Two reasons to attend

MATS this year,,,,

Kelly Anderson

and it was a Great show!

I again had the pleasure to

see Kelly in action as a presenter. I

would say Kelly drew the biggest

crowd of any presenter at the

event. When they ran out of chairs,

people sat in the aisles. Without a

dought one of the industries most

knowledgeable assets.

I had the pleasure of at-

tending this great show for five

days,,, yes you heard me correctly

5 days. As media for the first days

before MATS was open to the pub-

lic the exhibitors took the time to

have media conferences to present

was new and exciting for this show

and the future.

In this magazine dedicated

to my attendance at the show, this

writer will attempt to cover an

overview of these functions I at-

tended as well as the show itself.

I can tell you there are

many things missing here in this

edition that I would have loved to

have here for you. MATS is truly

exciting and a hard show to cover

for one person. Next year I will be

sure to bring a crew with me so we

can split up and take more pictures

and more interviews.

Although I did enjoy a very

great show of trucks, my camera

failed and I only have the grand

winners to present. As well i tried to

take pictures of every interesting

booth possible, but believe me we

would need a 200 page magazine.

Next year we will try to get every

one and place about 8 on the page

for you to peruse.

More than this I encourage

every person interested in trans-

portation to talk the opportunity one

year and visit MATS.

Bring with you a good pair

of walking shoes and a pack sack

as there are plenty of give aways.

Make sure you arrive early and

stay late and attend every day, or

you will miss a load of great dis-

plays and information.

Please enjoy this special

edition dedicated to MATS and look

forward to seeing each one of my

readers in the future. When you

see me, stop say hi, and give your

opinion of CTM good or construc-

tive.

Happy Trails, Dave

Dave MacKENZIE

Publisher / EditorDave@canadiantruckingmagazine.ca

Dave brings to CTM 36 years of valuable

experience in transportation, manage-

ment, business and compliance. Dave

has driven in every condition across

North america and overseas as military,

police, company driver to owner opera-

tor. Now Publisher Editor of Canadian

Trucking Magazine, the one you pick up,

read and keep.

For those of you

perusing that may not

magnify the Press Re-

lease on the opposite

page,here is a brief sum-

mary of what Toby had to

say.

First of all hats off

to Toby and his MATSTeam for a really greatshow.

“Weathering the

economic storm of 2009,

all eyes were focused on

Louisville for the 39th

edition of the trucking in-

dustry's most heralded

event. MATS 2010

launched with an impres-

sive 965 exhibitingcompanies represent-ing 45 states and 12 foreign countries, en-

compassing more than 1

million square feet of ex-

hibits and events. 70,647trucking professionalsfrom all 50 states and59 foreign countries,

made the trip to

Louisville for the most

anticipated three days in

trucking. A tangible sense

of excitement and enthusi-

asm spread among

attendees and exhibitors,

permeating the show floor

and signaling a resur-

gence in the spirit of the

heavy-duty trucking indus-

try and a return to eco-

nomic stability. By the

close of the show, it was

obvious why MATS stands

alone as the chosen desti-

nation to

showcase products and

services to the heavy-duty

trucking industry and why

attendees feel that MATS

is the must-see event of

the year.” said Toby

Young,

President of EMA.

In this digital maga-

zine you will find just a

sampling of the show with

spotlights on the Hero of

the Show, Speaker of the

Show, Product of the

Show, all of course my

opinion. To properly cover

this show my magazine

would be 1000 pages.

Press Release MATS Highlights by Dave

Hero’s what does that sayingmean to you?

John Wayne, John McCain,your school teacher, minister,boy scout leader, hockey coach,police, fire or rescue worker.

So many names and titles

for the Hero’s in our lives. The An-

gles God places on earth for us for

a while to look up to and live up to.

There is a little hero in each one of

us in very many special ways.

The first few pages of this

MATS Edition is going to be dedi-

cated to some of the heros I ran

into at MATS.

I can reconize a heroic act

when I see one. Many of you that

have read my magazine know me

and my backgrounds. I have been

with the Military and Law Enforce-

ment working in and out of Uniform.

I have every first responder course

available and trained up to para-

medic. I carry this tool box and use

it when ever God places me in the

position to do so which sometimes

seems every week. This I am

thankful for, cause to many times I

am the only one trained and willing

to take control of the situation till

our Hero’s in uniform arrive.

Not the case this week of

MATS! A gentleman of age went

into a very life threatening eventat MATS. Of course I was right

there when this occurred. But also

was another Great person that was

placed there for this event.

I was able to stand by this

time as a spectator to witness TimMinard of Georgetown KY step

up to the plate and work very veryhard to save this strangers life. I

watched with my experienced eyes

ready to assist if required but expe-

rienced enough to know not to in-

terfere with Tim knowing all the

right moves. When our Hero’s in

uniform arrived, Tim simply walked

back to his display to carry on with

MATS. His thanks and rewards are

to come from a much greater

power. But for this world Tim must

be recognize in CTM as MATS

Hero of the show.

Tim Minard is an exam-ple to all of us to what we should

do when we see someone in trou-

ble. Tim saved this mans life.

Calling 911 is first, and

what you can do for aid or comfort

while waiting for help is important.

If you don’t have a first aid course,

take one. The life you save, maybe your own. You are never to old

or young to learn first aid.

