.

Figure 2.LongTerm Trend inRTA’s in Lincolns-hire 2003-2009

Figure 1


November 2010 | 11

RTAs in the Middle East

United Arab Emirates (UAE)Car AccidentsThere are about 600 peoplekilled in car accidents in theUnited Arab Emirates eachyear. This translates into about24 killed per 100,000 popula-tion- a very high rate! Indeedtraffic accidents are the secondmajor cause of deaths in theUAE.

Saudi Arabia Car Crash Acci-dentsIn the Kingdom of Saudi Arabiaabout 3,500 people die and28,000 are injured in over153,000 traffic accidents eachyear. Offical sources attributethe causes of these crashes toaggressive driving, speeding,and failure to obey traffic sig-

nals.

Pathophysiology of obstructivesleep apneaThe easiest way to think of thiscondition is like a multiplestrangulation throughout thenight which has a wide rangeof effects on the brain andsleep pattern. As the apnoeaoccurs the normal sleep esca-lator that we descend downthrough is interrupted as ur-gent signals are sent to thebrain to get us to breathe.The end result of this is we do notenter rapid eye movement[REM]sleep the brain is not allowed to re-boot which is felt to be the functionof REM sleep. The following dayyou wake unrefreshed and are li-able to “micro-sleeps” which maylast only for a few seconds thatmay be fatal if you are driving oroperating heavy machinery.

The cardiovascular complica-tions are understandable thethink about the stresses asso-ciated with strangulation andrelease of catecholamines as aresult of this and the conse-quences this will have on bloodpressure and heart rate.

Clinical evaluation /examinationIt is extremely useful for the patientto complete one of the standardquestionnaires, such as Epworthquestionnaire, before seeing theclinic nurse who goes through astandardized preoperative ques-tionnaire. Routine blood tests aresent for full analysis of bloodcount, glucose, lipids, thyroid func-tion tests and urea and elec-trolytes.

The height, weight and BMI calcu-lated, in addition to neck, waistand thoracic measurements . Thisis a good opportunity for discus-sion about lifestyle changes andgeneral advice about the conditionon a one-to-one basis with the clin-

ical nurse specialist. The patient isthen fully examined from an earnose and throat prospective in-cluding nasendoscopy of the nasalcavity, postnasal space, tonguebase, epiglottis and larynx. Mal-lampati classification 1-4 of theoropharynx is particularly useful asis noting any swelling of the uvula.A rugose, swollen uvula with trans-verse lines across it and the softpalate is good clinical sign of se-vere snoring.

It must be emphasized that timespent in this first consultation iscrucial in understanding whichclinical pathway is right at that par-ticular patient and enough timemust be allocated to do this prop-

erly. Armed with the information

from this consultation a clinician isbest placed to decide which typeof sleep study is most appropriatefor the patient to have. The severaltypes of briefly listed below

Sleep StudiesHome Sleep Studies: Oximetry-simple home oximetry is used bysome clinicians who have limitedaccess to more sophisticatedequipment. In poorly funded unitsthere may find that this is only di-agnostic equipment it can expectto have.

Home multichannel- the severaltypes of home sleep studyportable equipment available anexample of which is the “Stardust”or more recently the Alice PDX.This will give you pulse-oximetry,air flow through the nose, body po-sition and snoring. It takes approx-imately 20 minutes to explain tothe patient who then takes theequipment home, sleeps the night,and then returns to the clinic thefollowing morning.

The data has to be downloadedand interpreted and is then printedout into the patient's notes. It is a

very useful and practical devicewhich is easy to interpret in con-junction with the clinical symptomsof the patient. I use this for clearcut cases where the diagnosis isnot really in doubt but just theseverity of disease needs defining.

Overnight hospital studies1. VisilabVisilab is extremely useful in chil-dren and more complex caseswhere video evidence is required[professional drivers, borderlinecases etc.]. It will give you all thereadings Stardust would in addi-tion video evidence which can betime linked with desaturations andarousals. It's an excellent tool forpatient education as for the firsttime, the patient is able to seewhat is happening to them at night.

2. ApnoeagraphThis is a form of pharyngealmanometry which is very useful inevaluating patients who might besuitable for surgical intervention inupper airway surgery. This re-quires an overnight stay in hospitaland the fine probe is inserted intothe nasal cavity and upper oe-sophagus much as a nasogastrictube would be passed.

3. Full polysomnographyIUsed commonly in tertiary institu-tions and for many years consid-ered to be the gold standard as italso measures EEG activity. Someclinicians are starting to questionits place & cost in straightforwardcases.

Treatment options for obstruc-tive sleep apnoea1. Conservative management About 12 % of my patients aremanaged in this way and thisincludes the following options:Weight reduction- as two thirdsof cases are weight related thiscan yield dramatic resultsPositional devices- pillows,

Cover feature: Obstructive sleep apnoea and its association with road traffic accidents andother conditions by Michael Oko


November 2010 | 12

About the author

Mr Oko is a dedicated ENT (Ear, Nose & Throat) Consultant surgeonwith a special interest in both sleep apnoea and snoring, campaign-ing for better research and facilities for sufferers of these conditions,including the risks associated with undiagnosed sleep apnoea.

In 2005 Mr. Oko was appointed as a consultant surgeon for ENT forthe United Lincolnshire Hospitals Trust, and then as the Clinical Lead(head of department) in 2007. This led him to set up the sleep servicewithin the Lincolnshire County, ensuring that people within the areahad access to such a necessary facility that was previously lacking.

In 2008 Mr. Oko led the team that won the NHS East MidlandsHealthcare Award for service transformation, for the facilities avail-able to the people of Lincolnshire. Mr Oko has now been nominatedfor an MEH award for excellence in respiratoy care.

tennis ball sown into the backof the pyjamas Mandibular ad-vancement devices- effective inmild to moderate OSA but compli-ance can be a problem

2. Continuous Positive AirwayPressure (CPAP) Very effective therapy which I rec-ommend in about 77% of cases.Between 10-15% will be unable totolerate therapy but the rest will bewell managed. Patients shouldhave a full range of masks tochoose from to increase compli-ance but the benefits have beendescribed as “Penicillin –like” andwould agree with this. Monitoringof compliance via a web serverand follow up is essential.

3 SurgeryENT: In about 11% of patients mul-tilevel upper airway surgery is ap-propriate and can yield successrates of 95% in the first 3 months,tailing down to 85% at 1yr. We arefollowing up our patients for 3yrs atpresent.

Bariatric: For the super obese in

which CPAP is only a stopgap thiscan have profound long term ben-efits. The Royal College of Sur-geons estimates that the cost ofthis intervention can pay for itselfin 3 years

In conclusion, certainly as a clini-cian, it's hard to find more satisfac-tion than profoundly changingsomebody's quality-of-life by mak-ing a relatively simple diagnosisand treating it appropriately. It is

very cost effective to do this andcommissioners of healthcareshould look at this closely if theywish to have a dramatic impact onthe quality of life and reduction inRTA’s in their region.

Mr Michael Oko FRCS(Ed)FRCS(ORL-HNS)

[email protected]

[email protected]

Figure 3.Long Term Trend in RTA’s in Lincolnshire 2003-2009 vs CPAP Therapy


November 2010 | 13

MEH Healthcare and Innovation Awards 2010

The 2009 winners, L-R: Dr Hilal Malem (Malem Medical), Peter Bolton (Bolton Surgical), Steve Spurgin (DownsSurgical), Dr Peter Briggs (Health Audit International), Jenny White (Adam, Rouilly), Theresa Ashford (ABHI), DrRizwan Qureshi (Surgins), Lord Darzi, Alan Press (Kimal), Jonathon Richards (Medibord), Samir Zreik (GeneProfiling/Agendia), Mike Tanousis (MEH)

Nominations now open!The Arab region’s leading health-care monthly, Middle East Hospitalmagazine (MEH), are proud to an-nounce the opening of nomina-tions for our 2010 Healthcare andInnovation Awards for small tomedium-sized (SME) exporters ofmedical equipment to the MiddleEast.

Nominations must be completedby 28 February 2011, and the win-ners will be presented with theirawards at Saudi Medicare 2011 bythe Saudi Health Minister.

These awards are intended torecognise the contribution of com-panies from across the globe tohealthcare services in the MiddleEast, and the benefits their prod-ucts have provided for hospitals,clinicians and patients in the re-gion. The Arab countries importthe vast majority of their medical

devices and healthcare products,and the introduction of high quality,innovative new technologies tothese countries by medical equip-ment manufacturers has played amajor role in the ongoing revolu-tion in healthcare provision takingplace in the Middle East.

The awards are mainly productbased, with a section for new tech-nologies, and another for estab-lished products. These sectionsare divided into categories basedon the type of product (surgical, re-habilitative/assistive, diagnostic,educational, laboratory equipment,preventative, hospital equipment,nursing equipment).

There is also a section for the bestexporters from the most prolific ex-porting regions and countries, andawards for hospitals, companies orindividuals that have made out-standing contributions to health-

care in the Middle East regionwithawards for excellence in pediatriccare, cardiovascular care,orthope-dic care, rehabilitative care, respi-ratory care, cancer care,healthcare recruitment, andhealthcare research.

Early nomineesMalem Medical for their UniversalWireless Alarm; Swann Morton forthe Cygnetic range; Bedfont forthe NObreath FENO monitor;Durbin for Best British Exporter;Top Clean Packaging for BestFrench Exporter; Medibord for theMedibord patient positioningboard; Surgins for their surgical in-strument range; Mirage for thePropulse range; Sidhil for theInnov08 bed; TTC for excellence inancilliary services; Michael Oko forexcellence in respiratory care; andDr Abdulrahman Al Mishari Hospital foroutstanding contribution to healthcarein the Middle East.


November 2010 | 14

quality

that will never letyou down

The world’s leading surgeons and healthcareprofessionals can always rely on the consistentquality, precision and performance of surgicalblades, handles and scalpels from Swann-Morton.

Our extensive range includes over 70 blade shapesand a selection of 27 handles. Used in variousdisciplines for both general and specialist surgery,all our products are subject to the strictest qualitycontrol procedures and are guaranteed never tolet you down.

Where only Swann-Morton will do.

www.swann-morton.com

Owlerton Green, Sheffield S6 2BJTelephone: 0114 2344231, Sales: 0114 2344223,Fax: 0114 2314966

[email protected], [email protected]

For more information on the complete range ofsurgical blades, handles, scalpels, disposable, fineand retractable scalpels please go to our website.

‘Swann-Morton’ and the ‘Ring Pattern Logo’ are the registeredtrade marks of Swann-Morton Limited and related companies.

All medical devices are CEmarked in accordance

with the Medical DeviceDirective (93/42/EEC)

FM 73368

MEH_IFC_colour 5/7/10 12:15 pm Page 1


MEH Awards 2010: Featured nominees

©

ENURESIS ALARMS

Wireless64Channels Auto Tuning

� One small portable Receiver will monitorand identify up to seven Transmitters

� Each Transmitter can be attached to a variety of sensors

� Can be used for Enuresis, Incontinence,Wandering and Sleepwalking

� Ideal for Nursing/Care Homes, Special Schools,Institutions and Individuals

Malem Medical10 Willow Holt, Lowdham, Nottingham

NG14 7EJ, England, UKTel: + 44 (0)115 966 4440 Fax: + 44 (0)115 966 4672

E-mail: [email protected]: www.malem.co.uk Web: www.malemmedical.co.uk

© Malem Medical 2010

FCC

UniversalWireless Alarm

ModelMO15

Official Nomineefor 2010 Awards

MEH

201

0 Health and Innovation

Durbin PLCDurbin House, 180 Northolt RoadSouth Harrow, Middlesex HA2 0LT, UK

Tel +44 (0) 20 8869 6500 Fax +44 (0) 20 8869 6565

Email [email protected] www.durbin.co.uk

Saving lives by saving time

Durbin PLC supplies pharmaceuticals, medical equipment and consumable supplies to healthcare professionals in over 180 countries

Durbin PLC

Cygnetic® bySwann-Morton

Easy to attachTo load the blade, lift the lever to the verticalposition listening for the audible click as themain body slides back to accommodate theblade.

With the blade in place, push the lever back,listening for the audible click as it engages inthe main body which slides back to lock theblade in position.

Easy to detachSimply reverse the previous operation and dispose of the usedblade safely.

No need to handle the contaminated blade.

Easy to cleanWith the blade removed return the lever to the verticalposition. Grip the handle tightly at the blade fitment endand at the same time push the lever forwards and down-wards away from thebody. The handle will now‘spring’ open confirmed byan audible click, into 3separate componentparts which can becleaned in therecommended manner.

To reassemble place the lever into the ‘half moon’indentation, located on the graduated bottom section,identified with the Cygnetic® mark. The lever should bein the forward position. Take the top section and slide itinto the forward guides of the bottom section while atthe same time moving the lever back to the vertical andplacing gentle downward pressure on the Swann-Mortonlogo. Listen as the 3 parts click into place. Continue tomove the lever back towards the handle body to lockthe component parts into place. The handle is now readyto use for the next procedure.

Refer to our website at:www.swann-morton.com for cleaning and

reprocessing instructions. To view an online videoof this procedure, go to

http://www.swann-morton.com/cygnetic

cygnetic_product_feature 2/7/10 4:19 pm Page 1

Measure Breath NitricOxide for Airway Inflam-mation with the

NObreath FEno monitor


MEH

201



MEH

201



MEH

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November 2010 | 16

Swann-Morton

Swann-Morton have exportedsince the 1930’s when they soldlarge volumes of Razor blades tothe USA. They currently exportsurgical blades and scalpels eitherdirectly or indirectly to over 100countries around the Worldthrough an experienced and loyalnetwork of distribution partners.

They have their own sales and dis-tribution office in Peynier, Francelooking after the French marketwhich is the No.1 export destina-tion and also in Poznan, Poland.They are particularly strong withinEurope, Australia and South Africawith a share of the Hospital marketin excess of 70%.

Swann-Morton currently holds thesurgical blade and scalpel con-tracts with NHS Supply Chain,NHS National Services Scotlandand Welsh Health Supplies exclu-sively. In addition they also holdsupply contracts with many of theleading private hospital groupsthus enabling them to supply to allPrivate and Public Hospital facili-ties throughout the UK.

Chris Taylor, Sales and MarketingDirector, told MEH “Swann-Mortonhave been exhibiting at Medica forthe past 10 years and have a highprofile exhibit located in Hall 13,F65. Irrespective of the currenteconomic climate it is still the fore-most meeting place for both sup-pliers and customers andSwann-Morton often hold discus-sions with distribution partnersform over 40 countries around theWorld.

« It is the ideal launch pad for anew innovative product such asCygnetic and an opportunity todemonstrate the positive productfeatures and functionality to over-seas sales and marketing staff.”

Swann-Morton launches Cyg-netic at Medica

Following years of developmentand recent formal trials at SheffieldTeaching Hospitals, Swann-Mor-ton will launch its Cygnetic bladeand handle range at Medica onstand F65, hall 13. The unique de-sign offers a major breakthroughfor rigorous orthopaedic proce-dures and for general surgery,where excess lateral pressure cansometimes be placed on theblade.

Cygnetic provides the surgeonwith additional strength and stabil-ity through a patented combina-tion. The blade is manufacturedfrom a thicker specification ofstainless steel which is grippedfirmly on both sides once securedwithin the special handle. The Cygnetic handle’s lever oper-ated system allows for safe andeasy blade attachment and re-moval. When the blade needschanging or the procedure is com-pleted, the theatre nurse can sim-ply drop the blade into a sharpscontainer or counter box, with nohandling of contaminated sharps.

Once the procedure has ended thehandle can be disassembled bythe decontamination and repro-cessing centre ready for cleaning.

Cygnetic has been trialled at theSheffield Teaching Hospitals. Con-sultant Orthopaedic Surgeon, Mr AJ Hamer, comments on the newrange of Swann-Morton products:“The feel, weight and balance aregood. I found removing and de-taching the blades straightfor-ward.”

Following a demonstration to GillCryan, Assistant Manager, SterileServices, 31 experienced decont-amination staff carried out a disas-sembly and reassembly routine on

Exhibitor focus: Swann-Morton


November 2010 | 18

Exhibitor focus: Swann-Morton

a Cygnetic handle on average 10times each over a 24-hour period.Staff commented that the routinewas relatively easy, taken withinthe context of the usual day-to-daytasks faced by the Decontamina-tion Unit.

Initially the range will include fourstainless steel blade shapes, theCYG 10, CYG 11, CYG 15 andCYG 20, available in boxes of 50.

