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BROADBAND FOR ALLBROADBAND FOR ALLHighlighting the market potential with Highlighting the market potential with

3G mobile broadband

12 November 2008 - Dhaka

Restricted - Confidential Information

© GSM Association 2007

All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy

AgendaContent Speakers

Welcome Address Ricardo Tavares, GSMA

Inaugural speech by the Chief Guest, the Honorable Chairman Major General Manzurul Alam (Retd), BTRC

Connecting Bangladesh Oddvar Hesjedal, Grameenphone

Reassessing Bangladesh’s Regulatory Road Map:Reassessing Bangladesh s Regulatory Road Map: The Impact of Mobile Broadband Rob Nicholls, Gilbert + Tobin

TEA BREAK

Opening speech for the Working Session by the Chief Guest Dr. Mohammad Mahbubur Rahman (Phd.), Opening speech for the Working Session by the Chief Guest ( )Ministry of Post & Telecommunications

Operator Perspective – Developing a Business Case for your Market Supun Weerasinghe, Dialog Mobile – Sri Lanka

Broadband for All using HSPA Martin Bäckström, Ericsson

Affordable 3G devices Bimal Dayal, Qualcomm India and South Asia

Interactive audience discussion panel - Speakers plus operator panel:


• Aktel• Bangalink• Grameenphone• Warid


3G mobile broadband





A Global PerspectiveA Global PerspectiveHSPA delivering Mobile Broadband todayg y

Ricardo Tavares Senior Vice President for Public Policy Se o ce es de o ub c o cy

GSM Association




The GSM Family – Delivering on Promises

HSPA Evolvedin 2008

HSUPA in 2008Standardization securing evolution track

HSPAEvolved28/40Mbps

HSPA

HSDPA in 2005

3G i 2001

EDGE in 2003

Source: Wireless Intelligence, September, 2008

<14.4Mbps

WCDMA384kbpsGPRS in 2000

GSM First call

3G in 2001

GSM40kbps

GSM First call made in 1991

3G

HSPA: 55 million subscribers

WCDMA: 297 million subscribers

2G GSM: 3.3 billion subscribers


Connecting beyond the grid in India

1.6 bn people living off-grid today and 1bn people with unreliable supplypeople with unreliable supply

Future mobile subscriber growth will be heavily dependant on the off-grid y p gpopulation

Diesel generators used today but are costly to run and have an environmental impactto run and have an environmental impact

Green power (wind, solar etc) is the solution

GSMA Development Fund initiative to catalyse uptake of “Green Energy” for BTSs through major programme in 2008


BTSs through major programme in 2008

GSMA working to connect Bangladesh

Working with mobile operators to accelerate mobile solutions for people living on less thanmobile solutions for people living on less than $2 per day Connectivity initiative aims to bring affordable GSM services to rural communities and areasGSM services to rural communities and areas previously unconnectedUse of enhanced GSM networks to bring Internet access to computers in fixed boothsInternet access to computers in fixed booths run by local entrepreneursAssists operators in identifying new opportunities providing best practice andopportunities, providing best practice and scaling projects from pilot to full rolloutRolled out Mobile Broadband Community Internet Centres in Bangladesh with


Internet Centres in Bangladesh with Grameenphone

Universalising Mobile Broadband

UrbanResidential

Business

Personalfreedom

Students

Government

Communities,Social interaction

Personalefficiency

RuralFarmers

Villages

Entertainment, user generated content

Broadband Penetration

g

Industrial

Construction

Industrial growth(GDP and jobs)

Efficient organization

Bottom of the pyramid

Construction

Businessopportunities

Sustainable


Sustainablesociety

Mobile Broadband is a Big Challenge

Bangladesh needs to improve its Mobile and Broadband

Source: ITU, GlobalComms, Wireless Intelligence


penetration to reduce the digital divide and diversify its economy.

Conclusion

The technology for mass market Mobile Broadband is here-HSPA

Connecting the bottom of the pyramid is an achievable goal

Licensing of 3G in 2.1GHz is key for Bangladesh in the next g y gthree months

Regulation should focus on promoting Mobile Broadband and idi i l ti h dd i l ti th tavoiding micro-regulation, such as sudden price regulation that

discourages investments due to uncertainty

Capital is scarce in the current environment—but Mobile Cap ta s sca ce t e cu e t e o e t but ob eBroadband will be a major focus of investments, provided that the regulatory environment is right



3G mobile broadband





Inaugural SpeechInaugural Speechby the Chief Guesty

Major General Manzurul Alam (Retd) Chairman

B l d h T l i ti R l t C i i (BTRC)Bangladesh Telecommunications Regulatory Commission (BTRC)





3G mobile broadband





Connecting BangladeshConnecting BangladeshGSMA Conference Dhaka, November 12, 2008Oddvar HesjedalCEO GrameenphoneCEO Grameenphone

Bangladesh is already connected!

