Microsoft Windows Live Portrait Studio - Pop Up

Emily F RyanProject Manager/Event Producer

Brooklyn, NY April 2008

Campaign Summary• Portraits of Mom was an integrated campaign where consumers across the

nation were encouraged to pay homage to their mom by creating a Windows Live Space dedicated to her. Consumers in New York & San Francisco got the FULL experience in the Windows Live Portrait Studio where family portraits were professionally shot, edited and uploaded. Several high profile moms were chosen to kickoff the campaign and create buzz.

• The Unique digital studio featured top photographers who shot young families in a variety of fun poses. After the photo session, family members engaged with a Windows Live Photos Gallery tech who showed the guests how to upload, edit, share, and publish the photos session using Windows Live & Windows Vista. A Windows Live Space was created for each family. Guests walked away with beautiful complimentary portraits to save & share, and a full understanding of Windows Live & Windows Vista.

Super Model & Celebrity Mom Paulina Porzikova

Actor Mario Lopez

Before the family portrait, guests were encouraged to savor the fun in the stylish contemporary lounge.

Family friendly refreshments were served daily in the lounge.

Windows Live Photo Gallery Techs guided each guest through the process

The memorable experience along with the 5x7 portrait helped to commemorate one of the most important family events of the year – Mother’s Day!