The following next four (4)

pages will also be dedicated to

Hero’s. The ones that dedicate thier

time to important causes such as

being Trucker Buddies. As well you

will see the booths of the World’s

largest Convoy and Torch Run. All

in my eyes Hero’s out there dedi-

cating thier time for others to have

a better life.

I see many people out

there chasing the mighty buck and

not looking after anything or any-

one that does not profit them. What

they earn is material things that can

be removed faster than they came

in recessions like we have gone

through or death.

A hero carries what theyhave accomplished with warmth,

pride and humblie for eternity.

Hero’s By Dave MacKENZIE

Speakers at MATS, is

make or break the product or

message. Some can put you

to sleep where others you

can never get enough of.

Such is of course our

good friend of the industry

Kelly Anderson who packed

them in such volume that all

there was is standing room

and sitting on the floor.

Kelly from ImpactTransportation Solutions

charmed the crowd and took

questions from his energized

crowd.

However, no slight to

the great speakers there, my

favorite on the next page has

to be John Walsh fromMack. After spending morn-

ing to night attending some

conferences that gave this

writer a chance to nap, John

woke me up and had me sit-

ting up with both ears open.

John is a very dynamicspeaker with a strong be-lief in Mack which is onlysecond to his strong lovefor America. These two

came out strong in his words,

eyes, actions and theme his

so masterfully put across to

his audience this day.

I could of certainly lis-

tened to John for hours.

Made me want to run out and

buy a Mack.

But what it made me

do, was put my hands to-

gether after his speech,

which covering as media I

seldom do to show I am im-

partial.

In the following pages

are shots of speakers that too

were great to listen to and

provided industry valued in-

formation.

Mike Penningtonwho is an excellent showman

but also very dedicated to

this industry spending extra

time with Trucker Buddy as a

board member.

At the end of the

glimps of these fine speakers

I will highlight some of the im-

portant messages they all de-

livered.

Importantly every

speaker spoke of us finally

comeing out of this

slump.Some thought this

might be sooner, some cau-

tious later. But, Key is thatwe are climbing now andnot sinking any furtherdown.

This may not be a

bounce back ike we have

seen in other slumps through

the years, but I’ll take it.

Speakers At MATS by Dave MacKENZIE

John Walsh from Mack Trucks Inc.

To highlight every new

and exciting product rolled

out at this show would once

again take thousands of

pages. So since this is my

magazine I will showcase the

ones that caught my atten-

tion the most.

Rand McNally withthier new navigation sys-tem is top on my list. In fact

New Product of the show. My

reason for this is, this prod-

uct is for everyone. Be in

transport or casual driver the

Rand McNALLY navigation

system will safely guide you

to your destination. Built for

the transport industry with

thier strong background in

mapping, this unit will honour

truck routes and DG routes.

As part of its goal to

provide the most innovative

routing and navigation prod-

ucts for professional drivers,

Rand McNally launchedthe IntelliRoute® TND™700, a new truck GPS de-vice with a 7-inch state-of-the-art high-definitionscreen, and enhanced soft-

ware features.

The IntelliRoute®

TND™ 700, like the CES

award winning IntelliRoute®

TND™ 500 unit launched last

year, was developed fromthe ground up for profes-sional truck drivers. Tested

extensively by professional

drivers on the road, the Intel-

liRoute® TND™ 700 unit in-

cludes louder-than-normal

speakers, custom designed

mounting features such as an

oversized suction cup and

extra-long cable, as well as a

suite of specialized Trucker

Business Tools to assist driv-

ers in managing the business

aspects of

trucking.

Many of the new and

improved features in the Intel-

liRoute® TND™ 700 were de-

veloped as a direct result of

driver feedback.

The IntelliRoute®

TND™ 700 is “Trucker tested.

Trucker approved.” It has a

suggested retail price of $499

and will be available at truck

stops nationwide. For more

information Visit

www.randmcnally.com/truckgps Enjoy the new product pic-

tures in the following pages.

Do you reconize the CTM

Cruiser pictured here.

New & Exciting Products by Dave MacKENZIE

ENTERTAINMENTNo my good Friend

Willie was not playing

MATS but I wish he was!

But I did go out to Texas

Roadhouse for a good

steak and to listen to

him.

I did however get

to visit with the Roys who

were signing CD’s and

speaking with thier listen-

ing public. They would

be great for the Convoy?

Thursday night I

spent time talking with

and listening to the Gras-

cals. Now that is great

entertainment. How

many people Herd my

name being called? I

dropped my card into the

prize draw that night and

had to carry on as MATS

is to big to stay in one

place to long if you are

going to see the entire

show. You guessed ait

my name was called for

the $100 hundred dollars

US.Just like me to be at

the train station when my

ship comes in.

Other entertain-

ment was loads of Gals

signing autographs, con-

tests and NASCAR vehi-

cles.

The top draws

were the Western Star &

HERD Beauty and the

Beast Booth, Hooter

Girls, Wolf Winder Gal

and the Arrow Ball toss.

Mack had a draw 3 times

a day with great prizes

that you had to be there

to win. The crowd packed

the booth at every draw-

ing.

The slag was great

with loads of bags with

logos, pens and amazing

trinkets.

There were many

other great contests and

draws with amazing dis-

plays, but in the 5 short

days I was there I just

could not take them all in.

Next year more

pictures and a larger dig-

ital magazine!