Midas Denim for…
description
Transcript of Midas Denim for…
![Page 1: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/1.jpg)
Midas Denim for…
![Page 2: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/2.jpg)
![Page 3: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/3.jpg)
“fashion and quality at its best price”
![Page 4: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/4.jpg)
Why Midas?
![Page 5: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/5.jpg)
THE MIDAS CONCEPT
• Greek mythology influence• Midas Touch
![Page 6: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/6.jpg)
MIDAS DENIM• Special Collection of Jeans• Consists of both Men’s and women’s skinny and straight fit jeans• Modern gold detailing
![Page 7: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/7.jpg)
Why Denim?
![Page 8: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/8.jpg)
WHY DENIM?• Symbol of modern culture• On average every person owns at least 5 to 6 pairs• 86% of women select denim as their “go to” garment• Above all denim can be worn throughout the year
![Page 9: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/9.jpg)
What trends influenced this?
![Page 10: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/10.jpg)
AS SEEN ON STYLESIGHT… Gold detailing has become a most popular trend for denim!• Embroidery• Embellishments• Denim + Gold = wearable day and night• Denim jeans continues to make an impact on the runway
![Page 11: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/11.jpg)
Who is our target market?
![Page 12: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/12.jpg)
TARGET MARKET• Male and Female• Ages 17 - 26
![Page 13: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/13.jpg)
The Product
![Page 14: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/14.jpg)
WOMEN’S DENIM STRAIGHTGarment Description
-Description: Stretch Cotton Denim-Fiber content: 95% Cotton 5% Spandex-Details: Black Denim with light golden wash and thick Golden thread stitches visible as a pattern-Trims: Gold zipper, button and plates-Sizes: 24, 26, 28, 30-Color and PercentageBlack 60%Gray 10%Gold 5%Yarn-dyed Black 25%
![Page 15: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/15.jpg)
WOMEN’S DENIM SKINNYGarment Description• Description - Stretch Cotton Denim• Fibre content – 70% Cotton, 22%• Polyester, 7% Viscose, 1% Elastane• Finish – Basic blue denim with thick
golden thread stitches visible as a pattern
• Trims: Gold button, zipper and plate• Sizes – 24, 26 ,28, 30, 32• Color and Percentage: 70% MB,
10% khaki, 10% Yarn dyed black, 10% Grey
![Page 16: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/16.jpg)
MEN’S DENIM STRAIGHTGarment Description-Description: Stretch Cotton Denim-Fiber content: 70% Cotton, 22%Polyester,7%Viscose, 1% Elastane-Finish: Dark Blue Denim -Trims: Gold Zipper, Button & plate on back pocket, ripped-Sizes: 28,30, 31, 32, 34, 36,38-Color and Percentage: 50% DB, 25%MB, 25% B
![Page 17: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/17.jpg)
MEN’S DENIM SKINNYGarment Description• Description: Stretch Cotton Denim• Fiber content: 70% Cotton,
22%Polyester,7%Viscose, 1% Elastane
• Details: Dark Blue with Golden plate on the right back pocket
• Trim: Gold buttons. Zipper and plate• Sizes: 28, 30, 32,34, 36, 38• Color and Percentage:Medium Blue50%Light Blue 25%Navy Blue 25%
![Page 18: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/18.jpg)
Is Midas affordable?
![Page 19: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/19.jpg)
![Page 20: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/20.jpg)
Type Cost Retail PriceMen’s Straight Jeans
$23 CA $49.95 CA
Men’s Skinny Jeans $25 CA $49.99 CA
Women’s Straight Jeans
$25 CA $59.99 CA
Women’s Skinny Jeans
28.99 CA $56.65 CA
![Page 21: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/21.jpg)
We know our customer!
![Page 22: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/22.jpg)
WHO IS THE H&M CUSTOMER?They are Experiencers!• Spend high proportions of income• Fashion • Entertainment
![Page 23: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/23.jpg)
WHO IS THE H&M CUSTOMER?
They are Strivers!• Trendy and fun loving• Resource constrained• Favour stylish products that emulate the purchases of those with greater wealth
![Page 24: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/24.jpg)
POTENTIAL ADVERTISING STRATEGY:CELEBRITY ENDORSEMENT
![Page 25: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/25.jpg)
ABOVE ALL..• We aim to add to the already existing satisfaction and delight that H&M
provides for its customers• We aim to increase brand loyalty• We aim to increase sales volumes and company profits
![Page 26: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/26.jpg)
WE LOOK FORWARD TO DOING BUSINESS WITH YOU!!!!
Should you accept
![Page 27: Midas Denim for…](https://reader036.fdocuments.us/reader036/viewer/2022062323/56815ec1550346895dcd49b0/html5/thumbnails/27.jpg)
THANK YOU!!!!!