Microsoft Xbox "Lips" and "Fable II": Multi Channel Experiences Friday, March 20, 2009
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Transcript of Microsoft Xbox "Lips" and "Fable II": Multi Channel Experiences Friday, March 20, 2009
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Xbox Fable 2, Lips & Gears of War 2Brainstorm to Delivery
Charles Duncan Jr.AKQA
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6 Global Offices
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Innovation Through Collaboration
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Waterfall Bad for Innovation
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IterativeGreat for Innovation
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Areas of Collaboration
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Fable 2
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Marketing Channels
Console GameWebsiteOnline GameMobile GameXbox Arcade GamesOnline BannersFacebookTV
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Multichannel Integration
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Chicken Kickin Games
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Lips
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Silverlight 2 Web Experience
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Collaboration Areas
Creative and Dev teams needed to understand rewards and limitations to using new technologyOptimizing video shoot for website playback
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Gears of War 2
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Community CollaborationFinding clues to unlock contentSubmitting content that would end up on the site
Unreal Engine 3Unprecedented access to contentWorking with game developer to use the engine
Various Parts of ecosystem needed to be brought together
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URLs
Lips: www.xbox.com/lips Fable 2: www.fable2.xbox.comGears of War: http://gearsofwar.xbox.com/lastday/
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Innovation Through Collaboration
Using new technologiesLeveraging multiple communication channelsCommunity Engagement
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