5 mill mobile164 Int rn t 0.6 mill

fixed Internet users

164 Internet Service

Providersusers

A lot can be done with today’s Internet connection….

Social networking E Mail Educational InstitutionsSocial networkingNewsDownloadsJob HuntingMusicSearch Engines

E MailImagesKnowledge HubWeb BazaarWeb tool supportAd i i N k

Educational InstitutionsGameVideo/TVWAP - MobileSports - CricketS k M kChatting Advertising Network

BloggingStock Market

WEBSITE TYPE TOP 100 SITES

Global 58

Local 26

Indian 10

Unknown 6

G d T t l 100Grand Total 100

Source: GP analysis of data from www.alexa.com

The challenges are speed, capacity…

…and risk capital…

Mobile penetration

Huge Economic Impact of Mobile Industry in Bangladesh

20 0%25.0%30.0%35.0%

tion

0.0%5.0%

10.0%15.0%20.0%

2 2 3 3 4 4 5 5 6 6 7 7 7 7 8 8 8

Pen

etra

Employment Impact

Q1'

01

Q3'

01

Q1'

02

Q3'

02

Q1'

03

Q3'

03

Q1'

04

Q3'

04

Q1'

05

Q3'

05

Q1'

06

Q3'

06

Q1'

07

Q2'

07

Q3'

07

Q4'

07

Q1'

08

Q2'

08

Q3'

08

Year

60 000

80,000

100,000

120,000Source: Deloitte 2008

0

20,000

40,000

60,000

2004 2005 2006 2007

Direct Indirect Multiplier

Will Broadband have the same impact?

4500

5000Mill.

3500

4000

4500Mill.subs

2000

2500

3000

500

1000

1500

Mobile voice

0

500

2000 2002 2004 2006 2008 2010

Fixed BB

What can Broadband bring?

Health PublicEducation

Healthservices

BusinessPublic

information

…and JOY !!

Fixed Internet activities 2007Source: Bangladesh Market Insight 2007, by

Browse the Internet

E-mails

Instant messaging/chat

Browse the Internet@work

Music/movies

Job opportunities

Online gamesg

Work/business e-mails

Phone calls

Internet communitiesInternet communities

Instant messaging/chat for work

Internet banking

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Bangladesh - urban Bangladesh - rural

Remember local content

Challenge: The Bangladesh Chimney Effect

Remember local content challenge

371

mon

th fo

r IIG

175 161

SD/M

bps

pr m

17 10

U

Bangladesh(GP)

Malaysia (DiGi) India (Tata) Central EastEurope

Telenor Nordic

Challenge: Expensive Network Infrastructure

RESIDENTIAL BS

BS

IP backbone

BUSINESS National & international

Internet

Challenge: Revenues don’t match cost base

One PC user - 10000 times more traffic per month than a per month than a basic phone user

Challenge: Frequency capacity

2x60 MHz for 3Gfor 3G

Too many operators i 3G?in 3G?

Can Bangladesh succeed in bringing Internet to all ?

0%

0%

1%

BangladeshPakistanUkraine 1%

5%

7%

Ukraine

ThailandIndia

10%

10%

10%RussiaSerbiaMontenegro

17%

30%

64%

MalaysiaHungarySweden

70%

75%

Norway

Denmark

Collaboration and joint efforts are needed

Cost-efficient Internet

ICT and Broadband Policy of Bangladesh

Services supporting social Cost efficient Internet and broadband infrastructure

Services supporting social development, exports and

knowledge industries

The road to Success of Broadband Bangladesh

• Competence • Competition • Collaboration• Collaboration

• Predictable regulations• National Content and Internet servicesNational Content and Internet services

• Policy enabling profitable business cases• Incentives to provide rural area coverage

Yes, We Can

ThankThankyou


3G mobile broadband





Reassessing Bangladesh’s Regulatory Road Map Reassessing Bangladesh s Regulatory Road Map

The Impact of Mobile Broadband

Rob NichollsConsultantN b 2008November 2008

Agendag

• The Regulatory Roadmap

• Regulatory issues in HSPA– Spectrum

Li ht h d d h– Light-handed approach

• QoS issues

• International capacity and connectivity

2304510_2.PPT | October 2008 page | 33

• Conclusions

The Regulatory Roadmapg y p

• Overhauling spectrum management

• Restructuring taxation for growth

• Licensing multiple gateway operators• Licensing multiple gateway operators

• Reforming interconnection arrangements

• Corporatisation and privatisation of the BTTB

2304510_2.PPT | October 2008 page | 34

• Strengthening regulatory capacity

Regulatory issues in HSPAg y

• Spectrum – the life blood of communications• Best practice solution is to allocate sufficient spectrum to p p

existing operators to allow them to expand from voice/GPRS to HSPA:

efficient outcome as investment in infrastructure already– efficient outcome as investment in infrastructure already substantially made