Increased focus on the MiddleEastSwann-Morton has a relationshipwith the Middle East which datesback to the 1960’s, however it was in the mid 1980’s after thecompletion of an intense in-housemachine building program bySwann-Morton’s experiencedteam of engineers that they feltconfident enough to place a realfocus on the region and to expandtheir existing network of distribu-tion. The 1986 Arab Health showheld in Jeddah, Saudi Arabia wasthe launch pad for this initiativeand was followed with attendanceat the Saudi Medicare and subse-quent Arab Health shows in Dubaiwhich still forms the main meetingroom for the distributors and cus-tomers.

Chris Taylor told MEH, “Swann-Morton’s sales to the region in-creased by some 15% last yeareven against a background ofGlobal recession and this followeda 16% increase in the previous 12months. Current sales to the re-gion continue to move in the rightdirection as new opportunities de-velop outside of the traditionalMOH and MOD tender system andwith the recognition of the qualityembodied within the Swann-Mor-ton products supported by reliabledelivery and excellent customerservice. Since several of the lead-ing healthcare facilities in the

World are now based within theMiddle East the market has be-come more receptive to some ofthe more specialised productswithin the Swann-Morton range.”

As surgical procedures becomemore specialised in order to bene-fit the patient, reduce recoverytimes and improve quality out-comes it sometimes places astrain on the traditional instru-ments available to the surgeon .

Mr Taylor said, “Swann-Mortonhave an ongoing relationship withthe surgeons and are constantlydeveloping the range with deviceswhich we feel will assist in meetingthe challenges of this ever chang-ing environment. Whether it issafety devices to help in the reduc-tion of accidental sharps injuriesand the fight against cross infec-tion, or smaller finer scalpels suit-able for endoscopy andarthroscopy procedures or the new“Cygnetic” range for Orthopaedicsurgery, Swann-Morton aim to stay

at the leading edge of surgery.”

www.swann-morton.com

Cygnetic® bySwann-Morton

Easy to attachTo load the blade, lift the lever to the verticalposition listening for the audible click as themain body slides back to accommodate theblade.

With the blade in place, push the lever back,listening for the audible click as it engages inthe main body which slides back to lock theblade in position.

Easy to detachSimply reverse the previous operation and dispose of the usedblade safely.

No need to handle the contaminated blade.

Easy to cleanWith the blade removed return the lever to the verticalposition. Grip the handle tightly at the blade fitment endand at the same time push the lever forwards and down-wards away from thebody. The handle will now‘spring’ open confirmed byan audible click, into 3separate componentparts which can becleaned in therecommended manner.

To reassemble place the lever into the ‘half moon’indentation, located on the graduated bottom section,identified with the Cygnetic® mark. The lever should bein the forward position. Take the top section and slide itinto the forward guides of the bottom section while atthe same time moving the lever back to the vertical andplacing gentle downward pressure on the Swann-Mortonlogo. Listen as the 3 parts click into place. Continue tomove the lever back towards the handle body to lockthe component parts into place. The handle is now readyto use for the next procedure.

Refer to our website at:www.swann-morton.com for cleaning and

reprocessing instructions. To view an online videoof this procedure, go to

http://www.swann-morton.com/cygnetic

cygnetic_product_feature 2/7/10 4:19 pm Page 1


Visit Swann-Morton atStand F65, Hall 13


November 2010 | 19

For 24 years Dr. Abdulrahman AlMishari Hospital has been provid-ing high quality of Medical Care toits patients. It has dedicated itstime to ensure that an evidencebased standard of Health Care isachieved and rendered to our pa-tients and their families.

The hospital strives to protect andcontinuously improve the environ-ment, by maintaining a care man-agement procedure prepared forany situation that may affect theresidents of our Community. Thehospital is a Private General Hos-pital comprising of 122 beds.

It was in the late 1940’s that theworld experienced a smallpox pan-demic from which Saudi Arabia

was not spared. The only med-ical facility which existed in theeastern province was theAmerican Commission Hospitalin Bahrain. Thousands suc-cumbed to the disease, withevery family losing loved ones.

The four year old boy, Abdulrah-man, was not spared from the griefthat the pandemic brought andthat started the young Abdulrah-man’s journey from loss to a newlife.

It was in 1972 that the young Ab-dulrahman fulfilled his one bigdream. He graduated and be-came the very first physician fromthe eastern province. He becamethe first Saudi Member of the

Royal College of Obstetrics andGynaecology in London. Remem-bering the images from his boy-hood, Dr. Abdulrahman Al Mishariwas determined to come back tohis country to return a favor.

Upon returning home, the Saudigovernment recognized and hon-ored Dr. Mishari for his achieve-ments. They saw in him thecapability to run and supervise theconstruction of the very first Col-lege of Medicine in the Kingdom ofSaudi Arabia intended to cater theeducational and professionalneeds of the young nation.

It was in 1980 that Dr. Abdulrah-man Al Mishari was appointedDeputy Manager and Head of the

Special feature: Dr Abdulrahman Al Mishari Hospital


November 2010 | 20

Gynaecology Department in KingKhaled University Hospital. As theKingdom was developing rapidly,the University Hospital and Med-ical School was set for massiveexpansion and the responsibilityas Project Manager to oversee thedesign and construction of the Col-lege of Medicine was given to Dr.Mishari. Under his leadership, amodern school for College of Med-icine was built and more than 500Saudi nationals graduated and be-came new doctors.

After long years of a dedicatedteaching career, Dr. Mishari de-cided to pursue his other dream –contribute to the development &infrastructure of the fast growingeconomy, by establishing a privatehospital. In Year 1987, the Hospi-tal was inaugurated with the Gov-ernor of Riyadh Region, His RoyalHighness Prince Salman Bin Ab-dulaziz Al Saud, doing the honor ofcutting the ribbon.

Through his hard work and sacri-fices, the once impossible dream

of a 4-year old boy became possi-ble, and has become now, one ofthe most trusted and respectedhealthcare institution in the King-dom of Saudi Arabia.

Today, together with his children,Hadeel and Mohammed, Dr. Ab-dulrahman Al Mishari’s journeycontinues. Their quest for qualityand service excellence is relent-less, through good leadership andpassion for quality.

MISSION STATEMENT

Dr. Abdul Rahman Al-Mishari Hospital is commit-ted to Superior Quality andSafety in meeting theHealth care needs of theclients we serve by Foster-ing Advanced and Com-passionate Health careServices.

VISION STATEMENT

We shall treat each patientlike a member of our ownfamily thus providing Supe-rior Quality Health careServices and to be recog-nized as the center of ex-cellence in theManagement of Obstetrics,Gynecology and Pediatricsin the Central Region ofKingdom of Saudi Arabia.


November 2010 | 21

Mohammed Al Mishari, Vice Pres-ident of the hospital spoke to MEHabout the hospital and its facilities,

«The ARMH recently installed astate of the art, 16 pro-slice CTScanner. The new scanner en-ables enhanced cardiac and pae-diatric scanning services. It also houses a static MRI Unit, a muchprized clinical development.»

Asked about international recogni-tion Mr Al Mishari said, «We arevery pleased to inform you thatafter all the hard work and effortsof our beloved staff, in July 2010Dr. Abdulrahman Al-Mishari Hospi-tal has passed the Re-Accredita-tion Process and received thehighest award – Diamond Accred-itation by the AccreditationCanada.

«Dr. Abdulrahman Al-Mishari Hos-pital is the first hospital in the Mid-dle East who had been accreditedby the Accreditation Canada, newQmentum International Program.

«The organization received“Qmentum International of Accred-itation Canada” for focusing on theachievement of quality, by monitor-ing outcomes, by using evidence,by working on the best practice toimprove services, and by bench-

marking with peer organizations todrive system-level improve-ments».

In further recognition of itsachievements the hospital hasnow been nominated for an MEHaward for oustanding services to

healthcare in the Middle East.

Looking ahead to the future Mr AlMishari said, «We are currentlygathering information from thecommunity and the public during

Special feature: Dr Abdulrahman Al Mishari Hospital

the next few months and then planto release a strategic plan for a 5-

year period starting next year.

«Despite the global slowdown,Saudi Healthcare industry isbooming, as well as the Health In-surance industry. We do haveplans for domestic expansion, andGod willing, to go international inthe near future.»

[email protected]

Specialist services

Nephronology & Dialysis

Neurosurgery

Neonatal Intensive Care Unit(NICU)

Intensive Care Unit (ICU)

Coronary Care Unit (CCU)

Reconstructive and PlasticSurgery

Laparoscopic Surgery

Open CT Scan & MRI

Non-Surgical Lithotripsy

Upper and Lower Endoscopy

ENT


November 2010 | 22

Durbin PLCDurbin House, 180 Northolt RoadSouth Harrow, Middlesex HA2 0LT, UK

Tel +44 (0) 20 8869 6500 Fax +44 (0) 20 8869 6565

Email [email protected] www.durbin.co.uk

Saving lives by saving time

Durbin PLC supplies pharmaceuticals, medical equipment and consumable supplies to healthcare professionals in over 180 countries

Durbin PLC

Saudi Medicare 2011… YourGateway to a US$ 16.3 Bil-lion Healthcare Market

Ranking second in appropriationsafter education, the Saudi health-care sector had US$ 16.3 billion tospend during 2010 on the develop-ment of numerous projects that in-clude:- Hundreds of new primary carecenters throughout the Kingdom.- 92 new hospitals with a capacityof 17,150 beds- Three teaching hospitals withinuniversity campuses with a totalcapacity of 1800 beds.- Various hospitals and medicalscience colleges in all threeprovinces.

Pharmaceutical and healthcarespending in Saudi Arabia is ex-pected to increase from US$ 9.94billion in 2008 to US$ 18.09 billionby 2013, driven by the growinghealthcare demand of the coun-try's sizeable and relativelywealthy population. The positivegrowth trend reinforces the coun-try's reputation as a key stake-holder in the regional healthcareindustry as Saudi's drug market al-ready accounts for a dominating65 per cent of all pharmaceuticalsales in the GCC.

Saudi Arabia's pharmaceutical andmedical device markets, in partic-ular, are expected to grow at acompound annual growth rate of12% and 7% respectively until2012. This growth is influenced inpart by aggressive governmentspending as US$ 16.3 billion hasalready been allocated for health-care expenditure, representing a17% increase from 2009, for vari-ous large-scale projects includingnew primary centres all over thecountry and 92 new hospitals witha combined capacity of 17,150beds. The robust outlook of thecountry's healthcare and pharma-ceutical sectors is evident in the

SAUDI MEDICARE 2011: Preview

upcoming 'Saudi Medicare 2011 –The 14th International Healthcare,Hospital Supplies and MedicalEquipment Show', which will beheld from April 10 to 13, 2011 atthe Riyadh International ExhibitionCenter. Saudi Medicare 2011 hasregistered a 30% increase in exhi-bition area to accommodate a sig-nificant rise in exhibitors and tradevisitors, including a growing num-ber of corporate decision makersof healthcare multinationals andforeign investors.

Demand for pharmaceutical prod-ucts as well as medical suppliesand related services has picked upon account of the Saudi Govern-ment's efforts to strengthen thecountry's ability to provide world-class healthcare to its citizens andresidents. The government haseven increased healthcare expen-diture this year to ensure that up-grade programs are implementedimmediately. Global and regionalcompanies have responded

November 2010 | 24


April 10-13 2011 at the RiyadhInternational Exhibition Center

www.drabdulrahmanalmishari.com.sa


MEH

201


MISSION STATEMENT

Dr. Abdul Rahman Al-Mishari Hospital

is committed to Superior Quality and Safety in meeting the

Health care needs of the clients we serve by Fostering Advanced

and Compassionate Health care Services.

VISION STATEMENT

We shall treat each patient like a member of our own family

thus providing Superior Quality Health care Services and to be

recognized as the center of excellence in the Management of

Obstetrics, Gynecology and Pediatrics in the Central Region

of Kingdom of Saudi Arabia.

For 24 years Dr. Abdulrahman Al Mishari Hospital has been providing high quality of Medical Care to its patients.

earor 24 yFviding high quality of Medical Caropr

Abdulrahman .s Drearviding high quality of Medical Car

Al MisharAbdulrahman e to its patients.viding high quality of Medical Car

i Hospital has been Al Mishare to its patients.

i Hospital has been e to its patients.

promptly as manifested by the sig-nificant increase in the number ofexhibitors who are on the lookoutfor lucrative business and invest-ment opportunities in the country.

Saudi Medicare has further re-vealed that it expects 2011 toserve as a starting point of a newera of growth in the country'shealthcare industry with new busi-ness opportunities emerging in

medical devices and supplies,generic pharmaceuticals,healthcare insurance and edu-cation. Saudi Medicare alsonoted a huge potential in therelatively new area of e-health,which has received a majorboost with the government's ef-forts to establish a nationalelectronic record system forhealthcare.

Held concurrently with SAUDIMEDICARE 2011 are SAUDIDENTISTRY, SAUDI EYE-CARE and SAUDI LAB 2011.This 4 in 1 show will facilitatedirect access to key govern-ment officials, healthcare sec-tor market leaders, investors,importers, and fellow profes-

“The substantial growth in theSaudi healthcare sector is un-matched anywhere else in theGulf region and across the entireMiddle East. The Saudi govern-ment has set ambitious goals totrigger massive development ofthe sector by large budget allo-cations that reached $US 16.3billion in 2010. The 9th five yearplan announced by the SaudiCouncil of Ministers last August,and which includes infrastruc-ture and welfare projects valuedat US$ 385 billion planned forthe period 2010 – 2014, calls forthe construction of 117 new hos-pitals including 32 specialistones with a total capacity of22,372 beds. The plan also callsfor the construction of 750 pri-mary care centers and 400 firstaid centers during that period.”“We strongly believe that SaudiMedicare 2011 will be an excep-tionally important edition for allinternational manufacturers andsuppliers of healthcare technolo-gies and medical equipment andsupplies and an ideal platform totap into this lucrative and dy-namic market. The full supportSaudi Medicare enjoys from theSaudi Ministry of Health, addsfurther assurance that the showwill be attended at the highestlevel by top industry profession-als and public healthcare author-ities in the Kingdom”

Fadi Kaddoura, Group VicePresident, IFP Group / RiyadhExhibitions Co.

sionals. Such an invaluable ex-posure will undoubtedly helpyou in establishing a footholdin this vibrant market and willenable you to present yourproducts, technologies, andservices to a highly profes-sional audience eager to exam-ine the latest medicalinnovations.

Saudi Medicare 2011 will be held aswell in conjunction with the 5th MedicalDevices Scientific Forum, which is or-ganised in cooperation with the SaudiFood and Drug Authority. The scientificforum will discuss various topical med-ical issues, including those related tomedical devices technology, its man-agement, and the challenges beingfaced in this field of expertise.

November 2010 | 26


outstanding contributionto healthcare in the

Middle East

MEH

201

0

Health and Innovation Awa

rd

The Arab region’s leading healthcare monthly, Middle East Hospital magazine (MEH), are proud to announce the opening of nominations for our 2010 Healthcare and Innovation Awards.

Winners will be presented with their awards at Saudi Medicare 2011 by the Saudi Health Minister.

The MEH Healthcare and Innovation awards are presented annually to companies, institutions and individuals who have made an outstanding contribution to healthcare in the Middle East region.

Categories:1. Awards for most innovative products for export

2. Awards for outstanding contribution to healthcare in the Middle East

3. National and regional awards for companies that have most successfully marketed and supplied their products to hospitals in the Middle East

4. MEH excellence in healthcare awards

Middle East Hospital (MEH) magazine is the region’s leading trade publication for the medical sector of the GCC states and the rest of the Arab world.

To enter your company or hospital contact:

[email protected] visit

www.middleeasthospital.com

2010 HEALTH and INNOVATION AWARDSNominations now open

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Malem MedicalFor 30 years Malem Medical havebeen manufacturing the world’sbest and largest range of EnuresisAlarms and Vibrating Watches forthe treatment and permanent cureof Nocturnal as well as DiurnalEnuresis.

Malem Enuresis Alarms (bedwet-ting alarms) are designed to maxi-mize success in the treatment andcure of bedwetting and provide asafe, efficient, economical andpermanent cure for bedwetting incontrast to the short term relief of-fered by expensive and potentiallydangerous drugs.

