Mid Term Tea Industry

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INDIAN TEA INDUSTRY


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HISTORY The tea industry in India is about

170 years old.

It has an important Place andplays a very useful part in the

national economy.

Robert Bruce in 1823 discovertea plants growing wild in

upper Brahmaputra Valley.

In 1838 the first Indian tea FromAssam was sent to United

Kingdom for public sale.


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Tea in India

Major 3 tea producing regions:

1. Darjeeling (North-Eastern India)

2 . Assam (far North-East India)

3 . Nilgiri (South India)

All 3 differ in style and flavor


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DARJEELING Found in the foothills of

Himalayas.

Grows at altitudes of 600m

to 2000m.

Cool moist climate, rainfalland sloping hilly terrain

give the Muscatel Flavor to

the Tea.

Called Champagne of Teas

finest and most uniquely

flavored.


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ASSAM Rainfall - 100 to 150

inches per year.

Offer rich, full-bodied,

bright tea liquor. A bright, strong cup of

tea.

Assam is the singlelargest contiguous tea

growing area in the

world


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NILGIRI Blue Mountains of Nilgiri in

South India. Tea grown at an elevation

of 1000m to 2500m.

Rainfall varies from 60inches to 90 inches

annually.

The combination offragrance and briskness

makes Nilgiri a truly unique

tea in the world.


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Apart from the above three distinct tea

growing regions tea is also grown in:

Kerala

Karnataka

Himachal Pradesh Uttaranchal

Sikkim

Orissa Arunachal Pradesh

Tripura

Manipur


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Resource http://www.gmsworldnet.com

WORLD TEA PRODUCTION

0

200

400

600

800

1000

1200

SR

LANKA

KEN YA IN DIA CHIN A

Though India ranks no

2nd in total tea

production , but because

of high domestic

consumption , her

export quantity is not

that high.

*Production in Million kgs

*Approx. figures for calendar year 2011


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www.teaboardofindia.com

Country wise Exports from India (2010)

Figures in Million Kgs.

0

5

10

15

20

25

30

35

40

45

Russia

Kazakh

stan UK

Germ

anyPo

land US UAE Iran IraqKe

nya

Pakis

tan

Austr

alia

Country

Qua

ntity(M.K

gs.)


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PROSPECTS

Due to high internal consumption, and rising

world tea prices, India is looking for budget

teas.

Quality , incredible Darjeeling teas finds place

in almost every nation in the world

Customized packing at attractive pricing.

Fair trade policies.


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BIBLIOGRAPHY: Asopa, V.N (2007), Tea Industry of India: The cup that cheers has

tears, Indian Institute of Management, Ahmadabad, India

W.P.NO.2007-07-02, July

Bain, J.S. (1956), Barriers to new competition, Cambridge, MA:

Hayward University Press

http://www.gmsworldnet.com/images/vision_2020_reinventing_india

n_tea_industry.pd

Goddard, Samantha (2005), Tea Break: A crisis brewing in India,

http://www.actionaid.org/docs/tea_break.pdfFaccessed on 4th April,

2011


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THANK YOU

PRESENTED BY:

NEHA SUMAN

ROLL NO34

MFM -1 sem

Mid Term Tea Industry

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