– licences can be allocated without a complex procedure and compliant with WTO processescompliant with WTO processes

– operators increase backhaul capacity to meet expected demand– rapid social outcomes – potential national multi-operator competing

services

2304510_2.PPT | October 2008 page | 35

services

Regulatory issues in HSPAg y

• No regulatory intervention works best to encourage investment:

– only fix the problem if there is a problem– allow devices to be imported without hindrance

B l t t b t l t th k t l th– encourage Bangla content but let the market solve the issues

– major investments require regulatory certaintyajo est e ts equ e egu ato y ce ta ty• Regulation of service not technology• Need to have voice regulatory settings correct as a basis

for growth e g international voice settlement regime

2304510_2.PPT | October 2008 page | 36

for growth – e.g. international voice settlement regime

QoS issues

• New quality of service issues arise for high speed packet switched services:

– Latency– Jitter– Packet lossPacket loss– Contention– Availability

• Different services have different QoS issues

• QoS management becomes a regulatory issue in

2304510_2.PPT | October 2008 page | 37

broadband

Different services have different QoS issues

Bandwidth Latency Jitter Loss

Multimedia Medium Important Important Moderate

Interactive Low Important Moderate Important

D f i h i i dData Transfer High Unimportant Unimportant Moderate

Web browsing High Unimportant Unimportant Moderate

2304510_2.PPT | October 2008 page | 38

Regulation of international capacityg p y

• QoS issue can be managed in the HSPA/GPRS network if there is sufficient spectrum and sufficient backhaul:p

– External factors are the issues– In-country latency/jitter/packet loss at the IX

C t ti d k t l i th i t ti l it– Contention and packet loss in the international capacity (fibre)

– Satellite and VSAT are problematic for broadband Sate te a d S a e p ob e at c o b oadba dservices (latency and availability)

• Need to scale to ensure that the user experience encourages adoption

2304510_2.PPT | October 2008 page | 39

encourages adoption

Regulation of international capacityg p y

• International access to the global internet is key to providing the benefits of universal broadband (in terms of p g (GDP growth and global competitiveness)

• This access needs to be available at globally competitive prices in order to ensure that the benefits can be enjoyedprices in order to ensure that the benefits can be enjoyed by Bangladesh and Bangladeshis

• Throughput per user per month can be used to assist f ( fdimensioning of international capacity (leads to adoption of

DWDM in many places for international capacity)

2304510_2.PPT | October 2008 page | 40

Conclusions

• Some of the Regulatory Roadmap issues are still to be addressed and this could constrain HSPA deploymentp y

• The regulatory framework around HSPA needs to be very light-handed in order to encourage:

the significant investment required by the operators– the significant investment required by the operators– the adoption of the services by consumers

• The need for spectrum to facilitate national broadband access is key

• International bandwidth at globally competitive cost-based pricing is a vital input to successful deployment of HSPA

2304510_2.PPT | October 2008 page | 41

pricing is a vital input to successful deployment of HSPA

Reassessing Bangladesh’s Regulatory Road Map Reassessing Bangladesh s Regulatory Road Map

The Impact of Mobile Broadband

Rob NichollsConsultantO t b 2008October 2008


3G mobile broadband





AgendaContent Speakers

Opening speech for the Working Session by the Chi f G t

Dr. Mohammad Mahbubur Rahman (Phd.), Mi i t f P t & T l i tiChief Guest Ministry of Post & Telecommunications

Operator Perspective –Developing a Business Case for your Market Supun Weerasinghe, Dialog Mobile – Sri Lanka



Interactive audience discussion panel - Speakers plus operator panel:• Aktel• BangalinkBangalink• Grameenphone• Warid



3G mobile broadband





Agenda

Content Speakers

Opening speech for the Working Session by the Chief Guest

Dr. Mohammad Mahbubur Rahman (Phd.), Ministry of Post & Telecommunications

Operator Perspective Supun Weerasinghe Dialog Mobile SriOperator Perspective –Developing a Business Case for your Market

Supun Weerasinghe, Dialog Mobile – Sri Lanka



Interactive audience discussion panel - Speakers plus operator panel:• Aktel• Bangalink• Grameenphone


• Grameenphone• Warid

Opening Speech for theOpening Speech for the Working Session

by the Chief Guest

Dr. Mohammad Mahbubur Rahman (Phd.), Secretary

Ministry of Post & Telecommunications





3G mobile broadband





Broadband for All usingBroadband for All using HSPAHSPAMartin BackstromVP/Networks

Mobile Broadband

MarketMarketTechnology and evolutionBusiness considerations

Mobile traffic, voice and data

Subscriber traffic in GSM/CDMA/WCDMA/HSPA/LTE

Traffic growth 2006-2013

New revenue streams:

8

10New revenue streams:

– Mobile Handheld data usageE.g. Iphone

– Mobile PC data usage

6

Exab

ytes

gE.g. USB modems

Complement to voice and SMS revenues

2

4Ye

arly

EMobile PC

0

2

2006 2007 2008 2009 2010 2011 2012 2013

Mobile Voice

Mobile Handheld

© Ericsson AB 2008 Commercial in confidence 2008-09-1753

DVB-H, Mobile WiMax and WiFi traffic not includedSource: Internal Ericsson

Mobile Broadband targets all segments

Mobile Broadband

Mobile Broadband

Mobile Broadband


Fixed broadband WiFi

HSPA world map207 i l HSPA t k207 commercial HSPA networks

C i l HSPA t k


Commercial HSPA networks

HSPA network launch commitments

Source: GSA – Global mobile Suppliers Association: July, 2008

104 Ericsson HSPA networksIn commercial operation

2005World’s first:

AT&T-USA2006

IIJ Mobile-Japan MVNO

Telcel-MexicoClaro-HondurasNucleo-Paraguay

Movistar-SpainBite-LatviaBravocom-Estonia MVNO

Dialog-Sri LankaS

Méditel-MoroccoTeliaSonera-FinlandTDC Mobil-DenmarkPersonal-Argentina

Mobilkom-Austria3-ItalyPartner-IsraelSwisscom-SwitzerlandMobiltel-BulgariaVodafone-Germany

TIM-BrazilBrasil Telecom-BrazilT-Mobile-USABhutan Telecom-BhutanDST-BruneiCYTA-Cyprus

T-Mobil-Slovak RepublicNTT DoCoMo-JapanExcelcomindo-IndonesiaMaxis-MalaysiaFar East Tone-TaiwanPTC-Poland

Etisalat Misr-EgyptSingTel-SingaporeVodafone-EgyptTeliaSonera-SwedenCTM-MacauPromonte-Montenegro

MTN-South AfricaVodafone-PortugalOptimus-PortugalTMN-PortugalEMT-EstoniaVipnet-Croatia

U-Mobile-MalaysiaMTS-RussiaGeocell-Georgia

Softbank Mobile-JapanTelstra-AustraliaKPN-NetherlandsWataniya-KuwaitPolkomtel-PolandAT&T-Puerto Rico

T-Mobil-MontenegroMovistar-MexicoMovistar-ArgentinaMovistar-UruguayO2-Irelandm:tel-Montenegro

Elisa-FinlandVodafone-RomaniaT-Mobile-HungaryTIM-ItalyAl Jawal-Saudi ArabiaCellcom-Israel

Rogers-Canada3-Sweden3-Australia3-DenmarkSatelindo-IndonesiaSunrise-Switzerland

Unitel-AngolaSiminn-IcelandTeleNor-NorwayIndosat-IndonesiaWind-ItalyClaro-Brazil

Smartone-Hong KongCosmote-GreeceBite-LithuaniaVodafone-UKAmena-SpainMobily-Saudi Arabia

Entel PCS-ChileMobitel-SloveniaTelekom Srbija-Serbia

2007DNA-FinlandTelenor-Serbia

Bouygues-FranceTelemig Celular-BrazilElisa UMTS 900-FinlandBatelco-BahrainNawras-OmanMTN-Nigeria


yOne-AustriaVodafone-SpainElisa-EstoniaVodafone-Netherlands

eMobile-JapanTele2-SwedenTelkomsel-IndonesiaPannon-Hungary

gTango-Luxembourg

2008Elisa UMTS 900-EstoniaClaro-El Salvador Source: Ericsson, August, 2008

EricssonThe leader in HSPA

L h d t kLaunched networksEricsson World

HSPA 104 (50%) 207

HSPA 7.2 Mbps 37 (67%) 55p ( )

HSPA on uplink 35 (69%) 51

All continents Frequency bandsN. America Europe Asia 2100 850 17/2100


S. America Africa Australia 900 1900 17/1800

Source: GSA – Global mobile Suppliers Association and Ericsson: July/August, 2008

HSPA subscribers

50,000,000

60,000,000

49.6m

40,000,000

50,000,000

33.3m30,000,000

12.7m

21.2m

10 000 000

20,000,000

3.5m6.9m

12.7m

0

10,000,000

Dec 2006 Mar 2007 Jun 2007 Sep 2007 Dec 2007 Mar 2008


Dec 2006 Mar 2007 Jun 2007 Sep 2007 Dec 2007 Mar 2008

Source:

HSPA will drive mobile broadband

1.3 billion mobile broadband subscriptions 2012

~70% market share 2012

HSPA 67%

subscriptions 2012

EV-DO 22%

LTE 4%

Mobile WiMAX 4%

Other (e g Flash OFDM UMTS TDD iB rst) 3%Other (e.g. Flash-OFDM,UMTS TDD, iBurst) 3%

Source: Strategy Analytics & Ericsson internal


> 800 HSPA devices launched, economy of scale advantage

804 HSPA enabled devicesFrom over 129 suppliers

384 HSPA phones, media players, camera (~50%)p , p y , ( )

340 PC with embedded HSPA, PC cards, USB modems (~40%)

73 wireless routers (~10%)


Source: GSA – Global mobile Suppliers Association: Sep, 2008

M bil b db d 2 3 6 Mb f


Mobile broadband: 2-3.6 Mbps for 114.000-204.000 IDR per month

Evolution of SingTel mobile networkEricsson was awarded contract May 16th

HSPA 5.7 Mbps in UL and 14.4 in DL island wide– Discussions to include 21 Mbps in DL

All IP transport RBS RNC and PS CNAll IP transport RBS, RNC and PS CN– Fibre all the way out to the RBS– Upgrade to FE from 2 E1-7 E1 today

E i f PS CN it d i b b db d t kExpansion of PS CN capacity driven by broadband uptake3G Direct TunnelDiscussions about HSPA QoS management for 2009Discussions about HSPA QoS management for 2009

Strong growth of voice and wireless broadband

http://home.singtel.com/news_centre/news_releases/2008_05_16.asp


Strong growth of voice- and wireless broadband revenues on saturated market

South Africa, MTNThe benefits when using 3G/HSPA

Access to critical information: Around eight to ten people a day use the terminals to search for jobs email

Mobile broadband connects the unconnected

people a day use the terminals to search for jobs, email friends or check out the results of their favorite football team. Accessing it online is comparatively easier and cheaper than traveling significant distances to ascertain the same information.Functions as an employer-employee bridge: Sandton p y p y gis growing rapidly and has many job vacancies while Alexandra has many willing workers. Alexandra’s townspeople can find vacancies and get help with applications and CVs through the community Internet café and business center.Improved entrepreneurship: Other townspeople have approached MTN regarding setting up their own HSDPA powered Internet café in their part of the town.

“The projects are making a real impact on people’s lives. Some use it to get jobs or check theirlives. Some use it to get jobs or check their

university application. But most importantly we’re seeing people become accustomed to the Internet, trusting what technology can do for them and how it can make their life simpler. If they can be included

i th di it l th it ill b fit ll f S th


in the digital age, then it will benefit all of South Africa,”

Ashraff Paruk, General Manager, Product Innovation and Strategy, MTN SA

South Africa, MTNMobile broadband connects the unconnected


A very first global initiative

Launch participants include:

Microsoft, Dell, Lenovo, Toshiba, 3 Group, Asus ECS Ericsson Gemalto OrangeAsus, ECS, Ericsson, Gemalto, Orange, Qualcomm, Telefónica Europe, Telecom Italia TeliaSonera T Mobile and VodafoneItalia, TeliaSonera, T-Mobile, and Vodafone.


Mobile Broadband


8 times increase of PS data in 18 months !!!W ld t ti ti f E i 3G/HSPA t kWorld average statistics from Ericsson 3G/HSPA networks

ps/R

NC

Mbp

t-06

n-07

r-07 l-0

7

t-07

n-08

r-08

Oct

Jan

Apr Ju Oct

Jan

Apr

Speech traffic Packet (DCH+HS) traffic

DCH Packet traffic HS Packet traffic


PS overtook speech in June 2007 - >90% of PS traffic is HS

HSPA Evolution - reality end 2008Announcements in Barcelona

With Ericsson will deliver speeds of 21 Mbps in 2008 across our NextG

network a world firstnetwork - a world first

Will work alongside Ericsson, ... to trial Release

7 HSPA+7 HSPA+

Recent announcements HSPA Evolution

CEO De la Vega: “AT&T has a time-to-market advantage over WiMAX with its HSPA technology. HSPA gy

Release 7 will give the company 7 Mbps to 20 Mbps data speeds and

the company will only have to deploy a software upgrade”

Singapore, 16 May 2008 CEO Allen Lew“… HSPA Evolution, enabling even faster

download and upload speeds of up to 42 Mbps and 12 Mbps respectively within the

next 18 months ”


Strong commitment to HSPA Evolution

next 18 months.

First HSUPA 5.8 Mbps Commercial network, July 16, 2008

Ericsson (NASDAQ ERIC) and 3 Italia ha e achie ed anEricsson (NASDAQ: ERIC) and 3 Italia have achieved an industry first: the successful establishment of enhanced HSPA mobile-data connections in a commercial network. The enhanced HSPA technology enables maximum uplink data rates

f 5 8Mb d i ifi t d ti i t k l tof 5.8Mbps and a significant reduction in network latency, resulting in markedly better performance for interactive consumer applications.