Dr Hilal Malem told MEH, “Ourworld famous Enuresis Alarmsoffer the only safe, reliable, triedand test method for the treatmentand permanent cure of bedwettingat an economical cost. Drugs, inthe form of antidiuretic hormone, ifthey work at all, provide a tempo-rary reduction in the quantity andfrequency of bedwetting. Thiscould be for years at a vastmonthly cost that can be twice the

cost of one of our enuresis alarms“

Asked about how the productswork Dr Malem explained, “Withour latest Universal Wireless alarmyou can use up to seven transmit-ters, each one of them can be at-tached to a different sensor (suchas Enuresis body worn Sensor;Bed-Mat Enuresis Sensor; Pres-sure-Mat; and Pressure ReleaseMat) to help detect patient move-ment and prevent dangerousfalling or unauthorised wondering.One small battery operated re-ceiver that can be carried by thecarer will communicate with up toseven Transmitters. This Universalwireless product is ideal for nurs-ing/care homes, or for use athome.”

He continued, ”Another excitingproduct is the Talking Vibro-Watch.You can programme this watch forup to twelve (12) specific timesand record a unique message foreach time so that the user will be

reminded at the correct time withVibration and a dedicated mes-sage that will be announced.

The Malem Bedwetting Alarm con-sists of a safe electronic devicecontained in a small, ultra light-weight plastic box which is com-fortably and discreetly worn on thenightwear top close to the collarbone. The alarm is connected to asensor which detects urination.Repetitive awakening by the Alarmas soon as urination commenceswill gradually train the brain toexert automatic control over thebladder. Eventually, the bedwetterwill either wake up before urinationor be cured resulting in themsleeping throughout the night with-out needing to empty the bladder.This form of treatment has provedto be the safest, most reliable andeconomical way of curing bedwet-ting with over 90% success withina few weeks and has no side ef-fects.

Dr Malem explains, “Bedwetting,or nocturnal enuresis, is a verycommon but secret problem. It isvery distressing and deserves tobe treated. It can affect anyoneand as many as 10% of 5 yearolds, 5% of 10 year olds and 2% ofadults suffer unnecessarily. Asmany as 40% of the elderly mayalso suffer from incontinence.”

Malem Medical sell their products

all over the world. In the UK the

company has won the NHS SupplyChain contract for supply to theNHS, giving them almost 100% ofthe UK market. www.malem.co.uk

Exhibitor focus: Malem Medical

Visit Malem Medical atStand G25-1 Hall 16 ABHI UK Pavilion

November 2010 | 28

Innovations in medical imag-ing are the focus of MEDICA2010 - two devices in one arethe mega trend

Two devices in one – that is one ofthe mega trends in imaging diag-nostics. The spectrum ranges froma combination of positron emissiontomography (PET) with MRI orcomputer tomography to a combi-nation of ultrasound with en-doscopy.

At the world’s biggest medicaltrade fair and congress, MEDICA2010 in Düsseldorf (17 to 20 No-vember 2010), medical technologycompanies and congress speak-ers will focus on innovative hybridprocedures such as endosonogra-phy and its application in the dailyclinical routine. Use of these so-called hybrid procedures is in-creasing, primarily on cancerpatients.

The idea is obvious: Combine twodiagnostic procedures in a singleexamination in order to obtain theinformation from two procedures,not just from one imaging method,more easily and with less stressfor the patient. This is made possi-ble by these hybrid procedures, inwhich two different imaging meth-ods are combined in a single com-prehensive technical system.

One example of a special hybridsystem is the whole-body PET /MRT scanner, equipped with thelatest Philips technology, whichwas installed at the UniversityHospital of Geneva this year. How-ever, it will still be used primarilyfor research purposes. This sys-tem combines two procedureswhich were not combinable up tonow, namely magnetic resonancetomography (MRT) and positronemission tomography (PET). Thecombination of MRT and PET al-lows the spatial structures and themetabolism activity of the organs

to be displayed in a single image.This is of particular interest in can-cer treatment, because tumourcells often require more energythan the healthy cells in adjacenttissue. This is important for initialdiagnosis, surgery planning andverifying how successfully the tu-mour was combated.

“The combination of anatomicalimaging by MRT and the metabo-lism through the applied, radioac-tively marked tracer for PET willassist in monitoring and predictionas well as supervising the treat-ment of cancer patients and willprovide more precise informationon how the patients respond totreatments. We also believe thathybrid imaging will also have morepotential in other areas, particu-larly in cardiovascular imaging aswell as neurology,” explains Pro-fessor Osman Ratib, chief physi-cian at the Clinic of Radiology andNuclear Medicine of the Universityof Geneva.

Currently, both MRT and PET ex-aminations are performed sepa-rately, often over several days.Then the images are superim-posed on the processing console.Consequently it is very difficult tomatch the images precisely, as thepatient is never in exactly thesame position during the examina-tions and the alignment of the re-spective scanners does not alwayscorrespond precisely. Large diag-nostic devices that combine PETand computer tomography havebeen in use for years as PET/CTdevices. In contrast, the combina-tion MRT and PET was thought tobe virtually unfeasible. “Up to now,the magnetic field of the MRT pre-vented the proper functioning ofthe PET scanner and created arte-facts,” says Ratib. These problemshave been solved in the newwhole-body PET / MRT scanner.With the hybrid device, the twoscanners are located in a room op-posite to each other. In between isa rotating table, so that PET and

MEDICA 2010: Innovations in medical imaging


Exhibitor focus: Malem Medical

November 2010 | 29

MRT can take place one after theother without the patient changingposition. “We chose three particu-lar areas in which we expect a sig-nificant improvement,” statesRatib. These are, firstly, patientswith head/neck tumours where theevaluation of tumour recidivationwith conventional imaging is oftenvery difficult due to the frequentlyvery radical surgery. The PET /MRT will also be used for prostatecancer, where the primary aim isthe early recognition of recidiva-tion, and for breast cancer, wherethe procedure will help to improvethe differential diagnostics.

Significantly less examinationstressRadiologists at the University Hos-pital of Tübingen have had a com-bined PET MRT system for a yearalready. Professor Claus D.Claussen, medical director at theDepartment of Radiology: “For ourpatients, this means that in futurethere will be significantly less ex-amination stress because the ex-amination time can beconsiderably reduced and the ex-posure to radiation will be elimi-nated. This technology allowsearlier recognition of tumours andmetastases, they can be charac-

terized more clearly, and their lo-cation relative to the organs morecertainly established. The ex-pected result will be earlier andmore targeted therapy.”

The University Hospital has al-ready completed important stepsin the development of PET-MRTfor the head. Now the challengefor scientists is to adapt the imag-ing technology for the head, whichis relatively small, to the wholebody. The PET-MR for brain imag-ing was developed in cooperationwith Siemens.



November 2010 | 30

Researchers in Jülich expect torecognize brain diseases suchas Alzheimer’s in the very earlystages with a PET plus astrong MRT of 9.4 tesla (that isalmost 200,000 times strongerthan the earth’s magnetic field)– a technology also developedby Siemens.

The device simultaneouslyrecords the tissue structureand biochemical processes inthe brain. The director of theInstitute for Neurosciences andMedicine, Professor Jon Shah,expects a resolution of under0.1 millimetres.

Researchers also expect ad-vances in basic research, forinstance with respect to addic-tion and headache. However,improved diagnosis does notmean immediate improvedtherapy. It may take years untilnew therapeutic agents devel-oped on the basis of this re-search can be tested.

C o m b i n a t i o n o f M R a n du l t r a s o u n dWith MRgFUS and MR-Touch, theUS company GE Healthcare hastwo hybrid procedures in its rangeof products. MRgFUS is a combi-nation of MRT and highly focusedultrasound for myoma therapy.MR-Touch is a special elastogra-phy procedure that allows visualscanning of organs.

For centuries, physicians have re-lied on their sense of touch whenexamining their patients, for in-stance when feeling for lumps inthe breast or palpating the liver inorder to recognize liver fibrosis.However, not all the organs can bereached like that. MR-Touch pro-vides the solution. The process uti-lizes a combination oflow-frequency sound waves andMR technology to measure theelasticity of the tissue. This pro-

duces an elastogram, a colour-coded anatomical image of thefirmness of the liver tissue.

The process comprises threesteps. First, sound waves (be-tween 40 and 200 Hz) are gener-ated in the body by means of anMRT-compatible generator. In thesecond step, an image of thesesound waves is created with aspecial MR imaging sequence. Inthe third and last step, these dataare processed and an elastogramis created which shows the relativefirmness of the tissue in the areabeing examined.

The advantage of endosonogra-phy (EUS, endoscopic ultrasound)is also the combination of two im-aging procedures, in which the or-

gans are not examined from theoutside through the skin, but fromthe inside. The ultrasound head di-rectly contacts interior surfacessuch as the mucosa of the oe-sophagus by means of an endo-scope.

In contrast to conventional ultra-sound examinations through theskin, the advantage of this proce-dure is that the target organ iscloser to the ultrasound head,therefore allowing it to be dis-played more precisely or actuallydisplayed at all. A balloon filledwith water is often placed on thetip of the endoscope in order to en-hance the display. This improvesconduction of the ultrasoundwaves to the tissue as well as im-proved reflection.



November 2010 | 31


MedibordMedibord Ltd designs and manu-factures patient positioning boardsfor use in MRI scanners and radio-therapy treatments as an addedimaging modality in order to gainextra tissue definition. As Medi-bord can be custom-shaped it isable to retro-fit bespoke flat couchtops to MR scanners and positionpatients with repeated precision tofacilitate CT and MR image fusion.

Where standard MRI scannerscome with curved, carbon fibretops, the unique, flat Medibordcouch top allows radiographers tooutline their patients more pre-cisely by maintaining the same po-sition throughout treatment andplanning.

Jonathan Richards, CEO of Medi-bord told MEH, "2010 has been apivotal year for Medibord. The re-cent move in the market for MRIradiotherapy planning has posi-

tioned the company strongly asthe Medibord couch top is a non-conductive alternative to carbonfibre; which is unsuitable for MRIscanners.

"Earlier in the year, Medibord af-fixed their MEH award for Most In-novative Product for Export with awidely acclaimed Da Vinci Awardfrom Loughborough University.Both awards played an importantrole in building awareness and in-spiring change within the radio-therapy treatment and planningmarket.

Over 100 patients have now beentreated on the Medibord couch topand brought to life Medibord's longterm goal of improving radiother-apy for the masses. The companyis planning on launching furtheraccessories and a radiotherapyplanning couch top later in theyear at Medica 2010 in Dusseldorf,Germany. Mr Richards added,"The Middle Eastern market has

proven one of elevated interest forMedibord. The company is finalis-ing distributor agreements with theUnited Arab Emirates, Bahrain,Kuwait and Lebanon with more tofollow. We have also had our firstconfirmed orders for Saudi Arabia.

«Further to attendance at AAPMtrade show in Philadelphia andESTRO 29 in Barcelona, concreteopportunities have opened up tomarket Medibord in North Americaand also Europe. This extensivedistributor network, coupled withfurther developments in the Medi-bord product range gives the com-pany impressive credentials tocontinue growing in the forthcom-ing years.»

Demand for Improved Diagnos-tic materialsThe Nottingham-based companywas founded in November 2009and in less than a year has provendefinitively responsive to NHSneeds in developing an alternativeto the curved carbon fibre position-ing boards that are standard withMRI, CT and LINACS machines.

Exhibitor focus: Medibord

November 2010 | 32


Jonathan Richards collects MEH award

Visit Medibord at Stand 16F20-7 Hall 16

ABHI UK Pavillion

quite a demand for a board madeof a material that was safe to usein MRI scanners," says JonathanRichards, CEO of Medibord. "Wefound ourselves in the rare situa-tion of creating a product to fill anexisting need. As a result, we hada very fast track to market.

The trials conducted at Notting-ham City Hospital proved thatMedibord is suitable for use inMRI, LINAC and CT. The hospitalwas so impressed by the quality ofthe material that they ordered sev-eral couch tops to be in use per-manently."

www.medibord.com

In March 2009, Nottingham CityHospital, part of Nottingham Uni-versity Hospital NHS Trust and theUK's fourth largest acute teachingtrust, approached Medibord Ltd todevelop a patient positioningboard that had the equivalentproperties of carbon fibre andwould be deemed safe to use inMRI scanners. The hospital gavethe company detailed specifica-tions of the product it needed andsponsored the clinical trials neces-sary to bring the board to market.

Medibord was born as a direct re-sult of NHS demands. "Before weeven came to market, there was

Exhibitor focus: Medibord MEDICA 2010: Innovations in medical imaging

November 2010 | 33


Running alongside the popularand prestigious ARAB HEALTHExhibition, Health ManagementCongress 2011 will bring you tothe top of the class with globalbenchmarking and networking op-portunities.

2010 has seen the healthcare in-dustry in the Middle East take onadditional pressure as it strives to-wards optimizing resources, tech-nologies, funds, HR, and differentbusiness models to achieve worldclass facilities and care.

An IIR spokesperson said, «It isnot enough to design and build aworld class hospital ONLY YOUcan implement the effective man-agement and oversight that givesfacilities their world class status.

«Healthcare Management Forum2011 will provide healthcare lead-ers the solutions on how to securethe future through management in-novation, effective managementskills, superior product quality andoutstanding Human Resource ca-pabilities.»

The entire spectrum of HealthcareManagement responsibilities willbe covered from cost manage-ment to patient flow and medicaltourism, strategic concepts topractical tools.

The spokesperson adds, «Whynot consolidate your 2011 trip toArab Health Exhibition by learning,training and networking with someof the best minds in the businesslocally, regionally and internation-ally! The conference aims:

•To provide practical ideas that youcan implement to improve the effi-ciency of healthcare organisation•To exchange sound, practicalideas on improving healthcare•To provide a setting for deep dis-cussion and shared learningamongst leaders of healthcare im-provement.»

Health Management Congress 2011: Preview

DAY ONE

The State Of The Healthcare In-dustry In The Middle East

The current trajectory of thehealthcare industry in the region ismarked by its success, challengesas an industry and of course its vi-sion for continuously improving thehealthcare management strate-gies to develop and maintain worldclass status.

•The role of healthcare in the Mid-dle East•Planning reform and supportingpositive change in the healthcaresystem•Sharing information: the impor-tance keeping up-to-date withchallenges and developmentswithin healthcare•Moving forward: the future ofhealthcare in the UAE

Dr Nariman Al Mulla, Advisor to theUAE Minister of Health, MINISTRYOF HEALTH, UAE

Improving The Quality Of Care

•Creating data flows which areanalysis-grade routine clinical in-formation flows

•Turning data into informationwhich is actionable for patients,doctors and facilities•Developing a holistic approach forimprovement

Dr Phillip Vetter, Head of Strategy,ABU DHABI HEALTH AUTHOR-ITY, UAE

DAY TWO

A Winning Strategy – Accredita-tion Requirements and Perform-ance Management

A chronic and time consuming partof healthcare management is un-derstanding performance and cre-ating criteria to manage andevaluates it.

Achieving performance improve-ment and through accreditation re-quirements can be difficult fordirectors and leaders who do notnecessarily have a strong back-ground in what can seem like in-tangible factors!

Dr Zakaria Zaki Al Attal, Director ofQuality & Performance Manage-ment, DUBAI HEALTH AUTHOR-ITY, UAE

Conference highlights: Government speakers

November 2010 | 34


23 – 27 January 2011 Dubai InternationalConvention And Exhibition Centre, Dubai, UAE

International keynote speakers

Dr Sajid Ahmed, MD,MHA,CPHQ, Programme Manager, AC-

CREDITATION CANADA, Canada

A Case Study On Quality Im-provement In Saudi Arabia AndKuwait

Accreditation Canada definesquality improvement as “an orga-nizational philosophy that seeks tomeet clients needs and exceed ex-pectations with a minimum of ef-fort, rework and waste, by using astructured process that selectivelyidentifies and improves all aspectsof care and service on an ongoingbasis”.

Keeping this in mind AccreditationCanada has designed an accredi-tation process which incorporatesa readiness assessment, educa-tion and capacity building, simu-lated survey and accreditationsurvey that provide healthcare or-ganizations with a qualityroadmap, as well as build capacityto not only implement standardsbut to build and sustain long last-ing quality improvement withintheir organizations.

Klaus Veil, President AUS-TRALASIAN COLLEGE OFHEALTH INFOMATICS and Co-Chair, STANDARDS AUSTRALIA,Australia

The Role Of Healthcare IT AndOur Responsibilities And Op-portunities

This keynote session will cover thelatest healthcare IT developments,programs and software as well asdiscuss how you can maximiseyour existing programs and sys-tems. This not to be missed ses-sion will help your streamline yourdata, systems and critical informa-tion with effective security and dis-semination.

