7/30/2019 Mid Test Marketing Management MBA ITB Regular 47A 2012

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Mid Test

MM5008

Marketing Management

Class: Regular 47A

System: Take Home Test

Date: October 2nd 2012

Lecturer: Riawan Paramarta

Please write an individual paper to explain your comphrehensive understanding about STP (Segmentation,

Targeting and Positioning) and their relationships with the Marketing Strategy and Branding of products.

The products can be goods or services or combination of goods and services. Give some elaborated examples

of the relationships in the real situation faced by some products which are sold in either Indonesia or Europe.

Paper writing guidance:

a.  Paper is written English, 4 – 6 pages length on A4 Size (excluding the cover, table of content,

exhibits, and other lists).b.  Includes a page of signed statement of originality explains that your paper is your solely own original

individual works and not a result of plagiarism.

c.  Mention any sources of the data and citations.

d.  Paper shall be submitted in person by yourself at the class room on October 2nd 2012 at 14.00

o’clock. 

Cheers!