Vincenzo Novari, CEO of 3 Italia, says: "This world-first achievement reaffirms our commitment to accelerating the development of the mobile broadband market."

Up to 5 8 Mbps in UL and <35 ms latency

Source: http://www.ericsson.com/ericsson/press/releases/20080716-1236207.shtml


Up to 5.8 Mbps in UL and <35 ms latency in commercial operation

Mobile Broadband


Mobile Broadband High Level Architeture and network cost CAPEX & OPEX

Packet CoreRadio Network

Node B RNC SGSN GGSNTerm.Term. Internet

Transport

P k C

Radio Network

Packet Core

T tRadio Network Transport


Air-interface capacity, high capacity nodes and efficient transport solution key for competitive offering

Air interface capacityPS CNRAN

Subscriber bit-rate for RBS 3x1, 10% active

200025003000

Ericsson 2009

10001500

2000

Kbp

s Ericsson 2009

Ericsson 2008

Current network

0500

200 250 300 350 400 450 500 550 600 650 700

Increase revenues with best Mobile Broadband bit rates

# subscribers per RBS site


Increase revenues with best Mobile Broadband bit-rates.More subscribers can be served by each RBS Reduced CAPEX and OPEX.

High capacity nodesPS CNRAN

High capacity GGSN in commercial operation – >20 Gbps

Up to 6000 kPDP– Up to 6000 kPDP

Intelligent SGSN with 3G Direct Tunnel– 50-90% fewer SGSNs– Ericsson’s unique configuration mechanisms

Per subscriber, per related APN(s), RNC and/or GGSN

Next generation high capacity RNC – 2 Gbps

Architecture support up to 20 Gbps– Architecture support up to 20 Gbps


Scalable and high availability nodes to cater for continuous traffic increase

Evolution path architecture

2009/2010

Evolving towards a flat architecture

Today 2008

GGSN GGSN GGSN/SAE-GW

SGSN SGSN SGSN/MME

BTS

RNC

Node B

BSC

GERAN UTRAN

BTS

RNC

Node B

BSC

GERAN UTRAN eUTRAN

BTS

RNC

Node B

BSC

GERAN UTRAN

eNode B


Control planeUser plane

GERAN UTRAN GERAN UTRAN eUGERAN UTRAN

Large cost savings with 3GDT PS CNRAN

Relative investment

3GDT 3GDT3GDT 3GDT

SGSN SGSN

SGSNSGSN

GGSN GGSN GGSN GGSN

Typical BroadbandFixed tariff10-fold traffic increase

Extreme BroadbandLow fixed tariffHigh-traffic video services


50-90% fewer SGSNs

Optimal Iub TN solution3 N ti IP

PS CNRAN

Site Capacity 2. HSPA off load

3. Native IPHigh

Quality IP(Ethernet)ATM/IP dual (Ethernet)ATM/IP dual

stackE1 + BestEffort IP (ADSL)

1 ATME1s

6-106 10 Mbps

High capacity sites

Coverage sites


Ericsson has all 3 in commercial operations

Subscribers and volume

70

Subscriber clusters based on estimated monthly trafficBroadband APN

40

50

60

[%]

5% extreme users

10

20

30[%]

< 1 MB 1 MB -10 MB

10 MB -100 MB

100 MB- 1 GB

1 GB -10 GB

10 GB -100 GB

100 GB1 TB

Cluster sizeCluster volume

0

Cl t

Mobile Broadband Example: many subs <100 MB 80% of users < 1GB per month

100 GB - 1 TBCluster

Source: Ericsson


Mobile Broadband Example: many subs <100 MB, 80% of users < 1GB per month…yet 5% of subs generate nearly 80% of the traffic Bandwidth Management!

QoS ManagementHSPA Traffic Handling Priority

Gold Silver Silver Bronze

Priority based on:ySubscription

– Corporate > StudentService

3.0Mbps 1.0

Mbps1.0

Mbps0.5

Mbps

Service– Mobile TV > YouTube

Subscriber usage– Limit bit rate when “bucket” b a e e buc e

is reachedNetwork (cell) load

– Limit bit rate under peak load

VIP Subscriber Flat Rate Subscribers

pfor low priority subscribers

O ti i d f i t ll d it


Optimized usage of installed capacity -traffic handling priority introduced with SW features

QoS Management PS CNRAN

for optimal investment across all nodes

ROI ~ 300%ROI ~ 300%MBB generates Capacity investment

pressure in Congested RAN cells:pressure in Congested RAN cells: additional 4,6%

SAVINGS: Apply e2e QoS management to traffic coming from congested cell to avoid capacity increase. Savings are equal to the extra-investment that would be needed in congested cells (5%) 4.6 % of RAN investment