•The role of it in healthcare in 2011and beyond •Evaluating the needs of your facil-ity, prioritising and responding tothem accordingly •Planning an upgrade or integra-tion of a new system into your cur-rent operations •Ensuring measures to monitor theeffectiveness of your IT system allin one place

WORKSHOPS

Healthcare Quality Improve-ment

Achieving Healthcare ServiceImprovements And Cost Effi-ciencies Using Health IT Stan-dards

Integrating Quality Manage-ment Systems Into Your Hos-pital Operations

Patient Safety – Using IHITools To Reduce HospitalMortality Rates

Organisational Cost Controland Management AccountingIn Healthcare

Effective Patient Flow

LEAD MEDIA PARTNER

November 2010 | 35

“The Healthcare Manage-ment Forum event offersthe best learning and net-working opportunities forhealthcare professionals inthe Middle East dedicatedto continuous improvementand the long term successof world class facilities inthe region”

Samm Medina, Confe-rence Director, Health-care Management Forum


Bedfont ScientificBedfont Scientific Ltd is an award-winning worldwide market leaderin breath monitoring for medical,scientific and industrial applica-tions. Its philosophy is ‘breathanalysis is the new blood test’.

Bedfont has over 30 years' experi-ence in its field. Its experiencedteam of research and develop-ment professionals is dedicated todiscovering non-invasive solutionsto enable quicker and easier diag-nosis of a variety of medical disor-ders.

Claudia Cuison, Export Managerat Bedfont, spoke to MEH aboutthe upcoming opportunities forcustomers and distributors in theMiddle East to see Bedfont’s prod-ucts in action:

“Bedfont will be exhibiting thewhole product range at Medica2010. Medica is the biggest eventof the year for us and is the idealplace to source new distributors forour products. We greatly enjoyedthe Arab Health exhibition in 2010and are looking forward to attend-ing the event again in 2011, whenwe hope to raise even moreawareness of our products. Weare currently focusing especiallyon Bahrain, the UAE and SaudiArabia, each of which has recentlybeen visited by a Bedfont repre-sentative.

“The Middle East region has greatpotential for our products and ournext goal is to increase awarenessof our new NOxBOXmobile withNOxBOX02 Nitric Oxide Deliverysystem. We also aim to source de-velopers for our NObreath® FENOmonitors, used in asthma manage-ment, which has just been nomi-nated for an MEH Healthcare andInnovation award».

When asked why peopleshould choose Bedfont prod-ucts, Claudia added, “Healthspecialists using our productswill benefit from affordable, re-liable and efficient productsthat will reduce their costs andcut down on the need for moreinvasive treatments. Thismeans that Bedfont productsare sure to be popular with pa-tients, too.”

Safe and accurate nitricoxide deliveryThe NOxBOXO2 is the flagship ofNO monitoring, allowing accurate,real-time monitoring of not onlyNO and NO2 but also Oxygen(O2) levels. This additional featureenables the user to monitor theexact concentration of O2 entering

the patient, as this is often differentfrom that indicated on the ventila-tor once dilution with NO has oc-curred.

The internal pump ensures thatthe sensor is constantly exposedto constant gas pressure and flowrate, enabling the NOxBOXO2 tobe used with all ventilators andspontaneous breathing patients.

The NOxBOX®mobile is a com-pletely self contained NO deliveryand monitoring system. AllowingNO to be deployed, monitoredquickly and used easily close-bythe patient’s ventilator, as researchshows that hoses containingNO/O2 mixtures must be kept asshort as possible 3 in order to limitthe build up of NO2.

Bedfont recommend the use ofNOxBOXO2 with NOxBOXmobiledue to the extra advantage of O2monitoring. The monitors are bothmains powered with back up bat-teries for emergency’s or trans-portation, those using theNOxBOXmobile for transport pur-poses may wish to use theNOxBOX+ due to its superior bat-tery life of 20 days.COmpact Smokerlyzer

NObreath FENO monitor

Exhibitor focus: Bedfont Scientific

November 2010 | 36


The NOxBOXmobile can be usedwith different suppliers of NO med-ical gas products to suit prefer-ences. Compatible with allcontinuous flow ventilators andspontaneous breathing patients ifNOxBOXO2 is used.

The solution for better asthmacontrolBedfont’s NObreath® fractionalexhaled nitric oxide (FENO) moni-tor is set to revolutionise the worldof asthma control. FENO testinghas been shown to be superior tothe majority of conventional lungfunction tests such as peak flowand spirometry.

The unit is hand-held, completelyportable and battery powered, set-ting it head and shoulders aboveits competitors. When a personbreathes into the monitor, it in-

stantly analyses the amount of ni-tric oxide in the exhaled breath togive an indication of airway inflam-mation.

This means that asthma suffererscan tailor their medication to suittheir level of airway inflammation,and could enable many sufferersto reduce the amount of corticos-teroids they take, with no increasein symptoms.

The monitors are also used in thetreatment of chronic obstructivepulmonary disorder (COPD).

The Smokerlyzer® rangeThe awartd-winning Smokerlyzer®range of handheld carbon monox-ide (CO) monitors has long beenestablished as the gold standard insmoking cessation and research.The hand-held monitors work on aprinciple which has been clinicallyproven to help people to stopsmoking.

The user simply breathes into themonitor through a Flatpak™mouthpiece, and the amount ofcarbon monoxide in the breathsample is instantly displayed in an

easy-to-read way. This providessmokers with a way to actually seethe invisible damage that smokingdoes to the body.

The Smokerlyzer® range has suc-cessfully helped thousands of peo-ple to ‘kick the habit’ over theyears. It has achieved world ac-claim thanks to its accurate read-ings, simple operation, compactdesign, and superb cost-effective-ness. There is a Smokerlyzer® COmonitor to suit all budgets and sit-uationswww.bedfont.com


NOxBOXO2 and mobile

Visit Bedfont at stand B29 Hall 11

Exhibitor focus: Bedfont Scientific

November 2010 | 37

As members of today’s globalmedical community, the issue oflanguage barriers becomes in-creasingly important to address.How accessible is your newestbrochure to potential clients? Willyour drug interaction informationbe understood by patients aroundthe world? This issue is crucialwhen dealing with healthcare, as alack of understanding can haveserious consequences for all in-volved.

A lack of translation can lead to se-rious medical misdiagnosis, andrelying on a family member to pro-vide interpreting services can bemisleading if the amateur transla-tor becomes uncomfortable or em-barrassed by discussion of certainhealth issues.

This miscommunication, in turn,may lead to inadequate care forthe patient. Sometimes, it is simplya problem of words not conveyingthe same meaning in the two lan-guages involved—for example, thecase of an eighteen-year-old ath-lete who was misdiagnosed as adrug-user and left a quadriplegicwhen his subdural hematoma wasnot located until it had caused ir-reparable harm.

When it comes to medical paper-work, clear and concise interpreta-tion is just as vital. Patients and

industry, TTC is a driving force inthis area. They have dedicatedtime and resources to their bur-geoning Healthcare departmentand their use of life science spe-cialists who understand the indus-try will help insure your success.

In addition to general medical tran-scription, professional healthcaretranslation services can make surethat drug descriptions are safe andsecure for the user; they can ex-pand your potential client base intocountries where there might havepreviously been a language bar-rier; and they can lead to an in-crease in foreign contracts.

When both sides can read and un-derstand the documents involved,hospitals and patients alike canfeel more secure in their interac-tions. Just think how much easieryour workload would be if therewere no misinterpretations to becleared up—if communication wassmooth and uncomplicated fromthe beginning. TTC’s trained staffcan give you that straightforwardcommunication potential.

European pharmaceutical salesare rising yearly. Arab markets aresteadily expanding. Do you speaktheir language? If not, TTC canhelp bridge the communication

gap.

www.ttcltd.com

potential clients need to be able tounderstand exactly what you in-tend to convey. A medical diction-ary is as incomprehensible asancient hieroglyphs to most indi-viduals—especially if it is also in aforeign tongue.

TTC Language Services Limited ispoised to help. A member of boththe Association of TranslationCompanies (ATC) and the Instituteof Translation and Interpreting(ITI), TTC employs specialisttranslators in 100 languages.These services allow a globalisa-tion of business practices for itsclients. With its free consultationsand client quotes, TTC is an af-fordable and effective option for allyour translation needs.

In the healthcare industry, medicaltranslation is a vital part of every-day business. The more individu-als your company can reach, thelarger your pa-tient base canbecome. Trans-lation agencyTTC can helpglobalise yourmessage andexpand yourmarkets. Withtheir specialisedtranslators, andcommitment tothe healthcare

TTC: Medical translation services


November 2010 | 38

Top Clean Packaging Group

Specialist in plastics processing inthe ultra-clean sector, the Frenchfamily business and internationalgroup Top Clean Packaging choseto continue its investment policy in2010 and strengthen its qualitycustomer services in a very con-crete way.

The European leader in medicalpackaging already gathers to-gether 6 companies established inFrance, Italy, Netherlands andChina, all of which are specializedin a plastics process (Thermoform-ing, silicone and thermoplastic in-jection molding, Liquid SiliconeRubber (LSR) and thermoplasticinjection mould maker, waste recy-cling ...) confirmed its policy ofgrowth.

More than ever, the very securedconcept of Top Clean Packagingfor a complete and global offer formedical device packaging is in linewith market expectations.

Cleanroom-Compatible SealingSystem launchThe company’s most recent ven-ture, which it will preview at Com-pamed, is a sealing systemdeveloped and built at the group’sCartolux facility in Suzhou, China.The sealer will have its Europeandebut at Compamed 2010.

Here are some of the system’sfeatures:* Choose how much — or how lit-tle — support you want. Three op-tions are available: the rawCartolux 500 sealing machine; themachine with tools, settings andsealing qualification tests and con-trols; and a complete package, if

Compamed exhibitor focus: Top Clean Packaging Group

Visit Top Clean PackagingGroup at stand 8bE10

you will, that includes the packag-ing (blister packs and lids), sealingmachine with tools and settings,packaging qualification, and on-demand outsourcing services as aback up for production peaks andknow-how transfers.* The compact machine is built ona solid frame and provides 6 barair pressure for optimal sealing.* Designed for cleanroom use, thesealing machine does not use pinson the sealing frame. Instead, asilicone plate is wedged between2 metal sealing plates.* All sealing parameters (pressure,temperature and cycle time) canbe set by means of a PLC withtouch screen and stored for futureuse.The tools and machine complywith IQ, OQ and PQ protocols andare certified to ISO 11607.

Those are the some of the individ-ual highlights. More than that, isthe fact that the system is one linkin a cohesive supply chain thatconnects packaging design anddevelopment, the appropriatequalified sealing system and arange of custom services that in-clude test and measurement,cleanroom assembly, packing andsealing and management of steril-ization. It all ends up, as is oftenthe case at Top Clean PackagingGroup, with a single-source solu-tion. www.topcleanpackaging.com


November 2010 | 39


Durbin PLC is a specialist medicalsupply company that sources anddistributes medical equipment,pharmaceuticals and consumablesupplies to healthcare profession-

als in over 180 countries.

Established in 1963 in Londonand with an expected turnover inexcess of £40m this year, theyhave set up their operation to actas a one-stop-shop able to dealwith healthcare supply needs fromlocal project level to national scaleprojects.

In addition to the export business,they have divisions that handleclinical trial supplies, importedmedicines, and family planningsupplies. They also handle stor-age and distribution for a numberof third-parties.

Company history Durbin PLC was founded as a re-tail pharmacy in Harrow, Londonin 1963. The company later beganexporting medicines and medicalsupplies abroad.

Leslie Morgan joined the com-pany in 1976 as a pharmacist anddeveloped the export side of thebusiness soon after as interna-tional sales director.

In 1999, Leslie Morgan bought thecompany and took on the role ofManaging Director, heading up asmall team which has now grownto an 80-strong workforce of phar-macists, nurses, medical engi-neers, commercial executives andwarehouse/freight staff. In No-vember 2002, Durbin bought thetrading arm of the charity ECHOInternational Health Services -one of the leading UK suppliers ofmedical equipment and pharma-ceuticals to charities and NGO’saround the world.

In the same month, they launchedtheir unlicensed/'named-patient'medicine service - helping UKhospitals, retail chemists and dis-pensing GPs find medicines thatare not available in the UK. During2004, Durbin PLC launched twonew services - Clinical Trials and

Sexual Health Supplies. TheirClinical Trials team source medi-cines for comparator studies andmulti-centre delivery, and the Sex-ual Health Supplies departmentprovides UK GPs and family plan-ning clinics with the completerange of reversible contracep-tives.

Mr Morgan told MEH, "Initially mygoal was to find out what prob-lems healthcare professionalswere having in getting hold ofmedicines and supplies and tosource whatever they needed asquickly and cost-effectively aspossible," says Leslie. "The wholeoperation still revolves aroundthat philosophy and it works. Ourcustomers call with a request andwe find what they need and get itto them when they need it."

A strong presence in the regionAsked about Durbin’s business inthe Middle East, Mr Morgan toldMEH, “We deal with a variety ofcustomers in the Middle East, par-ticularly in Saudi Arabia and the

Leslie Morgan

Company profile: Durbin PLC

November 2010 | 40


UAE. We supply a large range ofpharmaceuticals to this region,and are well known for supplyingoncology drugs, narcotic anal-gesics including controlled drugs,and anti-infectives including TBdrugs."

‘General economic growth in theregion, coupled with a particularfocus of providing first classhealthcare services, led us to be-lieve that there are many opportu-nities for a supplier of Durbin’squality and experience.

Durbin PLC has over 40 years ex-perience in the UK, European andUSA pharmaceutical markets andcurrently supply over 20,000branded, generic, medical andconsumable products. We haveover 20,000 sq feet of warehousespace located close to Heathrow

Airport. This is fitted out to thehighest standards including astate-of-the-art evaporative cool-ing system and walk-in fridges foritems requiring storage at 2-8°C.

Mr Morgan added, «Our logisticsteam use validated packagingmaterials and supply routes fortemperature sensitive and/or haz-ardous materials. We also havepreferential rates with airlines andall the major freight forwardingcompanies and our companyethos is ‘saving lives by savingtime’".

As new medicines are generallylaunched firstly in the US and thenthe larger European countries fol-lowed by the rest of the EU,Durbin is ideally placed to sourceand supply these medicines tocustomers in the Middle East.

Mr Morgan continued, ."Our logis-tics expertise will always ensurethat medicines will be deliveredsafely and adhering to the condi-tions of storage. For example,Durbin has recently been ap-pointed by Biogen Idec to coordi-nate the ex-US early accessprogram of a US approved medi-cine Ampyra (USAN: Dalfampri-dine, INN: Fampridine). Ampyrahas only recently been licensed inthe USA to improve walking in pa-tients with Multiple Sclerosis. Itsanticipated licensing in Europe isexpected in early 2011. Addition-ally we are able, on request, tosupply and make 'specials' medi-cines (bespoke unlicensed medi-cines).”

Durbin PLC’s customers includepharmaceutical wholesalers andtraders, hospitals, retail chemists,GPs, multilateral organisations,NGOs, charities, religious healthfacilities and government agen-cies. www.durbin.co.uk

November 2010 | 41

insurance providers visited RE-HACARE in Dusseldorf this year.They came from 43 countries andare vital for Germany's extremelyexport-oriented rehab technologyand assistive devices industry.

The next REHACARE will takeplace from 21 to 24 September

2011 in Dusseldorf.

REHACARE 2010 in Dusseldorfenjoyed great success thanks tothe growing interest in innovativeaids to simplify life for people withspecial needs, those requiringcare, as well as the elderly. 52,500professionals and affected per-sons strolled the trade show hallsfrom October 6 to 9 in order tolearn more about the products,services and new developmentspresented by 801 exhibitors from29 countries.

The number of visitors not onlysaw a significant increase from theprevious year (48,000), the num-bers even equalled the top resultsof 2008. As scheduled in rotation,REHACARE presented a productrange the same as that of 2008.That year 52,000 people visitedthe trade show.

"The demographic development isaccelerating the rehabilitation andcare market as well as promotinginterest in products for the aged.REHACARE 2010 benefitedgreatly from this interest," sum-marises Joachim Schafer, man-ager of the Dusseldorf trade show."Above all, subjects related to liv-ing space and the elderly have in-creased in significance. TheREHACARE congress and thetheme park all about living con-cepts for the elderly and barrier-free construction and living hit anerve within the public and werewell received."

