Mid-West Family Broadcasting Rockford Open House Presentation

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Community & Client Open House May 8, 2014 Welcome to the Inaugural Mid-West Family Broadcasting COMMUNITY & CLIENT OPEN HOUSE

Transcript of Mid-West Family Broadcasting Rockford Open House Presentation

Page 1: Mid-West Family Broadcasting  Rockford Open House Presentation

Community & Client Open HouseMay 8, 2014

Welcome to the Inaugural Mid-West Family Broadcasting

COMMUNITY & CLIENT OPEN HOUSE

Page 2: Mid-West Family Broadcasting  Rockford Open House Presentation

Community & Client Open HouseMay 8, 2014

Event Outline

• 4:30 doors open• DJ Sonido Latino until 6:00• Open House Welcome @ 6:00 • Miles Nielsen 6:15-7:00

Door Prizes! (need not to be present to win)

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Community & Client Open HouseMay 8, 2014

Younger Age Older

MALE

GENDER

FEMALE

104-9 The X

B103

95-3 The BullThe Mighty 100.5

*La Movida 1330 exists in its own space

Age & Gender Balance of the Mid-West Family Broadcasting Brands

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Community & Client Open HouseMay 8, 2014

Mid-West Family BroadcastingRockford Operating Principles

• Create Long-Term Customers Everydayo Listeners and Advertisers

• Be Good Citizens of the Greater Community

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Community & Client Open HouseMay 8, 2014

• The ROCK Radio Brand for the Stateline

• Turns 25-years-old on January 1, 2015

• Serves the Male Audience with a specific focus on Men 25-44

• Poster child for programming decisions is a 35-year-old male who owns a home, works in a professional office setting, and has guy interests in his spare time

• Strong local personalities with deep roots

• Core Musical Artists are Pearl Jam, Shinedown, Metallica, and Soundgarden

104.9 The X

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Community & Client Open HouseMay 8, 2014

Mid-West Family BroadcastingRockford Operating Principles

• Local Decision-Making & Local Re-investment of profit

• Openness & Transparency in all Communications and Activities – Internally & Externally• Confidentiality is respected

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Community & Client Open HouseMay 8, 2014

Radio: Word of our death has been greatly exaggerated

A recent Nielsen Catalina Study showed that consumer brands using radio as a primary marketing vehicle experienced a return on investment of $6 for every $1 spent on radio marketing & advertising

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Community & Client Open HouseMay 8, 2014

Mid-West Family BroadcastingRockford Operating Principles

• Empower Employees To Grow Their Careers & Their Wealth Through Ownership

• Create & Maintain Competitive Media Brands

• Compete with our products, win with our people

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Community & Client Open HouseMay 8, 2014

• The Classic Hits Station serving Rockford

• Core music is from “Doo-Wop to Hip-Hop” with the biggest hits and best artists from the 60s, 70s, and early 80s

• Highlights include the “Beatle Break” and the “Cheap Shot” featuring local heroes, Cheap Trick

• The “Voice of the Station” is Fred Winston, who gained fame as one of the “WLS Superjocks” in the 70s

• The Mighty 100.5 is focused on a 50-year-old adult with the demographics to match

The Mighty 100.5

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Community & Client Open HouseMay 8, 2014

Radio: Word of our death has been greatly exaggerated

A recent NuVooDoo marketing study shows that Classic Hits listeners (The Mighty 100.5) are 60% more likely to sit through commercials than Top 40 listeners & 111% more likely to sit through commercials than country listeners

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Community & Client Open HouseMay 8, 2014

Mid-West Family Broadcasting Sales Operating Philosophy

• Create long-term results for customers by focusing on their needs

• Become the best marketers in the region by aligning our sales and marketing efforts

• Minimal account manager turn-over with better coaching, training, and hiring • Clients hate turn-over

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Community & Client Open HouseMay 8, 2014

• Long-time POP music brand for the region

• Serves the Female Audience with a specific focus on Women 25-54

• Poster child for programming decisions is a 39-year-old female who “runs a marathon everyday” by maintaining a career, a home, children’s lives, and having a balanced social life that includes volunteering

• Strong local personalities with deep roots

• Music: Top Pop hits of today with the biggest hits from the 80s to today

B103

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Community & Client Open HouseMay 8, 2014

Mid-West Family Broadcasting Sales Operating Philosophy

• Be known for the ideas we execute and getting results, renewals, and referrals from our client-partners

• Let the “other guys” have packages and deals – We’ll have ideas and business acumen

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Community & Client Open HouseMay 8, 2014

Radio: Word of our death has been greatly exaggerated

A recent NuVooDoo marketing study shows that Classic Hits listeners (The Mighty 100.5) rate their favorite radio station more important in their daily life than their favorite website and social media

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Community & Client Open HouseMay 8, 2014

Radio: Word of our death has been greatly exaggerated

A recent SCBA White Paper shows that 60% of Americans skip TV commercials via DVR most or all of the time and 1 of every two Americans own a DVR

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Community & Client Open HouseMay 8, 2014

• Playing the biggest and best Country music hits, focused on the Stateline region with all music decisions made on Sandy Hollow Road

• Competitive Advantage #1: More Music –> 20-In-A-Row all day long

• Competitive Advantage #2: Playing the hits, not breaking the hits = less tune-out

• Competitive Advantage #3:Less commercials so the local client’s message stands-out

95.3 The Bull

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Community & Client Open HouseMay 8, 2014

Mid-West Family Broadcasting Sales Operating Philosophy

• Be a presence in the larger community and make an impact to grow the region’s GDP

• Don’t just make a sale, create a customer

• Work with clients on the “How” and the “Why” of radio

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Community & Client Open HouseMay 8, 2014

Radio: Word of our death has been greatly exaggerated

Millenials: The survey, by Mark Kassof & Co., shows more than a third of Americans aged 13-34 “love” FM radio and another 45% “like” it.

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Community & Client Open HouseMay 8, 2014

• ONLY Spanish-Speaking Station for the greater region

• Serves the Latino/Hispanic Audience with a specific focus on Adults 18+

• Station turns ONE on June 10, 2014

• Programming highlights include a locally-focused show from 9a-Noon hosted by Eduardo Cobos, plus the latest hit music

• Strong community involvement within the larger Hispanic community is a foundation for the station

La Movida 1330

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Community & Client Open HouseMay 8, 2014

Radio: Word of our death has been greatly exaggerated

A Local Rockford Story: Client who was using multiple mediums with unique messages in each, saw sales increase because of the trackable radio message that brought people into the store, responding to the unique-to-radio message