INVESTMENTS : Packet Core “e2e QoS Management” Double 1 year “Packet Core” investment: 1.2 %

Summary

Mobile Broadband - New revenue streamMobile Broadband New revenue stream– Mobile Handheld data – Mobile PC data

Lower cost per GigabyteI d i i t f it– Increased air-interface capacity

– High capacity nodes– Upgrade TN to remove Iub bottleneckUpgrade TN to remove Iub bottleneck– QoS for optimal investment


Alokito Bangladesh



3G mobile broadband





Affordable 3G Devices

Bimal DayalVP & Country Manager, Business Developmenty g pQualcomm India & South AsiaNovember 12, 2008

85

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QUALCOMM Incorporated 5775 Morehouse Drive San Diego CA 92121 1714QUALCOMM Incorporated, 5775 Morehouse Drive, San Diego, CA 92121-1714

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3G TodayGlobal Economies of Scale, Extensive Ecosystem for Devices and Services

670M 3G subscribers

3000+ devices

490 Commercial 3G operators490 Commercial 3G operators

Source: Wireless Intelligence

86

Globally 3G has significant impact on data and VAS revenue

Emerging economies will represent >72% of global subscribers g g g

87

Source: Wireless Intelligence

3G will drive mobile broadband connections well into the next decade

Forecasted global mobilebroadband subscribersbroadband subscribers

88

Sources: Strategy Analytics, July 2007; Informa, September 2007.HSPA Family includes HSDPA, HSUPA & HSPA+. EV-DO Family includes Rel. 0, Rev. A and Rev. B.

3G handsets forecast to reach >55% of total handset shipments by 2012of total handset shipments by 2012

*2G includes cdmaOne, TDMA, GSM, EDGE,GPRS, iDen, PDC, PHS

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Source: Average of Strategy Analytics (Jan 2008), InStat (Jul 2007), IDC (Jan 2008), Gartner (July 2007), Forward Concepts (Jul 2007), ABI (Dec 2007), Yankee Group (Dec 2007), WCIS+ (Feb 2008) and IMS (Oct 2007)

3G WCDMA and HSPA device forecast:Predicted to grow to nearly 680 million by 2012

900

ed cted to g o to ea y 680 o by 0

600

700

800 HSUPAHSDPAWCDMA (R99)

Sale

s

HSPA:

400

500

600

al H

ands

et S HSPA:

680 million devices projected to

200

300

Ann

ua

p jsell in 2012

0

100

2007 2008 2009 2010 2011 2012 2013

90

Source: Strategy Analytics, January 2008

Device Diversity – Addressing All Market Segments Feature Phones, Smart Phones, USB Dongles, Embedded modules for LaptopsFeature Phones, Smart Phones, USB Dongles, Embedded modules for LaptopsMore than 874 have been commercialized by 117 vendors

• 288 handsets• 214 notebooks

Samsung F5082 Megapixel camera,

2 4” di l

Huawei E220USB Modem

Fujitsu Lifebook Q2010Embedded HSDPA

• 78 USB modems• 74 PC cards• 50 wireless routers

S GSMA O t 2008

2.4” display50 wireless routers• 44 embedded modules

Source: GSMA, Oct. 2008

http://hspa.gsmworld.com/devices/default.asp

Apple iPhoneHSDPA tri-band

Targeting 22+ countries

LG KU990 Viewty5 Megapixel camera,

3” display

Option GlobetrotterExpress Card,quad-band 3GNote: not all devices shown at right (with

91

Targeting 22+ countries3 display quad band 3Gimages) include Qualcomm chipsets

‘3G for All’ entry level WCDMA/HSPA handsets

Winner of 2007 GSMA “3G for All” Winner of 2008 GSMA “3G for All”

UMTS HSPA

Currently offered by: 2007 2008Globe

H3G

M1

O

MSM6K

HSDPA

MSM6K

WCDMA

Orange

Smart

T-Mobile

And More!And More!LG KU250

LG KM560

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Kelly Williams, executive director of technology for Cingular."We expect 3G to become as ubiquitous as GSM worldwide. Offering customers an affordable 3G handset will help

make that become a reality."