For the federal association of peo-ple with disabilities (BAG Selb-sthilfe), REHACARE 2010 was anevent that fulfilled every expecta-tion. "There is no other trade showwith a comparable assortment ofeveryday aids and highly spe-cialised solutions for virtually anytype of disability," says Dr. MartinDanner, federal director of BAGSelbsthilfe. "As an informationplatform, REHACARE is vitally im-

REHACARE 2010: Review


November 2010 | 42

portant for affected persons. Theproblems involved in care as wellas questions regarding the fundingof aids by the statutory health in-surance providers furnished a lotof discussion material this year aswell as a need for information.

About 7,500 international visitorsfrom sales, import and health care

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THE 2009INNOVATIONAWARD WINNINGPARAGRIPRANGE*

The Innovation Award will be presented at theArab Health meeting in Dubai by Lord Darzi.

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MEH


Winner of 2009 MEH Award for most

innovative product for export

A-Z Innovations Limited

Opus Health Capital was estab-lished in September 2008 from thehealth division of FMCB CorporateFinance (a long-established corpo-rate finance boutique) to focus en-tirely on the provision of a range ofservices to growing SME’s, entre-preneurs and mid-cap companieswho are looking for more than justgeneralist corporate finance ad-vice - and who want to work withpeople who really understand thehealthcare sector.

Gavin Kaye, Managing Director,told MEH, “We focus on assistingSMEs who provide services to thehealthcare industry, such as clin-ics, software developers or humanresources companies.

“We concentrate on acquisitions,fundraising and financial manage-ment- known as the buying, ratherthan the selling, side of the financebusiness. That means we are in-terested in helping companies togrow, but also to assist large publiccompanies to develop their busi-ness into new areas.”

Asked about Opus’s strategy MrKaye said, “Our approach is towork with, as opposed to for, ourclients. We take a very hands-onapproach, which sometimes in-volves myself joining the companyboard as a director. As we work fora small number of clients we areable to become more involved andadd real value to the companieswe work with.

“As an example of our work in ac-quisitions we have helped compa-nies to acquire GP and dentalclinics. We also work with medicaldevices companies, softwareproviders, and in case manage-ment- involving health assess-ments, risk assessment, andabsence management- which linksin with the growing private insur-ance industry.”

With regard to the Middle East MrKaye explained, “In terms of ourinternational outlook we have aparticular interest in the MENA re-gion, due to my personal experi-ence working with companies thathave a strong presence there. Wehave also opened an office inShanghai, and see China a keygrowth market for healthcare serv-ices. I would like to raise greater

Opus are currently workingwith clients in the followinghealthcare sectors:

- Residential and nursing carehomes- Dementia care- Medical devices- Pathology-Physiotherapy and rehabilitation- Re-sale and refurbishing ofmedical equipment- Healthcare media and con-tent (including access toHarley Street)- Pre-emptive healthcare anddiagnosis- Medical tourism- Healthcare research

Opus Health Capital

Gavin Kaye

Gavin Kaye - Managing Director

Gavin embarked on his CorporateFinance career in January 2005,after spending 15 years workingas Finance Director or Chief Exec-utive of three growing public com-panies - overseeing, during thattime, a large number or acquisi-tions, disposals, rights issues,bank financing, corporate restruc-turing and financial strategy imple-mentations.

Gavin has a particularly strongknowledge of the AIM market hav-ing been involved in reversals, in-stitutional fund-raising and inmanaging the growth plans of anumber of AIM-listed companies.

He also has experience of runninga number of his own private com-panies. Since 2005, Gavin has fo-cused on interim finance directorroles, fund-raising and advisingpredominantly healthcare compa-nies on a range of M & A transac-tions - and has a wide network ofclients, advisors and financier con-tacts within the healthcare sector.

[email protected] Tel: 0207 405 2626

www.opus-health.com

awareness of what we can offerbusinesses and healthcare profes-sionals from the Middle East re-gion, as one of only a fewLondon-based finance boutiquesspecialising in healthcare serv-ices.”


November 2010 | 44

AlgeosAlgeos, based in Liverpool, UKhas 4 divisions: Orthotics & Pros-thetics; Podiatry; Rehabilitationand Footwear Components, and isseen as the largest supplier ofO&P Materials and Components inthe UK as well as the largest Podi-atry Supplier to the NHS.

Algeos UK has over 11,000 prod-ucts in its entire catalogue andsells to over 50 countries eachyear. Algeos has recorded doubledigit growth each year for the last5 years and controls a dominantmarket share in its chosen mar-kets in the UK. Exports account forover 15% of total sales with theMiddle East accounting for almosthalf that amount.

Diaped offers solutions for the mul-tidisciplinary diabetic foot clinicand this allows for a large targetbase of clinicians to offer productsto and to educate- Orthotists,Prosthetists, Podiatrists, Physio-therapists, Occupational Thera-pists, Endocrinologists, Vascularsurgeons and Nurses.

Diaped’s research shows that inthe Middle East 50% of diabeticpatients develop a wound in theirfeet during their lifetime and 15%develop chronic ulcers. Forty ninefoot amputations were carried outin the UAE alone last year. Glob-ally, every 30 minutes a limb is lostto a landmine but every 30 sec-onds a Limb is lost to diabetes.

At Arab Health 2010 Diapedlaunched the entire Diaped rangeof products- which offers the onlyrange of products solely focusedfor the multidisplinary diabetic footclinic in the world. They includeMonolfilaments; Tuning forks;Hammers for neuropathy testing;Dopplers for diagnosing Vascularcomplications. Also, educationalmodels and readable literature for

education in the importance offootcare for patients were demon-strated. A range of shear and pres-sure offloading foot orthotics andthe latest technology in diabeticsocks for prevention of diabeticfoot ulcers were exhibited. Formanagement of a diabetic foot Di-aped also offer specialist diabeticnail nippers, post-op footwear anda range of offloading wound caresystems.

Diaped has the world’s first func-tional diabetic foot orthotic whichhas been proven to offload thepressures of the foot to preventany breakage of the skin stoppingan ulcer forming in its tracks. Thedesign of the foot orthotic hastaken into account the wearing ofsandals in the Middle East Region.Another preventative measurewhich Diaped has a wide range ofare diabetic socks – these arespecifically designed to stop anyseam or nick in the sock rubbingagainst the skin and allowing thetemperature of the foot to remaincool as well as assisting bloodflow.

Many Diabetic amputations arepreventable and this is largelydown to patient education which iswhy Diaped have a large range ofvisual aids for the clinican to

demonstrate to the patient the bestpractises of foot care and personalfoot protection.

Hugh Sheridan, Manager of Dia-ped told MEH, “When people thinkabout Diabetes, they think aboutGlycaemic control, diet, andlifestyle but foot problems are for-gotten. 85% of all diabetic foot re-lated problems are preventableand I would like to think we havebrought together a range of recog-nised solutions for the multidiscipli-nary diabetic foot clinical teamwhich offer assistance with diag-nosis, prevention, managementand most importantly patient edu-cation.”

www.diaped.co.uk.

www.algeos.com


Visit Algeos atStand G04-5 Hall 16

ABHI UK Pavilion

Exhibitor focus: Algeos

November 2010 | 45

Visit Sidhil at Stand G10 Hall 16 ABHI UK Paviion

SidhilSidhil is the UK's leading manufac-turer of hospital beds and ward fur-niture, community loan store bedsand equipment, GP surgeryplinths, couches and furniture, res-idential/nursing care home bedsand furniture, and equipment fordaily living.

The family owned business hasbeen in existence for 110 years.Everyone, from the newest recruitto the Chairman, is dedicated tosupporting the healthcare profes-sional, while at the same time Sid-hil is part of the privately ownedSiddall & Hilton Group of compa-nies, a multimillion pound organi-sation providing tremendousfinancial stability.

Based in the heart of beautifulYorkshire, Sidhil is home to a ded-icated team of healthcare profes-sionals. All the functions of thecompany - product development,sales, manufacturing, customerservice, and accounts - arehoused in their advanced manu-facturing facility.

International successThe new Independence Innov8electrically profiling hospital bedlaunched recently by Sidhil is fastbuilding an international reputationfor quality and performance. InJuly, the company announced suc-cessful completion of negotiationswith a private hospital purchasinggroup in Saudi Arabia, signing acontract worth in excess of a quar-ter of a million pounds for over 100beds.

The Independence Innov8 is de-signed around ease of use, worldclass infection control and per-formance, incorporating superb er-gonomics in terms of both manualhandling and user comfort. Electri-cally operated functions includeauto contouring, giving simultane-ous adjustment of backrest and

kneebreak, with auto regressionavoiding surface pinching or occu-pant sliding.

“The Innov8 bed offers a range ofsignificant advantages over otherproducts on the market, providingtotal flexibility in terms of bed spec-ification for applications from utilityward beds through to high de-pendency environments,” statedSidhil’s Sales & Marketing DirectorClive Siddall. “With the launch ofthis product, we believe we haveeffectively rewritten the rule bookon hospital beds, meeting the re-searched requirements of patients,hospital teams and health profes-sionals.”

With the beds and accessoriesdesigned and manufactured inthe UK, Sidhil can also config-ure units to meet individualhospital needs. As a result, theInnov8 bed destined for theSaudi Arabian market featuresa special night pack optionusing low-power, high-bright-ness LEDs, extra large castorsand colour coded head andfoot ends.

www.sidhil.com

Exhibitor focus: Sidhil

November 2010 | 46


and unique features create an irri-gation system that is safe, conven-ient and patient friendly. ThePropulse NG Irrigation System isboth portable and rechargeablemaking it ideal for domiciliary visitsor in areas without an electricitysupply. Its variable pressure deliv-ery system provides a pulsedwater jet, which is easily con-trolled.»

The Propulse NG Electronic Ear Ir-rigator is now supplied with the allnew, patented Quick ReleaseHandle and QrX™ Single-UseTips. The QrX™ system locks the

Mirage Health GroupMirage, as a brand, has been rep-resenting high quality medical anddental innovations for over 15years and was subject to an MBOin 2003 by current Managing Di-rector Jeremy Bishop. The Groupis comprised of Mirage Medex,and its dental arm, Mirage DentalProducts Ltd.

Mirage Health Group specialisesin the provision of ear care prod-ucts which allow clinicians to carryout safe and effective ear care inaccordance with today's UK guide-lines in primary care and ENT set-tings. The unique Propulse earirrigation range has been suppliedto the UK primary care marketsince 1997. The Propulse NG, isthe latest in an impressive range ofear care products from MirageHealth Group,

David Caldwell, General Manager– Sales and Operations, said:«The Propulse Ear Irrigator hasbeen the clinician’s choice in theUK for ear care treatment for over10 years and its pulsed water de-livery and variable pressure con-trol have dramatically improvedthe safety and success of eartreatment.

«The Propulse NG was launchedin January 09 and sets new stan-dards in ear irrigation. Its patented

tip into place during use, makingthis the most operator- friendlyPropulse® to date. The operationof the Propulse® NG is controlledby the convenient footswitch, al-lowing the machine to be con-trolled by the foot, leaving bothhands free for treatment of the ear.

The Propulse NG is a class IIaMedical device manufactured inaccordance with the Medical De-vice Directive 93/42/EEC and isCE marked for safety.

www.miragehealthgroup.com

Mirage Health Group: Propulse Ear Irrigator

November 2010 | 47


Visit Surgns at Stand G18-3Hall 16, ABHI UK Pavilion

November 2010 |48

Exhibitor focus: Surgins

SurginsSURGINS is the dream child of agroup of surgeons from differentsurgical disciplines in the UnitedKingdom. Not only were they usingsurgical instruments on a dailybasis but were also aware of theneed for instruments of outstand-ing quality, precision and cost-ef-fectiveness. Therefore, profoundsurgical wisdom derived from ap-preciating the significance of indi-vidual expertise brought thisdynamic network on to a platformto develop surgical instruments ofhighest quality with continuous in-novation.

Dr. Rizwan Qureshi FRCS, CEOof SURGINS told MEH, “Surgicalinstruments are specially designedtools, used by surgeons duringsurgery. Historically, many differentkinds of surgical instruments havebeen developed by sugeons.However, in modern times, StrictGovernmental controls have mod-ified the ancient path of innovation.Therefore, Surgeons across theglobe require a new platform.

“SURGINS philosophy is to pro-vide such a “Surgeons’ Platform”where surgical instruments shouldbe manufactured, developed, cus-tomized and innovated as per sur-geons’ wisdom & vision.SURGINS believe that providingsurgeons with the surgical instru-ments that surgeons want is thekey to successful surgery, which

will facilitate the treatment of dis-eases across the globe.”

The company has alreadyachieved recognition. It is an offi-cial member of UKTI’s Passport toExport programme, and is a finalistin the Startups Awards 2009 forBest Business Plan. Dr Qureshiexplains, “At SURGINS we ap-proach business in the same waywe approach medicine, from anevidence based perspective. Wehave conducted extensive marketresearch from the US to China,and our business plan is based ona very real demand for what weoffer.”

SURGINS is oneof the fastestgrowing stainless-steel and titaniumsurgical instru-ments companiesbased in theUnited Kingdom. Itaims to develop aglobal reputationfor surgical Instru-mentation of out-

Dr Qureshi on the Surgins stand at Medica

standing quality, precision andcost-effectiveness- on basis ofprofound surgical knowledge.

The company is exhibiting atMEDICA for the third time thisyear, and Dr Qureshi told MEH,‘”Medica 2009 was a great suc-cess. Surgins message was re-ceived with lots of enthusiasm.Many companies wished to havepartnerships in relavant sectors.The Surgins ‘philosophy’ wasviewed as a USP as healthcareproducts have more clinical ac-ceptance and customer credibilityif they are developed by clinicalend-users.

He added, ”Surgins potential ofproviding customers with products“what, when, and how surgeonswant them” is our key USP, whichgives us the edge over competi-tors. It also helps us to sell prod-ucts in the global healthcaresector, where procurement ismainly influenced by surgeons.” www.surgins.co.uk

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The RSM provides low to highgrade suction, supply oxygen ondemand, plus a telescopic driparm a retractable shelf for placingsyringes and dressings. Medicalequipment manufacturer AZI spe-cializes in award winning equip-ment which is designed to meetmodern emergency requirements.

The RSM is now available with orwithout wheels. The unit is lightweight easy to carried or wheelquickly to meet demands whichare away from piped gas and suc-tion. It can be hooked onto beds,chairs and trolleys to provideemergency support when patientsare being transferred from depart-ments.

Air Ambulances, Ambulances, Pri-vate hospitals, Nursing Homes,Health Centres are some of themany organizations which nowbenefit from using the RSM. Itmeets their stringent requirementswithout breaking their budgets. No

heavy batteries to carry, reliablesupply of oxygen and suction ondemand, light weight, which cancarry one or two a CD gas cylin-ders.

The RSM can be used in difficult toaccess areas such as lifts, stairwells, disaster zone etc. It mimicsthe support services provided inmodern hospitals without a hugeinvestment It can be used fortourism providing emergency pro-tection for people on Safari,Cruise Ships etc. Air ambulance

operators like it because they canpredict duration of cover. Batterysuction units have the reputation ofknowing how long the power sup-ply will last.

The RSM is easy to use, saveslives, saves money, saves timeand is reliable in an emergency.Contact A.Z.I. +44 (0)1702 615665

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A-Z Innovations: Resuscitation Support Module


November 2010 |50


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MIDDLE EAST05 - 07 DEcEMbEr, 2010 • bEAcH rOTANA HOTEL • Abu DHAbI, uNITED ArAb EMIrATES

Global best Practices to Deliver the best in health care

Network with Senior Leaders to Cultivate Crucial Business Relations

A Global Event with Unrivaled Educational Content from 100+ Leaders in Health Care from 15+ Countries

The World Health Care Congress

OFFICIALS PUBLIC RELATIONS PARTNER:

OFFICIAL PUBLICATION SUPPORTINg PARTNER:

EDUCATIONAL UNDERWRITERS:ORgANIzED BY:

UndEr tHE PAtronAGE of:

Crown Prince, H.H. General Sheikh Mohammed bin Zayed Al nahyan

SovErEiGn PArtnErS:

To Register, visit www.worldcongress.com/me • Phone: +1 781 939 2500 • Fax: +1 781 939 2543 • Email: [email protected]

IN ASSOCIATION WITH:

ACHE Middle East North Africa Group

save up to $200 when RegisteRing by 29/10/2010

Zaid Al Siksek Chief Executive Officer Health Authority – Abu Dhabi (HAAD) Abu Dhabi, United Arab Emirates

Sultan Al Sedairy, PhD Executive Director, Research Centre King Faisal Specialist Hospital and Research Centre Riyadh, Kingdom of Saudi Arabia

Michael J. Barber Vice President, healthymagination GE Waukesha, Wisconsin, United States of America

Honorable Dr. Joseph Cassar Minister of Health Malta

Kalipso Chalkidou, MD, PhD Director NICE International London, United Kingdom

Jason Cheah, MD Chief Executive Officer Agency for Integrated Care Singapore

Professor the Lord Ara Darzi of Denham, KBE Professor of Surgery, Oncology, Reproductive Biology and Anesthetics Imperial College London Former Parliamentary Under-Secretary of State, Department of Health United Kingdom

Kurt Newman, MD Executive Director, Center for Surgical Care Children’s National Medical Center Washington, District of Columbia, United States of America

Herbert Pardes, MD President and CEO New York-Presbyterian New York, United States of America

Sangita Reddy Executive Director Apollo Hospitals Group Hyderabad, India

Stephanie L. Reel Vice Provost for Information Technology and Chief Information Officer The Johns Hopkins University Baltimore, Maryland, United States of America

Michael Reid Director general Queensland Health Brisbane, Australia

Uwe Reinhardt, PhD Professor of Economics & Public Affairs Princeton University New Jersey, United States of America

Prof. Jianqin Sun Huadong Hospital, Fudan University Shanghai, China


Dear Colleague,

The inaugural World Health Care Congress Middle East 2010, co-sponsored by the Health Authority-Abu Dhabi (HAAD) and the Abu Dhabi Tourism Authority (ADTA), will be the most prestigious health care event held this year in the Middle East, convening more than 500 global thought leaders and key decision-makers from all sectors of health care to share global health care innovations, best practices and successful initiatives.

The 2010 Congress will take place from 05-07 December 2010 at the Beach Rotana Hotel in Abu Dhabi, United Arab Emirates. The Congress will feature the top industry influencers, including Health Ministers; leading government Officials; Hospital and Health Care CEOs, COOs, CFOs, CIOs and Directors; IT, mHealth and eHealth Innovators; Health Care Investors, Venture Capitalist, Financing and Insurance Directors; Health Care Research and Educational Administrators; Public and Population Health Professionals; Pharmaceutical and Medical Device Companies and Health Care Industry Suppliers.

On the sidelines of the congress, a special session will be conducted for businessmen and investors to explore investment opportunities in the health care sector in the Emirate of Abu Dhabi.

By attending this conference you will have the opportunity to network with senior executives in a variety of health care related fields. You will also hear best practices and thought provoking discussions on health care innovations, opportunities for health care financing and investment, strategies for increasing operational efficiency and improving overall organizational performance and workable health care education and training alternatives.

Don’t miss the opportunity to be a part of this premier event that focuses on the global practices in health care business, investment, insurance, IT technology, public and population health and chronic disease management and health care research and education.

Topics to be explored include:

• Innovations in Health Care Delivery

• Advancing the Consumer’s Role in Health Care

• The Future of Healthcare Reform and Its Global Implications

• mHealth – Emerging Mobile Health Platforms for Patients and Consumers

• An Employer’s Call to Action – Innovative Approaches for Workforce Health, Safety and Well-Being

• Follow the Money: Investments from Venture Capital, Private Equity and Infrastructure in Health Care

• Public and Population Health: Delivering in the 21st Century

We hope you will join us at this unique leadership event in Abu Dhabi, UAE and let us show you the famous Middle Eastern hospitality.

Sincerely,

Zaid Al Siksek Chief Executive Officer Health Authority Abu Dhabi, United Arab Emirates

MAXIMIZE YOur NETWOrKING at The World Health Care Congress Middle East

• Meet Key Players in Your Target Market• Take Advantage of 1-on-1 Sponsor/Attendee Meetings Facilitated On-Site

cAPTurE A TruE rOIThrough Sponsorship of the Following:

Executive Tracks • Keynote Sessions • Networking Cocktail ReceptionBreakfast Symposia • Market Insight Series

Executive Networking Participant • Networking Breaks • Luncheon If you are interested in Sponsorship and Executive Networking opportunities, please contact

Ron Trznadel at 781-939-2432 or [email protected]

LIMITED SPONSOrSHIPS AvAILAbLEBenefit from one-on-one meetings, corporate branding and relationship building by

participating as an active corporate supporter and sponsor. World Congress offers various levels of support and sponsorship opportunities at the event including but not limited to:

Platinum, Gold, and Silver Event Sponsorship • Educational SponsorshipTabletop Exhibits • Executive Networking Opportunities

THE WOrLD HEALTH cArE cONGrESS WOuLD LIKE TO THANK Our SOvErEIGN PArTNErS:

The Health System of the Emirate of Abu Dhabi is comprehensive, encompassing the full spectrum of health services and is accessible to

all residents of Abu Dhabi. The system is driven towards excellence through continuous improvement, and monitored for achievement of targets. Providers of health services are independent, predominately private and follow highest international quality standards. The system is financed through mandatory health insurance.

Abu Dhabi Tourism Authority (ADTA) has wide ranging responsibilities for managing and assisting the development of the emirate’s tourism

industry and the marketing and promotion of the emirate as a world-class destination of distinction. Its responsibilities include: destination marketing; infrastructure and product development and regulation and classification. A key role is to create synergy in the international promotion of Abu Dhabi through close co-ordination with the emirate’s hotels, destination management companies, airlines and other public and private sector travel-related organizations.

The WHCC Affordable Health Innovations Poster Exhibit will be on display throughout the conference, providing innovators with an opportunity to showcase products and programs that are bringing affordable health care to the developing and developed world. www.whcchealthinnovations.org

SuPPOrTING PArTNErS


sUnDaY, 05 DeceMber 2010: KeYnote sessions – aM09:00 AM – 09:45 AM Opening Ceremony

Under the Patronage of Crown Prince, H.H. General Sheikh Mohammed bin Zayed Al Nahyan

09:45 AM – 10:30 AM Keynote Panel 1: The Health Ministers Summit – Perspectives from Around the GlobeHonorable Dr. Joseph Cassar, Minister of Health, MaltaModerator: Riz Khan, Host, Riz Khan Show, Al Jazeera English, Washington, District of Columbia, United States of America

10:30 AM – 11:15 AM Keynote Panel 2: Delivering Sustainable Health CareSuhail Al Ansari, Associate Director, Mubadala Healthcare, Abu Dhabi, United Arab EmiratesMichael J. Barber, Vice President, healthymagination, GE, Waukesha, Wisconsin, United States of AmericaG. Steven Burrill, Chief Executive Officer, Burrill & Company, San Francisco, California, United States of AmericaJason Cheah, MD, Chief Executive Officer, Agency for Integrated Care, SingaporeWalid Fitahi, MD, Chief Executive Officer, International Medical Centre, Jeddah, Kingdom of Saudi Arabia

11:15 AM – 11:30 AM Refreshment Break in Executive Networking Lounge

the WorlD health care MiDDle east innovation sUMMit11:30 AM – 12:15 PM Innovations in Global Health Care Reform

Zaid Al Siksek, Chief Executive Officer, Health Authority – Abu Dhabi (HAAD), Abu Dhabi, United Arab EmiratesPhilipp Vetter, PhD, Head of Strategy, Health Authority – Abu Dhabi (HAAD), Abu Dhabi, United Arab Emirates

12:20 PM – 13:05 PM Innovations in Health Insurance, Investment and FinancingMichael Bitzer, MD, Chief Executive Officer, DAMAN National Health Insurance Company, Abu Dhabi, United Arab EmiratesTsung-Mei Cheng, Executive Editor, International Forum, Princeton University; Adviser, China Health Economics Institute, Princeton, New Jersey, United States of AmericaFinn Goldner, PhD, Director, Health System Financing, Health Authority – Abu Dhabi (HAAD), Abu Dhabi, United Arab EmiratesDavid Green, Social Entrepreneur, Founder, Project Impact, United States of America

13:05 PM – 14:05 PM Luncheon in Executive Networking Lounge

14:05 PM – 14:50 PM Innovations in Health Care DeliveryDr. Zakiuddin Ahmed, National Coordinator, Federal Ministry of E-Health, PakistanKrishna Reddy, MD, Chief Executive Officer, Care Group of Hospitals, Hyderabad, India Preetha Reddy, MD, Managing Director, Apollo Hospital Group, Chennai, IndiaCarl V. Stanifer, Chief Executive Officer, Abu Dhabi Health Services Company (SEHA), Abu Dhabi, United Arab Emirates

14:55 PM – 15:40 PM Innovations in Health Care Education and TrainingMervat Abdelhak, PhD, RHIA, FAHIMA, Department Chair and Associate Professor, School of Health and Rehabilitation Sciences, University of Pittsburgh, Pennsylvania, United States of AmericaBakheet M. B. Aldosari, PhD (HIM), Assistant Professor & Chairman, Department of Health Informatics, College of Public Health & Health Informatics, King Saud bin Abdulaziz University for Health Sciences, Riyadh, Kingdom of Saudi ArabiaNaomi Fried, PhD, Chief Innovation Officer, Children’s Hospital, Boston, Massachusetts, United States of AmericaLesley Pocock, Publisher and Managing Director, medi+WORLD International, Sherbrooke, Australia

15:45 PM – 16:30 PM Innovations in Health Care ResearchSultan Al Sedairy, PhD, Executive Director, Research Centre, King Faisal Specialist Hospital and Research Centre, Riyadh, Kingdom of Saudi ArabiaUna Ryan, MD, Chief Executive Officer and President, Diagnosis for All, United States of America Javaid I. Sheikh, MD, Dean, Weill Cornell Medical College, Qatar

16:30 PM – 17:00 PM Refreshment Break in Executive Networking Lounge

17:00 PM – 17:45 PM Innovations in Health Care Call CentersBalaji Utla, PhD, Chief Executive Officer, HMRI 104, India

sUnDaY, 05 DeceMber 2010: KeYnote sessions – PM17:50 PM – 18:30 PM Keynote Panel 3: Innovations in Chronic Disease Management

Maha Barakat, MD, Medical Director, Imperial College London Diabetes Centre, Abu Dhabi, United Arab EmiratesOliver Harrison, MD, Director, Public Health & Policy, Health Authority – Abu Dhabi (HAAD), Abu Dhabi, United Arab Emirates J. Mark Lambright, Chief Executive Officer, HealthPoints, Inc., Dallas, Texas, United States of America

18:30 PM – 19:30 PM Reception in Executive Networking Lounge

MonDaY, 06 DeceMber 2010: PhYsician cMe breaKFast sessions07:30 AM – 08:10 AM Understanding and Winning the Imaging Arm’s Race

Raymond Sze, MD, Division Chief, Diagnostic Imaging and Radiology, Principal Investigator, Children’s Research Institute (CRI), Center for Cancer and Immunology Research (CCIR), Children’s National Medical Center, Washington, District of Columbia, United States of America

08:15 AM – 08:55 AM Using Tomorrow’s Surgical Technology TodayCraig Peters, MD, Urologic Pediatric Surgeon, Children’s National Medical Center, Washington, District of Columbia, United States of America

MonDaY, 06 DeceMber 2010: KeYnote sessions – aM09:00 AM – 09:55 AM Keynote Panel 4: The Future of Healthcare Reform and Its Global Implications

Herbert Pardes, MD, President and CEO, New York-Presbyterian, New York, United States of AmericaMichael Reid, Director general, Queensland Health, Brisbane, AustraliaUwe Reinhardt, PhD, Professor of Economics & Public Affairs, Princeton University, New Jersey, United States of America

10:00 AM – 11:00 AM Keynote Panel 5: Health Care in the Gulf Cooperative Council (GCC) RegionsModerator: Riz Khan, Host, Riz Khan Show, Al Jazeera English, Washington, District of Columbia, United States of America


11:30 AM – 12:30 PM Keynote Panel 6: Advancing the Consumer’s Roles in Health CareLodewijk Bos, President, International Council on Medical & Care Compunetics (ICMCC), The NetherlandsCathy Easter, President and Chief Executive Officer, Methodist International, Houston, Texas, United States of America


aGenDa at-a-Glance


13:15 PM – 14:15 PM“Innovations To Watch” Demonstrations for Potential Investors

13:30 PM – 14:15 PM MARKET INSIGHTS1. The Insurer’s Perspective2. The Pharmaceutical Perspective

3. The Technology Perspective4. The Safety and Quality Perspective

14:15 PM – 16:10 PM: co-locateD eXecUtive sUMMits (choose 1 of the 7)1

Emerging Health Care Business Models

2 Hospital/Health

Systems

3 Health Care IT

4 Health Technology & Interoperability

5 Health Care

Investment, Financing and Insurance

6 Public and

Population Health

7 Education for Health Care

Professionals14:15 – 15:10 PM

Predictive, Preventive and Personalized

Medicine

Business Intelligence in Health Care One Patient, One Record

mHealth – Emerging Mobile Health Platforms

for Patients and Consumers

How to Build Up Regulatory Powers

Health 1 – Measurement in the 21st Century

Career Paths and Advancement

15:15 – 16:10 PM

Medical HomesOrganizational

Transformation from the Inside Out

Consumer Engagement –

Integrated Personal Health Records (PHR)

for Patient and Family-Centered Care

Successful eHealth Implementation

How to Manage Successful Public-

Private Partnerships (PPPs)

Health 2 – Technology in

the 21st Century

Global Continuing Medical Education

Models


MonDaY, 06 DeceMber 2010: KeYnote sessions – PM16:30 PM – 17:25 PM Keynote Panel 7: The Redesign of High Performance Health Care

Jan de Witte, President and Chief Executive Officer, global Performance Solutions, GE Healthcare, Buc, France Herbert Pardes, MD, President and Chief Executive Officer, New York-Presbyterian, New York, United States of AmericaUwe Reinhardt, PhD, Professor of Economics & Public Affairs, Princeton University, New Jersey, United States of America

17:25 PM – 18:30 PM Keynote Panel 8: Precision MedicineBernard Algayres, MD, general Manager, eHealth, GE Healthcare IT, Buc, FranceKurt Newman, MD, Executive Director, Center for Surgical Care, Children’s National Medical Center, Washington, District of Columbia, United States of America


tUesDaY, 07 DeceMber 2010: KeYnote sessions – aM09:00 AM – 09:55 AM Keynote Panel 9: Transforming Health Care Now in the Developed and Developing Worlds

Vishal Bali, Chief Executive Officer, Fortis Hospitals Limited, Bangalore, IndiaMohan Chellappa, MD, President, global Ventures, Johns Hopkins Medicine International, Baltimore, Maryland, United States of AmericaSemih Sen, Advisor, Mubadala Healthcare, Abu Dhabi, United Arab EmiratesSimon Stevens, President, global Health, UnitedHealth Group, Minneapolis, Minnesota, United States of America

10:00 AM – 11:00 AM Keynote Panel 10: Health Care and the MediaPrem Jagyasi, MD, Chief Executive Officer, ExHealth, Dubai Healthcare City; Chief Strategy Officer, Medical Tourism Association, United States of America, Dubai, United Arab Emirates


11:30 AM – 12:30 AM Keynote Panel 11: Public Reporting – Achieving Health Improvements through Quality ReportingProfessor the Lord Ara Darzi of Denham, KBE, Professor of Surgery, Oncology, Reproductive Biology and Anesthetics, Imperial College London; former Parliamentary Under-Secretary of State, Department of Health, United Kingdom


13:30 PM – 15:30 PM: co-locateD eXecUtive sUMMits (choose 1 of 7)8

Emerging Health Care Business Models

9 Hospital/Health

Systems

10 Health Care IT

11 Health Technology & Interoperability

12 Health Care

Investment, Financing and Insurance

13 Public and

Population Health

14 Hospital Bed and

Physician Demand Analysis

13:30 – 14:25 PMThe Emerging

Hospital Business Model for a New Value Proposition

Healthcare in the Decade Ahead

Remote Patient Monitoring to Achieve Improved Engagement and to Reduce Costs

eHealth Solutions to Optimize Cost and

Sustain Health Care

How to Attract Private Sector

Investment

Health 3 – Delivering in the

21st Century

Hospital Bed Needs vs. Reality

14:30 – 15:30 PM

An Employer’s Call to Action – Innovative

Approaches for Workforce Health,

Safety & Well-Being

Building an Accountable Care Organization (ACO) Health Plan IT Initiatives Health Technology