The USB modem phenomenonDonglemaniaDonglemania

• Key markets and operators all involved– 3, VF, SFR, TMO, TME/O2, Orange and TIM sell

lvolume– 7.2 Mbps no price difference – drives upgrade &

new users– Targeted across market segments, not just g g , j

corporate/IT• Trends in 2009

– Launch of HSUPA modems (7.2/2.0+ Mbps)I t d ti f fi t HSPA+ d i– Introduction of first HSPA+ devices

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Mobile broadband computing momentum

Mobile notebook modem shipments Embedded 3G notebook vendors

200I t l M d

100

150

Internal ModemsUSB ModemsPCMCIA Cards

ts in

Mill

ions

0

50

2008 2009 2010 2011 2012 2013

Uni

t

Source: ABI Research, Q2 2008

Embedded 3G notebook metrics Next Step

2008 2009 2010 2011 2012 2013

Launched NB Offerings

Launched NB Models

Notebook Manufacturers

3G Embedded Carriers

June 2007 157 74 18 20

June 2008 418 159 18 34

p

94

June 2008 418 159 18 34Source: Qualcomm, July 2008

New pocket and mobile computing segmentsp p g g

Handset Feature Smartphone Pocket Computing Mobile Computing Traditional LaptopHandset< 2”

FeaturePhone

2.5”

Smartphone< 3.5”

Pocket Computing Device4” – 6”

Mobile Computing Device7” – 12”

Traditional Laptop > 12”

Target Segmentsg g

95

Trendsetters FamiliesMobileProfessionals

Single-Chip solutions for mass market 3G HSPA smartphonesmass market 3G HSPA smartphones

• Unprecedented levels of integrationTodayEnd 2008

• 600 MHz Scorpion applications processor

• Windows Mobile, Linux, Android and BREW®

• 45nm CMOS process technology

2D d 3D h d l t d hi

QSC7230HSPA+

MSM7K

HSPA

Today 2008

• 2D and 3D hardware-accelerated graphics

• Fully integrated GPS, FM radio, and Bluetooth

• Integrated support for worldwide cellular frequency bands

RF+

• Unparalleled battery life• 80+ hours of music playback

• 1 day talk time

• 1 month standby time

(môrz lâ) (n ) The observation made in 1965 by Gordon Moore that the number of transistors per square

96

(môrz lâ) (n.) The observation made in 1965 by Gordon Moore, that the number of transistors per square inch on integrated circuits had doubled every year since the integrated circuit was invented. Moore

predicted that this trend would continue for the foreseeable future

Many WCDMA & HSPA mobile devices launched with Qualcomm chipsetsQ p

50More than 50 chip customers

Over 350 devices in design and production

BandRich HTC Huawei LG Samsung Sony Ericsson Spice ZTE

97

BandRich HTC Huawei LG Samsung Sony Ericsson Spice ZTE

Lowering the Cost of WCDMA (UMTS) Handsets

$407$450 ASP of Lowest 10% of WCDMA

WCDMA Lowest Price

$270$295$290

$341

$290

$367

$311$287

$272 $270$300

$350

$400

$163 $162$175$176$181

$231

$197

$270

$221$198

$228

$195 $191

$$141$141

$272$254

$270

$217

$150

$200

$250

$53$67$78

$124$105

$135$128$128$141

$129$141

$50

$100

$150

$0

2004Q12004Q22004Q32004Q42005Q12005Q22005Q32005Q42006Q12006Q22006Q32006Q42007Q12007Q22007Q32007Q42008Q12008Q2

Notes: WCDMA Phones Sold per Calendar Quarter; lowest price represents complete phones sold in quantities of

98

approx 50,000 units or higher. Data derived from licensee reports. Does not include modules or modems.Source: Qualcomm Incorporated

“Connectivity is Productivity”

Information Communication Technologies (ICT), particularly mobile telephones have a great impact in improving economic efficiency

”... According to Economist Jeffrey Sachs Bangladesh Operator ‘opened the world’s eyes to expanding the use of modern telecommunications

99

world s eyes to expanding the use of modern telecommunications technologies in the world’s poorest places.’

Affordable 3G device: Connectivity, Mobility & Computing& Computing

3G h l b l i f l t l l 3G d i t3G has global economies of scale, entry level 3G devices atsub US $100

3G device diversity addresses various market segments and3G device diversity addresses various market segments anduser needs for voice communication and broadband dataaccess

3G ill b i t i idi i hi h d3G will be mainstream service, providing voice, high speeddata and rich content services

3G will expand into new segments of connected computing3G will expand into new segments of connected computingand consumer devices

• 3G/HSPA will drive wireless broadband access

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Thank You


3G mobile broadband





Interactive Audience Discussion Panel

Aktel: Bidyut Kumar Basu, Chief Commercial Officer

Dialog Mobile – Sri Lanka: Supun Weerasinghe, Chief Operating Officer

Ericsson: Martin Bäckström, Vice President, Networks, Market Unit South East Asia

Gilbert + Tobin: Rob Nicholls ConsultantGilbert + Tobin: Rob Nicholls, Consultant

Grameenphone: Oddvar Hesjedal, Chief Executive Officer

GSMA: Ricardo Tavares, Senior Vice President - Public Policy

Qualcomm India and South Asia: Bimal Dayal, VP & Country Manager, Business Development

Warid: Azmat M, Khan, Deputy General Manager for Strategic Planning and Business Development



3G mobile broadband





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