Assessment

Follow the Money: Investments from Venture Capital,

Private Equity and Infrastructure in Health

Care

Health 4 – Program Design in the 21st Century

Physician Demand Analysis


tUesDaY, 07 DeceMber 2010: KeYnote sessions – PM16:00 PM – 16:55 PM Keynote Panel 12: Game Changing Business Models in Health Care

Marc Choufani, Senior Manager, Mubadala Healthcare, Abu Dhabi, United Arab EmiratesOliver Harrison, MD, Director, Public Health & Policy, Health Authority – Abu Dhabi (HAAD), Abu Dhabi, United Arab Emirates

17:00 PM – 18:00 PM Closing Keynote Address: Abu Dhabi NCD Development Program: The Abu Dhabi RoadmapRepresentative of Abu Dhabi NCD Development Program Advisory Committee

18:00 PM Congress Adjourns


sUnDaY, 05 DeceMber 2010: KeYnote sessions – aM09:00 AM – 09:45 AM Opening Ceremony

Under the Patronage of Crown Prince, H.H. General Sheikh Mohammed bin Zayed Al Nahyan

09:45 AM – 10:30 AM Keynote Panel 1: The Health Ministers Summit – Perspectives from Around the Globe• International strategies to create sustainable health systems with increasing cost pressures and demographic changes• Overcoming the challenges of universal access to health care, fulfill patient expectations and improve health care quality

10:30 AM – 11:15 AM Keynote Panel 2: Delivering Sustainable Health Care• International models for the sustainable delivery of health care in an era of economic uncertainty and increasing cost pressures• Redirect attention to the human contribution to sustainable health care• Demonstrate the need for sustainable health care delivery

Suhail Al AnsariAssociate DirectorMubadala HealthcareAbu Dhabi, United Arab Emirates

Michael J. BarberVice President, healthymaginationGEWaukesha, Wisconsin, United States of America

G. Steven BurrillChief Executive OfficerBurrill & CompanySan Francisco, California, United States of America

Jason Cheah, MDChief Executive OfficerAgency for Integrated CareSingapore

Walid Fitahi, MDChief Executive OfficerInternational Medical CentreJeddah, Kingdom of Saudi Arabia


the WorlD health care MiDDle east innovation sUMMit11:30 AM – 12:15 PM Innovations in Global Health Care Reform

• Creating new models for improved health plan and health system collaboration• Innovative approaches on how health care reform can improve the quality of care patients receive• Global approaches to health reform

Zaid Al SiksekChief Executive OfficerHealth Authority – Abu Dhabi (HAAD)Abu Dhabi, United Arab Emirates

Philipp Vetter, PhDHead of StrategyHealth Authority – Abu Dhabi (HAAD)Abu Dhabi, United Arab Emirates

12:20 PM – 13:05 PM Innovations in Health Insurance, Investment and Financing• How ‘third world’ countries are leapfrogging the developed world• Identify emerging health care financing models• Innovative health insurance plans• Investing in health infrastructure

Michael Bitzer, MDChief Executive OfficerDAMAN National Health Insurance CompanyAbu Dhabi, United Arab Emirates

Tsung-Mei ChengExecutive Editor, International Forum, Princeton UniversityAdviser, China Health Economics InstitutePrinceton, New Jersey, United States of America

Finn Goldner, PhDActing Director, Corporate Performance & OperationsHealth Authority – Abu Dhabi (HAAD)Abu Dhabi, United Arab Emirates

David GreenSocial Entrepreneur, FounderProject ImpactUnited States of America


14:05 PM – 14:50 PM Innovations in Health Care Delivery• Identifying and implementing comprehensive solutions to help improve the quality, accessibility and affordability of health care across the globe• Strategies to improve quality, satisfaction and effectiveness by redesigning and reengineering the delivery of care• Exploring ways to effectively and efficiently foster innovation within the care setting

Dr. Zakiuddin AhmedNational CoordinatorFederal Ministry of E-HealthPakistan

Krishna Reddy, MDChief Executive OfficerCare Group of HospitalsHyderabad, India

Preetha Reddy, MDManaging DirectorApollo Hospital GroupChennai, India

Carl V. StaniferChief Executive OfficerAbu Dhabi Health Services Company (SEHA)Abu Dhabi, United Arab Emirates

Riz KhanHost, Riz Khan ShowAl Jazeera ShowWashington, District of Columbia, United States of America

Honorable Dr. Joseph CassarMinister of HealthMalta

Moderator:


14:55 PM – 15:40 PM Innovations in Health Care Education and Training• Developing strategies for leading change in institutions involved in the education of healthcare professionals• Providing flexible learning platforms to support teaching, learning and workforce development

Mervat Abdelhak, PhD, RHIA, FAHIMADepartment Chair and Associate ProfessorSchool of Health and Rehabilitation SciencesUniversity of PittsburghPennsylvania, United States of America

Bakheet M. B. Aldosari, PhD (HIM)Assistant Professor & Chairman, Department of Health Informatics, College of Public Health & Health InformaticsKing Saud bin Abdulaziz University for Health SciencesRiyadh, Kingdom of Saudi Arabia

Naomi Fried, PhDChief Innovation OfficerChildren’s HospitalBoston, Massachusetts, United States of America

Lesley PocockPublisher and Managing Directormedi+WORLD InternationalSherbrooke, Australia

15:45 PM – 16:30 PM Innovations in Health Care Research• The role of academia in restructuring organizations so that discoveries, innovations and inventions are received with independent practices• How academic health science centers have been recognized as key for innovation and how the models are now being recognized on an international level

Sultan Al Sedairy, PhDExecutive Director, Research CentreKing Faisal Specialist Hospital and Research CentreRiyadh, Kingdom of Saudi Arabia

Una Ryan, MDChief Executive Officer and PresidentDiagnosis for AllUnited States of America

Javaid I. Sheikh, MDDeanWeill Cornell Medical College Qatar


17:00 PM – 17:45 PM Innovations in Health Care Call Centers• How two thirds of patients are avoiding unnecessary costly doctor visits saving time and money• Comparative benefits of private, public and subscription models• Encouraging medical professionals to embrace and promote health care call centers• Regulatory restrictions to health call center expansions

Balaji Utla, PhDChief Executive OfficerHMRI 104India

sUnDaY, 05 DeceMber 2010: KeYnote sessions – PM17:50 PM – 18:30 PM Keynote Panel 3: Innovations in Chronic Disease Management

• Innovative approaches to prevention and initiatives to improve health status and well-being while decreasing chronic care expenditures• How technology can help innovate delivery of care for populations of patients• Novel medical, pharmacy and behavioral health care solutions for managing chronic illnesses

Maha Barakat, MDMedical DirectorImperial College London Diabetes CentreAbu Dhabi, United Arab Emirates

Oliver Harrison, MDDirector, Public Health & PolicyHealth Authority – Abu Dhabi (HAAD)Abu Dhabi, United Arab Emirates

J. Mark LambrightChief Executive OfficerHealthPoints, Inc.,Dallas, Texas, United States of America


MonDaY, 06 DeceMber 2010: PhYsician cMe breaKFast sessions07:30 AM – 08:10 AM Understanding and Winning the Imaging Arm’s Race

Raymond Sze, MDDivision Chief, Diagnostic Imaging and Radiology, Principal Investigator, Children’s Research Institute (CRI), Center for Cancer and Immunology Research (CCIR)Children’s National Medical CenterWashington, District of Columbia, United States of America

08:15 AM – 08:55 AM Using Tomorrow’s Surgical Technology TodayCraig Peters, MD Chief, Surgical Innovation, Technology and Translation in the Joseph E. Robert, Jr., Center for Surgical Care

Principal Investigator, Bioengineering Initiative, Sheikh zayed Institute for Pediatric Surgical Innovation

Children’s National Medical Center, United States of America

Who should attendHospital and Health System:

• C-Suite Executives including: CEO, CIO, CFO, CMO, CCO, CSO, CMIO, Chief Quality Officer

• EVP/SVP/VP/Directors: Patient Safety, Quality, Compliance, Innovation, IT, Medical Directors

Investment and Venture Capital Firms:• C-Suite Executives including: Institutional Investors,

Venture Capitalists, Sophisticated Private Investors, Industry Executives, Business Development and Partnering Executives, Private Equity Firms

Health Plan and Payer Organizations:• C-Suite Executives including: CEO, CIO, CFO, CMO,

CCO, CSO, CMIO• EVP/SVP/VP/Directors: Member Retention, Disease

Management, Provider Relations, Medical Directors Pharmaceutical/Biotech and Medical Device:

• C-Suite Executives including: CEOs, Chief Medical Officers, Strategy, Innovation and Marketing Officers

• EVP/SVP/VP/Directors of: Evidence-Based Medicine, Branding, Licensing, Business Development, Medication Safety and Product Managers

Employer Organizations and Public Purchasers: • C-Suite Executives including: Chief Executive

Officers, Chief Financial Officers, Chief Human Resource Officers, Chief People Officers, Corporate Medical Directors & Employer Coalition Executives

• Heads, Vice Presidents and Directors of: Benefits, Human Resources, Compensation, Disabilities Management, Corporate Health & Wellness, Disease Management, Total Rewards and Incentives, Risk Management, Health and Welfare


MonDaY, 06 DeceMber 2010: KeYnote sessions – aM09:00 AM – 09:55 AM Keynote Panel 4: The Future of Health Care Reform and Its Global Implications

• Weighing the possibilities and challenges ahead for implementation of health care reform• The implications of health care reform for diverse populations• Expert insights on how much health reform with cost

Herbert Pardes, MDPresident and CEONew York-PresbyterianNew York, United States of America

Michael ReidDirector generalQueensland HealthBrisbane, Australia

Uwe Reinhardt, PhDProfessor of Economics & Public AffairsPrinceton UniversityNew Jersey, United States of America

10:00 AM – 11:00 AM Keynote Panel 5: Health Care in the Gulf Cooperative Council (GCC) Regions• Case studies from leading health care providers in the Arabian Gulf region• Regional strategies for providing quality healthcare to multi national and multi cultural populations

Riz KhanHost, Riz Khan ShowAl Jazeera ShowWashington, District of Columbia, United States of America


11:30 AM – 12:30 PM Keynote Panel 6: Advancing the Consumer’s Roles in Health Care• Enhancing the role of the consumer – Identifying effective and appropriate incentives for consumer engagement• How a consumer driven system can deliver affordable, high-quality care while reducing costs• Listening to the voice of the consumer to understand customers’ (dis)satisfaction levers

Lodewijk BosPresidentInternational Council on Medical & Care Compunetics (ICMCC)The Netherlands

Cathy EasterPresident and Chief Executive OfficerMethodist InternationalHouston, Texas, United States of America


13:15 PM – 14:15 PM“Innovations To Watch” Demo SessionThe “Innovations to Watch” demonstrations at the World Health Care Congress Middle East is a premier opportunity for entrepreneurs and companies with new products to make a 5-minute presentation to potential investors and partners, health care executives and media. The World Health Care Congress will select the top submissions for participation.

13:30 PM – 14:15 PMMARKET INSIGHTS1. The Insurer’s Perspective2. The Pharmaceutical Perspective3. The Technology Perspective4. The Safety and Quality Perspective

14:15 PM – 16:10 PM: co-locateD eXecUtive sUMMits (choose 1 of the 7)

1 Emerging Health Care Business Models 2 Hospital/Health Systems14:15 – 15:10 PMPredictive, Preventive and Personalized Medicine• Creating a framework for personalized patient models for predictive health care of the future• New challenges linked to the development of personalized medicine• The importance of partnerships with the pharmaceutical industry

G. Steven BurrillChief Executive OfficerBurrill & CompanySan Francisco, California, United States of America

Eric Hoffman, PhDCenter Director, Center for genetic Medicine Research, James Clark Chair in Molecular genetics, Children’s Research Institute (CRI), Center for genetic Medicine Research (CgMR), Children’s National Medical CenterWashington, District of Columbia, United States of America

14:15 – 15:10 PMBusiness Intelligence in Health Care• Determine how to leverage organizational data for the decision making process• Learn how the implementation of real-time executive dashboards and alerts can lead to a

reduction in costs, billing errors and increase efficiency in hospitals and healthcare systemsAli Al Sanousi, MDMedical Informatics ConsultantKing Faisal Specialist Hospital and Research CentreRiyadh, Kingdom of Saudi Arabia

Marc McPhee, MDChief Operating OfficerCleveland ClinicAbu Dhabi, United Arab Emirates

15:15 – 16:10 PMMedical Homes• Developing patient-provider connections for improved compliance, health literacy and

development of an effective medical home• Case studies of integrating value-based benefit design elements with the medical home• Practice transformation strategies to launch a medical home• Key characteristics of a provider practice to effectively carry out a medical home

15:15 – 16:10 PMOrganizational Transformation from the Inside Out• Defining a more comprehensive measure of health care delivery performance• Developing and implementing a sound strategy for providing effective care that appeals to

patients and focuses on controlling costs• Explore the impact of various operational improvement strategies

Peter R. Holbrook, MDChief Medical OfficerChildren’s National Medical CenterWashington, District of Columbia, United States of America

Moderator:


14:15 PM – 16:10 PM: co-locateD eXecUtive sUMMits (choose 1 of the 7) continued

3 Health Care IT 4 Health Technology & Interoperability14:15 – 15:10 PMOne Patient, One Record• Developing an electronic health record (EHR) that can be accessed by healthcare providers

and patients which will lead to improved health outcomes• IT innovations that lead to EHR adoption while ensuring security and protect patient health

information

Mark S. Dietz, RHIAPresidentMark S. Dietz Healthcare Management Consultinggolden Valley, Minnesota, United States of America

Pranav Mehta, MD, FAAPAssociate Medical Director and Patient Safety Officer Metropolitan Hospital CenterNew York City, New York, United States of America

14:15 – 15:10 PMmHealth – Emerging Mobile Health Platforms for Patients and Consumers• Maximizing the impact of mHealth on improving health across the developed and

developing world• Current status of new mobile phone applications in health care• New communication patterns and progress on communication-based disease management

and consumer health developmentsStephanie L. ReelVice Provost for Information Technology and Chief Information OfficerThe Johns Hopkins UniversityBaltimore, Maryland, United States of America

15:15 – 16:10 PMConsumer Engagement – Integrated Personal Health Records (PHR) for Patient and Family-Centered Care• Designing a PHR to improve clinical, financial and administrative outcomes• How PHRs improve consumer decision making and patient engagement• Online disease management – Tools for patients and caregivers to connect

Mohammad Al Ubaydli, MDChief Executive OfficerPatients Know BestCambridge, United Kingdom

15:15 – 16:10 PMSuccessful eHealth Implementation• Implementing an eHealth program to reduce on-site staffing needs, patient travel and

overall healthcare costs• Identify key clinical, administrative and technical design and support elements for

implementing a successful eHealth program• Defining metrics and benchmarks to measure the success of your eHealth program

Dr. Zakiuddin AhmedNational CoordinatorFederal Ministry of E-HealthPakistan

Frank LievensBoard Member, Secretary/TreasurerISfTeH (International Society for Telemedicine and eHealth)Belgium

5 Health Care Investment, Financing and Insurance

6 Public and Population Health 7 Education for Health Care Professionals

14:15 – 15:10 PMHow to Build Up Regulatory Powers• Establishing a science-based regulatory system• Implementation of regulatory policies that achieve social

goals

Finn Goldner, PhDDirector, Health System FinancingHealth Authority – Abu Dhabi (HAAD)Abu Dhabi, United Arab Emirates

14:15 – 15:10 PMHealth 1 – Measurement in the 21st Century• Introduction of WEQAYA National Screening Program – Abu

Dhabi Model• Identifying opportunities for population health strategies to

address costly chronic conditions• Insight into the monitoring and evaluation of various

disease management programs

Maha Barakat, MDMedical DirectorImperial College London Diabetes CentreAbu Dhabi, United Arab Emirates

Cother Hajat, MDSection Head, Public Programs, Public Health and PolicyHealth Authority-Abu Dhabi (HAAD)United Arab Emirates

14:15 – 15:10 PMCareer Paths and Advancement• Explore a new career in healthcare or move up the

healthcare ladder• Examine key development steps for various points along

the career path• Investigate health care graduate and specialized studies

Mervat Abdelhak, PhD, RHIA, FAHIMADepartment Chair and Associate ProfessorSchool of Health and Rehabilitation Sciences, University of PittsburghPennsylvania, United States of America

Bakheet M. B. Aldosari, PhD (HIM)Assistant Professor & Chairman, Department of Health Informatics, College of Public Health & Health Informatics, King Saud bin Abdulaziz University for Health SciencesRiyadh, Kingdom of Saudi Arabia

Tim SmartChief Executive OfficerKing’s College Hospital NHS Foundation TrustUnited Kingdom

15:15 – 16:10 PMHow to Manage Successful Public-Private Partnerships (PPPs)• Strategies to address cost and investment challenges,

deliver improvements in efficiency and enhance quality in health care

• Leveraging partnerships and collaboration with the private sector to address challenges governments face in health care

• Identifying the risk and opportunity with new public-private hybrids that go beyond traditional public-service privatization

Sangita ReddyManaging Director, Apollo Health Street Limited, Executive DirectorApollo Hospitals GroupHyderabad, India

15:15 – 16:10 PMHealth 2 – Technology in the 21st Century• Innovative approaches to prevention and initiatives to

improve health status and well-being while decreasing costs

• Efforts to devise new treatments, create new drugs and improve people’s health and well-being

Prof. Jianqin SunClinical Nutrition CenterHuadong Hospital, Fudan UniversityShanghai, China

15:15 – 16:10 PMGlobal Continuing Medical Education Models• Examining international models and trends in continuing

medical education• Evaluate allied health education availability• Distance learning courses for healthcare professionals

Heitham Hassoun, MDMedical DirectorMethodist InternationalHouston, Texas, United States of America

Lesley PocockPublisher and Managing Directormedi+WORLD InternationalSherbrooke, Australia

Steven J. ThompsonSenior Vice PresidentJohns Hopkins MedicineUnited States of America



MonDaY, 06 DeceMber 2010: KeYnote sessions – PM16:30 PM – 17:25 PM Keynote Panel 7: The Redesign of High Performance Health Care

• Provider perspectives on the critical components of a high performing system to achieve access, quality and efficiency• Identifying the transformation required by health care payers and providers to create a high performing and high reliable delivery system• Developing an out-comes based care delivery model

Jan de WittePresident and Chief Executive Officer, global Performance SolutionsGE HealthcareBuc, France

Herbert Pardes, MDPresident and Chief Executive OfficerNew York-PresbyterianNew York, United States of America

Uwe Reinhardt, PhDProfessor of Economics & Public AffairsPrinceton UniversityNew Jersey, United States of America

17:25 PM – 18:30 PM Keynote Panel 8: Precision Medicine• The role of precision medicine to dramatically reduce health care costs and change outcomes• Employing precision medicine to deliver on the promise of early diagnosis and personalized care

Bernard Algayres, MDgeneral Manager, eHealthGE Healthcare ITBuc, France

Kurt Newman, MDExecutive Director, Center for Surgical CareChildren’s National Medical CenterUnited States of America


tUesDaY, 07 DeceMber 2010: KeYnote sessions – aM09:00 AM – 09:55 AM Keynote Panel 9: Transforming Health Care Now in the Developed and Developing Worlds

• International strategies to create sustainable health systems in an era of uncertainty and increasing cost pressures• “East meets West” – adaptive delivery models for efficient healthcare• Getting the most out of collaborative partnerships

Vishal BaliChief Executive OfficerFortis Hospitals LimitedBangalore, India

Mohan Chellappa, MDPresident, global VenturesJohns Hopkins Medicine InternationalBaltimore, Maryland, United States of America

Semih SenAdvisorMubadala HealthcareAbu Dhabi, United Arab Emirates

Simon StevensPresident, global HealthUnitedHealth GroupMinneapolis, Minnesota, United States of America

10:00 AM – 11:00 AM Keynote Panel 10: Health Care and the Media• Integrating social media and traditional media• Understand the possibilities of social media and their impact on healthcare• Use social media tools to help listen to and respond to customers• Engage in conversations about wellness, community health, and policy issues

Prem Jagyasi, MD, Chief Executive Officer, ExHealth, Dubai Healthcare CityChief Strategy Officer, Medical Tourism AssociationUnited States of America, Dubai, United Arab Emirates


11:30 AM – 12:30 AM Keynote Panel 11: Public Reporting – Achieving Health Improvements through Quality Reporting• Setting coherent policies that drive health systems to high performance• Creating a focused strategy and quality outcomes framework to transform patient experience and quality of care• Insight into the need to focus competition on quality and efficiency and provide information to stimulate health improvement and innovation

Professor the Lord Ara Darzi of Denham, KBEProfessor of Surgery, Oncology, Reproductive Biology and Anesthetics, Imperial College London; former Parliamentary Under-Secretary of State, Department of HealthUnited Kingdom



13:30 PM – 15:30 PM: co-locateD eXecUtive sUMMits (choose 1 of 7)

8 Emerging Health Care Business Models 9 Hospital/Health Systems13:30 – 14:25 PMThe Emerging Hospital Business Model for a New Value Proposition• Analysis of conflicting business models and value propositions of hospitals: Diagnostic

activities versus efficient delivery of specific procedures• Challenges to the new business model in health care• Defining value-adding process to produce high quality outcomes at a lower cost

Cathy EasterPresident and Chief Executive OfficerMethodist InternationalHouston, Texas, United States of America

13:30 – 14:25 PMHealthcare in the Decade Ahead• Impact of consumerism, genomics and the Internet on health care• The shift from reactive medicine to prevention and cure• Where is healthcare heading and how will it affect health systems

Simon LearyPartner, Middle East Health Industries Leader & government Sector AdvisoryPricewaterhouseCoopers Dubai, United Arab Emiratesa

14:30 – 15:30 PMAn Employer’s Call to Action – Innovative Approaches for Workforce Health, Safety & Well-Being• Identifying opportunities for population health strategies to address costly chronic

conditions• Partnering with employer groups to develop prevention programs• Limitations of mandating wellness in the workplace• Strategies to build a culture of health through employee health support

Scott SimmonsManaging PartnerGallup Healthcare GroupUnited States of America

14:30 – 15:30 PMBuilding an Accountable Care Organization (ACO)• Strategies to build practice improvement among providers in an ACO• New payment models and financial incentives to support an integrated practice• Contracting strategies to align incentives and patient care coordination

Pranav Mehta, MD, FAAPAssociate Medical Director and Patient Safety Officer Metropolitan Hospital CenterNew York City, New York, United States of America

10 Health Care IT 11 Health Technology & Interoperability13:30 – 14:25 PMRemote Patient Monitoring to Achieve Improved Engagement and to Reduce Costs• Identifying the right patient population for remote monitoring and the most effective forms

of engagement• Strategies for physician/payer collaboration to improve costs and outcomes• Developing a remote patient monitoring program to ensure proper coverage of your ICU, ER

and other departments, meet staffing shortages and improve overall patient care

Krishna Reddy, MDChief Executive OfficerCare Group of HospitalsHyderabad, India

Stephanie L. ReelVice Provost for Information Technology and Chief Information OfficerThe Johns Hopkins UniversityBaltimore, Maryland, United States of America

13:30 – 14:25 PMeHealth Solutions to Optimize Cost and Sustain Health Care• Proven eHealth strategies to ensure the most appropriate and effective approaches to

improve patient care• Quantifying economic and clinical gains of IT innovation• Solutions to achieve acceptance of eHealth among patients and consumers

Charles Safran, MDAssociate Professor of MedicineBeth Israel Deaconess Medical Center, Division of Clinical InformaticsBoston, Massachusetts, United States of America

14:30 – 15:30 PMHealth Plan IT Initiatives• Case studies from leading health plans on how they are positioning for short and long-term

success

Tsung-Mei ChengExecutive Editor, International Forum, Princeton University; Adviser, China Health Economics InstitutePrinceton, New Jersey, United States of America

14:30 – 15:30 PMHealth Technology Assessment• Successful international models for comparative effectiveness, evidence and best practices

used in developed health systems• Assess the efficiency of new pharmaceutical and medical device products

Joel J. Nobel, MDFounder & President EmeritusECRIPlymouth Meeting, Pennsylvania, United States of America Francis RuizSenior Adviser (Health Economics)NICE InternationalLondon, United Kingdom

ten things to know about abu Dhabi1. In less than 50 years, Abu Dhabi has been transformed from little more than empty desert

inhabited by nomadic tribes into a thriving 21st century society.

2. Abu Dhabi is at the heart of one of the world’s most rapidly advancing regions. Abu Dhabi city is easily accessible from key European, Asian, African, American and Australian business centres.

3. Abu Dhabi city is the capital of the United Arab Emirates. The wider Abu Dhabi emirate occupies over 80% of the country’s total landmass.

4. Unknown to most, Abu Dhabi is archipelagic with nearly 200 islands dotted along its coast – island-hopping is a popular pastime.

5. Abu Dhabi is on its way to becoming a global cultural centre with the creation of the Cultural District on Saadiyat Island. This 27 square kilometre island lying 500 metres offshore the UAE capital is being transformed into a signature cultural, leisure and residential destination. The island will be home to the largest single concentration of premier cultural institutions including the zayed National Museum, the guggenheim Abu Dhabi, the Louvre Abu Dhabi, a performing arts centre and maritime museum – all designed by award-winning international architects.

6. Emirates Palace is one of the world’s most majestic and opulent hotels. Often mistaken as the presidential palace, Emirates Palace is decorated with gold-leaf, marble and hung with almost 1,000 Swarovski crystal chandeliers. Abu Dhabi has an expanding range of other fabulous hotels.

7. Abu Dhabi offers fantastic social activities. Choose from fascinating city tours, desert safaris, visit the Sheikh zayed bin Sultan Al Nahyan Mosque – the UAE’s most imposing religious and national landmark or participate in a range of watersports in Abu Dhabi’s warm, calm waters.

8. Visitors can experience an authentic taste of Arabian culture and heritage.

9. Abu Dhabi enjoys a subtropical climate with sunshine almost every day.

10. Abu Dhabi is home to the Formula 1™ Etihad Airways Abu Dhabi grand Prix from 14-16 November 2010. This international headline race joins an impressive line-up of world-class events which have enabled the emirate to emerge as a major global events contender. These include the Abu Dhabi Adventure Challenge endurance race, the annual Abu Dhabi golf Championship, the gourmet Abu Dhabi gastronomic festival, the Abu Dhabi Desert Challenge rally, the Abu Dhabi Red Bull Air Race and the Al Ain Aerobatics Championship.


13:30 PM – 15:30 PM co-locateD eXecUtive sUMMits (choose 1 of 7) continued

12 Health Care Investment, Financing and Insurance

13 Public and Population Health 14 Hospital Bed and Physician Demand Analysis

13:30 – 14:25 PMHow to Attract Private Sector Investment• Innovative approaches to attract investment in the health

care sector• Incentives for private sector investment• Assessing the impediments to attracting private-sector

investment

Christopher W. KerseyManaging MemberCamden PartnersBaltimore, Maryland, United States of America

13:30 – 14:25 PMHealth 3 – Delivering in the 21st Century• Experts discuss the corporate responsibility and culture to

address diet and nutrition concerns around the globe• Introduction of new, healthier products that support

consumer choice and healthier lives• Strategies and policy issues to improve health and the

productivity of populations

Kalipso Chalkidou, MD, PhDDirectorNICE InternationalLondon, United Kingdom

Simon StevensPresident, global HealthUnitedHealth GroupMinneapolis, Minnesota, United States of America

13:30 – 14:25 PMHospital Bed Needs vs. Reality• How many beds and of what type are needed given the

current and projected demographic versus what is in place and what is planned in the gulf Cooperative Council (gCC) Region?

Moderator: Brian De FrancescaExecutive Vice President, TBS Group; Senior Partner, Capitol HealthUnited States of America

Raymond BrowerVice PresidentRTKL Associates Inc.Washington, District of Columbia, United States of America

14:30 – 15:30 PMFollow the Money: Investments from Venture Capital, Private Equity and Infrastructure in Health Care• Trends in private equity and venture funding during a

recession and post health reform system• Key attributes of health care business models that are

attracting venture capitalists and private equity funding

Debora A. GuthrieChief Executive Officer and Managing PartnerCapitol HealthNew York, New York, United States of America

John-Michael LindFounder & Trustee, Access Health International Foundation; Chief Executive Officer, Ashmore Investment Advisers (India) Pvt. LtdMumbai, India

Jonathan SeahManaging DirectorLiving VenturesShanghai, China

14:30 – 15:30 PMHealth 4 – Program Design in the 21st Century• Development of a health improvement plan accessible to

providers and consumers and linking those improvements to value-based provider incentives

• Methods to proactively analyze populations of consumers to improve health status

• Demonstrating how an integrated, systematic health management approach is the first step in improving global health and wellness

Nat BillingtonManaging DirectorMap of MedicineLondon, United Kingdom

14:30 – 15:30 PMPhysician Demand Analysis• Important considerations in the physician supply–demand• Forecast models• What is the “in need” market size for services other than

trauma and general care in the gulf Cooperative Council (gCC) Region?

Moderator: Brian De FrancescaExecutive Vice President, TBS Group; Senior Partner, Capitol HealthUnited States of America

Raymond BrowerVice PresidentRTKL Associates Inc.Washington, District of Columbia, United States of America


tUesDaY, 07 DeceMber 2010: KeYnote sessions – PM16:00 PM – 16:55 PM Keynote Panel 12: Game Changing Business Models in Health Care

• Health care business innovations to improve outcomes, patient experiences and quality of life• Models that integrate patient experiences and demonstrate value across the spectrum of delivery• Innovations to achieve sustainable gains in global health care delivery

Marc ChoufaniSenior ManagerMubadala HealthcareAbu Dhabi, United Arab Emirates

Oliver Harrison, MDDirector, Public Health & PolicyHealth Authority – Abu Dhabi (HAAD)Abu Dhabi, United Arab Emirates

17:00 PM – 18:00 PM Closing Keynote Address: Abu Dhabi NCD Development Program: The Abu Dhabi RoadmapRepresentative of Abu Dhabi NCD Development Program Advisory Committee

18:00 PM Congress Adjourns

Due to unforeseen circumstances, the program is subject to change and World Congress reserves the right to substitute speakers.

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Register By: 29/10/2010 05/12/2010Standard:Congress $ 1050 $ 1250Congress AED 3855 AED 4590Members of ACHE Middle East North Africa Group Save an Additional 20%Members of ACHSE (Australian College of Health Service Executives) Save an Additional 20%

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Congress Venue:Beach Rotana Abu Dhabi Tourist Club Area P.O. Box 45200, Abu Dhabi, United Arab Emirates Tel: +971 2 6979000 • Fax: +971 2 6442111 E-mail: [email protected] Web: http://www.rotana.com/property-4.htm Classic Room – 1,120 dirhams Club Rotana Room – 1,450 dirhams Cut off date: 19 November 2010

Hotel & Travel:Al Rawda Arjaan by Rotana Old Airport RoadP.O. Box 5821, Abu Dhabi, U.A.E.Tel: +971 2 4035000 • Fax: +971 2 4457222E-mail: [email protected] Classic Studio – 900 dirhamsClassic Suite – 1,050 dirhams

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10 Critical Reasons to Attend

• Analyze how health care’s leading CEOs and strategists uncover the business impact of policy changes and emerging business models for survival studies.

• Study international best practices in health care including updates from the World Economic Forum’s heath care initiative plus the unique chance to network with international delegations from all over the world.

• Learn how top hospitals, health systems and health plans are utilizing quality management systems and tools including Lean and Six Sigma.

• Examine how process improvement can be used for cost containment and revenue growth.

• Collaborate with the world’s top visionaries and those “in the trenches” to discuss best practices in process improvement.

• Hear cross-industry perspectives and learn how their methodologies can be translated to health care.

• Discover critical components of process improvement and business excellence through in-depth case studies.

• View the poster session on Affordable Health Care Innovations – explore the low cost, high quality innovations, enabling technologies and business models for health care delivery that are impacting health outcomes in developing countries.

• Attend the Health Ministers Summit and ascertain how other countries best practices are delivering the improved health care to their populations.

• Tailor the event to your specific professional and educational needs by choosing from highly educational, focused tracks and interactive executive summits.


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Global best Practices to Deliver the best in health care

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MIDDLE EAST05 - 07 DEcEMbEr, 2010 • bEAcH rOTANA HOTEL • Abu DHAbI, uNITED ArAb EMIrATES

The World Health Care Congress

Middle East Hospital November 2010

Documents

Transcript of Middle East Hospital November 2010